Xocial Gong, LLC

At Xocial Gong, we help small business owners, startups, and freelancers build visibility, trust, and traction using LinkedIn — without relying on paid ads or complicated funnels. 

Our strategy is built around a simple truth: most people don't get business on LinkedIn because they’re using the wrong approach or none at all. We fix that by helping you optimize your profile, doing targeted outreach, and filling your calendar with meetings from prospects who are already interested in what you offer.

Our philosophy is rooted in the concept of the Link(Ed)In Net(Work)ER — also the title of my upcoming book. It’s about making genuine connections, doing the work that drives results, and using smart, human-first systems to grow your business.

What We Do:

Profile audits and optimization for visibility and credibility

Strategic outreach campaigns to connect you with decision-makers

Messaging frameworks that start real conversations

Calendar booking with qualified leads (no cold pitching, no fluff)

Ongoing support to keep your pipeline full and your presence sharp

Who We Serve:

Small business owners, solopreneurs, consultants, founders, and sales professionals who are ready to scale — and tired of being invisible online.

I don’t call myself a marketing expert or a sales guru. I’m just someone who cares, who’s done the work, still doing the work, learned what actually moves the needle, and now helps others do the same. That’s why I call myself the Chief Helpfulness Officer.

📲 Curious how we can help? Text me directly: +1 323-690-1659

Founder, Chief Helpfulness Officer

Iron Dog Fitness

I am the owner and founder of Iron Dog Fitness Personal Training.  I am a personal trainer with over 23 years of experience in the health and fitness industry.  My primary objective is to help you achieve your personal health and fitness goals. I don't put together a cookie-cutter workout and nutrition plan. I walk you through an initial assessment that is designed to target not just your goals but what you need to work on to assure a successful outcome specific to the plan we create together just for you.

USA Weightlifting Sports Performance Coach
International Kettlebell and Fitness Federation Certified Kettlebell Trainer
USATF Level 1 Coach
CIF Certified Coach

*Specialties: 
- Certified Kettlebell Trainer 
- Heavy Rope Training
- Optimum Performance Bodywork 
- Active Isolated Stretching Techniques 

For more information go to www.irondogfitness.com

Founder, Entrepreneur, Personal Trainer

Commerce Business Council

I proudly serve as a Ambassador as well being an active member of the Commerce Industrial Council Chamber assisting the chamber in the city of Commerce promote local business and build strong relationships with the community.  My services include assisting in promoting chamber events and informing members of the many benefits of chamber membership. My goal is to help every chamber member maximize the benefits of chamber functions as well as services provided and informing them of the many benefits available to them through the city.

Ambassador

I proudly serve as a Ambassador as well being an active member of the Commerce Industrial Council Chamber assisting the chamber in the city of Commerce promote local business and build strong relationships with the community. My services include assisting in promoting chamber events and informing members of the many benefits of chamber membership. My goal is to help chamber members maximize the benefits of chamber functions as well as services provided and informing them of the many benefits available to them throughout the city.

Ambassador Chair

AME -  Alliance of Multicultural Entrepreneurs 

Promote the vision of AME (Alliance of Multicultural Entrepreneurs), membership drive, social media marketing campaigns, seek sponsorship and facilitate networking events. Establishing and maintaining a strong business relationship between the business community and AME.

Board Of Directors

Board of Advisors

Santa Clarita Valley Chamber of Commerce

Volunteer in the promotion of the chamber, membership outreach, membership retention, event planning and organization and facilitation of networking events, grand openings and ribbon cuttings.

Project NEO

Outreach to the community to introduce them to the mission of Project NEO and it's free tutoring program for students of the Alhambra Unified School District. Fundraising, MC at events; help organize, coordinate and facilitate fundraiser events. 
Help with providing direction and making relevant decisions to grow and expand the mission of Project NEO to other community schools by providing a school-based learning program for at-risk youth.

