BDR Academy

Co-Founder

Gridin Consulting

Founder

I guide sales and marketing teams to win the biggest deals faster.

My approach is based on 5 pillars:

1) Assessment. Choose best opps and expansion scenarios within the target accounts based on a unique set of criteria backed by math modeling.

2) Research. Combine best practices from martech and OSINT to reveal the insights and build a slam-dunk business case.

3) Messaging. Craft highly-relevant value propositions, engaging content pieces, and outreach cadences with a 70% reply rate.

4) Mapping. Get the whole team around progress and challenges in the deal. Plan future steps based on relevant data.

5) Scaling. Сreate marketing and operations exoskeleton that allows top sales performers to increase their bandwidth by up to 50%.

Few fun facts:

 - Switched to full-time consulting during the 2008 recession  
 - Trained more than 200 enterprise sales and marketing teams.
 - Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
 - Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.

Recent war stories:

 - Doubled the ARR from a strategic account with an elaborate multi-step expansion campaign
 - Engaged board members of the Biggest Gold Mining Conglomerate in Mongolia with a zero-tech ABM campaign
 - Darth Vader direct mail campaign targeting enterprise CISOs with an 80% conversion rate. 
 - Fresh AE does 84% of the yearly quota in Q1 with zero marketing support.
 - Simultaneous engagement with 18 stakeholders that led to a 10 million crane equipment deal
 - Engaged the “unreachable” exec of top EU Telecom in 24 hours.
 - 300-word email and one spreadsheet put the product on the shelves of Saudi Arabia's largest retailer
 - Revived the stalled deal with Dubai’s ministry of digital transformation

Want to learn more?

1) Check out The Big Deal Talks Podcast (Itunes, Spotify or, even better, youtube - we have really nice production)
2) Read some posts from the featured section
3) Follow me and "ring the bell" to get notified about the new tips (I try to post daily).

If you want to discuss a consulting project or training gig for your sales/marketing team, feel free to DM me or drop a line at dan@dangridin.com

Cheers!

Dan (Daniil) Gridin

AuditBoard

Senior Solutions Advisor

Solutions Advisor

Canada Revenue Agency - Agence du revenu du Canada

Excise Tax Auditor

T2 Business Tax Processor 

Various Companies

Oil Field Trucker

OLeary Baptist Church

Responsible for leading music, preparing and delivering devotionals for youth, and preaching in the main service

Youth Pastor Intern

Western School Board

Prepared and executed lesson plans for students in grades 1-6, motivated troubled students to excel, and gave class reports to teachers

Substitute Teacher

Helping Auditors Work Smart and Audit Happy

AuditBoard is an enterprise cloud-based solution designed to automate risk, audit and compliance activities and streamline internal audit management processes. One key difference that separates AuditBoard from our peers is that we were founded by former chief audit executives who have a deep understanding of the internal and external audit functions. As a result, we offer solutions that are designed by auditors and purpose-built to work the same way auditors think and act. All areas of our company including development, client success, and sales are comprised of former auditors and subject matter experts.

Please connect with me or email dsmallman@auditboard.com to learn more.

Dorian Smallman

taplio

The Battle

Dan (Daniil) Gridin

Dorian Smallman

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