SEO Evangelist from 1999, Director at Assertive, SEO Audits IO, SEO Stack, Daniel Foley SEO Consultancy & Scooter.guide

In the SEO industry since 1998/1999. Extensive experience working with medium & large global brands on their SEO. 

Key services I supply to brands looking to scale, grow & convert include professional / enterprise SEO auditing as well as SEO consulting, strategy and leadership/training. A natural problem solver, I look at tailored solutions for businesses at all stages of their SEO be it VC SaaS start ups through to enterprise businesses looking to expand to international markets.

I also work with brands helping to assist them with being AI ready including AI presence & visibility analysis, AI readiness & auditing.

Some of the key things I offer to clients include:

Professional SEO consulting & bespoke support
SEO auditing (ranking recovery, technical audits, page indexing, link & content audits)
Domain migration & consolidation support
Ranking loss & recovery strategies & execution
SEO strategies including roadmaps, stakeholder management, execution frameworks
SEO training (in-house, bespoke team training, team events)
General SEO services (SEO retainers including execution and management)
SEO reporting (Looker, GA4, matomo, adobe, GSC)

My background includes:

SEO campaigns & audits for medium and large brands including Easyjet, Virgin, Qantas, Barclays, Lenovo, Sage, Capterra, Gartner, Ladbrokes)

SEO execution, auditing and strategies for businesses in HIGHLY competitive niches including Casino, iGaming, Gambling, Healthcare, Pharmaceutical, Medicine, Finance & Wealth Management, Banking & Property)

I am the founder of 3 core SEO Brands including:

Assertive - a bouqitue, specialist SEO agency that I setup in 2007, we service medium to large clients globally with SEO.

SEO Stack IO - a specialist SEO SaaS that's a replacement for Google Search Console offering data warehousing, AI integration, SEO tools.

SEO Audits IO - a specialist SEO audit brand that provides high quality bespoke SEO audits.

If you are looking for someone who lives and breathes SEO - it's not my job, its my passion.

Results I have achieved including:

#1 SEO Audits with seo-audits.io
#1 SEO Consultant with danielfoley.co.uk
#1 SEO agency with assertive-media.co.uk

Over the years I've helped brands scale and grow, helping to drive growth for high intent traffic.

Ranked #1st in many markets for things such as online pharmacy, play blackjack, mortgages, secured loans etc.

Daniel Foley Carter

Vibe coding is great but please remember - if you are vibe coding a website you aren't nessescarily building a website - you are building a "web app" otherwise known as an SPA  (single page application).

SPA's (single page applications) work using content injection.

When you interact - the content isn't part of the origin page DOM, it's dynamically injected into the template - this is why search engines like Google ABSOLUTELY struggle with it and as for LLMs, well, they won't be able to get any of the output.

IN SPA'S the content does NOT exist within the page - and quite often, in-page elements dynamically load content on interaction i.e. navigation etc - this is another reason why search engines like Google struggle with them.

GOOGLE CAN CRAWL + RENDER JAVASCRIPT.

But, it's not overly efficient at it and, even JS based websites that aren't SPA's are better than SPA's.

Most VIBE CODING tools like lovable build web applications in VITE/React in a single page application format.

SO, if you are "vibe coding" your way into a new website - you need to be aware that:

1. SPA's are truly awful for SEO 

2. You WILL need something like pre-render or cloudflare workers

3. EVEN then - search engines are likely to struggle especially if any of the in-page elements use Javascript to dynamically load content after an interaction and not as part of the original dom output

4. LLMS won't be able to extract content from your pages if they are SPA format

5. LLMS will struggle even with pre-render unless done/configured properly

It's NEVER been easier to create amazing looking websites that also function as applications, but, I can tell you now - a LOT of them come at a price and that's ...............

Rankings
Crawlability
Rendering
Content extraction

#seo #seotip

SEO Specialist with 25+ years experience. Extensive experience in SEO auditing, strategy, execution & training. Sharing findings through testing & experiments.

Hi, I’m Andy. I LOVE SEO!

I’ve been working in SEO and digital growth for around 13 years. A lot of my work has been in high-pressure environments where getting to clarity quickly really matters.

I’m an all-round SEO and analytics practitioner. I’m comfortable across technical SEO, content, and measurement, but where I do my best work is joining the dots. I listen, ask questions, and help turn messy data into decisions teams and leaders can actually move forward with.

At Fueled, I work with a mix of organisations, from large to small brands including publishers and SaaS. My work spans SEO strategy, audits, GA4 and GTM implementation, and Looker Studio reporting. In practice, that usually means helping people focus on what matters, stop overthinking the rest, and make better calls with the data they already have.

Over the past few years, I’ve spent a lot of time working with AI in a very practical way. I’ve been driving initiatives within teams, building processes, experimenting with automation, and figuring out where AI genuinely helps and where it doesn’t. I’m especially interested in how brands show up in AI-driven search, and how SEO needs to adapt without losing its foundations.

Before Fueled, I was Head of SEO at iTech Media, leading teams across technical SEO, content, and digital PR. That role shaped how I think about SEO now, less about individual tactics, more about systems, trade-offs, and long-term impact.

I’m drawn to difficult SEO problems. Competitive markets, legacy setups, unclear data, stakeholder pressure. Situations where experience, judgement, and calm thinking matter more than chasing the latest tactic.

Away from work, I’m an ultra runner with 25+ ultras completed, a mental health advocate, and a dad to three boys. I care a lot about resilience, sustainable performance, and creating environments where people can do their best work.

Follow me on Substack for articles on navigating mental health and neurodiversity in digital marketing: https://andykillworth.substack.com/

Andy Killworth

Just launched my new Spotify playlist for when you're being bombarded with link builders

SEO, Analytics & Growth With A Sense Of Humour | 13 Yrs Driving Organic Revenue | Mental Health Advocate & Ultra Runner 🌱

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