Daniel Abrahams

Hustlr.

Founder

Ai-Media

Chief Operating Officer

General Manager - Sales & Marketing

Vittoria Food & Beverage

General Manager - Sales, Marketing and Legal Counsel

Moss Krouk & Associates

Lawyer on commercial leases, litigation, wills, probate, family law and conveyancing.

Solicitor

Rivkin Report

Marketing Manager

I'm a writer, artist, and father of three. 

I started in marketing 25 years ago. Now, I consult to business owners and entrepreneurs. 

I post here (almost) daily and every second Tuesday on my blog at danielabrahams.xyz 

Follow and click the bell for updates.

🌎 Blog: www.danielabrahams.xyz 
💡 Agency: hustlr.com.au
📌 Sydney, Australia

Apple transforms a boring sustainability report into storytelling gold. 👏🏼

Here to write. If it goes viral, it’s not because of me. It’s because it’s true.

I remember leaders who challenged me.

Not through confrontation or criticism, but through expectation.

Feedback that made me rise to meet it.

Because I felt like they were always in my corner.

They taught me to:

- Own your mistakes.
- Take work off their plate.
- Separate urgency from noise.
- Back your ideas with reasons, not feelings.
- Find solutions before presenting problems.
- Show initiative when there is no instruction.
- Take ownership instead of waiting to be told.
- Act like a leader long before you're given the title.

Those leaders stay with you.
 
They stretch your abilities without breaking your confidence.
Their kindness gives you the strength to improve.
Their belief makes you want to grow.

Great leaders lift the bar and lift the person.

🙏🏻

THE TRAP OF POSTING ONLINE

You start out sharing ideas. 

Then you start watching reactions.

You crave the highs of approval and fear the lows of criticism.

But either way, you’ve given up control.

Because if words can move you, then others still hold your chains.

The goal isn’t to silence the noise. It’s to stop needing it.

Create because it’s true, not because it’s liked.

🙏🏻

We overestimate polish and underestimate momentum.

Most of the breakthroughs in my career happened because I shipped something that wasn’t quite ready. Not perfect. Not final. Just done.

- A quick post in 2020 that reached 30 million people.
- A draft I nearly deleted that brought in three clients.
- A late-night graphic I designed that inspired me to learn Illustrator.

Every time, the world reminded me that the fears I had about my work not being good enough never mattered.

Here are 10 reasons why done always beats perfect:

1. There’s no such thing as perfect.
2. Imperfect work still opens doors.
3. Speed is a competitive advantage.
4. Action leads to improvement.
5. Perfection is a stalling tactic.
6. You can still fix it later.
7. Real feedback arrives only after you publish.
8. Small wins build confidence to take bigger swings.
9. Done keeps you from polishing things no one will notice.
10. Shipping early exposes how unimportant most of your worries were.

If you’re sitting on something, waiting for the perfect moment or the perfect version, take this as your sign:

Hit publish. Ship it. Move.

Momentum will take you further than perfection ever will.

🙏🏻

Draper

DOORS Administrator

Astronautics Corporation of America

Senior DOORS Administrator

Abbott

•	Applications lead overseeing the use of DOORS Next Generation and Rational Quality Manager, and supporting the engineering teams.
•	Creator and maintainer of a set of Confluence pages on the use and administration of the Engineering Lifecycle Management (ELM) tools
•	Active participant in weekly Agile team meetings and user of JIRA

Senior System Analyst

Mirion Technologies, Inc.

Technical Lead overseeing the implementation of Requirements Management and the use of the entire Engineering Lifecycle Management software suite from IBM. Part of the System Engineering team supporting the complete product lifecycle for software and hardware.

Lead Solutions Architect

Applications lead overseeing the use of DOORS Next Generation, Rational Quality Manager, Rational Publishing Engine, Document Builder, Jazz Reporting Service, Global Configuration Management and supporting the engineering teams.

Requirements Management Lead

Collins Aerospace

Northrop Grumman

Provide DOORS and DXL support to a variety of programs.

