Dan Sodergren

Keynote speaker, professional speaker, Ted X talker, serial tech startup founder, ex marketing agency owner, digital trainer, and now author and media spokesperson Dan Sodergren’s main area of interest is the future of work, technology, data and AI

In his spare time, as well as being a dad, which comes first, Dan is a digital marketing and technology (and now AI) expert for TV shows and the BBC and countless radio shows. 

Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast.

He is also a host and guest on podcasts and webinars speaking as a tech futurist. And a remote reporter / content creator for tech companies at tech events and shows. 

His main interest is in the future. Be that the future of marketing, or the future or work or how AI and  technology will change the world for the better as part of the #FifthIndustrialRevolution

Find out more about him over on

 bit.ly/DanSodergren

Keynote Speaker

AI Marketing Course

Our mission is to help a million people be happier. The AI Marketing Course is our online #training programme that helps #entrepreneurs, #coaches, #consultants, and course #creators do they own #digitalmarketing effectively in a day a month using #artificialintelligence. 

To give them more time making money, and help them save money, so they can enjoy their lives more.

Founder

Pomona Partners

Keynote speaker, professional speaker, corporate trainer, tedxtalker, ex marketing agency owner, serial tech startup founder and now media spokesperson Dan Sodergren's main area of interest is the future of work, remote work, AI and data and tech startups helping the world become a better place to live and work. 

Find out more at www.dansodergren.com 

He was co-founder of www.YourFLOCK.co.uk - the employee feedback platform and just started www.aimarketingcourse.co.uk using artificial intelligence to help entrepreneurs market their business in hours rather than days using the power of #AI. 

In his spare time, as well as being a dad, Dan is a digital marketing and technology expert for TV shows and the BBC. Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast.

He is also a host and guest on podcasts and webinars speaking as a tech futurist. As well as being a guest on countless radio shows. And a remote reporter / content creator for tech companies at tech events and shows. 

His main interest is in the future. Be that the future of marketing, or the future or work or how technology will change the world for the better under the #Tech4Good and #Tech4All movement. 

Find out more on bit.ly/DanSodergren  

And about his new books on https://futureofwork.gumroad.com/ 

Keynote speaker

Great Marketing Works

Dan worked as an:
 ◄ International Keynote Speaker ►
◄ Independent Company Trainer ►
◄ Expert in Digital Marketing ►
◄ Expert in High Growth Tech ►

Dan has now helped more than 10,000 people with new and established businesses in the UK.

Founder and Lead Trainer / Keynote Speaker 

YourFLOCK.co.uk

Your FLOCK investigates an individual's value profile in your team. And quickly online collates your true company culture map.

To help managers and bosses  increase working from home happiness, retain key talent and increase remote working team productivity.

As company culture matters more than ever.

Co-Founder

MPA - Manchester Publicity Association

I am to head up the @MPAweareyou's #diversityandinclusion taskforce across Manchester’s media, #digital and #creative industry.

I am excited.

https://t.co/KGB4UiBg1T

Let's Do This!

Head of Diversity

The Landing at MediaCityUK

The Landing is the home of tech innovation in @MediaCityUK. And gives tech and digital startups and SMEs a place to work alongside large media and technology organisations. Allowing them to be part of and benefit from the exciting and rapidly growing community at MediaCityUK.

We combine all cross-sections of the digital creative industry to create a unique environment where SMEs can thrive. From coworking and office space to UX labs and conference facilities, we offer everything under one roof for high-growth tech startups to grow, along with in-built support through our partner network, ERDF-funded workshops and in-house accelerator and incubator programmes.

Our tenant businesses span industries including VR/AR, education technology, innovative music tech and gaming, with a growing community of businesses and partners both across Greater Manchester and around the world.

Marketing Specialist

BeFreeOfType2D

This is a non for profit organisation started by Dan Sodergren. As he wanted to help people put their #type2diabetes into remission.

As he got diagnosed himself last year and put it into remission on the ITV health programme FastFix: Diabetes.  

