Dani Woolf (She/Her)

User Experience Specialist

CyberSynapse.io

CyberSynapse directly connects you and your GTM team with cybersecurity decision makers over video call, so you can get the deepest buyer insights to refine your products, sharpen your marketing, and accelerate your sales.

Co-Founder

The CyberNest

The CyberNest is a community-powered peer review and information-sharing platform for IT and cybersecurity professionals. Backed by an advisory board of leading cybersecurity experts, we deliver a private space for our community members to easily discover, review, rate, and share security resources with purpose-built tools for advanced collaboration and continuous learning.

VP of Marketing

Audience 1st

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Founder and CEO

Customer Marketing Alliance

Customer Research Certified | Masters

Nucleus Security

Director of Content Marketing

GiveIsrael.org

Community Volunteer

Cybersixgill

Director of Demand Generation

Guardicore

Digital Marketing Manager

Marketing Programs Manager

CloudShare

Senior Digital Marketing Manager

harmon.ie

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

My name is Dani Woolf. 

I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

Want to chat? I’d love that. 🔥

Dani Woolf

I keep hearing from clients that analysts aren't giving them the deep insight they're paying for.

Why would they?

Think about the incentive structure for a second.

An analyst at a major research firm is covering an entire market segment. 

They're tracking dozens (sometimes hundreds) of vendors. 

They're fielding inquiry calls. 

Writing research notes. 

Updating frameworks. 

Preparing for conferences.

They don't have time to go DEEP on your buyer dynamics.

So what happens instead?

The information flow runs in the OPPOSITE direction.

Let that sink in.

The analysts are taking insight FROM YOU.

They're using your briefings to understand the market. 

They're asking about your customer patterns. 

Your win/loss data. 

Your competitive intelligence.

They're extracting your hard-won knowledge and synthesizing it into their frameworks.

Then they package that synthesis and sell it...to other vendors trying to understand the market, and to buyers trying to evaluate vendors.

Think about what this actually means:

You're paying for access to buyer insight. 

That's the value proposition. 

That's what justifies the $50K+ investment.

But the analyst is extracting insight from YOU to package and sell to others.

You're not the customer.

You're the product.

I broke this down in my latest spicy rant on Audience 1st here - have a listen: https://lnkd.in/g3muP5D9

---

I've now had 1000+ conversations with CISOs and security leaders.In 30 days or less, I can connect cybersecurity companies directly with dozens of the target buyers they're trying to reach - surfacing their own proprietary buyer intelligence that no one else has.

Book a call with me to accelerate revenue with CyberSynapse.io buyer intelligence: https://lnkd.in/gmpjZcZq

Cybersecurity vendor? Learn more about CyberSynapse here: https://lnkd.in/gHNfq2FC

Security practitioner? Join The CyberNest specialized expert network to leverage your expertise, expand your network, and access paid research and advisory opportunities here: https://lnkd.in/gMk7FkQj

Co-Founder @ CyberSynapse.io | Host of Cooking with CISOs | VP of Marketing @ The CyberNest | CEO @ Audience 1st

Veracode

Senior Product Marketing Manager

FOSSA

Bishop Fox

Sonatype

Globalization Partners

Partner with VP of Marketing to establish and drive the marketing strategy and execution for a Global Employer of Record organization that helps companies make international hires in 150 countries. 
 
•	Spearhead inbound marketing programs including campaign development, digital marketing,  metrics and performance reporting
•	Support the Sales team with tools that enable them to win new business. 
•	Cultivate and manage relationships with key clients and go-to-market partners to understand pain points and create relevant campaigns addressing those
•	Responsible for lead strategy, targeting and campaign development from typical buyer to large, strategic "super deals” through direct sales and partner channels
•	Create, design and stage campaigns in marketing automation software
•	Write content for email marketing, campaign assets, sales scripts and proposals
•	Identify assets needed for each campaign and work with other team members to coordinate
•	Create KPIs and campaign goals, monitor progress and adjust based on performance
•	Directly contributed to revenue growth from $17M in 2015 to $40M in 2017 –  #6 and #33 on the Inc. 500 list of fastest growing, private companies for two consecutive years
•	Utilized AdWords and planned Search Engine Optimization (SEO) strategies to raise website traffic by 50% and increase database of engagement-gained subscriptions from 15k to over 50k in 18 months. Tripled the number of MQLs to the pipeline.

Marketing Director

iJET International

As a Product Management team member, assisted clients with threat minimization and risk mitigation by developing tailored, innovative response services products that would help them keep better tabs on the safety of global employees. Worked closely with Vice Presidents of Technology and Product Management, to create a product roadmap and development strategy to launch a renewed product effort.

•	Working closely with the VP of Technology, established standard operating procedures for Agile processes, development velocity and points assignments for development sprints 
•	Attended daily stand up meetings, addressed issues and reprioritized the queue when needed
•	Built and maintained client relationships by formally and informally gathering feedback on additional product features with the specific goal of client acquisition
•	Created quarterly product roadmap to showcase how features in development were profitable for the company and emphasize areas for continued focus
•	Worked with Marketing team to create product messaging and positioning by customer segment 
•	Wrote product collateral, training materials, sales tools and created product marketing campaigns by product line and customer segment
•	Trained and mentored junior Product Managers and integrated multiple product backlogs for quarterly planning meetings
•	Released mobile crisis safety-check product with an increase of 400% in revenue during the first year, despite a limited market audience

Senior Product Manager

High Street Partners

Create strategy for marketing programs, manage and deliver webinars, seminars, email marketing campaigns, strategic planning for integrating sales territory plans with overarching marketing plans. Also perform project management of software rollouts, process integration and product marketing.

Manager, Marketing Programs and Products

iJET Intelligent Risk Systems

Product strategy, pricing, prioritization and product marketing. Including creating product marketing materials, positioning statements and product statements of record. Managed a concurrent seven product rollout project

Product Management

Core Concepts Consulting, Inc.

Independent consultant assisting startup technology companies with go-to-market strategies, product positioning and product marketing to large defense contracting companies in the Homeland Security space. Projects included: business development, channel partner marketing, product marketing and positioning and technology research and scouting.

Owner

Senior Product Marketing Manager at Veracode

An innovative Senior Product Marketing Manager with over 10 years’ experience in marketing, product marketing and product management. In most of my roles, I have worked with SaaS platforms and products and am passionate about software security. When I'm not outdoors running or cycling, I can be found reading an embarrassing number of cyberthreat blogs.

taplio

The Battle

Dani Woolf

Elisa Velarde

Followers

Posts

Engagements

Likes

Performance ScoreDani Woolf's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dani Woolf

Elisa Velarde

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Woolf's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDani Woolf's LinkedIn Performance