MANUP?

MANUP? is a Men's Mental Health Charity that was founded in 2019 and formally became a Charity in July 2021. Its purpose is to de-stigmatize men's mental health and this is done via podcasts, videos, events, and more.

Chief Executive Officer

SEOMERS 

Since founding SEOMERS in 2013, Dan has been at the forefront of transforming the digital marketing landscape for a multitude of businesses. His exceptional leadership has cultivated a consultancy renowned for its expertise in search marketing, with a staggering 90% of clients arriving through referrals—an unmistakable testament to the outstanding results and trust Dan has established.

Under Dan's guidance, SEOMERS has developed a robust approach to managing digital strategies for B2B and B2C clients alike. With a track record that includes pivotal roles in client and agency settings, Dan’s experience encompasses significant projects for prominent UK car insurance brands, evidencing his capacity to steer sizable campaigns towards success.

Dan's commitment to client satisfaction is unwavering; he ensures SEOMERS operates with the utmost integrity, taking on projects only when there is a firm belief that significant value can be added. This philosophy sets SEOMERS apart from the fray, assuring clients that their investment translates into measurable success.

With Dan at the helm, SEOMERS excels in boosting organic search rankings, particularly in the highly competitive realms of insurance and finance. His proactive approach to adapting to industry changes ensures that SEOMERS's strategies are not only current but also future-proof.

Drawing from his rich background in club and music promotions, Dan infuses SEOMERS with creative dynamism, essential for helping clients break new ground in the evolving digital domain post-Panda.

From their base in Ipswich, Suffolk, Dan's vision for SEOMERS is realized daily as they connect with and significantly benefit companies across East Anglia and beyond. It's this blend of proven success, creative marketing solutions, and a commitment to genuine results that keeps clients referring and returning.

Search & Online Marketing Director

Dan722

Qualified, Licensed and Insured commercial drone photography. Dan722 is a sidearm of @SEOmers. We are legally allowed to fly in congested areas, unlike your friend up the road. Our work has been used by magazines, national and local news quite frequently. We have used drone technology to raise awareness for a few causes such as mental health, debt and public awareness of various causes. Again, this is a sidearm of our main business @SEOmers

Digital Director

CraftedMedia

Responsibility for day to day delivery and management of Crafted's large-scale SEO accounts

Suggesting future enhancements to both client projects and wider team processes 

Analysing trends and finding insights into the large amounts of data at their disposal

Support the client services function with client reporting, statistics and strategic opportunities

To prepare for and lead meetings independently to confidently represent the SEO service in front of existing and prospective clients

Working independently to set personal deadlines and manage workflow in a fluid and dynamic way, while taking shared ownership and involvement with wider work planning

Senior Search Consultant

Tiger.co.uk

In-house SEO for Tiger and call connection insurance brands. 

I took the brands from 2000 online insurance quotes every month, to over 20k within three months. I moved the site from -50 in Google positions to the top 3 results for highly competitive car-insurance related terms. 

The website was ranking alongside all of the major car insurance brands like Moneysupermarket, Gocompare and Confused.

Search Engine Optimization Analyst

CALL CONNECTION LIMITED

Search Engine Optimization Team Lead

Farmfoods LTD

This is a role that I fully enjoyed I developed my skills working within a large team whilst also having the ability to lead in a management role. I was quickly promoted, having started as an assistant manager, within a few weeks I had shown my ability in this role and was responsible for managing a store where I increased the gross profit from 10k per week to over 35k in a short amount of time, this stayed consistent for well over 3 months. My success in this role led to me managing multiple stores in the region.

•	Maintaining 3 to 5 stores which regularly included Chelmsford, Ipswich, Witham and Subury 
•	Maintaining cash flows by accounting for tills, safes, and ordering stock and monitoring staff levels.
•	Working with extremely tight staffing budgets to keep all stores open from 8am to 8pm.
•	Training staff on all levels from cleaners, security and cashiers.
•	Locking up and securing stores. 
•	Keeping track of stock, ordering and reporting back to head office. 
•	Working with team members of all levels to increase profit via improving store layouts, out of store promotion, listing to shoppers and giving them feedback.

Branch Manager

𝗧𝗵𝗲 𝗖𝗵𝗮𝗿𝗶𝘁𝘆 𝗖𝗘𝗢, 𝗦𝘁𝗶𝗹𝗹 𝗖𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗦𝗘𝗢

Experience and Proven Results 

• 16+ years in SEO: I’ve been in the trenches, helping businesses grow and thrive online

• Track record: I’ve taken businesses from ideas to leading brands in their niches

• Long-term partnerships: I have clients who have trusted me with their SEO and content marketing for over 13 years—a testament to the results and relationships I build.