This organisation was set up to help professional people reverse their #Type2Diabetes in 100 days if they could. How?

With a VIP health retreat, personalised coaching and professional support. Where they re-engineer their relationship with their lives forever.

Go to www.type2diabetesfree.com

UTC@MediaCityUK

One in ten jobs in the North West are now in the creative and digital industries. The purpose of UTC@MediaCityUK is to swell the pool of talent for the industry to recruit from. My role is to help UTC@MediaCityUK bring the gap between the creative digital industry and the next generation of it's workers. 

Why? 

Because the creative and digital industries depend on innovation, so it’s vital that skills continually evolve. Yet it’s also widely accepted that there’s a shortage of people with the necessary abilities – whether academic, technical or practical – to meet the industries’ needs.

UTC@MediaCityUK works with young people in the realms of: 

Gaming.
TV & Film.
Radio & Audio.
Interactive Media & Graphics

As well as the more traditional (and equally important) area of computer science. 

These are exciting times – especially with the massive amount of activity taking place at MediaCityUK. So if you would like to be part of it - be in touch with me on 

Dan.Sodergren@UTCmediacityuk.org.uk 

If you feel you can be part of this - then do be in touch. 

This is probably my most intellectually interesting role / client yet - as has the potential for us to change the way we educate the next generation of multi media creating / code producing talent! 

So I am loving getting to set up meetings with the great and good for UTC@MediaCityUK. 

Be in touch when you can but this role will not be for long as starting my own tech company again maybe working in education as an area of real interest to me.

Employer Engagement Officer and Head of Marketing

FFFlip.co

FFFlip was a SaaS idea that helped event professionals get paid more through establishing real time social media capital. 

FFFlip put control back in the hands of social media minded event professionals. 

FFFlip allowed instant increased social media engagement for event managers.

Our mobile photo #EventTech SAAS product increases real time social media #engagement helping our clients get ROI for their clients. For #Events and #Eventprofs.

Ffflip. Flopped.

Keynote Speaker. Public Speaker. Trainer. Tedx. Remote specialist. #AI evangelist. I do talks on #FutureOfWork #AI and #Technology. On a mission to help ONE million people be happier at #work with YourFLOCK..co.uk

As a #keynotespeaker I'm passionate about: #Technology, The #FutureOfWork and #ArtificialIntelligence Aka #DigitalTransformation / #AI.  As a #tedx speaker and media expert I talk about my experiential insights over decades of #DigitalMarketing, #AI, #technology, and the #FutureOfWork. 

With a notable presence across BBCWorld, Channel 4, and ITV, my enthusiasm for sharing knowledge extends to several podcasts, radio programs, and online channels.

Not only do I champion for consumers on platforms like BBC Watchdog, RipOffBritain, and Supershoppers, but I  also was a key expert in 'Real Fake and Unknown'.

Fostering #DiversityAndInclusion is also a cause particularly close to my heart. In tandem with the MPA and #TheBigIDEA, I derive immense fulfillment from promoting #diversity in the tech space and #wfh movement.

Here's a deeper peek into my world: 

First and foremost, I am a dad.

Second, I am a keen #tech #futurist, optimistically observing and commenting on technological trends. 

Lastly, I wear the hat of an entrepreneur diving headfirst into cutting edge opportunities. Often before it's fashionable. 

Leveraging my skills, I formerly contributed to the growth and innovation at www.YourFLOCK.co.uk, working to help a million people be happier at work.

With www.aimarketingcourse.co.uk, I'm leveraging years of marketing expertise to empower businesses with #AI solutions.

And with www.aiteachercourse.com I am helping teach teachers how to use AI. 

Why this keen fascination for technology? 

It's simple: we're smack in the middle of a #DigitalTransformation revolution, a phenomenon that's redefining the #FutureOfWork and businesses at large.

This is the #FifthIndustrialRevolution. 

Juggling various tech-based roles for 25+ years, I bring a rich experience in B2C and B2B marketing, extensive knowledge of the digital arena, and innovative strategies for social and mobile marketing.

