Daniel Murray

The Marketing Millennials

A no-BS and no fluff marketing podcast with today's marketing leaders and tomorrows top stars. We will be bringing amazing guests from CMOs to subject experts. Subscribe and join our community.

Founder and Creator

INBOUND

This is my 3rd year speaking.

I’ll be on stage with my good friend and business partner, Mark Jung, breaking down 5 Tactical Ways to Grow on LinkedIn. Come hang - Wednesday at 3:30pm at the Impact Theatre. 

Other things I’m doing at Inbound:

- Guru Events X The Marketing Milliennials Carnival Meet Up on the Inbound floor - Hall B Level 0 on Thursday 
- Happy Hour with my friends at ZeroBounce
- Hanging out at the Usercentrics booth on Thursday (It’s a must see).

Speaker

Marketingland Festival

Creator

Authority

Authority is the social growth agency for businesses that market to marketers on Linkedin.

Founder

Workweek

Just launched my marketing newsletter with workweek. Subscribe here: https://bit.ly/3OvHkWs

Content Creator

Singulate

Advisor

The Sales Millennials

The Sales Millennials is for winners. Sell us this pen – kidding! Catch us learning and hitting quota together. Fun, helpful, and tactical insights from one Sales Millennial to another. See you at President’s Club, mate.

Co-Founder

University of Florida

Guest Lecturer

Gated

You get too much irrelevant email. Gated is a free solution that challenges unknown senders to donate to reach you.

Sales Impact Academy

Head Of Media

Founder @ The Marketing Millennials | Head of Media Strategy @ Workweek | Angel Investor Focused on Marketing/Sales Software | Former D1 Athlete

Hi! I’m Daniel. I’m the creator of The Marketing Millennials and the founder of Authority, a B2B LinkedIn growth agency that creates and distributes content to turn attention into authority for your business.

 
I’m a former D1 athlete. GO BEARCATS. I live in the Miami, FL with my badass wife, Ari, who is arguably a way better marketer than I am. You can say we are a marketing power couple. 

I’ve spent most of my marketing career focused on Marketing Operations (at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). BUT, I have a love for all types of marketing because to be great at Marketing Ops - you need to be well versed in all of marketing. I started The Marketing Millennials as a way to meet other marketers - and I can officially say mission accomplished.

✦ Supporting the founder (Sequencr AI) on RFPs for marketing and communications teams
✦ Conducting media research and brand audits across AI platforms for clients
✦ Developing and delivering presentations
✦ Contributing to digital marketing strategies for local and medium-sized businesses

Freelance Digital Marketing Consultant

Anamorphiq

Clients: Helmus Optometry, Canadian Partnership Against Cancer, Colonnade BridgePort

✦ Led the marketing strategy and execution for a family-owned clinic - Helmus Optometry, managing monthly activities across social media, SEO, Google My Business, YouTube, and SEM to drive engagement and generate qualified leads and creating content for landing pages, and social

✦ Developed and implemented social media strategy for Anamorphiq, Helmus Optometry, and Colonnade BridgePort, aligning content with brand goals and audience insights

✦ Led day-to-day client management, including project coordination via Monday.com, setting agendas, and coordinating between clients and internal teams to ensure timely and high-quality deliverables

✦ Delivered measurable growth for Helmus Optometry, achieving a 300% increase in content views, over 100% growth in profile visits, and a 60%+ increase in followers month-over-month on Meta; paid SEM/Social campaigns generated 12–20 leads per month; optimized Google My Business profile for local search MoM

✦ Led end-to-end monthly newsletter campaigns for Helmus Optometry - developing brief, creating content, managing segmentation, and deploying via the client’s platform, driving 29–36% open rate & 0.5–1% CTR.

