MANUP?

MANUP? is a Men's Mental Health Charity that was founded in 2019 and formally became a Charity in July 2021. Its purpose is to de-stigmatize men's mental health and this is done via podcasts, videos, events, and more.

Chief Executive Officer

SEOMERS 

Since founding SEOMERS in 2013, Dan has been at the forefront of transforming the digital marketing landscape for a multitude of businesses. His exceptional leadership has cultivated a consultancy renowned for its expertise in search marketing, with a staggering 90% of clients arriving through referrals—an unmistakable testament to the outstanding results and trust Dan has established.

Under Dan's guidance, SEOMERS has developed a robust approach to managing digital strategies for B2B and B2C clients alike. With a track record that includes pivotal roles in client and agency settings, Dan’s experience encompasses significant projects for prominent UK car insurance brands, evidencing his capacity to steer sizable campaigns towards success.

Dan's commitment to client satisfaction is unwavering; he ensures SEOMERS operates with the utmost integrity, taking on projects only when there is a firm belief that significant value can be added. This philosophy sets SEOMERS apart from the fray, assuring clients that their investment translates into measurable success.

With Dan at the helm, SEOMERS excels in boosting organic search rankings, particularly in the highly competitive realms of insurance and finance. His proactive approach to adapting to industry changes ensures that SEOMERS's strategies are not only current but also future-proof.

Drawing from his rich background in club and music promotions, Dan infuses SEOMERS with creative dynamism, essential for helping clients break new ground in the evolving digital domain post-Panda.

From their base in Ipswich, Suffolk, Dan's vision for SEOMERS is realized daily as they connect with and significantly benefit companies across East Anglia and beyond. It's this blend of proven success, creative marketing solutions, and a commitment to genuine results that keeps clients referring and returning.

Search & Online Marketing Director

Dan722

Qualified, Licensed and Insured commercial drone photography. Dan722 is a sidearm of @SEOmers. We are legally allowed to fly in congested areas, unlike your friend up the road. Our work has been used by magazines, national and local news quite frequently. We have used drone technology to raise awareness for a few causes such as mental health, debt and public awareness of various causes. Again, this is a sidearm of our main business @SEOmers

Digital Director

CraftedMedia

Responsibility for day to day delivery and management of Crafted's large-scale SEO accounts

Suggesting future enhancements to both client projects and wider team processes 

Analysing trends and finding insights into the large amounts of data at their disposal

Support the client services function with client reporting, statistics and strategic opportunities

To prepare for and lead meetings independently to confidently represent the SEO service in front of existing and prospective clients

Working independently to set personal deadlines and manage workflow in a fluid and dynamic way, while taking shared ownership and involvement with wider work planning

Senior Search Consultant

Tiger.co.uk

In-house SEO for Tiger and call connection insurance brands. 

I took the brands from 2000 online insurance quotes every month, to over 20k within three months. I moved the site from -50 in Google positions to the top 3 results for highly competitive car-insurance related terms. 

The website was ranking alongside all of the major car insurance brands like Moneysupermarket, Gocompare and Confused.

Search Engine Optimization Analyst

CALL CONNECTION LIMITED

Search Engine Optimization Team Lead

Farmfoods LTD

This is a role that I fully enjoyed I developed my skills working within a large team whilst also having the ability to lead in a management role. I was quickly promoted, having started as an assistant manager, within a few weeks I had shown my ability in this role and was responsible for managing a store where I increased the gross profit from 10k per week to over 35k in a short amount of time, this stayed consistent for well over 3 months. My success in this role led to me managing multiple stores in the region.

•	Maintaining 3 to 5 stores which regularly included Chelmsford, Ipswich, Witham and Subury 
•	Maintaining cash flows by accounting for tills, safes, and ordering stock and monitoring staff levels.
•	Working with extremely tight staffing budgets to keep all stores open from 8am to 8pm.
•	Training staff on all levels from cleaners, security and cashiers.
•	Locking up and securing stores. 
•	Keeping track of stock, ordering and reporting back to head office. 
•	Working with team members of all levels to increase profit via improving store layouts, out of store promotion, listing to shoppers and giving them feedback.