Pairing this credence with my entrepreneurial tenacity, I've successfully envisioned and breath life into several productive tech-based startups, some of which populate predicted sectors well before their time.

For a more detailed snapshot into my world, feel free to visit:

www.dansodergren.com

www.greatmarketingworks.co.uk

www.aimarketingcourse.co.uk

Open to discussions, seminars, talks or just a cup of  coffee ☕ but I can't and won't work for free unless you are a charity. 

Let's connect and explore the potential of this brave new world, together.

Your FLOCK investigates an individual's value profile in your team. And quickly online collates your true #companyculture map.

To help managers and bosses  increase #workingfromhome happiness, retain key talent and increase #remoteworking team productivity.

As #companyculturematters more than ever.

Accenture UK & Ireland

Fixed-term contract role, due to the acquisition. In October 2024, 6point6 formed a dedicated capability within Accenture called UK Secure Transformation Services (UK STS). 

• Delivered a change programme as part of brand transition, providing leadership, advice and guidance to the Senior Leadership Team and over 400 employees who TUPE transferred from 6point6 into Accenture. 
• Implemented bespoke training and created internal touchpoints to enable culture change, ensuring the successful adoption of Accenture’s ‘leader-led’ social strategy and adherence to key policies..  
• Devised and implemented a highly successful brand transition campaign on social media in preparation to decommission the 6point6 | Part of Accenture profile. Worked closely with senior leadership, implementing an advocacy approach to profile key leaders in the business and land key growth messaging to position the strength of the UK STS proposition. 
• Led strategic stakeholder management in the North West, developing and maintaining relationships with key Accenture stakeholders. Integrated parent and acquisition marketing practices and partnerships and ensured a smooth transition of our strategic relationships in the region.
• Reinforced Accenture and 6point6’s market-leading positioning within Manchester through Headline Sponsorship at Manchester Tech Festival, delivering a combined presence for Accenture and 6point6. Worked closely with data and AI thought leaders, resulting in continuing to establish ourselves as the market leader in the region with 4 expert speakers, leads from prospects and partners, significant engagement with potential candidates, and strong engagement on our social channels with engagement and CTR  for event posts at double the company average.

Marketing and Communications NW Lead, UK Secure Transformation Services (FTC)

6point6 | Part of Accenture

Responsible for delivering marketing activity in line with FY25 marketing strategy, including the employer brand campaign, brand transition, and management of NW event and programme sponsorships.

⬩ Responsible for employer brand marketing activity — including an awards initiative that resulted in 2 finalists and 1 winner — furthering our strategic objective of establishing 6point6 as one of the best places to work for women in tech.

⬩ Developed and maintained relationships with external partners in the region in line with the FY25 marketing goal to continue raising our profile in the region, generate awareness of our capabilities in key sectors, and position 6point6 as an employer of choice.

⬩ Owned day-to-day content creation and delivery, including: social media, blogs, internal newsletter, and award entries.

⬩ Managed external suppliers for videography, content,  and design, ensuring all deliverables supported our strategic objectives.

⬩ Successfully delivered our Manchester Tech Festival and EnableHER sponsorships, as part of our growth campaign in the region. Key results from MTF included continuing to establish ourselves as the market leader in the region with 4 expert speakers, leads from prospects and partners, significant engagement with potential candidates, and strong engagement on our social channels with engagement and CTR ( for event posts at double the company average. The EnableHER programme sponsorship supported our wider FY25 marketing goals, including: raising our profile, evidencing social value, and supporting recruitment in the region. Additionally, it also generated engagement rates and CTRs far higher than the yearly average on our social channels.

Marketing and Communications NW Lead (FTC)

Bolland & Co

First full-time marketing hire in the business. Developed and executed integrated marketing strategies across digital channels, managing social media, content creation, and personal branding for the CEO to enhance overall brand awareness and lead generation.

⬩ Successfully created and delivered the social media strategy, including the creation of a brand asset library, to support our growth targets.

