BDR Academy

Co-Founder

Gridin Consulting

Founder

I guide sales and marketing teams to win the biggest deals faster.

My approach is based on 5 pillars:

1) Assessment. Choose best opps and expansion scenarios within the target accounts based on a unique set of criteria backed by math modeling.

2) Research. Combine best practices from martech and OSINT to reveal the insights and build a slam-dunk business case.

3) Messaging. Craft highly-relevant value propositions, engaging content pieces, and outreach cadences with a 70% reply rate.

4) Mapping. Get the whole team around progress and challenges in the deal. Plan future steps based on relevant data.

5) Scaling. Сreate marketing and operations exoskeleton that allows top sales performers to increase their bandwidth by up to 50%.

Few fun facts:

 - Switched to full-time consulting during the 2008 recession  
 - Trained more than 200 enterprise sales and marketing teams.
 - Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
 - Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.

Recent war stories:

 - Doubled the ARR from a strategic account with an elaborate multi-step expansion campaign
 - Engaged board members of the Biggest Gold Mining Conglomerate in Mongolia with a zero-tech ABM campaign
 - Darth Vader direct mail campaign targeting enterprise CISOs with an 80% conversion rate. 
 - Fresh AE does 84% of the yearly quota in Q1 with zero marketing support.
 - Simultaneous engagement with 18 stakeholders that led to a 10 million crane equipment deal
 - Engaged the “unreachable” exec of top EU Telecom in 24 hours.
 - 300-word email and one spreadsheet put the product on the shelves of Saudi Arabia's largest retailer
 - Revived the stalled deal with Dubai’s ministry of digital transformation

Want to learn more?

1) Check out The Big Deal Talks Podcast (Itunes, Spotify or, even better, youtube - we have really nice production)
2) Read some posts from the featured section
3) Follow me and "ring the bell" to get notified about the new tips (I try to post daily).

If you want to discuss a consulting project or training gig for your sales/marketing team, feel free to DM me or drop a line at dan@dangridin.com

Cheers!

Dan (Daniil) Gridin

SpotDraft

Program Manager - ABM (Founder's Office)

Quota Attainment:
Q4 2022: 150% (Ramp)
Q1 2023: 213%
Q2 2023: 183%
Q3 2023: 225%


Built rapport via cold outbound, analyzed technical needs of prospects, and recommended ideal solutions in collaboration with AEs.
Contributed significantly to revenue growth, helping close 14 new logos worth over $312k within a year, consistently exceeding sales targets by 150%.
Generated a $1 million sales pipeline with a 30% close rate, the highest in company history.
Prospected the largest outbound led closed won deal for Europe (United Kingdom-based enterprise organization. 
Developed a successful, personalized outbound sales strategy for the EU region. 
Tested innovative outreach methods, including video prospecting and LinkedIn audio notes.
Created a scalable personalization framework used by the entire outbound growth team.
Drove marketing activities (e.g., webinars, events) and increased end-user registration and attendance across geographies.
Worked with AEs on deal qualification, nurturing leads throughout the sales cycle, and ensuring successful closures, familiar with BANT & MEDDPIC.
Consistently won awards/ recognition for my pipeline generation efforts including but not limited to quota attainment, demo day contests, etc.

Growth Specialist

B2Brain

Played a pivotal role in building the sales function from the ground up (second sales hire).
Generated a $200k pipeline and closed 2 new logos, contributing $17k ARR.
Developed a successful outbound sales motion.
Collaborated with the founder on GTM strategies.
Constructed effective sales cadences to optimize lead nurturing and conversion rates.
Consistently achieved quota, driving company growth.
Fostered strong partnerships with marketing, implementing creative outreach methods (e.g.,
memes, videos).

Growth - North America

Zycus

✔Drive business development efforts and generate opportunities for Enterprise Accounts across North America
✔Maintaining pipeline  and change of opportunities 
✔Recognized for Personal Partnership 
✔Work with the marketing and sales  team
✔Build a culture of continuous learning and improvement by sharing industry best practices, competitive landscaping, smart use cases and related strategies.
✔Working knowledge in various tools, such as SalesForce, Zoom Info, Sales Navigator, Outreach etc.

Growth - NORAM

Nestlé

Marketing Intern

SRV Media Pvt. Ltd.

Summer Intern

Alkem Laboratories Ltd.

Worked as an intern studying management practices applied at a production facility located in Amalya, Daman, India. Prepared a report based on my experiences at the organization.

Bennett Coleman and Co. Ltd. (Times Group)

Worked as a marketing intern for Times of India. I was involved in generating subscriptions for various magazines of Times Group. Presented a report based on consumer behavior and reading patterns of customers in Ahmedabad.

Sales And Marketing Intern

With a solid foundation in both startup growth and sales, I've honed my skills in growth marketing and outbound sales to drive company outcomes forward.

The core of my professional ethos is to blend empathy with data-driven insights, crafting solutions that not only meet but exceed our business goals. By focusing on impactful outcomes, my contributions support the team in adapting to the ever-evolving demands of the B2B SaaS industry.

taplio

The Battle

Dan (Daniil) Gridin

Pranav Nair

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