BDR Academy

Co-Founder

Gridin Consulting

Founder

I guide sales and marketing teams to win the biggest deals faster.

My approach is based on 5 pillars:

1) Assessment. Choose best opps and expansion scenarios within the target accounts based on a unique set of criteria backed by math modeling.

2) Research. Combine best practices from martech and OSINT to reveal the insights and build a slam-dunk business case.

3) Messaging. Craft highly-relevant value propositions, engaging content pieces, and outreach cadences with a 70% reply rate.

4) Mapping. Get the whole team around progress and challenges in the deal. Plan future steps based on relevant data.

5) Scaling. Сreate marketing and operations exoskeleton that allows top sales performers to increase their bandwidth by up to 50%.

Few fun facts:

 - Switched to full-time consulting during the 2008 recession  
 - Trained more than 200 enterprise sales and marketing teams.
 - Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
 - Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.

Recent war stories:

 - Doubled the ARR from a strategic account with an elaborate multi-step expansion campaign
 - Engaged board members of the Biggest Gold Mining Conglomerate in Mongolia with a zero-tech ABM campaign
 - Darth Vader direct mail campaign targeting enterprise CISOs with an 80% conversion rate. 
 - Fresh AE does 84% of the yearly quota in Q1 with zero marketing support.
 - Simultaneous engagement with 18 stakeholders that led to a 10 million crane equipment deal
 - Engaged the “unreachable” exec of top EU Telecom in 24 hours.
 - 300-word email and one spreadsheet put the product on the shelves of Saudi Arabia's largest retailer
 - Revived the stalled deal with Dubai’s ministry of digital transformation

Want to learn more?

1) Check out The Big Deal Talks Podcast (Itunes, Spotify or, even better, youtube - we have really nice production)
2) Read some posts from the featured section
3) Follow me and "ring the bell" to get notified about the new tips (I try to post daily).

If you want to discuss a consulting project or training gig for your sales/marketing team, feel free to DM me or drop a line at dan@dangridin.com

Cheers!

Dan (Daniil) Gridin

Vanta

Focused on selling Customer Trust Center and Questionnaire Automation to Upmarket segment

Senior Specialty Account Executive

6sense

- Contributor and speaker on 6sense “Get Certified on Next-Gen Sales Tactics”
- Worked with sales enablement to fine-tune “stage 2” qualifications in on sales process

Senior Commercial Account Executive

117% annual quota 
President's Club

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 

We help revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

Commercial Account Executive

Zendesk

• Develop and maintain relationships with 558 accounts
• Exceed Q4 quota and 107% of annual quota, qualified for President's Club
• Advocate for customers by working collaboratively with internal teams; Sales Operations, Finance, Advocacy, Customer Success, Legal and Marketing

Account Executive II

• Exceed activity, pipeline generation, and quota attainment
• Prospect and find new business opportunities to generate pipeline and growth within territory
• Become a consultant on Zendesk’s Support and Sales Automation products and conduct on average 30 discovery calls, presentations, and demos with prospects and customers a month
• Respond to a large number of inbound leads and existing 582 customers to develop and maintain relationships

Account Executive

• Generate new business opportunities to fuel the Zendesk AE pipeline.
• Work closely with Account Executives to develop targeted lists, call strategies, and messaging to drive opportunities for new business
• Conduct high-level conversations with Senior Executives in target accounts
• Research and build new and existing accounts

Business Development Representative

• Create a fantastic first impression to prospects and customers while building a pipeline for Zendesk Account Executives
• Respond to inbound requests via Zendesk support, the telephone, and email
• Focus on building a great team environment for a fun and energetic atmosphere
• Achieve or exceed monthly quotas of qualified opportunities

Sales Development Representative

Flyway Wellness

Market research of healthcare industry and insurance companies
Communication and capacity building with patients in opioid recovery
Data insights and analytics from field research
Impact of meditation, mindfulness, and yoga on pain management

Research Intern

First Weber

Assisted in data migration duties
Updated user and technical documentation
Responsible for IT related documentation and assured verification

IT Intern

Fitchburg Public Works

Assessed chemical levels and pH for the safety of community members
Responded to on-call emergencies and determined how to appropriately assess the situation
Balanced time for park projects, repairs, and special event preparation

Park Ranger

AE @ 6sense | Prob traveling w/ my Mini Aussie 🐾

Hey you! Ya, I see you scrolling on my profile…keep reading 👀




⭐️ fun facts ⭐️

Played ice hockey in college.
Have Mini Australian Shepard named Sasha. 
Lived in Europe for 5 years. 
I’ve never tried Ketchup.

taplio

The Battle

Dan (Daniil) Gridin

Kat Shuchuk

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