President

Board of Director

Vice President

Santa Fe Springs Chamber of Commerce

As an Ambassador my responsibilities are to help facilitate chamber events, welcome and greet people as they arrive to chamber events as well as introduce prospective members including new members to current members.  My other responsibilites is to coach members on the benefits of chamber membership as well as introduce them to the various opportunities they have to get involved in activities of the chamber to help residents of the City of Santa Fe Springs.

MONTEREY PARK CHAMBER OF COMMERCE

Help with strategic planning for the advancement of the Chamber and member benefits. Establishing and maintaining a strong business relationship between the business community and the city of Monterey Park. Advise prospective members of the benefits of chamber membership and maximizing the results of participation. Membership retention and expansion. Establishing a healthy relationship amongst businesses and the community.

Executive Board Member

SOUTH GATE CHAMBER OF COMMERCE A CORP

Primary function is to help the Executive Director in promoting the South Gate Chamber of Commerce, helping members understand the benefits of Chamber membership and introducing prospective members to the chamber. Assisting with chamber functions such as grand openings, open house, ribbon cutting and networking events. Help local businesses thrive in the community by building strong relationships within the community.

Board of Directors

LAPD Centurions Football

As part of the LAPD Centurions Football program my responsibilities primarily are to design and implememt a pre-season and in-season strength and conditioning program to help improve athletic skills, prevent injury and improve strength.

Head Strength & Conditioning Coach

Chief Helpfulness Officer at Xocial Gong LLC | LinkedIn Strategist | Community-Driven Brand Builder

What is a Personal Link(Ed)In Net(Work)ER?

Let’s break it down:
Link(Ed) = education, connection, access
Net(Work)ER = doing the work, increasing your net, becoming the responder who moves relationships forward

It’s a philosophy, a strategy, and the title of my upcoming book. (A free course is in the works too — stay tuned 📚👀.)

I started as a personal trainer with no marketing budget and no visibility. Before I even named my company Iron Dog Fitness, I had a tough realization: no one knew who I was. That sparked a journey of self-education and strategic experimentation.

I learned that Facebook creates awareness, LinkedIn builds trust, and newsletters keep you top of mind. I built my brand around these pillars, eventually growing from unknown to in-demand — and along the way, I helped others do the same.

As I volunteered with chambers of commerce and nonprofits, I used my newsletter and outreach to revive participation and drive real engagement. One councilmember even asked for my help on his mayoral campaign based on the transformation I sparked in his local chamber. That’s when I knew I wasn’t just promoting myself — I was building a repeatable system.

Today, I run Xocial Gong LLC, a LinkedIn-focused marketing agency for small business owners, startups, and freelancers — people like me, who wear too many hats and have too little time or budget.

Most of my clients don’t need to advertise on LinkedIn. They just need to optimize their profile, apply the right etiquette, and use proven outreach methods to get in the door with decision-makers.

That’s where we come in.

Xocial Gong is the “Link” and “Ed” educator that helps you get “In” with your ideal customers. We increase your “Net” profits by doing the “Work” for you on LinkedIn — using “ER” (Effective, Responsive) strategies to fill your calendar with quality leads who are already interested in what you offer.

Let’s connect if you’re ready to turn LinkedIn into your #1 relationship-building tool.
📲 Text me directly: 323-690-1659

Damien Orozco

The "I’m waiting on marketing to fix this PDF" excuse just died. 🪦

If you’ve been tab-switching between ChatGPT, Canva, and Adobe all day, your workflow just got a massive upgrade, and the "App Wars" just officially heated up.

Here’s the news:

Adobe just announced they are integrating Photoshop, Express, and Acrobat directly into ChatGPT.

Whtat this means for you:

You can now use a simple text prompt to trigger high-level edits, create designs, or merge PDFs without ever leaving the chat interface.

Why this actually matters for Lead Gen (The Meat):

Most people are looking at this as a "cool tech feature." They are missing the bigger picture.

