Horizons - Growth Marketing Agency

Scaliamo e ottimizziamo il tuo Ecommerce con il Metodo Wave™.

Lavoriamo esclusivamente con ecommerce dall’alto potenziale che desiderano scalare i loro risultati e diventare leader nel loro mercato.

Il tutto gestendo le tue Ads, creando il tuo sistema di Marketing Automation e ottimizzando il tuo percorso d'acquisto attraverso esperimenti ed AB Test.

Co-Founder & Growth Manager

OH My Creatives

Data-driven performance creative agency, fully run by media buyers.
We deliver to DTC brands and agencies, high performing creative content to grow their advertising strategy and decrease their CPA.

Co-Founder

Freelance Digital Marketer & Ecommerce Growth Manager

Freelance Digital Marketing Ecommerce Growth Manager

Linkinet - Growth Marketing Agency

Linkinet diventa Horizons nell'ottobre del 2022.

Founder & CEO

Tapesh Print Ltd

I was managing a small team and I worked on many different kinds of digital marketing projects.

Web design and Digital Marketing. We were helping customers achieve their goals.

It's also the last company I worked with before I decided to build Linkinet.

Some customers are still with us today!

Web and Graphic Designer, Digital Marketing Manager

Art & Entertainment Swiss

Entertainer, Lights & Audio Designer

IdeaVideo.it

Video Maker, Filming, Video Editing

GIMOZ

Graphic Designer, Photographer, Lights & Audio Designer

File Point

Web Designer, Digital Marketing

Adinolfi Pubblicità

Graphic Designer

"If you are not using a multichannel strategy for your Ecommerce, sooner or later you will close your business".

In Horizons, for our Partners, we generate over 5 million euros every month.

Thanks to our validated method: the Wave Method™, we create multi-channel strategies and help you grow, month after month.

With the Wave Method™:
- We manage your Adv Campaigns (Facebook, Google, Tik Tok)
- We create your Marketing Automation system (Lead Gen, Email, SMS, Push Notifications, Paper Letters, etc.)
- We optimize your Purchase Path (CRO, AB Testing, Checkout, Product / Category Pages, etc.)

The goal is always to get results as quickly as possible.

A little background:

// I moved to London in 2015

// I have worked for several London digital marketing agencies

// In 2017 I founded Linkinet (today Horizons), an agency based in London where "We Optimize and Scale your eCommerce toward new horizons".

Results we got with Horizons:

// +250% in revenue from the new customers for CardTrader

// +30% in revenue, +£35k in just 2 weeks for Evolution Bikes, the largest bicycle e-commerce in Italy

// 136.77% more Revenue than last year's Black Friday without discounts. Generated in 3 days € 47.955.48 with 554 Conversions for the largest Italian SelfPublishing platform

// 4543+ Leads, +18% Conversion Rate for City Accommodations, bringing turnover from 1 to 2 million pounds

// 60+ organic leads every month, +11.38% CR for Fusion GT, the world's number 1 specialist in nanoplasm

// +550% NET PROFIT in just 30 days for BeYourBag

// +100 bookings and £ 43k each month for Skydive Aruba

// The Kidz Lunch Co to become the first company in its market and meet David Cameron (former UK Prime Minister)

// +400% bookings for Satyrio in London with a Bot Automation strategy

Certifications:
// Google Partner
// CXL Certified
// Active Campaign Partner
// Klaviyo Partner
// Manychat Agency Partner
// Convert Flow Partner
// Shopify Partner
// Sendinblue Partner

Do you want to improve your results with us?

Write me here on Linkedin or visit our website:
https://www.horizons.co.uk

Damy Mocellin

Oh My Creatives

Data-driven performance creative agency, run by media buyers.
Scale your campaigns, acquire more customers, while maintaining stable performance with world-class performance creatives.
- Founded by media buyers (we know what works)
- We deliver winning ads that drive results
- If we don't beat your results → You don't pay

Founder & Head of Service

Optimize and scale your Ecommerce towards new horizons.
We work exclusively with high-potential ecommerce who want to scale their results and become leaders in their market.

Growth Manager

Marco Battaglia - Advertising Specialist & Growth Marketer

I manage Advertising campaigns on Facebook, Instagram and Google, with the goal of generating qualified leads and increase sales.

I have a data-driven approach based on data analysis.

➡️ I analyze client's target, idealizing the strategy and the sales funnel.
➡️ I create the content (landing pages, graphic, video, copy) suited for the target.
➡️ I promote and advertise this content through Digital Adv campaigns. 
➡️ I analyze results, data and I optimize.

Media buyer

eighteen79

We are [eighteen79], a team of freelancers united by the desire to bring the brands we work with to sustainable scalability.

