Growth Hub

Founder & CEO

Quantanite

Sold out of Quantanite having scaled from $1m AAR to $20m ARR within 5 years. Closing multiple deals from 10-350 seats.

Chief Commercial Officer & Shareholder

Founder (Growthonics)

CAKE Technologies

•	Planned and executed the overall sales and business development strategy from the ground up.
•	Built a team to take signed partners from just 14 to over 280 including Corbin and King, Ricker Restaurants, Soho House Group, Toms Kitchen, Salt Yard Group, M Resturants, Obica, Noble Inns and the Zetter Group.

Sales Director

Rocket Internet SE

Managing Director, Sales

Pheonix Global Management

Director Business Development

Walton Asset Management 

Sage

Formally Alchemex (Bought by Sage in 2011).

Business Development

Waltech PLC

Business Development & Shareholder

In deal origination, speed wins—but most firms are still slowed down by messy data, manual processes, and missed signals.

I help deal teams cut through the noise with automation, AI, and real-time insights—so they can focus on what really matters: closing better deals, faster.

As CEO and Founder of Growth Hub, I work with private equity, venture capital, and M&A teams to transform their data from a liability into an advantage. We make sure your CRM is an asset, your pipeline is enriched, and your team is always ahead of the curve.

If your deal flow feels like guesswork instead of a well-oiled machine, let’s talk.

🚀 Data-driven. AI-powered. Deal-focused.

Dan Vanrenen

We got a kitten.

His name is Gus.

He was a birthday present for our youngest, who just turned 8.

And my immediate reaction was:
WTAF are we doing?!

We already have two kids.
Two dogs.
And my wife and I work full-time, together, from home.
Same business. Same office.
Same general chaos.

So yeah…adding a kitten maybe wasn’t the most logical move.

But here we are.

This week Gus has discovered the keyboard.
Rollo (our 8-month-old lab) still face bombs team calls.
Bingo (our 7 year old cockapoo) insists on barking when I'm trying to have a serious call. 
And our house is now essentially a co-working space with fur.

Sometimes I wonder if it’s a bit much to share online.
That we work from our home office.
That we work as a couple.
That I don’t have a slick office in the city and can’t remember the last time I wore a tie for work. 

I worry it might look… small.
Like we’re not “serious” enough for financial services.

But this is our reality.
And the more I think about it the more I think that people actually LIKE working with us because we aren’t particularly ‘corporate’. 

We don’t have lots of middle management (none, in fact). 
If there’s a problem our clients get to speak to Katherine or me. 
We know our clients' workflows inside out. 
There’s no ‘let me push this up the ladder and see if we can accommodate’.  

Just two people at the coal face, supported by the best team in the business, and surrounded by pets. 

It’s busy.
It’s slightly feral.
But it works.

Maximise the impact of fee earning staff with our global capability data, research and operational support teams | Founder & CEO of Growth Hub

AI isn’t coming for your job.

It’s coming for your outdated process. 👀

Too many deal origination teams won’t adopt AI. 
I know this because I’ve spoken to quite a few of them. 

And it’s not because the tools aren’t there (we use them daily). 
And it’s not because they don’t know how to implement it (we do it for them). 

It’s because their culture resists it. 🧱

And I get it, because change = putting your neck on the line. And financial services are notoriously cut-throat. 

But here’s the thing:
AI doesn’t threaten good operators.
It threatens the fragile workflows that have been duct-taped together for years.

And let’s be honest…a lot of firms still rely on expensive talent doing labour intensive workarounds instead of fixing the engine. 🧯

Meanwhile, we’re watching leaner firms eat their lunch. 🍽️

They’re embedding AI into research.
Letting global support teams automate prep.
Removing 60–70% of the admin grind. ⚙️

They’re scaling output without scaling headcount, and moving faster because of it. 🚀

The truth is:
AI and smart ops don’t replace good people (unless you’re Amazon). 
They replace the parts of the job that no one should still be doing. 🧠

And the longer teams cling to "how we’ve always done it,"
the more painful 2026 is going to be. ⏳

Amazon is cutting 30,000 corporate roles and AI is driving the change.