Staff Software Engineer

Lockheed Martin

► IBM Rational Tool (ELM) Champion (DNG, RTC, RQM, JRS, RELM, RPE) also known as EWM, CCM, ETM
► Digital Engineering Thread experience with numerous stakeholders
► JIRA to DOORS integration tutorial videos
► DOORS Expert - Teacher & Consultant
► DXL Lead
► Super connector for people and technology

Software Engineer Senior Staff

Raytheon

► Continued use of the Collaborative Lifecycle Management (CLM) suite for managing the requirements management framework comprising of templates and menu items.
► Deploy & tailor the DOORS framework on an as needed basis for programs across the enterprise.
► Writing & executing test cases in Rational Quality Manager (RQM)
► Collaborating with end users and developers in Rational Team Concert (RTC)

System Engineering, Integration & Test (SEIT) DOORS Lead

►Transforming system engineering culture through demonstrated leadership, enthusiasm and social media.

System Engineering Discipline Lead | Senior Technical Staff

►Developed and taught a DOORS course to systems engineers.

►Leading a team of system engineers to standardize the process & tool combination for system engineering execution across the business.

Requirements Development & Management Architect

►Leading the DOORS support team on a multi-billion dollar product line

►Initiated & led a company-wide effort to extend the core capabilities of DOORS to better support the needs of systems engineering

►Developed the process, architecture and automation for all test and integration activities within the DOORS tool

►Conceived & created a highly visible internal company social media presence to convey requirements management best practices to thousands of users within Raytheon

PATRIOT Requirements Database (DOORS) Team Lead

►Managed DOORS on a multi billion dollar program with 400 requirement specifications, 100,000+ requirements (one of the largest such programs at Raytheon)

►Engaged with a wide spectrum of systems and software engineering roles at Raytheon to conceive & develop customizations to automate manual tasks in the DOORS tool

►Invited to share requirements management expertise at numerous regional & national conferences

Zumwalt DOORS Administrator

► Developed Engineering Evaluation Displays, specializing in Microsoft Visual C++ and LabView

Software Developer

Alex Ivanov is a passionate thought leader on how to optimize system engineering execution by providing a consistent architecture and process to anyone developing requirements, managing changes to them, verifying the system, and much more. With 15+ years’ experience in managing a large scale distributed requirements database in the aerospace and defense industry, Alex is passionate about bringing the best process/tool combination to system engineering teams and anyone else interested in optimizing their DOORS usage.

Alex excels at working with existing programs to re-architect their DOORS implementation or Engineering Lifecycle Management (ELM), making use of system engineering best practices and automation to streamline program execution across the product development lifecycle.

Over the past 15 years, Alex has achieved the following:
◈ Recognized as a 8 time IBM Rational Champion and a Lifetime Champion for Cloud.
◈ Developed the most visited (30,000+ visits) Wiki at Raytheon: Getting the most out of DOORS.
◈ Generated 350+ on-demand training videos to better educate user and administrators alike on how to make the most of DOORS and the DXL automation his team has developed.
◈ Hosted hundreds of remote & in-person training sessions to demonstrate process best practices to every user role imaginable (requirements engineer, test engineer, configuration management, quality, administrators...)

Alex believes everyone can benefit from using IBM Engineering Lifecycle Portfolio (DNG, DOORS, RTC, RQM, RPE, JRS, etc...) in a consistent and proven manner and is out to mentor and educate the masses one person at a time.

Specialties: Leadership, Communication, Process Improvement, Testing, Mentoring, Tools, Systems Engineering, Training, Rational DOORS, User Support, DOORS Database Management, Expert DXL scripter, Metrics

Alex Ivanov

In 2011 I was selected as 1 of only 10 IBM Champions worldwide.

Proud to be in the 2025 class, which now boasts hundreds of accomplished individuals.

DOORS Administrator | Requirements Manager | Systems Engineer | DXL Developer 📙 Author 🧙🏼‍♂️ DOORSWizard ⭐ IBM Lifetime Champion for Cloud ⭐

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Abrahams's LinkedIn Performance

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