SEO Evangelist from 1999, Director at Assertive, SEO Audits IO, SEO Stack, Daniel Foley SEO Consultancy & Scooter.guide

In the SEO industry since 1998/1999. Extensive experience working with medium & large global brands on their SEO. 

Key services I supply to brands looking to scale, grow & convert include professional / enterprise SEO auditing as well as SEO consulting, strategy and leadership/training. A natural problem solver, I look at tailored solutions for businesses at all stages of their SEO be it VC SaaS start ups through to enterprise businesses looking to expand to international markets.

I also work with brands helping to assist them with being AI ready including AI presence & visibility analysis, AI readiness & auditing.

Some of the key things I offer to clients include:

Professional SEO consulting & bespoke support
SEO auditing (ranking recovery, technical audits, page indexing, link & content audits)
Domain migration & consolidation support
Ranking loss & recovery strategies & execution
SEO strategies including roadmaps, stakeholder management, execution frameworks
SEO training (in-house, bespoke team training, team events)
General SEO services (SEO retainers including execution and management)
SEO reporting (Looker, GA4, matomo, adobe, GSC)

My background includes:

SEO campaigns & audits for medium and large brands including Easyjet, Virgin, Qantas, Barclays, Lenovo, Sage, Capterra, Gartner, Ladbrokes)

SEO execution, auditing and strategies for businesses in HIGHLY competitive niches including Casino, iGaming, Gambling, Healthcare, Pharmaceutical, Medicine, Finance & Wealth Management, Banking & Property)

I am the founder of 3 core SEO Brands including:

Assertive - a bouqitue, specialist SEO agency that I setup in 2007, we service medium to large clients globally with SEO.

SEO Stack IO - a specialist SEO SaaS that's a replacement for Google Search Console offering data warehousing, AI integration, SEO tools.

SEO Audits IO - a specialist SEO audit brand that provides high quality bespoke SEO audits.

If you are looking for someone who lives and breathes SEO - it's not my job, its my passion.

Results I have achieved including:

#1 SEO Audits with seo-audits.io
#1 SEO Consultant with danielfoley.co.uk
#1 SEO agency with assertive-media.co.uk

Over the years I've helped brands scale and grow, helping to drive growth for high intent traffic.

Ranked #1st in many markets for things such as online pharmacy, play blackjack, mortgages, secured loans etc.

Daniel Foley Carter

Vibe coding is great but please remember - if you are vibe coding a website you aren't nessescarily building a website - you are building a "web app" otherwise known as an SPA  (single page application).

SPA's (single page applications) work using content injection.

When you interact - the content isn't part of the origin page DOM, it's dynamically injected into the template - this is why search engines like Google ABSOLUTELY struggle with it and as for LLMs, well, they won't be able to get any of the output.

IN SPA'S the content does NOT exist within the page - and quite often, in-page elements dynamically load content on interaction i.e. navigation etc - this is another reason why search engines like Google struggle with them.

GOOGLE CAN CRAWL + RENDER JAVASCRIPT.

But, it's not overly efficient at it and, even JS based websites that aren't SPA's are better than SPA's.

Most VIBE CODING tools like lovable build web applications in VITE/React in a single page application format.

SO, if you are "vibe coding" your way into a new website - you need to be aware that:

1. SPA's are truly awful for SEO 

2. You WILL need something like pre-render or cloudflare workers

3. EVEN then - search engines are likely to struggle especially if any of the in-page elements use Javascript to dynamically load content after an interaction and not as part of the original dom output

4. LLMS won't be able to extract content from your pages if they are SPA format

5. LLMS will struggle even with pre-render unless done/configured properly

It's NEVER been easier to create amazing looking websites that also function as applications, but, I can tell you now - a LOT of them come at a price and that's ...............

Rankings
Crawlability
Rendering
Content extraction

#seo #seotip

SEO Specialist with 25+ years experience. Extensive experience in SEO auditing, strategy, execution & training. Sharing findings through testing & experiments.

Peter Rota

SEO Specialist

Elite SEO Specialist Boosting Revenue for Businesses of All Sizes | Get Your Free Consultation Today

Are you fed up with SEOs who don’t deliver results, waste your budget, and overpromise only to underdeliver?

I'm going to change that.  

My name is Peter Rota, and I have 14+ years of experience working with companies anywhere from local businesses to S&P 500 brands, helping them improve their Search Engine Optimization (SEO) rankings, traffic, and bottom lines.

I currently work as a full time inhouse Senior Tech SEO manager. On the side I do freelance SEO and share what I've learned on LinkedIn. 

I have a no-B.S. approach with my methods and my communications with my clients. 

