Dani Woolf (She/Her)

User Experience Specialist

CyberSynapse.io

CyberSynapse directly connects you and your GTM team with cybersecurity decision makers over video call, so you can get the deepest buyer insights to refine your products, sharpen your marketing, and accelerate your sales.

Co-Founder

The CyberNest

The CyberNest is a community-powered peer review and information-sharing platform for IT and cybersecurity professionals. Backed by an advisory board of leading cybersecurity experts, we deliver a private space for our community members to easily discover, review, rate, and share security resources with purpose-built tools for advanced collaboration and continuous learning.

VP of Marketing

Audience 1st

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Founder and CEO

Customer Marketing Alliance

Customer Research Certified | Masters

Nucleus Security

Director of Content Marketing

GiveIsrael.org

Community Volunteer

Cybersixgill

Director of Demand Generation

Guardicore

Digital Marketing Manager

Marketing Programs Manager

CloudShare

Senior Digital Marketing Manager

harmon.ie

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

My name is Dani Woolf. 

I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

Want to chat? I’d love that. 🔥

Dani Woolf

I keep hearing from clients that analysts aren't giving them the deep insight they're paying for.

Why would they?

Think about the incentive structure for a second.

An analyst at a major research firm is covering an entire market segment. 

They're tracking dozens (sometimes hundreds) of vendors. 

They're fielding inquiry calls. 

Writing research notes. 

Updating frameworks. 

Preparing for conferences.

They don't have time to go DEEP on your buyer dynamics.

So what happens instead?

The information flow runs in the OPPOSITE direction.

Let that sink in.

The analysts are taking insight FROM YOU.

They're using your briefings to understand the market. 

They're asking about your customer patterns. 

Your win/loss data. 

Your competitive intelligence.

They're extracting your hard-won knowledge and synthesizing it into their frameworks.

Then they package that synthesis and sell it...to other vendors trying to understand the market, and to buyers trying to evaluate vendors.

Think about what this actually means:

You're paying for access to buyer insight. 

That's the value proposition. 

That's what justifies the $50K+ investment.

But the analyst is extracting insight from YOU to package and sell to others.

You're not the customer.

You're the product.

I broke this down in my latest spicy rant on Audience 1st here - have a listen: https://lnkd.in/g3muP5D9

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I've now had 1000+ conversations with CISOs and security leaders.In 30 days or less, I can connect cybersecurity companies directly with dozens of the target buyers they're trying to reach - surfacing their own proprietary buyer intelligence that no one else has.

Book a call with me to accelerate revenue with CyberSynapse.io buyer intelligence: https://lnkd.in/gmpjZcZq

Cybersecurity vendor? Learn more about CyberSynapse here: https://lnkd.in/gHNfq2FC

Security practitioner? Join The CyberNest specialized expert network to leverage your expertise, expand your network, and access paid research and advisory opportunities here: https://lnkd.in/gMk7FkQj

Co-Founder @ CyberSynapse.io | Host of Cooking with CISOs | VP of Marketing @ The CyberNest | CEO @ Audience 1st

Jason Carrico

MightyID

VP of Sales

Procyon

Go to Market Advisor

Ohana Operators

Sales Strategist

Entro Security

Helping the Founders with Sales strategy and growth.

Sales Consultant

Microsoft

Sales responsible for Cybersecurity solutions within the largest SUPER Strategic Accounts in the Health and Life Sciences division of Microsoft.

Sr. Sales Specialist I Cyber Security Team I Healthcare Life Sciences at Microsoft

Cybersecurity and Modern Work sales with Strategic Named Enterprise Healthcare, pharma and bio tech companies to helping them transform into a modern secure workplace.

Sales Specialist, Modern Workplace Healthcare

Through start up acquisition of Adallom..I flew around met and worked with CISO’s to position Microsoft’s then new security offerings.  Worked closely with product developments, marketing and sales enablement to help build a 1 billion+ business segment.

Global Blackbelt- Security

Adallom

That CASB Company acquired by Microsoft for 320M.  Built by the Founders who also started Wiz.

Early equity hire responsible for West Coast Enterprise

Director of Sales, Southwest (Acquired by Microsoft)

Mojave Networks (Acquired by Sophos 10/2014)

Acquired by Sophos...Investors Sequoia and Bessemer...

Head of Sales reporting directly to CEO. Responsible for all sales hiring, strategy, forecasting and annual revenue planning along with sales responsibility directly to Board of Directors.

Sales Leader

Symantec (through Clearwell Acquisition)

Promoted new Symantec portfolio of solutions including Clearwell, Enterprise Vault and EV.Cloud for information management and discovery. 
Achieved 148% FY2011.  Q1 153%, Q 120%, Q4 174%.  Finished 2nd in Western US.
Achieved 199% Q1 FY2012.  Highest quarterly producer.
Achieved Presidents club 2011 given to top 10% global sales force.

IIG Archiving and eDiscovery Sales Specialist

Clearwell Systems (acquired by Symantec)

Sequoia backed company sold to Symantec.  Responsible for selling eDiscovery solutions to large enterprise and law firms.  Exceeded quota and added dozens of new logos.

Senior Regional Sales Manager

AccessData (Acquired by Exterro)

1st hire in the West.  Responsible Enterprise West Coast revenue at AccessData.  Later sold to Exterro.

Early equity hire.

West Coast Sales

MightyID's VP of Sales, my focus is on new business development, leveraging customer relationship management to drive growth. 

My approach dismantles traditional sales narratives, advocating for transparency and sincerity in customer interactions. By aligning sales initiatives with genuine customer needs, our teams foster enduring partnerships, embodying my vision for sales integrity and effectiveness.

taplio

The Battle

Dani Woolf

Jason Carrico

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taplio

The Battle

Dani Woolf

Jason Carrico

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Woolf's LinkedIn Performance

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