Adv Manager & Growth Marketer

H-FARM Education

Master Full-time (accreditato ASFOR) con un approccio olistico su mindset da imprenditore, strategia digitale e design thinking incentrato sulla persona, con l’obiettivo di portare innovazione alle startup ed aziende. 

• Project Work con Magnetic Media Network S.p.A., Top #1 Apple Partner in Italia. Il nostro brief era posizionare l'azienda per le PMI ed Education attraverso una nuova strategia di digital marketing.

Master in Digital Entrepreneurship | MADE

PiGreco T: The Entrepreneur Club

PiGreco T - The Entrepreneur Club is a club that aims to create a link between students and the world of business. We frequently organize conferences, meetings with entrepreneurs and with members of the business world, company visits, path for aspiring startuppers and many other events that enrich the university experience.

My main activities are:
• I review, correct and schedule each article before its publication.
• I write my own articles about entrepreneurship, management and innovation. 
• Project Manager for 1st semester 2017. The first was entitled "Competitive Analysis & Benchmarking: Innovation and Methodology"

Blog Editor & Project Manager Events

AIESEC

Worked as a reference and close support for people seeking a 6 week internship in the Indian zone.

• Lead and coordinated a team of 5 people.
• Interviewed applicants for the internship selection 
• As a team, matched more than 20+ internship applicants to international committees.
• Implemented presentations at promotional events to recruit possible applicants.

Team Leader Outgoing Exchange Program

SiteTalk

Worked as a sales person for company’s main social network service Sitetalk.com.

• Directly closed 10+ contracts of the value of up to 2000€ and surpassed the network threshold of 25.000€.
• Helped and mentored team members on sales activities.

Business Builder

Performed as Interpreter for Italian Market at local business events for foreign 					managers. 

• Professional simultaneous conference interpretation at Global Events in cities like Wien, Budapest and Ljubljana.
• Attained official English Interpreter status for the Italian Market working at both local events and Global venues with up to 3000 people in attendance.

Conference Interpreter

Doon Global School

Education in India is going through a massive change.

The new system is formally called CCE and involves a switch to Life Skills, Personality Development, Grading system, Regular evaluation and so on. 

The task of my job was to conduct in classrooms formal workshops aimed at challenging worldviews, developing a global perspective, promoting peace and diversity and help in improving the overall education system of the school's students.

Exchange Participant Project Worldview - Teacher

I was 7 years old when I first started experimenting with marketing: 

● Selling lemonade to my neighbors and pirated video games to my classmates. It was a total failure. 

● At 19 I started my first entrepreneurial venture, but it closed down within a year.

This experience taught me an important lesson: you can have the best product in the world, but if you can't sell it to the right audience, it won't go anywhere. 

So, I started delving deeper into advertising and the concept of "giving the right message to the right person at the right time."

▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔

Today, after over 8 years of hands-on experience, I can say that:

✔️I successfully manage over €1.000.000 of annual advertising budget on Facebook and Google Ads
✔️I have worked in over 25 market niches
✔️I have cross-functional expertise in digital analytics, creative strategy, and marketing strategy
✔️I work with brands and e-commerce companies on growth marketing and online advertising projects
✔️I am part of a private group of top spenders, allowing me to learn strategies before the competition and apply them in the Italian market.

My goal remains to always create an impact, regardless of its level.

What I can do for you:

🎯 eCommerce Strategic Consulting
I analyze your past campaigns and study both qualitative and quantitative data based on the goals of each individual campaign. I provide you with advice on how to properly optimize, track, and scale your campaigns.

🎯 Performance Creative with OhMyCreatives
At OhMyCreatives, our creative agency, we specialize in crafting performance creatives that scale your ad account performance, increase revenue, and ensure consistent results through creative performance cycles. If none of our ads beat your current CPA, we will work for free until we do.

🌐 marcobattaglia.com
🌐 ohmycreatives.com
✉ info@marcobattaglia.com

Marco Battaglia

Meta's Andromeda update killed the old ad creatives playbook.
But we found a way to hack it  : ) 

Our clients are printing winner ads even with the new algorithm shift.

We rebuilt our entire meta testing approach from scratch.

And I'm giving away the sauce for free now.

Here's what's inside the guide:

→ How to transform from old testing methods to Andromeda-friendly frameworks
→ New testing windows 
→ Campaign maintenance 
→ Tracking setup for accurate winner identification
→ Graduating winner concepts without killing performance
→ Scaling campaigns that maintain ROAS

This is the exact method we use with brands spending $50K-$200k+ monthly.

And it's completely FREE.

Want it?

