Dan Mott

Want to escape the revenue rollercoaster?

You've got to stop waiting on referrals and inbound leads. You can't rely on someone else to sell for you or hope that people will remember you when they're ready to buy.

❌ Networking calls going nowhere?
❌ Got an engaged email list, but no one buys?
❌ Hate doing outbound because it feels spammy?

Only 2% of the market is ready to buy today. Right place, right time is not a reliable strategy if you want to grow your revenue to $10k/mo and beyond.

You need to start Creating Demand 🚀

Stop waiting for clients to be ready to buy. Show them why they already need your help, and that they need it now!

This is achieved through the IAC Method (Intro > Assessment > Check-in):
✅ Bring awareness to the problem with your story & one-liner
✅ Assess their ability to solve the challenge, highlighting specific actions to take
✅ Create an accountability loop that keeps them engaged and looking to you for answers

You can learn how to deploy this strategy for free by joining The Pipeline Academy.

If you're ready for some more hands-on support, send me a DM to get started.


BONUS: here are some of my favorite things...
🐉 Dungeons & Dragons, world building & being a DM
📚 Star Wars, Harry Potter, Dune, and everything fantasy
🕹️ Video Games, board games, any kind of games really

Secret Co-Founder

Join thousands of Marketing Ops Pros to network, collaborate, and elevate your career in Marketing Operations.

Kris Hughes 🪓

Social Media Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

taplio

The Battle

Dan Mott

Kris Hughes 🪓

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