WhiteWater Express Car Wash

General Manager

Finance

Helping people create a financial GPS so they can assess if they’re on target to reach their goals.

Finance Coach

Brandwatch

- Consistently surpassed renewal and growth goals, achieving 113% and 119% in Q2 and Q3 respectively, while meeting GRR team renewal targets each quarter since Q2 2022.
- Seamless transition of 60 clients, maintaining strong relationships and elevating team GRR by 20%

Customer Success Manager

TTI Success Insights

Value Added Associate

Certified Life Coach

SimpleBills

- Implemented 80 new clients between May and September 2021 – from first contact post sales to AM assignment.
- Owned client portfolio of $15M in Annual Contract Value
- Developed 15 Standard Operating Procedures bringing clarity and alignment to our internal teams.

Solution Account Manager

Senior Account Manager

SimpleBills is a complete utility management service that helps properties realize efficiencies with data-based decisions while providing residents a customer service experience you can be proud of.

Account Manager

Hartford Federal Credit Union

•	Provides professional customer service by identifying potential customers, initiating new accounts, and coordinating product demonstrations in collaboration with the Management Team.
•	Focus on continuous learning and development at the individual, team, and organizational levels by designing and deploying strategies, which will enhance people, processes, and performance.
•	Created strategic partnerships and gathered market information to gain a competitive advantage, leading to 20 new accounts by referral.

Business Development Manager

First Commons Bank, Newton Centre, MA

•	Lead audit operations and systems training which led to superior audit ratings and more knowledgeable team.
•	Received "Legendary Client Service" Award. 
•	Identified critical client needs through fostering strong client relationships and ongoing communications. 
•	Developed, trained and coached 5 new employees on the banking system.
•	Designed and facilitated learning programs to support performance processes.

Senior Client Service Representative

Antioch Waltham

•	Creatively collaborated with ministry team on development of curriculum. 
•	Identified emerging leaders and helped determine desired placement in ministry.

Youth Pastor/Ministry Intern

Bank of America

•	Accurately and efficiently completed 65 customer transactions daily.
•	Built trust with customers by effectively meeting their service needs.

Sales and Service Specialist

Passionate Customer Advocate Focused on Driving Customer-Centric Solutions

I have over 15 years of driving customer-centric solutions. From Banking to Customer Success I've carried this core value with me.

I've learned a lot over the last decade and a half, but something that's stuck with me is that we need to ask more questions. In my experience, when I hear a client tell me what they want, there's usually more to the story. By asking powerful questions I've been able to understand who, what, where and why in all these scenarios. It's not that I don't trust my customers, but I like to go the extra mile to truly understand what's led them to this solution.

Helping people is another core value - as an extravert it comes easily to me. Whether I'm training, presenting, coaching, or listening my objective is to help provide value. It's important that my customers know I am their catalytic resource to help them reach set out goals.

Dan Lathrop

Scott Taylor, MBA

Saint Ignatius High School

Assistant Director of Advancement Marketing

BlkDog

We are a brand marketing agency helping small businesses, entrepreneurs, 
and dreamers build brands with purpose.

CEO + Founder

INTERDESIGN

Global Director Brand Marketing

Moen Incorporated

• Lead end-to-end campaign development including identifying target insights,
audiences, developing strategy, briefing creation, defining messaging, channel
planning, brand positioning, and content development
• Lead creative direction of above the line advertising (paid social, tv, radio) to
support key marketing initiatives and branded content
• Track and report the brand marketing data including development of feedback
loops to ensure creative is delivering against company goals, and optimizing
for short and long term impact
• Develop and communicate industry, market, and channel understanding to
advance and address business objectives
• Work collaboratively with cross functional teams on new product launches
and marketing campaigns in support of our Vision Into Action strategy
• Manage and partner with internal marketers, writers, designers, and direct
external agency partners on briefings, creative reviews, and brand activities
• Translate brand strategies into brand plans and go-to-market strategies
• Monitor market trends and research competitor’s activities to find opportunities
and report on marketing activities