But this isn’t a playbook for everyone else.

Leadership has been direct: AI and automation are enabling "layer removal" and structural redesign at scale.

In short,  when you're Amazon, AI isn't just a productivity tool. It's an org design tool.

But that only works when you have:
✅ Fully digitised processes
✅ High internal data quality
✅ Budget for trial and error
✅ Time to absorb disruption

And that’s simply not the reality for most firms.

In mid-sized and specialist businesses, process is messier, domain knowledge is distributed, and there’s less room to get it wrong.
Which is why AI adoption looks very different at that scale.

The goal isn’t to replace headcount.
It’s to build operational leverage.
To free up bandwidth, not eliminate it.

For most firms, sustainable efficiency will come from:
🔹 Smarter workflows
🔹 Cleaner data foundations
🔹 Human-in-the-loop automation
🔹 Purposeful use of tools like Clay, ChatGPT, and Perplexity

The short version?
AI doesn’t need to be disruptive to be powerful.
And transformation doesn’t require an axe.

The real opportunity isn’t cost-cutting.
It’s capability-building💡.

They’re not support teams. They’re not back office.

They’re capability teams...

If you're still lumping global talent into the “support” bucket, you're missing the point (and the leverage).

The best firms don’t outsource for cost.
They embed teams to unlock capacity, precision, and pace.

And these capability teams? They’re doing real, high-value work:
- Fixing broken pitchbook exports before they go client-side
- Tracking succession signals before your MD even asks
- Unblocking reporting bottlenecks without being told
- Building AI workflows that cut 10+ hours of admin a week
- Cleaning CRM data that’s been quietly rotting for months

Not reactive.
Not low-skill.
Not disposable.

These are embedded specialists solving problems the core team doesn’t have the time (or headspace) to fix.

If you're still calling that "support," you're already behind.

The smartest firms now treat capability like infrastructure:
Essential. Flexible. Strategic.

Because leverage doesn’t come from bloated org charts.
It comes from embedding execution capacity where the work actually happens.

Deal Operations.

Here’s how to run it like a pro:

Last week I shared that in the run-up to Christmas, I’ll be posting a few things we’ve seen work inside high-growth firms.

Here’s what we’re seeing most often (and what actually works):

🧩 Week 1: Deal Operations
CRM, pipeline tracking, reporting, and the invisible workflow debt that kills velocity.

1. The CRM isn’t broken. But it’s not helping.
Everyone uses it. No one fully trusts it.
Tagging is messy. Pipeline stages unclear.
Last touchpoint? Two months ago.

✅ What works:
One owner per list.
Daily updates.
Fields that mirror how teams actually talk about deals.

2. Reporting is still too manual
It takes four exports, a formatting marathon, and two “just checking” emails.
By the time the update lands, the numbers have changed.

✅ What works:
Build export-ready formats once.
Use live data and light automation.
Push updates on a regular cadence, not just when asked.

3. Small blockers add up
No clear owner.
No version control.
No one knows if the CRM is up to date.
That low-grade drag stalls everything.

✅ What works:
Tidy workflows.
Fast feedback loops.
Embedded support that keeps things moving.

(Sidenote: I know December isn’t the easiest time to reflect…It’s busy. Everyone’s trying to close strong. Sometimes ‘surviving, not thriving’ is as good as it’s going to get.

But if it’s feeling a bit chaotic, it might be worth clocking the drag now so you can think on how to go into 2026 with a slightly more chill approach…).

________

👇 What’s one deal ops habit you’d love to clean up in 2026?

When was the last time you tested your carbon monoxide detector?

You know you should. Once a year.

Get the stool, climb up, press the button, maybe swap a battery.
Doesn’t take long.
But most people forget. (Sometimes even if it’s doing that little beep every now and again). 

That’s what background ops work looks like.