For sales pros and thought leaders, friction is the enemy of execution.

Every time you have to open a new app to resize an image, fix a typo in a sales deck, or tweak a whitepaper, you lose momentum. This integration removes that friction. It brings the creation to the conversation.

Canva and Figma beat them to the punch back in October, but Adobe entering the Chat gladiator arena brings "pro-level" tools to the massive ChatGPT user base.

Here is my take:

I’ve seen too many brilliant lead magnets and sales assets sit in "draft mode" because the creator got stuck on formatting.

This integration isn't about making you a graphic designer; it's about making you a faster communicator.

Need to personalize a PDF case study for a prospect? Do it in the chat.
Need a quick visual for a LinkedIn post about your new offer? Prompt it in the chat.

Speed to market = Speed to lead. 

Most of us have heard this before: Success loves Speed.

Your Turn:
Are you sticking with the user-friendly vibes of Canva, or are you ready to embrace the power of Adobe now that it's text-based?
Let’s argue in the comments. 👇
#LinkedInTips #SalesEnablement #AI #Adobe #LeadGen #StanSocialSprint

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Chief Helpfulness Officer at Xocial Gong. Your personal Link(Ed)In Net(Work)ER. We hook'm, book'm and all you do is close'm. Let's grow your business. Find out how! 👉🏾📞🗣️💬 +1 323.690.1659

This is so humbling and awesome. I was recently featured by the LinkedIn team in their “Community Member Spotlight” in Club Navigator Community.

Here is how this all got started: 

📧 Hi Damien,

I hope you’re having a good week!

I just reached out via LinkedIn. I’m Francesca, the new Community Manager in the Sales Navigator Community. I’ll be helping Eva to continue to grow and support the Community by providing opportunities for members to gain and share valuable insights. 

Over the past few months, we have been noticing your contributions and engagement in the Community, and we’d love to feature you in the next “Community Member Spotlight” that will be shared next week.

This totally caught me off guard, and quite honestly, my eyes got a little teary with happiness.

It's nice to be recognized for just being yourself. I do my best to share useful information and comment with valuable insights, and admittedly sometimes challenge a post.
#AttitudeofGratitude #Humbled #EntrepreneurLife #IAmI #BeYourSelf #StanSocialSprint

Looking for a way to fill your sales calendar without cold calls or awkward DMs? 👀

The old-school referral is still the most powerful growth engine for any small business.

But most people aren’t using it right on LinkedIn.

Here’s how to make referrals work for you (and for others):

1. Make it easy for people to refer you 
Don’t wait for someone to “remember” what you do. Share a simple one-liner about who you help and how. Post it on your profile and in your content. Example: “I help local gyms attract new members through social media.”

2. Ask directly – but make it specific 
A vague “Let me know if you hear of anyone” never works. Instead, try: 
“Do you know any gym owners who want more signups this month?” 
The more specific, the better the results.

3. Give referrals often 
Spot a need in someone’s network? Connect the dots. Comment on someone’s post with a tag and quick note. “@JaneSmith – thought of your bakery after reading this!” 
People remember those who help them win.

4. Use LinkedIn’s recommendation feature 
Take 5 minutes to write a LinkedIn recommendation for a client or partner. This is more public than a DM and gets noticed by their network, too.

5. Follow up with gratitude 
When someone sends a referral, thank them publicly (when appropriate) and privately. People are way more likely to refer again if they feel valued.

The best part? Referrals work both ways. The more you help others grow, the more growth comes back to you.

Want to keep your sales calendar full? 
Start by asking for one referral today—and give one to someone else in your network.

Who will you help next?

#StanSocialSprint #SmallBusinessTips #LeadGeneration #ReferralNetwork #LinkedInGrowth

Why LinkedIn doesn't work for me.

I hear this one all the time.

Here’s the funny part: It’s usually not LinkedIn. It’s how we’re using it.