Associate Brand Marketing Manager

John Carroll University

• Led strategy and execution of creative, marketing, and web projects to
support John Carroll University’s strategic marketing efforts
• Led creative, brand, and web strategies including positioning, digital,
social media, and web management
• Co-led athletics rebranding process between 2018-2019
• Developed and enhanced brand positioning and brand guidelines
• Increased in-house creative capabilities including adding video and animation
• Led the visual direction of John Carroll University’s new website in 2019,
including consultation of UI/UX brand experience
• Directed external resources including a team of writers, photographers,
marketing specialists, and digital teams to execute strategic brand initiatives
• Coached and mentored team members on professional development growth
opportunities including training on brand marketing best practices

Director of Marketing and Creative Services

Director of Creative Services

Senior Graphic Designer

University Hospitals

• Lead designer for key accounts including The Cleveland Browns, UH Harrington
Heart & Vascular Institute, Corporate Communications, and Human Resources,
Sports and Orthopedics, Institutional Relations & Development
• Partnered with marketing and communications teams to produce the highest
standard of brand collateral to meet hospital objectives and enhanced brand
awareness across all marketing channels.
• Collaborated with senior leadership on system initiatives including evolving
processes, products, and tools

Graphic Designer

Sherwin-Williams

• Executed, coordinated, distributed, and supported Sherwin-Williams Protective
& Marine (PM) marketing and brand initiatives for North America
• Designed marketing and sales collateral including sell sheets, brochures,
print and digital ads, and event materials supporting North America and
Global sales strategic efforts
• Developed and managed the PM divisions’ first online digital magazine,
e-Coating Solutions, over 40,000 subscribers globally

Graphic Designer + Marketing Specialist

Co-Founder @ BlkDog, Brand Marketing Agency For Small Businesses | Connecting People + Brands to Purpose | Creative, Leadership, Strategy

Hi! I'm Scott. 

I'm a creative turned brand marketing leader. I'm here to share my experiences, life lessons, ideas, network, and help others. 

In addition, I am a…
🔸 Proud Father and Husband 
🔸 Cleveland Sports Fan - Go Browns, Guards, Cavs
🔸 Foodie - I love cooking and discovering new restaurants and breweries
🔸 Traveler - Travel changes us. It's the gateway to growth and creativity.
🔸 Lifelong Learner - Growth is never done. I love learning new skills and ideas to keep things fresh. 

I graduated with an MBA from John Carroll University and Bachelor of Arts in Visual Communication Design from the University of Dayton. 

I have over 14 years of professional experience in marketing, communications, brand, and creative design. I’ve had the privilege to work in several roles in varying industries including Manufacturing, Higher Education, Healthcare, Technology, Security, Art & Design, Law, Software, Event Planning, Athletics, Health & Wellness. 

My diverse professional experiences have helped me remain agile, innovative, and focused on growth as a person and professional. Lifelong learning is at my core. Of course I wouldn't be where I am today without countless talented and incredible mentors, colleagues, and partners who have pushed me to continue growing. 

• Creative Direction 
• Marketing Strategy
• Integrated Marketing & Communications  
• Digital Marketing 
• Social Media and Content Strategy  
• Brand Strategy
• Agency Management 
• Advertising and Paid Media Execution
• Project Management 
• Team and Staff Development 
• Executive Leadership 

In addition to my full-time work experience, my wife and I founded a brand and design company, BlkDog. We focus on supporting other small businesses, entrepreneurs, & dreamers. We believe in supporting the local Cleveland community and small business owners to achieve their goals by partnering with our team on branding, design, and strategic marketing.

To learn more about our agency BlkDog, visit www.goblkdog.com 

 *All my experiences and opinions shared here are my own.

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The Battle

Dan Lathrop

Scott Taylor, MBA

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