SEO Evangelist from 1999, Director at Assertive, SEO Audits IO, SEO Stack, Daniel Foley SEO Consultancy & Scooter.guide

In the SEO industry since 1998/1999. Extensive experience working with medium & large global brands on their SEO. 

Key services I supply to brands looking to scale, grow & convert include professional / enterprise SEO auditing as well as SEO consulting, strategy and leadership/training. A natural problem solver, I look at tailored solutions for businesses at all stages of their SEO be it VC SaaS start ups through to enterprise businesses looking to expand to international markets.

I also work with brands helping to assist them with being AI ready including AI presence & visibility analysis, AI readiness & auditing.

Some of the key things I offer to clients include:

Professional SEO consulting & bespoke support
SEO auditing (ranking recovery, technical audits, page indexing, link & content audits)
Domain migration & consolidation support
Ranking loss & recovery strategies & execution
SEO strategies including roadmaps, stakeholder management, execution frameworks
SEO training (in-house, bespoke team training, team events)
General SEO services (SEO retainers including execution and management)
SEO reporting (Looker, GA4, matomo, adobe, GSC)

My background includes:

SEO campaigns & audits for medium and large brands including Easyjet, Virgin, Qantas, Barclays, Lenovo, Sage, Capterra, Gartner, Ladbrokes)

SEO execution, auditing and strategies for businesses in HIGHLY competitive niches including Casino, iGaming, Gambling, Healthcare, Pharmaceutical, Medicine, Finance & Wealth Management, Banking & Property)

I am the founder of 3 core SEO Brands including:

Assertive - a bouqitue, specialist SEO agency that I setup in 2007, we service medium to large clients globally with SEO.

SEO Stack IO - a specialist SEO SaaS that's a replacement for Google Search Console offering data warehousing, AI integration, SEO tools.

SEO Audits IO - a specialist SEO audit brand that provides high quality bespoke SEO audits.

If you are looking for someone who lives and breathes SEO - it's not my job, its my passion.

Results I have achieved including:

#1 SEO Audits with seo-audits.io
#1 SEO Consultant with danielfoley.co.uk
#1 SEO agency with assertive-media.co.uk

Over the years I've helped brands scale and grow, helping to drive growth for high intent traffic.

Ranked #1st in many markets for things such as online pharmacy, play blackjack, mortgages, secured loans etc.

Daniel Foley Carter

Vibe coding is great but please remember - if you are vibe coding a website you aren't nessescarily building a website - you are building a "web app" otherwise known as an SPA  (single page application).

SPA's (single page applications) work using content injection.

When you interact - the content isn't part of the origin page DOM, it's dynamically injected into the template - this is why search engines like Google ABSOLUTELY struggle with it and as for LLMs, well, they won't be able to get any of the output.

IN SPA'S the content does NOT exist within the page - and quite often, in-page elements dynamically load content on interaction i.e. navigation etc - this is another reason why search engines like Google struggle with them.

GOOGLE CAN CRAWL + RENDER JAVASCRIPT.

But, it's not overly efficient at it and, even JS based websites that aren't SPA's are better than SPA's.

Most VIBE CODING tools like lovable build web applications in VITE/React in a single page application format.

SO, if you are "vibe coding" your way into a new website - you need to be aware that:

1. SPA's are truly awful for SEO 

2. You WILL need something like pre-render or cloudflare workers

3. EVEN then - search engines are likely to struggle especially if any of the in-page elements use Javascript to dynamically load content after an interaction and not as part of the original dom output

4. LLMS won't be able to extract content from your pages if they are SPA format

5. LLMS will struggle even with pre-render unless done/configured properly

It's NEVER been easier to create amazing looking websites that also function as applications, but, I can tell you now - a LOT of them come at a price and that's ...............

Rankings
Crawlability
Rendering
Content extraction

#seo #seotip

SEO Specialist with 25+ years experience. Extensive experience in SEO auditing, strategy, execution & training. Sharing findings through testing & experiments.

As a Digital Marketing Consultant & Global Head of SEO at EPAM Systems, I help enterprise clients drive organic growth and digital transformation through data-driven marketing strategies.

I built EPAM’s entire SEO and AI Search competency from the ground up, defining how it’s structured, sold, executed, and measured, establishing a scalable, eight-figure revenue-generating SEO Center of Excellence working closely with sales, account managers, and delivery teams to develop and sell SEO and LLM Search Optimisation, performance marketing, and digital solutions that maximize business impact. I've built teams and processes from the inception of an SEO practice, scaling from one to a dozen experts across different locations.

From strategic advisory to execution, we deliver SEO-first digital experiences, optimize omnichannel marketing, and enhance customer acquisition.

Key Expertise:
• AI Search Thought Leadership - Leading the companies push for promoting AI Search visibility responsibly.
• SEO & Digital Strategy - Leading technical SEO, content optimization, and spearheading new AI Search initiatives.
• Sales & Business Growth - Driving eight-figure revenue through upselling, RFI/RFP responses, and strategic consulting.
• Thought Leadership - Conducting masterclasses and executive training for external and internal stakeholders.
• Enterprise Collaboration - Partnering with UX, analytics, and engineering teams to create scalable, SEO-first solutions.
• Team Leadership - Building and managing global digital marketing teams across multiple regions.

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The Battle

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