⬩ Launched the ‘Innovation Roundtables’ lunches, aimed at C-suite leaders and directors. Managed event logistics, targeting, and promoting, resulting in new leads and the re-engagement of lost leads from each lunch.

⬩ Owned day-to-day content creation and delivery, including social media, blogs, case studies, and website content.

⬩ Project managed a significant website update. Reviewed and updated content to ensure it was SEO optimised and aligned with our service offering, drafted the wireframe for all new page designs, and worked with the in-house technical team to implement all changes.

⬩ Implemented monthly reporting on marketing activity against KPIs to CEO and Client Director.

⬩ Handled personal branding and content support for the CEO to boost company marketing efforts.

Marketing Manager

Northcoders

Joined initially as B2C Marketing Manager before transitioning to B2B Marketing Manager. Reporting directly to CCO and later Director of Marketing, with direct responsibility for executing the marketing strategy and overall management of marketing output. During my tenure, the company experienced a rapid growth phase, including: a successful IPO on AIM with an initial market cap of £12.5m, introduction of apprenticeships, launch of a dedicated B2B offering, acquisition of Tech Returners, and a headcount growth of 265%.

• Managed research, ideation, scheduling, and delivery of day-to-day marketing activity.
• Devised and delivered internal and external events, sponsorships, and speaking opportunities. Working closely with the Partnership and Senior Leadership teams to ensure they delivered against relevant KPIs and remained on budget.
• Developed and maintained relationships with our hiring partners and external partners, leveraging these for co-branding opportunities. lead generation, and greater brand awareness.  
• Managed external suppliers for PPC, paid social, and PR.

Digital Next, UK

●	Working closely with the SEO team and account managers to create monthly content titles based on keyword research and relevant topics.

●	Writing, proofreading and managing all content needs for a mix of B2B and B2C clients.

●	Managing the outsourcing of content for several clients, including the writing of the briefs and proofreading.

●	Proofing and amending all articles created by the apprentice on the content team.

●	Using digital analytics software (Google Analytics, SEMRush) to analyse content performance and create quarterly content reports for top spending clients.

●	Onsite content creation and optimisation including page content, product descriptions, meta titles and meta descriptions.

●	Using CMS software (WordPress) to upload content.

●	Writing and proofing PPC ad copy on an ad hoc basis.

Content Executive

theEword

●	Supporting account managers with ad hoc client requests, including taking on a client-facing role when necessary.

●	Creating social media calendars with consistent content and tone, then using Hootsuite to schedule these across a number of different platforms.

●	Developing engaging digital content for clients across the destination, property, and lifestyle sectors. 

●	Managing on-site content for clients, using WordPress. 

●	Writing off-site SEO content such as guest blog posts and informational articles.

●	Working closely with clients to identify their needs and challenges, and provide solution-oriented campaign themes.

●	Creating campaign calendars for clients, covering all on-site and off-site activity for the year including any proposed social campaigns, competitions, and influencer-lead projects.

●	Working alongside account managers and other members of the content team on proposals for new business, repitch decks for existing clients, and occasionally taking part in the pitches themselves. 

●	Producing monthly and quarterly client reports on the results of content marketing activity, using Google Analytics and Buzzsumo. 

●	Using Majestic SEO and Buzzsumo for competitor backlink analysis and identifying potential backlink opportunities.

Content Marketing Executive

Content Marketing Intern

Autogrill

Supervisor

Team Member

Smoking Gun PR

Completed two weeks of work experience. Tasks carried out include:
- Content writing for client website
- Press release writing
- Media and client research
- The use of Gorkana to compile a press mailer list
- Creation of a 'key dates' calendar for the year, with relevant dates for all clients

Intern

SSP Group Plc.

Versatile and energetic marketing professional with 7 years of experience, primarily in B2B marketing. Specialises in driving impactful campaigns, managing complex projects, and fostering strong relationships. Known for my proactive approach, I excel at navigating high-pressure situations with confidence, clear communication, and attention to detail. By embracing change and ensuring clarity in every project, I consistently deliver high-quality results.

taplio

The Battle

Dan Sodergren

Beatrix Matyas

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?