Aluminium Roofline Products Limited (ARP Ltd)

Led the in-house marketing function for a multi-million-pound manufacturing business and its group of e-commerce companies.

Delivered large-scale digital results, increasing traffic, conversions, and revenue while reducing marketing costs.

Created and implemented an automated cart recovery strategy across four e-commerce stores, recovering £725k+ in eighteen months without expensive software.

Developed and published all technical documents, CPDs, case studies, and lead-gen content.

Built and executed digital campaigns across email, paid social, and SEO, generating qualified leads and boosting brand awareness.

Developed internal processes to improve team collaboration, content planning, reporting, and campaign execution.

Advised and supported external sales teams with outreach campaigns and marketing collateral.

Digital Marketing Manager

ADDtrepreneur

Running A Business Isn't Easy. Running a business when you have ADHD is a constant battle. ADDtrepreneur was built to help entrepreneurs with ADHD master the strategies and processes to launch and scale their business.

Podcast Host, ADHD Coach, Founder

Huxo Creative

Delivered digital and web projects for NHS, local government, startups, and non-profits.

Created brand identities, content, SEO strategies and automation for dozens of clients.

Drove traffic through content strategy, UX fixes, and optimisation, reducing bounce rates and increasing time on site.

Delivered free WordPress and digital marketing workshops to SMEs and individuals.

Digital Marketing Consultant

Created social strategies for local businesses and service providers.

Grew social audiences, boosted engagement, and generated local press coverage.

Social Media Marketing Manager

Warwickshire County Council

County Councillor for Galley Common Division

Warwickshire County Councillor

The Conservative Party

Borough Councillor for Galley Common Ward, Nuneaton and Bedworth Borough Council.

Borough Councillor for Galley Common, Nuneaton

Are you looking for a strategic marketer who delivers real, measurable results?

I led the entire in-house marketing operation for a multi-million-pound manufacturing group, overseeing B2B specification and e-commerce strategy. In just over two years, I helped:

Recover £725,918 in lost sales since July 2023 through a cart recovery system built from scratch on a shoestring budget

Grow website traffic by 27.3% YoY, and increase e-commerce revenue by 22.2%

Launch CPD and content strategies that opened doors with local authorities and specifiers

Before this, I spent over a decade in the ambulance service and served as a Borough and County Councillor, a school governor, and a charity trustee - giving me real-world experience in stakeholder engagement, governance, and public leadership.

Now, I'm open to:

Leading a marketing or e-commerce team

Consulting or agency collaborations

Project-based opportunities where results matter

Let’s connect.

Dan Gissane

Aluminium Roofline Products Limited

Finance Director

Cofresh

IAWS

Financial Controller Gilsons Bakery( Delice De France)

Communicatiion Repair Centre

Financial Controller

Experienced Finance Director with a demonstrated history of working in the construction industry. Skilled in Cash Flow, Budgeting, Business Planning, Fast-Moving Consumer Goods (FMCG), and Managerial Finance. Strong finance professional graduated from Soar Valley School.

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The Battle

Dan Gissane

Ash Cholera

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