Horizons - Growth Marketing Agency

Scaliamo e ottimizziamo il tuo Ecommerce con il Metodo Wave™.

Lavoriamo esclusivamente con ecommerce dall’alto potenziale che desiderano scalare i loro risultati e diventare leader nel loro mercato.

Il tutto gestendo le tue Ads, creando il tuo sistema di Marketing Automation e ottimizzando il tuo percorso d'acquisto attraverso esperimenti ed AB Test.

Co-Founder & Growth Manager

OH My Creatives

Data-driven performance creative agency, fully run by media buyers.
We deliver to DTC brands and agencies, high performing creative content to grow their advertising strategy and decrease their CPA.

Co-Founder

Freelance Digital Marketer & Ecommerce Growth Manager

Freelance Digital Marketing Ecommerce Growth Manager

Linkinet - Growth Marketing Agency

Linkinet diventa Horizons nell'ottobre del 2022.

Founder & CEO

Tapesh Print Ltd

I was managing a small team and I worked on many different kinds of digital marketing projects.

Web design and Digital Marketing. We were helping customers achieve their goals.

It's also the last company I worked with before I decided to build Linkinet.

Some customers are still with us today!

Web and Graphic Designer, Digital Marketing Manager

Art & Entertainment Swiss

Entertainer, Lights & Audio Designer

IdeaVideo.it

Video Maker, Filming, Video Editing

GIMOZ

Graphic Designer, Photographer, Lights & Audio Designer

File Point

Web Designer, Digital Marketing

Adinolfi Pubblicità

Graphic Designer

"If you are not using a multichannel strategy for your Ecommerce, sooner or later you will close your business".

In Horizons, for our Partners, we generate over 5 million euros every month.

Thanks to our validated method: the Wave Method™, we create multi-channel strategies and help you grow, month after month.

With the Wave Method™:
- We manage your Adv Campaigns (Facebook, Google, Tik Tok)
- We create your Marketing Automation system (Lead Gen, Email, SMS, Push Notifications, Paper Letters, etc.)
- We optimize your Purchase Path (CRO, AB Testing, Checkout, Product / Category Pages, etc.)

The goal is always to get results as quickly as possible.

A little background:

// I moved to London in 2015

// I have worked for several London digital marketing agencies

// In 2017 I founded Linkinet (today Horizons), an agency based in London where "We Optimize and Scale your eCommerce toward new horizons".

Results we got with Horizons:

// +250% in revenue from the new customers for CardTrader

// +30% in revenue, +£35k in just 2 weeks for Evolution Bikes, the largest bicycle e-commerce in Italy

// 136.77% more Revenue than last year's Black Friday without discounts. Generated in 3 days € 47.955.48 with 554 Conversions for the largest Italian SelfPublishing platform

// 4543+ Leads, +18% Conversion Rate for City Accommodations, bringing turnover from 1 to 2 million pounds

// 60+ organic leads every month, +11.38% CR for Fusion GT, the world's number 1 specialist in nanoplasm

// +550% NET PROFIT in just 30 days for BeYourBag

// +100 bookings and £ 43k each month for Skydive Aruba

// The Kidz Lunch Co to become the first company in its market and meet David Cameron (former UK Prime Minister)

// +400% bookings for Satyrio in London with a Bot Automation strategy

Certifications:
// Google Partner
// CXL Certified
// Active Campaign Partner
// Klaviyo Partner
// Manychat Agency Partner
// Convert Flow Partner
// Shopify Partner
// Sendinblue Partner

Do you want to improve your results with us?

Write me here on Linkedin or visit our website:
https://www.horizons.co.uk

Damy Mocellin

Chiara Bridi

🔹 Managing €1M+ in Annual Ad Spend in google Ads
🔹 Campaign Management & Optimization
🔹 Ad Copy & Landing Page Psychology Analysis
🔹 Keyword & Competitor Research
🔹 Data-Driven Strategy & Reporting
🔹 GTM & GA4 Debugging & Insights
🔹 Consumer Behavior Analysis (Hotjar & More)

Google Ads advertiser | Behavioural psychology applied to adv

Acronym

🔹 Annual budget managed: €500K

🔹 As a Performance Marketing Specialist, I have managed multi-channel paid media strategies for 13+ clients in Italy, working directly with a major Italian company in the tax, accounting, and legal sector. 
This client operated across multiple EMEA markets, and I was responsible for overseeing all digital marketing efforts for their Italian division.

🔹 Expertise & Key Responsibilities
📌 B2B Lead Generation & Demand Capture

Led performance marketing campaigns for a major B2B SaaS and legal publishing client in Italy.
Developed and optimized Google Ads strategies to drive high-quality leads for accounting firms, tax professionals, and legal experts.
Focused on Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) rather than just form fills, ensuring real business impact.