Branch Manager

𝗧𝗵𝗲 𝗖𝗵𝗮𝗿𝗶𝘁𝘆 𝗖𝗘𝗢, 𝗦𝘁𝗶𝗹𝗹 𝗖𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗦𝗘𝗢

Experience and Proven Results 

• 16+ years in SEO: I’ve been in the trenches, helping businesses grow and thrive online

• Track record: I’ve taken businesses from ideas to leading brands in their niches

• Long-term partnerships: I have clients who have trusted me with their SEO and content marketing for over 13 years—a testament to the results and relationships I build.

Client Success Stories 

• Scaling up: I’ve worked with clients who started as one-man operations and helped them grow into award-winning teams with over 10 staff members

• Sustainable growth: My focus on SEO and content marketing has delivered long-term, sustainable results, helping businesses not just survive but thrive—even through challenges like the COVID-19 pandemic

• Resilience through COVID: None of my clients had to close their doors or put staff on long-term furlough during the pandemic; in fact, some even experienced growth during that period.

My Ventures 

• Entrepreneurial success: I’ve built and scaled two businesses from scratch, now leading brands in their fields, staffed by teams who keep things running smoothly

• Hands-off operation: These businesses practically run themselves, thanks to the smart, effective marketing and SEO strategies I’ve implemented


Industry Recognition

• Award-winning: I’ve received awards for my SEO and content marketing work

• Speaker and thought leader: I’ve delivered talks on SEO and content marketing at various industry events, sharing insights and strategies that work.

Charity Work 

•  Founder of MANUP?: A leading men’s mental health charity in the UK

•  Impact through SEO: MANUP? didn’t just grow—it exploded driven by the same SEO strategies I apply to all my projects

•  Changing and saving lives: I’m passionate about using digital marketing to make a real difference.

•  Over £500.000 of marketing budgets have been provided to various charities, free of charge 

Why Work with Me 

• Proven success: I’ve helped others achieve their goals and walked the path myself

•  No fluff: I cut through the noise to deliver strategies that work

•  Focus on what matters. I’m here to turn potential into performance, and I have the experience and results to back it up.

Daniel Somers

Hello there, I'm Phil... 

Let's cut to the chase... It's time to sharpen your Axe 🪓

You’ve identified you need a helping hand to solve your strategic business or marketing challenges, but are unsure where to start. That’s where I come in.

From over two decades of business, strategy, marketing, digital and consultancy experience... one thing has always been consistent in my view. You've likely got the tools already, but they may have just dulled over time.

So let's sharpen your edge... I specialise in providing you with impartial, independent and holistic guidance (as well as steadfast accountability), to help you define and ultimately deliver the strategies that are right for your business, offering or project. 

Whether you want to invigorate your marketing with a fresh perspective, you are looking for a fractional Marketing Director to help grow your business, or you require longer term assistance with the implementation of your project or performance... I can help you with:

🎯  Strategy... Building Plans To Achieve Objectives
🎯  Marketing, Digital & Process Improvement
🎯  Branding & Brand Positioning
🎯  Marketing Performance & Auditing 
🎯  Marketing Channel Definition & Planning
🎯  Partner & Supplier Intermediary Services
🎯  Digital, Data & Web Solution Strategy
🎯  Activations, Partnerships, PR & and Events
🎯  Team Development & Mentoring
🎯  Implementation and Project Management

Get in touch for an initial, honest conversation about your business challenges and objectives, let's explore the fit and see how we can work together to build the plan to achieve them... (and if I can’t help you, I will happily recommend who can).

📩 hello@phil-mcewan.com
☎️ (+44) 7803 695 897

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🪓 Helping businesses sharpen their edge 🪓

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Daniel Somers

Phil McEwan

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