✦ Contributed to new business development by participating in a high-stakes pitch presentation to senior leadership, showcasing strategic thinking and client-centric storytelling

✦ Led a collaborative team of three, aligning content creation, social media strategy, and SEM execution to drive results for clients 

✦ Analyze performance metrics and collaborate with the internal team monthly to assess successes, identify areas for improvement, and adjust strategies as needed

Digital Marketing Manager (Contract)

North Strategic

Clients: Google Cloud, Metrolinx, World Vision Canada, Egg Farmers of Canada, Sobeys and Cadillac Fairview

✦ Built strong, trusted relationships with top-tier clients, offering strategic marketing insights and driving measurable results.

✦ Managed and mentored a team of 6 account executives, managing always-on social and community management campaigns to elevate brand presence and engagement.

✦ Led a high-performing paid media team, overseeing budgets ranging from $50,000 to $200,000 CAD, ensuring optimal ad spend allocation and performance across multiple platforms.

✦ Managed user-generated content (UGC) creator projects that delivered 2X greater ROI efficiency, enhancing brand visibility and customer engagement

✦ Developed and executed comprehensive media plans  using programmatic, influencer, social, audio, and digital OOH tactics, resulting in 3X growth in brand awareness, website visits and conversions compared to campaign targets. 

✦ Developed social media playbooks for Metrolinx and Sobeys, and training guides for their internal team and external partners 

✦ Championed digital strategies across the agency, playing a key role in troubleshooting website issues and guiding successful website strategies for both North Strategic and its clients

✦ Directed inter-agency teams (IATs) for integrated marketing campaigns, ensuring seamless collaboration and timely delivery of high-impact campaigns.

✦ Proactively tracked emerging digital trends, informing new business pitches and campaign research to stay ahead of industry changes and deliver innovative solutions to clients.

✦ Led project teams with clear milestone setting, timeline management, and resource allocation to ensure projects were delivered on time and within budget.

✦ Fostered a collaborative agency culture, mentoring junior account executives and working closely with cross-functional teams to deliver integrated marketing solutions that aligned with client goals.

Digital Account Manager

Argyle

Clients: EY Consulting, Lagostina, Manitoba Mineral Development Fund, Workers Compensation Board of Canada, M Builds and Beam Suntory.

✦ Led end-to-end website redesign projects, ensuring all sites adhered to WCAG 2.1 AA web standards, delivering accessible, user-friendly experiences across various sectors.

✦ Developed and executed CRM strategies and email marketing automation campaigns that optimized client engagement, retention, and lead generation.

✦ Managed website redesign projects with budgets ranging from $15K to $65K, handling project planning, budget control, client communications, and coordination with developers and subcontractors.

✦ Built and nurtured strong client relationships across diverse sectors, including government, consulting, construction, and class action law.

✦ Contributed to new business proposals by providing strategic insights on website audits, design recommendations, CRM solutions, and email marketing strategies to drive client success and enhance digital presence.

Senior Digital Consultant

Sigma Group of Companies

✦ Managed social media for Sigma Group and its subsidiaries across LinkedIn, X, Facebook, and Instagram, leading the creation of annual strategies and monthly content calendars for B2B and B2C audiences (including real estate, hospitality and healthtech) 

✦ Led the website development, content & digital marketing strategy (SEO, Lead Gen) for the B2B SaaS healthcare software - www.sigmahealthtech.com and achieved 22% monthly engagement & 1.2% click through rate through social channels (LinkedIn, Twitter/X) 

✦ Independently managed all website projects for Sigma Group and Sigma HealthTech, including curating website content and conducting monthly market research for stakeholders. 

✦ Developed digital content for both internal and external marketing materials.

Digital Marketing Specialist

Hanson Canada

✦ Played a key role in launching a new brand logo, name, and playbook for Hanson Education, ensuring consistency across social media and managing content for four websites.

✦ Supported in defining and positioning the company’s brand across school, college, and corporate sectors.

✦ Helped develop marketing collateral, websites, and visual communications materials.