We see it all the time:
- Slides that look good because someone reworked them at 11pm.
- Clean data because someone flagged the mess no one else noticed.
- Clients impressed because the ops team quietly fixed the chaos before the meeting.

It’s not flashy.
It’s not “strategic.”
But it’s work that fights fires. 

This year alone, our teams have:
👉 Rebuilt CRMs full of bad data no one had time to clean
👉 Rescued reporting pipelines that should’ve broken weeks earlier
👉 Flagged risks in decks that could’ve tanked client trust

None of these made the quarterly review.
No one gave out bonuses for “saved the partner from embarrassment.”
But it is the work that stops the house from burning down.🔥

If you’re leading ops, here are 5 things worth checking this week:
✅ Is your reporting backlog quietly building up? That’s a pressure valve waiting to blow.
✅ When was your CRM last properly cleaned? Dirty data slows everything down.
✅ Are late-night fire drills becoming routine? That’s operational debt, not hustle.
✅ Are tasks piling up with no clear owner? That’s where accountability erodes.
✅ And yes, check your carbon monoxide alarm. 🔋

Because like the carbon monoxide alarm, when background systems fail, it’s already too late.

Q4 doesn’t kill you with chaos.

It kills you with 2-hour delays, missed updates, and “just one more” review cycles.

By the time December hits, most teams are too busy doing to realise they’re leaking momentum.

And it’s not the big stuff.
It’s the quiet killers…

➡️ Work that’s almost finished.
➡️ Tasks with no clear owner.
➡️ Deadlines that silently shift.

We pulled together a detailed Q4 survival guide based on what we’ve seen inside dozens firms:

The workflow tweaks that stop slippage before it compounds.

✅ Where final mile work gets stuck
✅ How to triage your pipeline
✅ Why “invisible” work costs output
✅ What to fix before Dec 16 hits

No fluff. Just sharp, practical fixes.

If Q4 feels heavier than it should, this will help.
👉 Swipe through the carousel and steal what’s useful.
👇 Got your own Q4 ops trick? Drop it below. We’re collecting the best ones.

Q4's Quiet Killers

Physically, most people will be checking out of work for 2025 in 4 weeks.

Mentally, maybe before that 😜 ...

But the firms who’ll move fastest in Q1 are already thinking about 2026.

Over the next month, I’m going to share a few things that might help you get ahead, especially if you’re reviewing capability gaps, internal workflows, or where to invest in support.

Short, honest posts.
No strategy theatre.
Just practical observations and things we’ve seen work inside fast-moving firms this year.

Here’s the plan:
🧩 Week 1 - Deal Operations
CRM, pipeline tracking, reporting, and the invisible drag that kills velocity

📚 Week 2 - Research & Market Intelligence
How top firms build better lists, faster insight, and real leverage beyond databases

⚙️ Week 3 - Business Support Ops
From AI tooling to client comms and admin execution ie. the glue work that keeps ops running clean

🎁 Week 4 - Wrap-up
A short round-up and a note before we all (rightly) disappear for the holidays

If there’s anything specific you’d like me to cover drop a comment or message me directly.

Let’s make December a launch pad, not a write-off 🚀 .

Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan C. Moore

Entrepreneurship isn’t a straight path. It’s a cycle of clarity, confusion, breakthroughs, setbacks, victories, and lessons that never truly end. What separates the founders who succeed from those who stall is not intelligence, funding, or talent. 

It’s the willingness to keep moving when certainty disappears. Most people wait for confidence before they take action, but entrepreneurs learn that confidence is the reward for action—not the prerequisite.

What nobody tells you is that most breakthroughs happen after extended periods of discomfort, doubt, and problem-solving that feels endless. The entrepreneurs who build resilient companies are the ones who accept that these moments are part of the process rather than proof that they’re doing something wrong. Success isn’t built on perfect ideas. It’s built on consistent execution.

Every business evolves. Every plan changes. Every founder is forced to reinvent themselves at least once. But the ones who continue to grow are the ones who refuse to stop. They refine, adapt, learn, and take the next step even when they don’t fully understand where it will lead. If you can stay committed through uncertainty, you will eventually reach clarity. That’s the real entrepreneurial advantage.