Managed complex tracking integrations between Google Ads and Salesforce, refining budget allocation based on actual sales opportunities.

📌 E-commerce Growth & Paid Media Strategy

Scaled paid acquisition for legal and tax software products, as well as digital and physical books, ensuring sustained revenue growth.

Optimized Performance Max, Display, and Search campaigns to capture high-intent audiences.

🔹 Managing 13+ Clients Across Italy

Acted as the main point of contact for multiple Italian clients, handling strategy, execution, and performance reporting.

Ensured alignment between the client’s EMEA marketing strategy and the unique needs of the Italian market.

Managed advertising budgets across various product lines and services, tailoring campaigns to different audience segments.

📌 Data-Driven Optimization & CRM Integration

Integrated Google Analytics, Google Tag Manager, and Salesforce to track the full-funnel impact of marketing efforts.
Created custom reporting dashboards to analyze ROI, optimize budget allocation, and enhance lead quality.
Implemented audience segmentation and retargeting strategies to nurture prospects effectively.

Manager, PPC

Nautilus

🔹 Teaching Google Ads and Google Analytics 4, Google Tag Manager  to a class unemployed under 30.

Teacher of Google Ads

PPC Academy®

🔹 I contributed to the Google Ads education space by hosting two lessons for PPC Academy, an advanced online Google Ads training platform founded by Valerio Celletti and Massimiliano Contessotto, they are among the top 3% of Google Premier Partner agencies in Italy, recognized for their expertise and high performance in Google Ads.

🎓 My PPC Academy Sessions:
1️⃣ Tracking Dynamic Remarketing Tags in Google Tag Manager – Covered the step-by-step implementation of dynamic remarketing tags to improve campaign personalization and conversion rates.
2️⃣ Tracking New vs. Returning Visitors as a Custom Variable in Google Tag Manager – Demonstrated how to set up custom tracking variables to differentiate between new and repeat users for better audience segmentation and campaign optimization.

Google ads trainer & coach

WinTrade Digital Agency

- Managed €50k/month advertising budget  on Google Ads
- Analysed Heatmaps and developed CRO tactics, working in synergy with copywriters, graphic designers and developers in order to build optimized websites from an emotional and persuasive point of view
- Client nurturing & management
- Managed GTM  tracking, GA4 data analyses  with Looker Studio
- Managed a team of 6 people

PPC manager & Consumer Behaviour Consultant

Mudra SpA

🔹 Provided consumer behavior consultancy on a large variety of clients working in different sectors: from eCommerce of Italian products, goods lifts and platform lifts producers, video-games simulators producers, to healthy snacks producers. 
🔹 Created a digital strategy project proposal for the launch of different products and services from the clients I followed.

Digital Marketing & Consumer Behaviour Consultant

Thread Solutions

🔹 Campaign Management – Created & optimized campaigns across Google Ads, LinkedIn, and Meta to drive growth for startups.
🔹 Startup Strategy – Led the digital strategy for Brots (music & emerging artists) and Welly Village (health & prevention), collaborating with business development & design teams.
🔹 Data-Driven Optimization – Conducted A/B testing on Google Optimize, performed heatmap analysis (HotJar, Yandex Metrica, Mouseflow), and optimized user experience.
🔹 Analytics & Tracking – Managed GA4 & Google Analytics, implemented advanced tracking via Google Tag Manager, and oversaw reporting for multiple projects.

Digital Marketing Specialist

Risada Lifestyle

★ Developed & managed Risada Lifestyle's WordPress website
★ Created & optimized content using Canva for higher engagement
★ Monitored & analyzed performance via WordPress & Facebook Insights
★ Grew social media presence & built local partnerships

Content & Social Media assistant 

AdvisorEat

I was in charge of searching for new clients and update the CRM using Excel.

Marketing Intern

Google Ads Advertiser / Consumer Behaviour Consultant

🧠 I’m passionate about advertising, behavioral science, and consumer psychology, particularly how nudges, emotions, and cognitive biases influence consumer decision-making in advertising.

🎯 My expertise lies in Google Ads and landing page optimization from a neuro-cognitive perspective, focusing on CRO strategies that leverage cognitive biases, nudges, and heuristics to maximize ROI.

📊 With 7 years of experience, I have managed €1M+ in annual ad spend, with a strong focus on e-commerce, optimizing campaigns to drive growth and profitability.

📚 Academically, I hold an MSc in International Marketing Management with Consumer Psychology from Heriot-Watt University, Edinburgh, and a Bachelor’s degree in Psychological Sciences from the University of Padua, Italy.

✅ Highly organized, goal-oriented, and detail-driven, I thrive in fast-paced environments. 
I follow a T-shaped model, with deep expertise in Google Ads and consumer psychology and solid knowledge of conversion tracking (Google Tag Manager), GA4 (certified), and data reporting.

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Damy Mocellin

Chiara Bridi 🧠

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