WhiteWater Express Car Wash

General Manager

Finance

Helping people create a financial GPS so they can assess if they’re on target to reach their goals.

Finance Coach

Brandwatch

- Consistently surpassed renewal and growth goals, achieving 113% and 119% in Q2 and Q3 respectively, while meeting GRR team renewal targets each quarter since Q2 2022.
- Seamless transition of 60 clients, maintaining strong relationships and elevating team GRR by 20%

Customer Success Manager

TTI Success Insights

Value Added Associate

Certified Life Coach

SimpleBills

- Implemented 80 new clients between May and September 2021 – from first contact post sales to AM assignment.
- Owned client portfolio of $15M in Annual Contract Value
- Developed 15 Standard Operating Procedures bringing clarity and alignment to our internal teams.

Solution Account Manager

Senior Account Manager

SimpleBills is a complete utility management service that helps properties realize efficiencies with data-based decisions while providing residents a customer service experience you can be proud of.

Account Manager

Hartford Federal Credit Union

•	Provides professional customer service by identifying potential customers, initiating new accounts, and coordinating product demonstrations in collaboration with the Management Team.
•	Focus on continuous learning and development at the individual, team, and organizational levels by designing and deploying strategies, which will enhance people, processes, and performance.
•	Created strategic partnerships and gathered market information to gain a competitive advantage, leading to 20 new accounts by referral.

Business Development Manager

First Commons Bank, Newton Centre, MA

•	Lead audit operations and systems training which led to superior audit ratings and more knowledgeable team.
•	Received "Legendary Client Service" Award. 
•	Identified critical client needs through fostering strong client relationships and ongoing communications. 
•	Developed, trained and coached 5 new employees on the banking system.
•	Designed and facilitated learning programs to support performance processes.

Senior Client Service Representative

Antioch Waltham

•	Creatively collaborated with ministry team on development of curriculum. 
•	Identified emerging leaders and helped determine desired placement in ministry.

Youth Pastor/Ministry Intern

Bank of America

•	Accurately and efficiently completed 65 customer transactions daily.
•	Built trust with customers by effectively meeting their service needs.

Sales and Service Specialist

Passionate Customer Advocate Focused on Driving Customer-Centric Solutions

I have over 15 years of driving customer-centric solutions. From Banking to Customer Success I've carried this core value with me.

I've learned a lot over the last decade and a half, but something that's stuck with me is that we need to ask more questions. In my experience, when I hear a client tell me what they want, there's usually more to the story. By asking powerful questions I've been able to understand who, what, where and why in all these scenarios. It's not that I don't trust my customers, but I like to go the extra mile to truly understand what's led them to this solution.

Helping people is another core value - as an extravert it comes easily to me. Whether I'm training, presenting, coaching, or listening my objective is to help provide value. It's important that my customers know I am their catalytic resource to help them reach set out goals.

Dan Lathrop

Future Famous Media

💼Additional responsibilities include:
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📂Leads a team of copywriters tasked with producing copy and automation for clients that are to Future Famous standards.
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📂 Advises on the strategic & tactical direction of all projects.
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📂 Trains copy team and members of other departments on matters relating to copywriting and automation.
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📂 Reports to the management and executive team on progress.

Chief Copywriter

Direct Response Copywriter

Point.B Digital Marketing Agency

I helped dozens of businesses in several industries to grow their online presence with  digital copywriting.

Here are a few things I did at Point.b:

📂SEO writing
📂Blog writing & strategy
📂Webpage content writing
📂Social media content writing

Web Copywriter

The 1873 FM

After winning The 1873 FM Battle of the Colleges, I was given the opportunity to host my own daily show at the online station. The show I hosted, Woke Nation, aimed to inform and educate the listeners about a few topics including health, fitness, and technology. The show also aimed to uplift artists and content creators by giving them a platform to showcase their talent on.

Presenter 

You're learning copywriting to:

1. Become a career copywriter.
2. Use the craft to sell your offering.

Whatever your reason, I'll be brutally honest with you:

There's a massive gap between where you are right now,

& the copywriter who gets paid $100k for a sales letter.



Copywriting isn't easy.

It's a combination of marketing strategy, direct response, and creative writing.

It's one of the most profitable crafts on the internet for good reason.

However, there's a huge problem in the world right now...

...one that can throw you off the path of learning the craft.



In the last 2 decades, copywriting went from:

🔥"I'll convince you to give me your money in as few words as possible"

To:

😐"Read my blogs about dog grooming then buy my shampoo"

The craft has been disgustingly distilled into a shadow of what it once was.

People make the mistake of classifying "content writing" as copywriting.

They assume that knowing how to write social media posts and blogs makes them copywriters.

Yuk. Ogilvy would turn in his grave.



Nothing against you though, you're awesome.

But ignorance isn't bliss.

Copywriting shouldn't be learned from a content marketing perspective.

That's like trying to learn math in English class.


👆Disaster.
👇Here's the answer:


Copywriting should be learned from a direct response standpoint.

After all, the craft was the birthchild of direct response.

So why the hell wouldn't you learn it the right way?



Unless you're cool with stagnating the growth of your copywriting,

You should be:

⇾ Getting cosy with direct response marketing.

⇾ Internalising the Trivium of Copywriting.

⇾ Becoming a mental case.

And, of course. wax on wax off-ing the shit out of it.



That's what I'm here to help you with.

So yeah... if you're looking to forge a career in copywriting,

Or learn the damn craft so you can make some money, 

Then let's get it done.

DM me for your next move.

Welcome to Miyagi-Do Kopywriting 🥋

taplio

The Battle

Dan Lathrop

Lebo Mashego

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