For digital tools, support, and strategies to strengthen your next stage of growth, visit:
https://lnkd.in/e7AqmvK8

li_at

JSESSIONID

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Social media is no longer an optional extra for businesses—it is one of the most powerful tools for growth. 

From small startups to global brands, social media has transformed the way companies communicate with their audience. But the difference between simply being present online and actually seeing results lies in strategy.

Too many businesses approach social media without a plan, posting content whenever it feels convenient. The problem is that inconsistency creates confusion, and without a clear brand voice, it’s hard to stand out. 

Social media thrives on connection, and every post is an opportunity to engage with people who could become long-term customers. This means crafting content that educates, entertains, and inspires, while also showing the unique value your brand brings.

Another important aspect is understanding that engagement matters more than vanity metrics. Having thousands of followers doesn’t mean much if none of them engage with your brand. 

True growth happens when you build a community of people who trust you, interact with your content, and look forward to hearing from you. Over time, these relationships drive sales and brand loyalty.

Social platforms are also evolving rapidly, introducing new tools and algorithms that reward authenticity and consistency. By staying ahead of trends and adapting your strategy, you ensure your brand remains visible and relevant. Social media, when managed properly, is one of the most cost-effective ways to compete in today’s digital landscape.

Take the next step and grow your business through a strong social media strategy: https://lnkd.in/epjmgbsY

LinkedIn Login, Sign in | LinkedIn

THE UNSEEN POWER OF RELENTLESS CONSISTENCY

Consistency is one of the most underestimated forces in business growth. It’s not glamorous. It’s not exciting. It doesn’t give you instant gratification. But it’s the foundation of every dominant brand you admire today.

Look closely at companies that appear “lucky” or “overnight successes.” You’ll find years of consistent communication behind them — months of posting when no one responded, weeks of refining their message when nobody was listening, and countless attempts before their breakthrough moment happened. Consistency is the quiet engine behind every visible success story.

The problem is that most businesses treat marketing like a burst of enthusiasm rather than a long-term commitment. They post when they feel inspired, advertise when they feel desperate, and build strategies only when something stops working. This inconsistency keeps them invisible, forgettable, and constantly starting from zero.

When you commit to consistency, you give your audience time to recognize your voice, trust your authority, and understand your value. Relationships aren’t built in a day. Neither is brand loyalty. The more consistently your message appears, the more familiar your brand becomes — and familiarity is the first step toward trust.

Consistency compounds. It doesn’t pay off on day one, but by day one hundred, it becomes unstoppable.

Start building momentum today at https://lnkd.in/e7AqmvK8

Sometimes one decision changes everything. Mine was choosing CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

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CourseCareers

Interviews feel different when you know your value. I built my confidence through CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

Entrepreneurs Win Through Adaptability

Success in entrepreneurship rarely belongs to the smartest or most experienced — it belongs to the most adaptable.

The digital landscape changes fast. One month, your top ad format stops converting. The next, a platform’s algorithm shifts overnight. Those who panic lose momentum. Those who adapt, grow.

Adaptability isn’t about reacting randomly. It’s about learning fast and implementing faster. The best entrepreneurs treat every setback as a data point.

Adaptable founders test new systems before they’re needed. They train their teams to pivot without hesitation. They build cultures that thrive on learning, not fear.

The key is to build your business like a living organism — always evolving, always testing, always improving.

Because the only constant in business is change. And the brands that embrace it will always outpace those that resist it.

See how agile marketing systems can transform your business at https://lnkd.in/epjmgbsY

The Entrepreneur’s Advantage—Execution Over Ideas

Every entrepreneur has ideas. Very few execute.

The truth is, ideas are easy to romanticize but hard to realize. The marketplace doesn’t reward intention — it rewards execution.

Entrepreneurs who win don’t wait for the perfect plan. They move fast, test early, and learn by doing. Action beats theory every time.

