Dani Woolf (She/Her)

User Experience Specialist

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

Five years ago, I pissed off a CISO so badly in front of my CMO, he helped me build a $1M+ cybersecurity buyer intelligence business. That humiliating moment during a website messaging feedback session? Best career move I ever made. Here's the uncomfortable truth about B2B tech marketing most won't tell you:

Most marketers create buyer personas in echo chambers instead of interviewing real buyers to get direct buyer insights. They're selling to fictional characters while their actual prospects choose competitors.

I learned this the hard way when a CISO, my customer, publicly destroyed me for using a buzzword out of context. At that time, I'd never actually talked to a single security leader about their real problems.

Instead of defending my approach, I asked him for coffee to learn why I upset him. That conversation led to thousands of conversations with CISOs, security architects, and IT leaders who taught me what B2B marketers get dangerously wrong about technical and business buyers.

What I discovered:
→ IT buyers don't trust marketing because marketers don't understand them and their environments
→ The best "research" comes from actual conversations, not survey data
→ Skeptical IT buyers will tell you exactly what they need - if you ask the right questions
→ Authentic relationships beat aggressive outreach every time

Today I help B2B cybersecurity companies understand their skeptical buyers through:

🎯 CyberSynapse - Direct access to vetted IT decision-makers for buyer intelligence that actually drives revenue

🍳 Cooking with CISOs - A TV show that builds real relationships with technical leaders (yes, over actual food)

📺 YouTube/Content - Sharing what 1000+ technical buyers taught me about effective B2B marketing

Some of the most skeptical and hard-to-reach cybersecurity buyers have dubbed me the marketer they actually trust - and I teach other B2B marketers how to earn that same trust and credibility.

Ready to stop operating in the dark and start growing with confidence?

Visit the links in my Featured section to see how I can help.

Founder and CEO

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Dani Woolf

𝗔𝗯𝗼𝘂𝘁 𝗠𝗲:
I have over 25 years of experience in technology, engineering, and product management in cybersecurity, AI, DevSecOps, IoT, and software supply chain security. As co-founder and CTO at Cybeats, I've developed cutting-edge cybersecurity solutions that foster customer growth and satisfaction through critical thinking design. I’m passionate about creating secure, scalable products while influencing industry standards for software transparency and risk management.

𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼:
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗧𝗲𝗰𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: I design and lead the development of uniquely positioned and innovative products that meet business goals and adapt to continuously evolving tech landscapes.
𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 & 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: I’ve contributed to key initiatives around SBOM and VEX with NTIA and CISA while ensuring our solutions protect and comply with emerging regulations.
𝗔𝗜 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 & 𝗧𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆: I champion responsible AI practices, advocating for transparency in AI systems and integrating traceability into product lifecycles.
𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗗𝗿𝗶𝘃𝗲: At Cybeats, I’ve turned innovative ideas into market-leading products that address critical cybersecurity challenges for our customers.

𝗠𝘆 𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱:
My career spans roles in DevSecOps, IoT, and DevOps, where I’ve gathered my skills in technology design, risk management, and team leadership. I combine strategic vision with hands-on technical expertise to deliver solutions that protect assets and drive business success. I'm a doer-type leader with an iterative experimentation-driven development methodology and a fail-fast culture.

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Dani Woolf

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