Let’s break down the most common excuses (or reasons) and how to fix them.

1. "No one sees my posts."

Try mixing things up. Post content that actually solves a problem for your network. Use questions or share a quick story. Stories and solution-based content always get more attention. 💡

2. "I get connections, but no messages."

Don’t just collect contacts; start real conversations! Send a friendly note. Ask what they’re working on. Be curious, not salesy! 🫱🏾🫲🏾

3. "I post, but no one engages."

Do you engage with others first? Comment on their stuff. Give before you ask. LinkedIn rewards people who act like humans, not robots. 😄

4. "LinkedIn is full of spam."

True, sometimes. But you control your feed. Unfollow, block, or mute the noise. Connect with people who actually care about their work and reputation. 🧹

5. "It takes too much time."

You don’t have to spend hours here. Fifteen minutes a day gives you enough time to comment, post, and connect. Small actions add up over time. ⏰

Bottom line: LinkedIn actually works👉🏾 if you do. If you want to win a game, you have to show up. Swap the excuses for small habits that build trust and real relationships.

Sounds simple, but it’s proven to work time and time again.

#LinkedInTips #LeadGeneration #SmallBusinessGrowth #BrandBuilding #RelationshipMarketing #StanSocialSprint

Ever get a random cold call and cringe a little (actually probably a lot)?

Let’s be real: cold calling feels like knocking on doors people want to keep shut. 😮

But here’s what makes LinkedIn different. 🤔

On LinkedIn, you can actually build a relationship before pitching anything. 
It’s like showing up to someone’s party with something to add, not just a sales script.

Here’s the difference:

Cold Calling 

Pros:

🤔 Sometimes it’s the only way to reach prospects who aren’t on LinkedIn.
😃 If you’re quick and clear, you can get immediate answers.
😃 Builds phone confidence and grit.

Cons:

👉🏾 You interrupt someone’s day
👉🏾 They don’t know you or trust you.
👉🏾 You have seconds to make it work, or you’re out.


Relationship Building on LinkedIn 

Pros:

😃 You start with value, not a pitch.
👀 People see your name and face before you ever start a conversation
🗣️You can comment, share, and connect long before you ever “sell”.
🤗 Turns a cold call into a warm call if your prospect connects with you here.

Cons:

☹️ Not every ideal prospect is active on LinkedIn or even has an account. ⏰ Building genuine relationships takes time and consistency.

Bottom line:
 
There’s still a place for cold calling, especially for prospects who live off LinkedIn. 
But when you connect on LinkedIn first, your “cold” calls can suddenly feel a lot warmer.

Stop being a stranger. Start being a connection people actually want.

Have any tips you'd like to share 🤔 Drop them below 👇🏾
#LinkedInTips #LeadGeneration #RelationshipMarketing #BusinessGrowth #SmallBusiness #StanSocialSprint

Ever stared at your LinkedIn post, counting Likes and wondering what you’re missing? 👀

It’s easy to get stuck in the “Like trap”. A post takes off, and you start thinking you’ve cracked the code. Or... you get ten Likes and start doubting every word.

But here’s what most people get wrong about Likes 🤯 Likes are not a trophy, and they’re definitely not a sign you’ll win new business. ☹️

A Like can mean a lot of things:

👉🏾 Someone agrees with you (or barely reads it, hits Like, moves on)
👉🏾 They want you to notice them (they might be trying to win your business)
👉🏾 They're supporting the person you tagged or the event you shared
👉🏾 They're trying to get the attention of your network
👉🏾 They're your fans, and they love your content (could be prospects, power partners, or customers cheering you on)
👉🏾 Or, sometimes, accidentally hit the "Like" button.

None of these means they’re about to become your next client.

So, what do you really need to track if you want to see growth and land real leads? 📈👀🤔💭

Watch for the things that happen behind the scenes:

👉🏾 Are more people checking your profile after a post?
👉🏾 Did views on your 'Featured' section or 'Services' page jump?
👉🏾 Did you get more connection requests, or even better, more DMs with real questions?
👉🏾 Are people actually commenting, therefore starting conversations?