Execution creates clarity. Every small step forward reveals what works and what doesn’t. The longer you wait, the harder it becomes to start.

The difference between success and stagnation isn’t innovation — it’s consistency.
When you execute daily, your results compound.

Perfection doesn’t scale businesses — execution does.

Start turning your ideas into measurable growth at https://lnkd.in/epjmgbsY

Entrepreneurship is not a straight line—it’s a journey of learning, adapting, and innovating. 

Beyond ideas, the right tools and mindset can be the difference between struggling and scaling. Productivity apps like Notion and ClickUp help keep your tasks, goals, and ideas organized. 

For financial clarity, platforms like QuickBooks or Wave provide affordable solutions for bookkeeping and cash flow management.

Networking and learning are also essential. Apps like LinkedIn give you access to communities, while Clubhouse or X Spaces let you join conversations with industry leaders. 

Staying educated through platforms like Coursera or Udemy ensures you’re always leveling up your skills.

Being an entrepreneur is about resilience, but with the right tools, you can create systems that allow you to focus on growth instead of just survival.

👉 Take your entrepreneurial journey further with us at https://lnkd.in/epjmgbsY
.

A brand isn’t just a logo, a slogan, or a color palette—it’s a promise. 

Entrepreneurs often confuse running ads with building a brand, but ads are only one tool in the toolbox. 

Your brand is how people feel when they see your name, interact with your content, or hear about you from a friend. If you want your ads to work, they need to amplify a strong identity that already exists.

Consistency is everything. From the font on your website to the tone of your captions, every detail communicates something. If your branding feels scattered, people subconsciously assume your business is unreliable. 

On the other hand, when your colors, messaging, and visuals all work together, your brand builds recognition and authority. Think of companies like Apple or Nike—you don’t even need to see their names to know it’s them.

Practical tools can make this easier than it sounds. Coolors.co helps you create cohesive color palettes, while Notion or ClickUp can serve as brand hubs where your team keeps all guidelines in one place. 

The more consistent you are, the stronger your audience’s connection will be.

👉 Build a brand worth remembering at https://lnkd.in/epjmgbsY
.

WHEN YOUR MESSAGE CONNECTS, EVERYTHING CHANGES

Most brands focus on what they want to say. The successful brands focus on what their audience needs to hear. This single difference transforms everything — conversion rates, engagement metrics, sales performance, and long-term loyalty.

Connection happens when your audience feels understood. When your marketing articulates their internal thoughts. When your message validates their emotions. When your brand becomes the voice they didn’t know they were searching for.

This level of connection isn’t built through generic content. It’s built through depth, empathy, market research, and psychological insight. Customers don’t want more information. They want meaning. They want relevance. They want clarity.

When your message connects emotionally, your brand becomes memorable. When it connects logically, your offer becomes irresistible.

Connection converts.
Strengthen your message at https://lnkd.in/e7AqmvK8

Entrepreneurship is often painted as glamorous. Freedom, success, working from anywhere. 

But the reality is far less polished. Entrepreneurship is filled with sleepless nights, constant problem-solving, and carrying the weight of decisions that affect not just you, but your team, your clients, and your future.

But here’s the truth: the hard part is what makes it worth it. Entrepreneurship gives you the chance to build something meaningful. It gives you ownership over your time, your impact, and your results. And it teaches you lessons that no job or classroom ever could.

The entrepreneurs who succeed aren’t the ones with the flashiest ideas or the biggest funding rounds. They’re the ones who are relentless. The ones who keep moving forward when others quit. The ones who learn from failure, adapt quickly, and keep building even when the odds look impossible.

Failure isn’t the opposite of success—it’s part of the process. Every mistake sharpens your skills. Every setback builds your resilience. Every win, no matter how small, compounds over time.

If you’re building a business right now and it feels overwhelming, remember that the process is the point. Growth isn’t linear—it’s messy, unpredictable, and often painful. But it’s also what separates those who dream from those who actually create.

Entrepreneurship isn’t easy, but it’s worth it.

