Dani Woolf (She/Her)

User Experience Specialist

CyberSynapse.io

CyberSynapse directly connects you and your GTM team with cybersecurity decision makers over video call, so you can get the deepest buyer insights to refine your products, sharpen your marketing, and accelerate your sales.

Co-Founder

The CyberNest

The CyberNest is a community-powered peer review and information-sharing platform for IT and cybersecurity professionals. Backed by an advisory board of leading cybersecurity experts, we deliver a private space for our community members to easily discover, review, rate, and share security resources with purpose-built tools for advanced collaboration and continuous learning.

VP of Marketing

Audience 1st

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Founder and CEO

Customer Marketing Alliance

Customer Research Certified | Masters

Nucleus Security

Director of Content Marketing

GiveIsrael.org

Community Volunteer

Cybersixgill

Director of Demand Generation

Guardicore

Digital Marketing Manager

Marketing Programs Manager

CloudShare

Senior Digital Marketing Manager

harmon.ie

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

My name is Dani Woolf. 

I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

Want to chat? I’d love that. 🔥

Dani Woolf

I keep hearing from clients that analysts aren't giving them the deep insight they're paying for.

Why would they?

Think about the incentive structure for a second.

An analyst at a major research firm is covering an entire market segment. 

They're tracking dozens (sometimes hundreds) of vendors. 

They're fielding inquiry calls. 

Writing research notes. 

Updating frameworks. 

Preparing for conferences.

They don't have time to go DEEP on your buyer dynamics.

So what happens instead?

The information flow runs in the OPPOSITE direction.

Let that sink in.

The analysts are taking insight FROM YOU.

They're using your briefings to understand the market. 

They're asking about your customer patterns. 

Your win/loss data. 

Your competitive intelligence.

They're extracting your hard-won knowledge and synthesizing it into their frameworks.

Then they package that synthesis and sell it...to other vendors trying to understand the market, and to buyers trying to evaluate vendors.

Think about what this actually means:

You're paying for access to buyer insight. 

That's the value proposition. 

That's what justifies the $50K+ investment.

But the analyst is extracting insight from YOU to package and sell to others.

You're not the customer.

You're the product.

I broke this down in my latest spicy rant on Audience 1st here - have a listen: https://lnkd.in/g3muP5D9

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I've now had 1000+ conversations with CISOs and security leaders.In 30 days or less, I can connect cybersecurity companies directly with dozens of the target buyers they're trying to reach - surfacing their own proprietary buyer intelligence that no one else has.

Book a call with me to accelerate revenue with CyberSynapse.io buyer intelligence: https://lnkd.in/gmpjZcZq

Cybersecurity vendor? Learn more about CyberSynapse here: https://lnkd.in/gHNfq2FC

Security practitioner? Join The CyberNest specialized expert network to leverage your expertise, expand your network, and access paid research and advisory opportunities here: https://lnkd.in/gMk7FkQj

Co-Founder @ CyberSynapse.io | Host of Cooking with CISOs | VP of Marketing @ The CyberNest | CEO @ Audience 1st

Cribl

Cribl, the Data Engine for IT and Security, empowers organizations to transform their data strategy. Customers use Cribl to analyze, collect, process, and route all IT and security data, delivering the choice, control, and flexibility required to adapt to their ever-changing needs.

Alliances, Channel & Program Marketing, EMEA

Acquired by F5. (NASDAQ: FFIV)

Focused on building a strategic marketing function as the company’s growth engine, including brand differentiation, market positioning, demand creation and pipeline growth

Chief Marketing Officer

Exclusive Networks

Leading the global Marketing team for the exclusive group overseeing the execution and operation of 100 field marketers operating in over 50 countries WW, I was responsible for Exclusive Networks ‘marketing machine’ including global brand, go-to-market strategy execution and in-country field marketing performance. With a broad scope of KPIs focused on global marketing operation optimization, the role focused on driving demand for vendor partners globally,  defining and accelerating brand growth and ensuring brand exposure within the media, customers and all digital channels is efficiently optimized while adhering to budget restrictions

VP Global Marketing & Comms

The role included the responsibility for creating and implementing marketing programmes to support business growth. Overseeing the entire marketing process from idea conception, collateral building, planning timescales, budget and finally programme analytics and ROI reporting. 
With a channel-focused track record of high achievement and rapid success, Exclusive Group brings all the essential elements of a winning strategy for market entry and growth. Value-added distribution is at the heart of the Exclusive Group proposition, complemented by full global services capabilities for project deployment and support, and comprehensive, integrated commercial leasing offerings.

Fuelled by a strong culture of ambition, entrepreneurialism and sustainable growth, Exclusive Group is a business success story set to achieve phenomenal growth target by 2017.

Global Director, Marketing & Comms

Aerohive Networks

Focused on  development and execution of all Channel plans and programmes for the International Market including EMEA, APAC, Australia/NZ to maximize channel-driven revenue, resulting in the International region dominating WW channel revenue (40%)

Intl Marketing Channel Manager

Cohesive

A highly experienced marketer who has spent much of the last 15 years conducting a broad range of tactical and strategic marketing activities for global technology and banking organizations. 

Hadas joined Cohesive in 2003, having spent around five years working as a Marketing Manager within Alcatel, and formerly Newbridge Networks.  In other roles, she has also managed campaigns for Halifax, Bank of Scotland and Lloyds TSB.

Marketing Consultant

HBOS

Planning and delivery of HBOS in-branch marketing  customer acquisition campaigns for the Credit Card division

Acquisition Marketing manager, Credit Cards

Alcatel-Lucent

Marcomms Manager

Newbridge Networks

Marcomms Executive

As the Head of Marketing at Wib, a leading API Security platform, I am responsible for developing and executing the global marketing & communication strategy, driving new business development, and enhancing the brand awareness and reputation of the company. With over 15 years of experience in marketing and communications, I have a proven track record of delivering multi-channel marketing campaigns, building strategic partnerships, and leading high-performing teams. I have also successfully launched and scaled Exclusive Group, a value-added distributor for Cybersecurity and SaaS solutions, into a global market leader, serving as the VP and Global Director of Marketing and Comms for more than seven years. My core competencies cover the full marketing stack, communications, new business development, and leadership. I am passionate about creating and delivering innovative and impactful solutions and marketing programmes that empower customers and channel partners, to support business growth. I am always committed to fostering a culture of diversity, inclusion, and collaboration within and across the team that I lead.

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Dani Woolf

Hadas Hughes

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taplio

The Battle

Dani Woolf

Hadas Hughes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Woolf's LinkedIn Performance

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