Client Success Stories 

• Scaling up: I’ve worked with clients who started as one-man operations and helped them grow into award-winning teams with over 10 staff members

• Sustainable growth: My focus on SEO and content marketing has delivered long-term, sustainable results, helping businesses not just survive but thrive—even through challenges like the COVID-19 pandemic

• Resilience through COVID: None of my clients had to close their doors or put staff on long-term furlough during the pandemic; in fact, some even experienced growth during that period.

My Ventures 

• Entrepreneurial success: I’ve built and scaled two businesses from scratch, now leading brands in their fields, staffed by teams who keep things running smoothly

• Hands-off operation: These businesses practically run themselves, thanks to the smart, effective marketing and SEO strategies I’ve implemented


Industry Recognition

• Award-winning: I’ve received awards for my SEO and content marketing work

• Speaker and thought leader: I’ve delivered talks on SEO and content marketing at various industry events, sharing insights and strategies that work.

Charity Work 

•  Founder of MANUP?: A leading men’s mental health charity in the UK

•  Impact through SEO: MANUP? didn’t just grow—it exploded driven by the same SEO strategies I apply to all my projects

•  Changing and saving lives: I’m passionate about using digital marketing to make a real difference.

•  Over £500.000 of marketing budgets have been provided to various charities, free of charge 

Why Work with Me 

• Proven success: I’ve helped others achieve their goals and walked the path myself

•  No fluff: I cut through the noise to deliver strategies that work

•  Focus on what matters. I’m here to turn potential into performance, and I have the experience and results to back it up.

Daniel Somers

Contra Agency

Head of Marketing Services

Head Of Marketing

HALLSWOOD ANIMAL SANCTUARY LIMITED

Volunteer - Animal Care

BabelQuest

We unlock the potential of HubSpot! We partner with B2B organisations to unlock the potential of their marketing, sales and service software.

From SMEs to the enterprise level, we help today's leaders to solve complex business challenges and unlock the full potential of the HubSpot platform.

Inbound Marketer

Digital Bulletin

Associate Vice President - Digital Bulletin and Tech For Good

Today's business leaders are delivering technology-driven transformations with the potential to change all of our lives. Digital Bulletin exists to tell their stories.

A premier enterprise storyteller with a global reach, Digital Bulletin was founded by experienced media producers to deliver a fresh, impactful perspective on the most important stories of our time.

Via our website and substantial network of distribution channels, Digital Bulletin reaches hundreds of thousands of technologists and senior leaders in enterprise every month with news, podcasts, high-end video, long-read case studies and features, as well as high-profile thought leadership.

https://www.digitalbullet.in/about

Head of Projects and Partnerships

WrightObara

●	Sales & Marketing Manager for leading trade, shopper and digital marketing agency. 
●	Built and executed WrightObara’s inbound marketing system and developed the agency’s sales process and material, ensuring a continuous pipeline of leads.
●	Chase leads with sales calls and conduct discovery calls and marketing consultations. Use personalised Vidyard videos as a key component in sales strategy.
●	Utilised LinkedIn to grow network, nurture prospects and generate leads, increasing meeting bookings by 800% and landing global brands such as JUUL Labs.
●	Conduct on-site sales presentations to senior and C-level prospects to convert SQLs into paying customers.
●	Write proposals and negotiate deals.
●	Manage accounts ensuring marketing campaigns come to fruition with a focus on growth opportunities post-delivery.
●	Optimised website and developed blogging strategy to increase organic traffic and lead gen (2018-2019 – Organic traffic up 1200% YoY, ranked in Google SERPs top 5 position for over 20 target keywords).
●	Produce comms strategy, brand activation and copywriting for global brands including Huawei and Mazda.
●	Conduct monthly and annual reports on key metrics.

Sales & Marketing Manager

Qualsys Ltd

My responsibilities include:

• delivering the inbound marketing strategy for Qualsys, providing best-practice resources for ISO 9001, ISO 15189, and other Standards
• researching developments of ISO 9001:2015 and co-authoring 'Next Generation Auditing: The Evolving Role of the Auditor Under ISO 9001:2015' whitepaper, featured on the International Register of Certificated Auditors (IRCA) website, Oct 2014.
• creating innovative and useful content to help businesses better manage compliance and improve quality management processes, utilising a range of social media platforms such as Twitter, LinkedIn and the Qualsys blog
• producing our newsletter, accompanied with a range of offers and documents to help you tightly manage governance, risk, and compliance within your organisation
• developing partnerships to increase our global reach
• managing the wide community of our customers, spurring forth discussion and knowledge-sharing
• organising software demonstration appointments and introducing you to the benefits of having Qualsys as the quality management backbone of your company
• letting the world know who we are; an organisation that foster stellar support, transparency, and diligence
• celebrating our achievements, including securing market-leading clients such as BT, Sodexo, Diageo and Carillion
• facilitating events aimed to aid your business and organisational development in quality management