Grow smarter, build stronger: https://lnkd.in/epjmgbsY

The Paid Ads Secret No One Talks About

You can have the best-looking ad in the world —
But if it’s not backed by strategy, it’s just burning money.

Here’s something most advertisers won’t admit:
Your first ad will rarely win.
The success comes from testing, learning, and optimizing — not guessing.

Paid advertising is a science of refinement.
It’s not just about targeting the right people; it’s about delivering the right message to them at the right time.

Here’s the framework top marketers use:

- Awareness Campaigns: Introduce your brand with value, not a sales pitch.

- Retargeting Campaigns: Show up again for those who’ve already engaged.

- Conversion Campaigns: When trust is built, invite them to take action.

When you combine creative storytelling with data-backed decisions, you don’t just run ads — you build predictable growth systems.

If your ad performance is plateauing, maybe it’s not the algorithm’s fault.
Maybe it’s the strategy behind it.

At https://lnkd.in/epjmgbsY
, we help businesses transform paid ads from guesswork into growth. Let’s make your next campaign your most profitable one yet.

Your best content is the stuff that feels natural. beehiiv helps turn it into income.

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beehiiv

The Cost of Ignoring Your Brand Story

People don’t remember ads. They remember stories.

Every business has a story — but not every business tells it.
They hide behind product features, discounts, and technical jargon, hoping something “clicks.”
The problem? Facts tell. Stories sell.

A compelling brand story gives your audience something to connect with emotionally.
It’s what makes your brand memorable, even when competitors offer the same service.

Here’s how to start shaping your brand story:

- Find your origin. What inspired you to start your business? Authenticity is your best marketing tool.

- Define your mission. What bigger problem are you trying to solve for people?

- Highlight your values. Customers want to align with brands that stand for something.

When you bring emotion and transparency into your messaging, you don’t just sell a service — you build a community.

Your paid ads should be the amplifier of your story, not the start of it.
If your marketing lacks soul, it’s just noise.

Craft a brand story that converts at https://lnkd.in/e7AqmvK8

The 3-Second Rule That Can Transform Your Social Media Reach

Three seconds.
That’s how long you have to make someone stop scrolling.

It doesn’t matter if you’re a startup or a 7-figure brand — if your hook doesn’t hit in three seconds, your content is invisible.

The 3-second rule is the foundation of attention psychology. To win those seconds, you need to earn them:

- Start with tension. Challenge a belief, ask a bold question, or state an unpopular truth.

- Use emotion over information. Data educates, but emotion converts.

- Deliver value immediately. Don’t wait until paragraph four to say something worth reading.

Think of your post like a conversation — would you start small talk or lead with something unforgettable?

When your opening line makes people think, “Wait, I need to read this,” you’ve won the hardest battle in marketing: attention.

Attention builds awareness. Awareness builds trust. Trust builds customers.

And that’s how you turn scrolling into sales.

👉 Learn to craft content that captures and converts:
https://lnkd.in/e7AqmvK8

Organic and Paid Are Not Enemies

It’s a common mistake: brands think they have to choose between organic growth and paid ads.
But here’s the truth — the strongest marketing ecosystems thrive on both.

Organic content builds trust and long-term brand equity.
Paid ads build reach and scalability.
When they work together, you create a growth flywheel.

Here’s the playbook:

- Test organically first. Use organic content to learn what resonates.

- Boost what performs. Turn your best posts into ad creatives.

- Retarget engaged users. Drive them to conversion offers.

- Nurture through organic again. Keep them connected post-purchase.

This synergy ensures you’re not guessing with ad spend. You’re amplifying what already works.

The brands dominating in 2025 aren’t just running ads — they’re running systems.

Stop treating organic and paid as rivals. When they align, your marketing becomes unstoppable.

👉 Build a strategy that blends both seamlessly:
https://lnkd.in/e7AqmvK8

What 90% of Brands Get Wrong About Social Proof

Most brands think social proof is about showing five-star reviews or screenshots of happy customers.
That’s surface-level proof — not trust.

