Daniel Murray

The Marketing Millennials

A no-BS and no fluff marketing podcast with today's marketing leaders and tomorrows top stars. We will be bringing amazing guests from CMOs to subject experts. Subscribe and join our community.

Founder and Creator

INBOUND

This is my 3rd year speaking.

I’ll be on stage with my good friend and business partner, Mark Jung, breaking down 5 Tactical Ways to Grow on LinkedIn. Come hang - Wednesday at 3:30pm at the Impact Theatre. 

Other things I’m doing at Inbound:

- Guru Events X The Marketing Milliennials Carnival Meet Up on the Inbound floor - Hall B Level 0 on Thursday 
- Happy Hour with my friends at ZeroBounce
- Hanging out at the Usercentrics booth on Thursday (It’s a must see).

Speaker

Marketingland Festival

Creator

Authority

Authority is the social growth agency for businesses that market to marketers on Linkedin.

Founder

Workweek

Just launched my marketing newsletter with workweek. Subscribe here: https://bit.ly/3OvHkWs

Content Creator

Singulate

Advisor

The Sales Millennials

The Sales Millennials is for winners. Sell us this pen – kidding! Catch us learning and hitting quota together. Fun, helpful, and tactical insights from one Sales Millennial to another. See you at President’s Club, mate.

Co-Founder

University of Florida

Guest Lecturer

Gated

You get too much irrelevant email. Gated is a free solution that challenges unknown senders to donate to reach you.

Sales Impact Academy

Head Of Media

Founder @ The Marketing Millennials | Head of Media Strategy @ Workweek | Angel Investor Focused on Marketing/Sales Software | Former D1 Athlete

Hi! I’m Daniel. I’m the creator of The Marketing Millennials and the founder of Authority, a B2B LinkedIn growth agency that creates and distributes content to turn attention into authority for your business.

 
I’m a former D1 athlete. GO BEARCATS. I live in the Miami, FL with my badass wife, Ari, who is arguably a way better marketer than I am. You can say we are a marketing power couple. 

I’ve spent most of my marketing career focused on Marketing Operations (at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). BUT, I have a love for all types of marketing because to be great at Marketing Ops - you need to be well versed in all of marketing. I started The Marketing Millennials as a way to meet other marketers - and I can officially say mission accomplished.

Nathan Baugh

World Builders

Founder / Writer

Senior Consultant

Clemson University

Tutor

Teach For America

Accelerate Fellow

Consultant → writer. I study the best storytellers ever and share with you what I learn. Writing fiction and writing to 77K storytellers every Saturday. Join us 👇

In 8 lines, Kurt Vonnegut gives some of the best writing advice you'll ever hear.

Then, in my favorite reminder, he ends the letter with:

"The greatest American short story writer of my generation was Flannery O'Connor (1925-1964).

She broke practically every one of my rules but the first.

Great writers tend to do that."

Learn the rules so that you can break them.

***

If you'd like to become a better storyteller, I bang on about the topic here. Over 115k folks read the newsletter: https://lnkd.in/gWXhWvT9

Ghostwriter. Exploring the art and science of storytelling. Debut fantasy novel this fall. Building something new.

Vonnegut's 8 Rules for Writing

Roast my potential book covers. 

What do you like? What don't you like? Which would get you to pick it up off the shelf?

I've created 2 new landing pages over the last 6 months. One converts horribly while the other converts incredibly well. Some weird stats:

- The horrible converting one is priced at $99.
- The incredibly well converting one is priced at $499.

The obvious answer is an audience mismatch -- people expect story related stuff from me, not 'grow your writing business.'

Sure that matters but let's be real not a <1% to 18%+ jump.

So what's the difference?

Very simply -- I ran the second LP through 🇺🇦 Eddie Shleyner's entire Transformational Landing Pages training... and haven't put that effort into the first.

One idea that -- in my opinion -- made the biggest difference:

Fascinations

Eddie says a fascination is "any sentence designed to conjure intense curiosity and compel action, in that order."

Capture the attention, then direct it.

I loved the idea. Loved the entire course.

Eddie's running a crazy BFCM sale. From $999 to $249.

This is my affiliate code, which I'm proud to share: https://lnkd.in/gbKDPAqr

Hands down the most effective course I've taken all year. If you'd like your landing pages to convert more people, it is a no brainer.

PS. Here's the LP that actually converts: https://lnkd.in/gZwScNBr

A few years ago, I went to a $15 open mic in Austin. First comedy show I’d seen.

Dude gets on stage. The crowd goes nuts. It’s Shane Gillis, one of the most popular comedians in the world.

He pulls out a notebook and a pen, grabs the mic, and starts telling jokes.

When the crowd gives one of those loud, genuine laughs, he jots down a note. When the crowd looks at each other, confused, he jots down a note. When the crowd stares at him, expecting more, he jots down a note.

You get the idea. He’s testing jokes. Making a note of what’s connecting and, even more importantly, what’s not.

Then, I imagine, he cuts or changes the parts that don’t connect. Tests them again another night. And repeats the process until the joke, his story, is tight and compelling throughout.

He made me realize:

This is how you can treat Storytelling, too.

Your story is flexible. You can constantly test, get feedback, improve, repeat. Like Shane, what you’re looking for is moments of connection:

- Your boss starts nodding along.
- Someone leans forward in their chair.
- Your beta reader leaves a great comment.
- There’s a spark of interest in your partner’s eye.

You get the idea. You’re searching for that visceral reaction in your audience. When you see it, you double down.

Stories are iterative.

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LinkedIn constantly shocks me how helpful people are. So many people took time to share great feedback on the covers for my novel.

Thank you thank you thank you.

To keep up w the project - just monthly notes - plop your email here for the waitlist: https://lnkd.in/gTeaFfwE

taplio

The Battle

Daniel Murray

Nathan Baugh

Followers

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Performance ScoreNathan Baugh's LinkedIn Performance

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taplio

The Battle

Daniel Murray

Nathan Baugh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Baugh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNathan Baugh's LinkedIn Performance