-Like this post + Comment "meta"
-Send a connection  request

I'll DM you the guide

(Must be following so I can send the DM)

Co-Founder Ohmycreatives.com 🚀 After $350M in Revenue across 20+ niches, the only Creative Agency that Guarantees to beat your CPA (Trusted by 100+ Brands)

We hacked the Facebook algorithm. Here's how:


We were working with a unique brand, a global marketplace for collectible cards, serving customers worldwide.

Their USP was revolutionary for the niche - CardTrader ZERO. 

One single shipment from sellers across the globe. Massive savings on shipping costs.

This wasn't your typical eCommerce brand.

Marketplace dynamics are different. Customers make frequent purchases. Multiple transactions per month. 

Facebook's algorithm kept optimizing for the wrong thing - returning customers.

We were showing impressive purchase volumes.
But we were sitting on a ticking time bomb.

Out of 39,000 purchases, only 4,000 were new customers. 

10% new customer rate when we needed 50%+.

So we did something Facebook didn't want us to do.

We created a custom "New Purchase" metric. Bypassed their entire optimization system. Forced the algorithm to focus ONLY on first-time buyers.

90% of our budget went to acquiring new customers. Not retargeting.

Facebook fought us on this. 

Their algorithm kept trying to revert to easy wins... returning customers who already knew the brand.

But we held the line.

We implemented our 1 x 3 testing framework. 

Each creative concept got 3 ads minimum. Same concept, different formats. 

Then came the expansion challenge.

Most agencies would create entirely new campaigns for each country. Waste thousands on untested concepts.

Not us.

We took our best performing creatives from the main market. Translated them with AI + human quality check. Launched in Canada, Spain, UK.

The results:

New customer CPA of €20.24 vs account average of €27.18.

And we didn't stop there.

Every creative got tagged with our naming convention. Concept. Angle. Copy. Date. Full transparency on what worked and why.

The street interview format nobody was using became our highest spender with 39.72% hook rate.

Ad "340" that everyone internally thought was too ugly was the best performer across all metrics.

In January 2025, we hit 5,167 new customers acquired in a single month.

The revenue jumped from $4M to $35M annually.

All because we refused to let Facebook decide who our customers should be.

Sometimes the best strategy is to break the algorithm's rules.

: )

PS: If you want to be our next winning case study and spend at least $50k+/mo on ads, let's chat.

We’ve generated over $ 350 M for brands across 20+ niches & are the only agency who guarantees to beat your current CPA.

https://lnkd.in/g28tPiTi

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IKEA just showed everyone how to sell without showing your product. Their new "Wherever Life Goes" campaign launched last month.

And it's named one of the best campaigns of 2025.

Zero product shots. Only emotional moments + price tags.

The ads show intimate life moments. A couple's first kiss. A child's first steps. Someone crying while packing boxes.

But instead of showing furniture, they just overlay IKEA's iconic yellow price tag.

Kiss scene = SÄBÖVIK double bed price tag.
Teary eyes = DUNDERGUBBE moving box.
Kid practicing violin = sound-absorbing screen.

The product sells itself through context.

Most brands would've done this:
"Here's our beautiful bed in a staged bedroom"
"Look at our designer moving boxes"

IKEA did the opposite.

They let the MOMENT sell the need.
They let the PRICE TAG communicate value.
They let EMOTION drive the purchase intent.

This is what I mean when I say creative strategy matters more than production value.

The insight is brilliant:
People don't buy furniture. They buy solutions for life transitions.

10 years in e-commerce taught me this:
The best ads don't showcase features.
They showcase the moment your product becomes necessary.

For DTC brands, the takeaway isn't "copy IKEA's style."

It's this:

What life moment makes YOUR product essential?
Can you show that moment without showing your product?
Can you make your brand's iconic element (price, guarantee, result) the hero?

Be unique. And win hearts, like IKEA did.

Holy shit... 🍌Nano banana pro is CRAZY good at creating studio quality professional shoots. 

You can now create $100,000+ marketing campaigns and static ads using Nano banana (Google gemini 3).

But only 1% of people know how to prompt it correctly.

99% create basic AI images that look fake and don't convert.

But there's a way to make AI actors hold your actual product and look 100% real.

Our team spent hrs perfecting this workflow.

Our creative director at Oh My Creatives made a free step-by-step guide breaking down our exact process:

How you can use Nano Banana to make them AI avatars hold YOUR product that look 100% natural.

This isn't basic "make an ad" AI.

This is the exact workflow we use to create static ads that customers can't tell are AI-generated.

And now you can replicate our entire process for FREE.

Want the free complete workflow guide?

-Comment "banana pro" below
-Send a connection request

I'll DM you.

AI is not replacing creative strategists. For every brand we onboard, we create a custom GPT.

We feed it customer reviews, survey data, historical 
performance, and competitor insights.