I specialize in the following:

✔️ Technical SEO
✔️ JavaScript (JS SEO)  
✔️ SEO Audits: On-page, off-page, technical SEO, and Google My Business
✔️ Local SEO
✔️ E-Commerce SEO
✔️ Shopify SEO
✔️ On-Page SEO

Here’s what real SEO results look like:

🔥 Increased a Shopify e-commerce client’s non-branded SEO traffic by 442% YoY and boosted total sales by 25% through full-site technical and on-page optimization.

🔥 Boosted a national men’s health site’s organic traffic 170% month-over-month (209K → 565K visits) after a comprehensive SEO audit and technical/on-page improvements.

🔥 Increased non-branded organic traffic for 20 BuySellAds websites by 92.5% YoY through advanced multi-site SEO audits and optimization workflows.

🔥 Drove a 36% uplift in traffic and keyword rankings for Analog Devices by restructuring business unit and sub-category architecture.

🔥 Generated a 30% YoY traffic increase for Citizens Bank through ongoing content optimization and implementation of semantic search (TF-IDF, topical relevance) strategies.

What People Are Saying About My Work:

"Peter is awesome. If you ever need someone that will have your back, Peter Rota SEO is the company. We've worked together on a few projects and they have always done a great job. They are highly recommended."

"Peter did a wonderful job auditing a website for us. His attention to detail and SEO knowledge was impressive. His audit process was very detailed. I liked how he organized his notes in a description/solution model. It was easy to understand and make changes based on his recommendations. We will definitely reach out to Peter again for future SEO projects and audits."

Don't wait any longer and take back the traffic that’s rightfully yours while driving real growth to your bottom line. 

Contact me today via LinkedIn or at peter@peterrotaseo.com

Senior Technical SEO Manager

SEO that actually works isn’t sexy.

I keep seeing people sell:

 “Look at my n8 automation hack”.
 “Look at this AI trick”.
 “I tried this once and traffic spiked”.

Some of it works temporarily.

Most of it falls apart later.

SEO that works short-term and long-term looks boring:

→ Actually doing the fundamentals (80/20 SEO) 
→ Good optimized content 
→ Strong internal linking 
→ One page, one topic 
→ Strong backlinks 
→ Good tech SEO 
→ Good UX

But those things don’t go viral and don't feel exciting 

So people chase shiny objects and hope AI fixes everything.

You don’t need more hacks.

You don’t need more tools.

You need SEO that actually works and keeps working.

Do the opinions shared on this platform shape how you do work with your clients?

Elite Tech & On-Page SEO Specialist | Boosting Revenue for Businesses of All Sizes | Get Your Free SEO Video Audit Today!

Folder Depth ≠ Crawl Depth:

I continue to see some SEOs think that because a URL is four folders deep for example that they assume this is always the crawl depth.

That is 100% wrong.

Folder depth refers to the number of subfolders (or subdirectories) in a URL's path, indicating the hierarchical structure of a website.

On the other hand, Crawl depth refers to the number of clicks that a search engine must travel from the start page (homepage)

So, it is technically possible for you to have the same crawl depth/ folder depth. But, do not assume just because something is four folders deep it also has the same crawl depth.

Credit to Semrush for the graphic, since Chatgpt can't create one that's accurate.

When I started SEO in 2011, there was fewer sources to learn SEO:

Today, the problem is filtering the noise.

→ Thousands of SEO blogs
 → AI pumping out endless SEO slop
 → Everyone claiming they’re an “expert”
 → YouTube videos, threads, courses
 → SEO advice all over social media

And honestly?

It’s overwhelming and I’ve been doing this for almost 16 years.

I can’t imagine what it feels like for someone just getting started.

Here’s what I’d do if I were learning SEO today and wanted to avoid information overload:

1. Pick a few trusted blogs sources:

You don’t need read every SEO blog. 

Most people are just repeating the same ideas anyway. 

Some of my favs are:

https://lnkd.in/eF8zyHVb

https://lnkd.in/erzHva7Y

I read both every morning.

2. Get a basic understanding of SEO:

You can learn a great deal of about SEO in a month, but you won’t become a master in that time. 

I still don’t call myself a a master at it. 

Focus on learning the fundamentals and building your foundation from there. 

3. Build something:
 
A small site and even some random web 2.0 will teach you more than 100 blog posts ever will.
 
4. Ignore shiny objects and “hacks.”

If it sounds too easy or too fast, it probably doesn’t work long-term. 

Make sure you look for things like conversions and real ROI. 

Anyone can create traffic and rank at this point.

5. Measure learning by results, not knowledge.
 
If you can’t explain why something worked (or didn’t), you’re just consuming content.

SEO didn’t get harder because there’s more information.

It got harder because it’s easier to get distracted.

Less consuming.

More doing.

If you’re newer to SEO, what part feels the most overwhelming right now?

taplio

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taplio

The Battle

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Peter Rota

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