MANUP?

MANUP? is a Men's Mental Health Charity that was founded in 2019 and formally became a Charity in July 2021. Its purpose is to de-stigmatize men's mental health and this is done via podcasts, videos, events, and more.

Chief Executive Officer

SEOMERS 

Since founding SEOMERS in 2013, Dan has been at the forefront of transforming the digital marketing landscape for a multitude of businesses. His exceptional leadership has cultivated a consultancy renowned for its expertise in search marketing, with a staggering 90% of clients arriving through referrals—an unmistakable testament to the outstanding results and trust Dan has established.

Under Dan's guidance, SEOMERS has developed a robust approach to managing digital strategies for B2B and B2C clients alike. With a track record that includes pivotal roles in client and agency settings, Dan’s experience encompasses significant projects for prominent UK car insurance brands, evidencing his capacity to steer sizable campaigns towards success.

Dan's commitment to client satisfaction is unwavering; he ensures SEOMERS operates with the utmost integrity, taking on projects only when there is a firm belief that significant value can be added. This philosophy sets SEOMERS apart from the fray, assuring clients that their investment translates into measurable success.

With Dan at the helm, SEOMERS excels in boosting organic search rankings, particularly in the highly competitive realms of insurance and finance. His proactive approach to adapting to industry changes ensures that SEOMERS's strategies are not only current but also future-proof.

Drawing from his rich background in club and music promotions, Dan infuses SEOMERS with creative dynamism, essential for helping clients break new ground in the evolving digital domain post-Panda.

From their base in Ipswich, Suffolk, Dan's vision for SEOMERS is realized daily as they connect with and significantly benefit companies across East Anglia and beyond. It's this blend of proven success, creative marketing solutions, and a commitment to genuine results that keeps clients referring and returning.

Search & Online Marketing Director

Dan722

Qualified, Licensed and Insured commercial drone photography. Dan722 is a sidearm of @SEOmers. We are legally allowed to fly in congested areas, unlike your friend up the road. Our work has been used by magazines, national and local news quite frequently. We have used drone technology to raise awareness for a few causes such as mental health, debt and public awareness of various causes. Again, this is a sidearm of our main business @SEOmers

Digital Director

CraftedMedia

Responsibility for day to day delivery and management of Crafted's large-scale SEO accounts

Suggesting future enhancements to both client projects and wider team processes 

Analysing trends and finding insights into the large amounts of data at their disposal

Support the client services function with client reporting, statistics and strategic opportunities

To prepare for and lead meetings independently to confidently represent the SEO service in front of existing and prospective clients

Working independently to set personal deadlines and manage workflow in a fluid and dynamic way, while taking shared ownership and involvement with wider work planning

Senior Search Consultant

Tiger.co.uk

In-house SEO for Tiger and call connection insurance brands. 

I took the brands from 2000 online insurance quotes every month, to over 20k within three months. I moved the site from -50 in Google positions to the top 3 results for highly competitive car-insurance related terms. 

The website was ranking alongside all of the major car insurance brands like Moneysupermarket, Gocompare and Confused.

Search Engine Optimization Analyst

CALL CONNECTION LIMITED

Search Engine Optimization Team Lead

Farmfoods LTD

This is a role that I fully enjoyed I developed my skills working within a large team whilst also having the ability to lead in a management role. I was quickly promoted, having started as an assistant manager, within a few weeks I had shown my ability in this role and was responsible for managing a store where I increased the gross profit from 10k per week to over 35k in a short amount of time, this stayed consistent for well over 3 months. My success in this role led to me managing multiple stores in the region.

•	Maintaining 3 to 5 stores which regularly included Chelmsford, Ipswich, Witham and Subury 
•	Maintaining cash flows by accounting for tills, safes, and ordering stock and monitoring staff levels.
•	Working with extremely tight staffing budgets to keep all stores open from 8am to 8pm.
•	Training staff on all levels from cleaners, security and cashiers.
•	Locking up and securing stores. 
•	Keeping track of stock, ordering and reporting back to head office. 
•	Working with team members of all levels to increase profit via improving store layouts, out of store promotion, listing to shoppers and giving them feedback.

Branch Manager

𝗧𝗵𝗲 𝗖𝗵𝗮𝗿𝗶𝘁𝘆 𝗖𝗘𝗢, 𝗦𝘁𝗶𝗹𝗹 𝗖𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗦𝗘𝗢

Experience and Proven Results 

• 16+ years in SEO: I’ve been in the trenches, helping businesses grow and thrive online

• Track record: I’ve taken businesses from ideas to leading brands in their niches

• Long-term partnerships: I have clients who have trusted me with their SEO and content marketing for over 13 years—a testament to the results and relationships I build.

Client Success Stories 

• Scaling up: I’ve worked with clients who started as one-man operations and helped them grow into award-winning teams with over 10 staff members

• Sustainable growth: My focus on SEO and content marketing has delivered long-term, sustainable results, helping businesses not just survive but thrive—even through challenges like the COVID-19 pandemic

• Resilience through COVID: None of my clients had to close their doors or put staff on long-term furlough during the pandemic; in fact, some even experienced growth during that period.

My Ventures 

• Entrepreneurial success: I’ve built and scaled two businesses from scratch, now leading brands in their fields, staffed by teams who keep things running smoothly

• Hands-off operation: These businesses practically run themselves, thanks to the smart, effective marketing and SEO strategies I’ve implemented


Industry Recognition

• Award-winning: I’ve received awards for my SEO and content marketing work

• Speaker and thought leader: I’ve delivered talks on SEO and content marketing at various industry events, sharing insights and strategies that work.