This becomes the brand's AI brain.

Before creating a single ad, the GPT helps us understand what angles to test and why.

OMC is a data-driven agency.

We don't wake up and decide which pain point to target. We need to know what's most frequent in our customer data.

AI is not doing "our" job. The strategic thinking is still human. 

But it's informed by what customers actually say, not what we guess they want.

I still run ads for clients I started working with in 2017.That's 8 years.

Most agencies churn clients every 6-12 months.

The difference between them and our agency, OMC is that we don't think like vendors. I think like a partner.

Fun fact: We know their business better than most of their team haha.

 :)

Our creative strategists can handle 180 creatives per month.
But I don't push them to that limit.

Because I made this mistake before. I gave new team members three or four clients immediately. It didn't work.

Quality dropped. Stress went up. Results suffered.

Now we go step by step. New creative strategists start with two brands. After a month, maybe three or four.

The capacity per creative strategist is four projects and 50-60 concepts. With three variations per concept, that's about 180 creatives monthly.

But just because they can doesn't mean they should.

Tou can't rush growth. You can't overwhelm people and expect great work.

We're building for retention. Some of our partners have worked with us for 8 years.

That doesn't happen when you burn people out.
Agree?

We've already found a super winner in the second performance creative batch for one of the brands we work with!

Magic happens when you work with OMC!

If you want to be our next winning case study and spend at least $50k+/mo on ads, let's chat.

We’ve generated over $ 350 M for brands across 20+ niches. 

We guarantee to beat your current CPA.
https://lnkd.in/g28tPiTi

Even if clients leave us for things out of their control (product issue etc), we leave them with an amazing memory❤️and killer results🚀

Can't wait to work with them again.

We have one spot open for onboarding a new DTC brand.

If you want to be our next winning case study and spend at least $50k+/mo on ads, let's chat.

We’ve generated over $350 M for brands across 20+ niches. 

We guarantee to beat your current CPA.

Claim your spot before it's gone.
https://lnkd.in/g28tPiTi

Carousel ads are dead.
Well, mostly.

I've been testing creatives for 10 years. Carousel ads used to work everywhere.

Now they barely work except for one use case: catalog ads.
If you're showing actual products like a card catalog, carousels still convert. The format makes sense.

But the old approach of creating three static ads and putting them into a carousel is very difficult to make it work now.

Here's what still works: niche-specific winners.

Every niche is different. Every niche has different triggers. There's no one-size-fits-all.

This is why we're building a library of winning ads divided by niche. Because what works for supplements won't work for apparel.

How do you make a toilet product go viral? This toilet brand went from $3M to $15M in revenue in ONE YEAR!  

Squatty Potty spent $250,000 on an ad featuring a unicorn pooping rainbow ice cream! It generated 170 million views and increased their sales by 600%.

Here's the story:

2015. Bobby Edwards ran a family business selling toilet stools.

They'd been on Shark Tank. Got investment from Lori Greiner. Had some traction.

But they needed a breakthrough ad campaign.

The problem: how do you advertise a toilet product without being gross?

Harmon Brothers pitched the unicorn idea.

Edwards' Shark Tank investor said no. Too risky. 

His family thought it was too weird.

$250,000 was a massive investment for a bootstrapped company.

Edwards ignored everyone and green-lit it anyway.

The Creative:

"This Unicorn Changed the Way I Poop." Three minutes long.

A prince and a unicorn that poops rainbow ice cream. Medieval setting.

The unicorn demonstrates proper pooping technique while making soft-serve for children.

Absurd. Hilarious. Educational. Impossible to look away.

Shot by Harmon Brothers, the same team behind Poo-Pourri's viral hit.

October 2015: Video launches.

Within one week: Edwards put all three manufacturing plants on 24-hour production schedules.

First month: 50+ million views on Facebook and YouTube combined.

Total reach: 170+ million views across all platforms.

 70% of viewers watched the entire 3-minute video. 75% of views were organic.

Sales results:

- 600% increase in online sales
- 400% increase in retail sales at Bed Bath & Beyond
- Revenue jumped from $3 million to $15 million in one year

2016: Won a Webby Award.

Why It Worked?

They tackled a taboo subject with humor instead of medical jargon.

And they spent money on distribution. 25% of views came from paid promotion.

$250,000 investment. $15 million in revenue. 

The CEO who ignored everyone's advice was right.

taplio

The Battle

Damy Mocellin

Marco Battaglia

Followers

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Performance ScoreMarco Battaglia's LinkedIn Performance

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taplio

The Battle

Damy Mocellin

Marco Battaglia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marco Battaglia's LinkedIn Performance

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Performance ScoreMarco Battaglia's LinkedIn Performance