✦ Independently managed all social media platforms, tracked campaign performance, and evaluated ROI and KPIs.

✦ Led CRM channel management across all business units, driving growth in new course registrations and student enrollments.

Digital Marketing Manager

Skechers

✦ Managed digital strategy, execution, website management, SEM campaigns, and content marketing for over seven national product launches for Skechers India.

✦ Led the execution and coordinated product campaigns across web, social, mobile, and e-commerce platforms. The work also included the development of four event websites to drive registrations for offline events.

✦ Collaborated with online retailers, creative agencies, and cross-functional teams to create and market event websites and internal mobile apps.

✦ Managed the launch of Skechers' first-ever e-commerce website (Magento 2.3) and oversaw its marketing.

✦ Initiated e-commerce operations on platforms like Amazon, Flipkart, and Myntra, driving significant revenue growth and enhancing the brand’s digital presence.

Assistant Manager, Digital Marketing

Komli Media

Clients: One Plus India, Swiggy, BigBasket, Seychelles Tourism, Ola Cabs, Adobe India, H&M, and UNICEF India.

✦ Managed X (formerly Twitter) business for top-performing clients in E-Commerce, Mobile, and Travel industries.

✦ Provided strategic consulting to media agencies, brands, and online retailers on X strategies and ad spending.

✦ Led the ideation, planning, and execution of paid performance campaigns on X.

Digital Account Manager - Twitter Platform

Edelman

Clients: Jaguar and Land Rover India, Hewlett-Packard India, LinkedIn India, Danone India, Tata Coffee Grand, IndiaFirst Life Insurance, PayPal India, Titan, Leeds City Region and Tata Global Beverages.

✦ Strategized and executed PPC plans for Google Search, Google Display, and Social Media platforms.

✦ Managed paid media campaigns and scaled social media accounts.

✦ Developed the communication and process for the India roll-out of Danone Workplace, an internal employee networking & communication tool by Facebook. It was a global project requiring 100% adoption of the platform by Danone India employees. 

✦ Worked in the mainline industry, managing and reviewing content for Lakmé India and Pond's Winter & Summer Advertorials (2015-2016).

Senior Account Executive - Paid Media

Digital Account Executive - Paid Media

SHE Canada

This was my first internship which helped me to begin my marketing career. I started to assist in marketing the magazine publication to the Canadian Market. I use to work with Regulatory to ensure that the content of all promotional material is fully supported. It gave me a platform to attend networking and promotional events including fashion shows, film festivals, celebrity parties. I was given an opportunity to contribute to Editorials such as blogs & various content-driven articles in fashion, lifestyle and entertainment. I maintained client retention and built client relationships throughout my term.

Marketing Assistant Internship

Helping Brands Grow through Data-Driven Digital Marketing | Ex Edelman & Skechers

A decade ago, I stepped into the world of digital marketing as a Paid Media Executive at Edelman, a global PR leader. Back then, I was focused on execution - building and running campaigns, learning the mechanics of media, and sharpening my eye for what makes audiences click.

Over the years, that role became the foundation for my journey. I grew into a full-funnel marketing strategist, working across agencies, publishers, and client-side teams, helping both household-name brands and small businesses expand their digital presence.

What’s fueled me through every stage is curiosity and the drive to experiment with new trends, test tools, and find smarter ways to solve customer problems. 

To me, marketing has always been more than clicks and impressions; it’s about creativity, strategy, and impact.

My sweet spot? Driving impact with a customer-first, omni-channel approach through fresh, creative, and bold ideas. 💡

🔹 Strategic Advisor – Crafted smart, practical solutions for complex challenges

🔹 Purpose-Driven Leader – Mentored teams in paid media, website & account management

🔹 Execution Pro – Detail-obsessed, process-driven, and results-focused

🔹 Culturally Savvy – Created strategies that truly connect with diverse audiences

taplio

The Battle

Daniel Murray

Nupur Abrol, CM

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