Charity Work 

•  Founder of MANUP?: A leading men’s mental health charity in the UK

•  Impact through SEO: MANUP? didn’t just grow—it exploded driven by the same SEO strategies I apply to all my projects

•  Changing and saving lives: I’m passionate about using digital marketing to make a real difference.

•  Over £500.000 of marketing budgets have been provided to various charities, free of charge 

Why Work with Me 

• Proven success: I’ve helped others achieve their goals and walked the path myself

•  No fluff: I cut through the noise to deliver strategies that work

•  Focus on what matters. I’m here to turn potential into performance, and I have the experience and results to back it up.

Daniel Somers

TribalHR

Founder and CEO of tribalHR

Working alongside SME business owners to understand their pain points with their employees. I provide either a one off or on-going, commercial solutions to handling these pains. Whether that be an employee relations matter, managing under-performance,  training their leadership team, getting teams to work together, ensuring compliance with contracts of employment, formulating policies and procedures or my real passion introducing new HR software to take the admin burden away that comes with employing staff.

Human Resources Director

Seetec

Seetec is the 4th largest private sector Welfare to Work provider with 1400 employees. This has increased in size over the last 4 years from approximately 600 staff. During this time there have been many organisational changes and I have partnered with Operations Directors and Managers to ensure that effective planning and change management is in place for a client group of circa 200 employees.  Supporting managers to run a tight performance management regime using complex statistics ensuring employees meet monthly targets. Identifying talent pools and strong performers and coaching managers on how to deal with issues on a day-to-day basis.

HR Consultant

Anglia Ruskin University

Lecturer in Economics and International Business

Associate Lecturer

Mitsui & Co., Ltd.

Manager of a team of four people responsible for 260 employees (plus subsidiaries); 
o	Full generalist role encompassing all aspects of HR
HR Management Information System Consultant  (October 2006 to March 2008)
o	Responsible for the selection and introduction of a payroll and HR system for 1,000 employees based in the EMEA region. Drew up short list and proposed budget signoff for negotiated contractual terms to meet business requirements. ;
o	Rolled out new HR system in 2 months and subsequent payroll system in 4 months to include data integrity checking and data gap analysis , put together stage filing for data upload and transfer from legacy system to new databases. User acceptance testing and parallel running.

HR Manager

Millennium Commission

Contract position responsible for ensuring the successful closure of the Millennium Commission. This included making all staff either redundant or arranging TUPE transfer to the new lottery distributor.

Head of HR and Training

Strategic Rail Authority

Human Resources Manager (January 2004 to December 2005)
Responsible for all aspects of generalist HR to a Business Group of approximately 150 employees. Providing internal consultancy to business partners on specialist HR issues and policy. Following announcement of the SRA closure in Oct 2004 the focus of the whole HR function changed to facilitate and manage the employee aspects of the change initiatives, 
Human Resources Consultant – Management Information Systems (July 2002 to December 2003)
Responsible for all Management information, ensuring it’s accuracy and completeness 
Responsible for introducing an e-Server system allowing employees and managers access to the HR database over a secure web browser.

DLA Piper Rudnick Gray Cary

Responsible for all aspects of generalist HR to a Business Group of approximately 350 employees. Providing advice to line managers with regard to employee relation / law issues to include disciplinaries, dismissals and grievances. Sickness counselling including management through PHI or capability procedure;

Cantor Fitzgerald International

Managed a client group of approximately 300 employees. Responsible for 2 administrators.

Human Resources Officer

Are you an ambitious Business Owner? You know your team of staff is the most important part of your business – without them, you could not do what you do....

But….

* You know you and your managers need legally, compliant support, but you're not sure where to start or how to improve it?
* You sometimes get frustrated that you're paying managers to manage, who don't step up or they lack the confidence/know-how of what to do?
* At times you find yourself wondering when the next employee issue will stop bombarding you and taking your mind off the business?
* Has your workplace lost its fun side? Do you actually dread going in and working with some of your staff ? 
* Are you doing the same manual employee processes (holiday/contracts of employment…)  over and over again because that's how you've always done them and you haven't got the time, energy, or creativity (in amongst all the other things you need to do) to do things differently in a cloud-based and secure way?

So far you've tried all sorts of tactics / watched webinars, taken online courses, read books, and googled  but nothing seems to be working properly. Some of your staff are still prone to bouts of unpredictability and unreliability and this can be very stressful. 

Score yourself - see how likely you are to end up in an employment tribunal and get a HR plan https://tribalhr.scoreapp.com

We're not a call centre that just read from scripts. We get to know you and your staff leaving you time to focus on other areas of the business that need your attention.

A strategic partner to consult, create, implement and ultimately hand over a bespoke legally, compliant solution that protects your business and supports your managers. 

I’m so passionate about the impact of getting the right HR support at the right moment in time, I have created a consultancy focusing on exactly this.  I am also a HR systems nerd :-)

Handling hundreds of tricky employee situations myself and understanding what makes people tick ,
training and coaching hundreds of managers on how to handle different employee scenarios themselves and grow in confidence whilst protecting your business. 

Consulting to SMEs on their HR strategies - how to attract people with the same values, nurture your good staff, engage and convert nonperformers (either in or out of the business) 

Has all led me to this - on a mission to change the way SME’s can access great personal, commercial HR support for you and your managers. Monthly Plans from £195/ month + VAT...

DM me on LinkedIN to have a chat. TL / DR :-) also DM me to chat....

taplio

The Battle

Daniel Somers

Debbie Johnston

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