Real social proof is emotional. It’s the moment your audience sees themselves in your story and thinks, “This brand gets me.”

Here’s what that looks like:

- A case study that walks through the before and after, not just results.

- A customer video that feels raw, not scripted.

- A consistent narrative across posts showing your process, values, and impact.

The mistake many make is collecting proof, not communicating it.
If your content doesn’t make people feel your credibility, your testimonials won’t matter.

Social proof isn’t about validation — it’s about connection.
Because people don’t buy from the best brand; they buy from the brand they trust the most.

👉 Learn how to build brand trust through story-driven marketing:
https://lnkd.in/e7AqmvK8

Content is the Real Currency

In today’s digital economy, attention is currency, and content is how you earn it. Ads might get someone’s attention for a moment, but content is what keeps them coming back. 

For entrepreneurs, this means thinking of content creation not as an afterthought but as a core business strategy. Your posts, blogs, videos, and even your podcasts should solve real problems, educate your audience, and position you as a trusted guide in your niche.

Imagine a brand that posts nothing but promotional content. Audiences scroll past, because no one logs into Instagram or LinkedIn thinking, “I can’t wait to see ads today.” On the other hand, if you’re the brand consistently providing tips, how-tos, behind-the-scenes looks, or even entertaining insights, your audience stays hooked. 

Over time, this builds authority and trust, making it natural for followers to become customers.

For entrepreneurs with limited design or writing skills, tools like Canva Pro help you create scroll-stopping visuals even without a designer, while Grammarly Premium ensures your captions, blogs, and newsletters shine with professionalism. 

Another hidden gem is AnswerThePublic, which shows you what your audience is searching for online. Use this to craft content that meets their exact needs.

👉 Let us help you turn content into conversions at https://lnkd.in/epjmgbsY
.

THE VISIBILITY GAP (EXTENDED EDITION)

There is a quiet truth most business owners learn too late: the world doesn’t reward the best product. It rewards the product that is seen, understood, and remembered by the right people. The gap between successful brands and struggling brands has almost nothing to do with quality and almost everything to do with visibility.

Think about the last time you purchased something you loved. You didn’t buy it only because it was good. You bought it because you saw it at the right moment, the message made sense, you felt understood, and the brand earned your attention long before it earned your money. That’s visibility. That’s trust. That’s strategy.

Too many businesses operate in the shadows, hoping their audience will magically discover them. They rely on word-of-mouth, occasional posts, inconsistent marketing, and campaigns that look like everyone else’s. The truth is brutal but clear: if you’re not building consistent visibility, you are building a barrier to your own growth.

Visibility is not shouting. It’s positioning. It’s storytelling. It’s showing up so consistently that your brand becomes the obvious choice, not the forgotten option. When your presence becomes a pattern, your brand becomes the name people remember at the exact moment they need your service.

Visibility isn’t luck. It’s built.
Build yours at https://lnkd.in/e6MTVQyk

We all know it—social media isn’t truly free anymore.

Your reach is rented. The landlord is the algorithm, and it changes the rules whenever it wants. 

You can pour your heart into a post, and watch it reach less than 5% of your followers. Or you can pay to play.

But here’s the truth: algorithms don’t have the final say. If you create something so valuable that people want to save it, share it, and talk about it offline—you break free from the platform’s control. 

The goal isn’t just to be seen online. The goal is to be remembered beyond the scroll.

The smartest brands use social media as a gateway, not a destination. They start conversations there, but they build real systems—like email, communities, and customer experiences—that don’t vanish with the next algorithm update.

Social isn’t dead. It’s just changed. The question is: are you adapting with it?

Discover strategies that outlast algorithm changes: patondigitalmarketing.com

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The Battle

Dan Vanrenen

Alan C. Moore

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taplio

The Battle

Dan Vanrenen

Alan C. Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Vanrenen's LinkedIn Performance

Performance ScoreAlan C. Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Vanrenen's LinkedIn Performance