Daniel Murray

Founder @ The Marketing Millennials | Head of Media Strategy @ Workweek | Angel Investor Focused on Marketing/Sales Software | Former D1 Athlete

Hi! I’m Daniel. I’m the creator of The Marketing Millennials and the founder of Authority, a B2B LinkedIn growth agency that creates and distributes content to turn attention into authority for your business.

 
I’m a former D1 athlete. GO BEARCATS. I live in the Miami, FL with my badass wife, Ari, who is arguably a way better marketer than I am. You can say we are a marketing power couple. 

I’ve spent most of my marketing career focused on Marketing Operations (at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). BUT, I have a love for all types of marketing because to be great at Marketing Ops - you need to be well versed in all of marketing. I started The Marketing Millennials as a way to meet other marketers - and I can officially say mission accomplished.

Content Creator

Just launched my marketing newsletter with workweek. Subscribe here: https://bit.ly/3OvHkWs

Founder - The Marketing Millennials | Founder @ Authority - Turn attention into authority on LinkedIn | Former D1 Athlete

graphical user interface, application, table, Word, Excel

If you want to grow in your marketing career, you need to understand business.

Not just campaigns. Not just creative.

The marketers who get a seat at the table are the ones who speak the language of the whole company.

When you understand how the business actually makes money, your marketing get defendable.

You ask better questions. You make smarter bets. You can defend your budget AND know when to kill something that isn't working.

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AI should be a STARTING point.

Not the whole process.

Use it for research.

Use it for structure.

Use it for ideas.

But don't use it as a substitute for your voice.

Because your voice is what makes you unique.

Your personality is what makes your content stand out.

Nathan Baugh

Consultant → writer. I study the best storytellers ever and share with you what I learn. Writing fiction and writing to 77K storytellers every Saturday. Join us 👇

Founder

If you want to improve your writing and storytelling, I urge you to read some fiction.

Not necessarily for the prose but for the structure required to move you through a story.

- Cause & effect
- Intention & obstacle
- Hooks & cliffhangers

The internal logic builds the foundation of a great story, and it’s worth reverse engineering and trying to apply the ideas to your work.

PS. I talk about this stuff every week with 112k readers: nathanbaugh.substack.com

Ghostwriter. Exploring the art and science of storytelling. Debut fantasy novel sometime ~soon.

Is there a great tool for linkedin analytics?

Shield’s close but not quite granular enough.

I’m less interested in follower numbers and impressions and moreso interested in the quality of the audience being built.

- Where are they?
- What level within their company?
- What industry?

You can find all that in linkedin directly but haven’t seen an external tool with it laid out in such a way I can share with a client.

PS. Yes I know Shield shares this for individual posts but that’s stupid time consuming to go through.

Here’s the problem with attribution:

1. I know of a business because I’ve followed the founder for years on twitter

2. Convo with friends around the topic

3. I don’t have link, so go to google to get link - accidentally hit sponsored link

4. Send link anyway

5. Friend applies for membership - it’ll be a low five figure a year thing

6. Business will see he clicked through Google ad

7. Attribute lead to Google ads

Reader, the Google ad did nothing, the twitter account did everything, and attribution will show the opposite.

Wonder how often this happens

taplio

The Battle

Daniel Murray

Nathan Baugh

Followers

Posts

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Performance ScoreDaniel Murray's LinkedIn Performance

Performance ScoreNathan Baugh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Murray

Nathan Baugh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Murray's LinkedIn Performance

Performance ScoreNathan Baugh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Murray's LinkedIn Performance