Sales & Digital Marketing Executive

Very Clever Stuff Ltd

• Brand Ambassador for a multi-million pound company, managing five market-leading e-commerce sites.
• Increased profit through social media conversion by 1000% in less than a year. 
• Drove commercial growth through the management of a multitude of online platforms including Facebook, Twitter, LinkedIn and YouTube, to name a few. 
• Managed the development of on-site content, creating and editing copy using my proven copywriting skills. 
• Managed marketing budgets and independently designed and brought successful campaigns to fruition. 
• Launched regular promotional campaigns and competitions. 
• Produced original thought leadership content on own company websites, and guest blogs on other reputable sites using keywords and inbound links to increase SEO. 
• Analysed, reviewed, and reported on effectiveness of campaigns in an effort to maximise results, including monthly Hootsuite reports and quarterly Google Analytics reports analysing key metrics and segments. 
• Presented and communicated ROI to directors using Powerpoint presentations.
• Negotiated and secure paid search/PPC advertising deals with key industry players.
• Directed various promotional videos.

Social Media Marketing Manager

Men's Fitness

Freelance clients include Fighters Only, Men’s Fitness, Shortlist and Train Hard Fight Easy.

Freelance Journalist

Fighters Only Magazine

•	Managed a large team of freelancers in the production of the world's largest mixed martial arts magazine.
•	Launched Fighters Only’s sister publication, Train Hard Fight Easy, achieving 80% of Fighters Only’s sales figures in just six months.
•	Recruited the best health and fitness writers across the world to contribute and build upon the magazine's global success.
•	Delivered engaging and topical features, researching and interviewing the sport’s leading figures.
•	Produced timely news stories, keeping up-to-date with a range of topics via social media.
•	Copy-edited all features to ensure accuracy and entertainment.
•	Liaised with the design department, ensuring concepts were effectively linked from text to design.
•	Built relationships with advertisers, delivering high-quality advertorials to increase clients’ sales.
•	Balanced production of the four magazines to consistently meet deadlines.
•	Proofed all magazines in their entirety, including converting from UK to US grammar.
•	Generated ideas for features and editorial development to further engage readers.

Assistant Editor

The River Newspaper

•	Edited the university’s student newspaper, leading it to win The Guardian Media Award for ‘Student Publication of the Year’.
•	Redesigned the look and layout of the paper, increasing the page count from 24 to 40.
•	Managed a team of 40 students, settling any disputes and instilling team spirit.
•	Designed and laid out a large number of the newspaper content on Adobe InDesign, receiving ‘Designer of the Year’ at the university’s internal awards.
•	Provided design lessons for students who weren’t familiar with tabloid layout.
•	Commissioned news stories and features.
•	Ensured deadlines were met consistently.
•	Copy-edited and proofed the paper.
•	Researched and wrote a number of news stories and features.

Editor

Over the last decade, I’ve helped leading law firms and professional service companies 3X organic leads and increase lead-to-client conversion rates by 100%.

My mission is to help law firms large and small digitally transform their marketing and increase intakes through proven, data-driven strategies.

I help law firm and professional service firm leaders transform their businesses in 24 months by implementing marketing strategies and technology for better attribution, ROI insights, and significant revenue growth.

My experience:

→ I’m Head of Marketing Services at Contra Agency, a London agency specialising in Legal & Professional Service Marketing & Web Design.

→ I’m the creator of The Legal Marketing Master newsletter for law firm leaders and marketing professionals.

→ I advise law and professional service firms on SEO, content, web design, legal marketing strategy, and digital transformation.

My results:

→ 45% increase in organic traffic for Medical Negligence solicitors

→ 199.5% increase in organic conversion rate YoY for Personal Injury solicitors

→ X2 increase in intake-to-client conversion rate YoY for Inheritance Dispute solicitors

→ 79% increase in leads YoY for professional services firm

→ +66 increase in Google Page Speed score for leading climate consultancy

If you want to learn my roadmap to success with proven data-driven strategies, you can join The Legal Marketing Master newsletter:

→ GO HERE: https://www.contra.agency/legal-marketing-master-newsletter

If you’d like a free consultation, you can book one here:

→ GO HERE: https://www.contra.agency/contact

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Daniel Somers

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