The best signals are off the main stage. The DM that says “I liked your post, can we chat?” is worth 100 Likes. 💬

So next time you post, don’t sweat a low Like count. Obsess over the right metrics: Profile views. DMs. The way people talk to you after they see your content.

If you want to stop chasing vanity metrics and start building real business through LinkedIn, send me a DM, or drop a comment below, and let’s talk strategy.

#LinkedInTips #LeadGeneration #BrandBuilding #BusinessGrowth

Ever look up in December and wonder where the year went? 🎯⏳

I think every small business owner does.

Eleven months fly by before you even realize it. Some things go exactly as planned. Others... not so much. 🤷‍♂️

Maybe you finally nailed that new outreach strategy. 💡 Or grew your LinkedIn presence and brought in new leads. 📈 Maybe you tried something bold that just didn’t hit like you hoped. 😅

The wins and the misses both count. Looking back, those “off-script” moments usually teach us way more than any plan ever could.

What worked for you this year? ✔️  
What surprised you? 🤔  
What totally flopped? ❌

Now’s the time to take stock so you can use every single lesson in December. There’s still a whole month left to finish strong. 💪🎉

December doesn’t have to be about slowing down. It can be your best month, if you want it to be. 🌟

So here’s what I’m doing: looking at the results, tweaking what didn’t work, doubling down on what did, and using every lesson to push harder this last month. 🔄

What about you?  
What’s one lesson you learned in the past 11 months, or what are you planning to do differently in December? 📝

Let’s hear it. Your reflection might help someone else wrap up the year on a high note. 🚀✨

#SmallBusiness #EntrepreneurLife #LinkedInTips #YearEndReflection #StanSocialSprint

First impressions on LinkedIn aren't just important, they are everything. 👀

Think about the last person you met online. Did you trust them more if they had a clear, friendly photo? Or did you hesitate if the image felt outdated or low quality? 🤔

Your LinkedIn profile picture is your digital handshake. 🤝📸 It's the first thing people see, along with your LinkedIn banner, whether they're recruiters, clients, or potential partners. 

People make snap decisions fast. ⏱️

Here’s the cold truth: 👇🏾

A blurry selfie or a cropped party photo sends the wrong message. People may wonder whether you take your business seriously, and theirs, if they were to do business with you. 🚫 It sounds harsh, but we all do it, even if it's unconscious.

Your photo doesn't have to be professionally shot, but it should be clear, recent, well-lit, and show you at your best. Smile. Look approachable. Wear what you’d wear to an important meeting. 😊👔👗

I’ve seen clients make this one change and suddenly experience more profile views, higher engagement, and more incoming connection requests. It’s a small adjustment that can spark bigger results. 🚀📈

Here’s a quick checklist:

👉🏾 Is your photo current (taken within the last 2 years)? 📅
👉🏾 Does it show your face clearly? 🧑💼
👉🏾 Would you trust someone with this picture? 👓
👉🏾 Does it reflect the professional image you want to project?👀
👉🏾 If they ran into you randomly at a street corner, would they recognize you from your profile photo? 🤯

If you’re unsure, ask a trusted friend for honest feedback. Sometimes, a fresh eye spots what we miss. 👂🧐

Remember, on LinkedIn, you rarely get a second chance at a first impression. Your photo is your first step to building trust before a message is ever sent. 💡🛤️

When did you last update your profile picture? If it's been a while, maybe today’s the day to take that small but powerful step. 📲

Want a professional headshot? 🤔💭 Comment 'headshot' below and I will connect you with a professional photographer in my network.
If you're a photographer, give yourself a shout-out below so people can reach out to you. 📸👀😃

#LinkedInTips #PersonalBranding #ProfilePhoto #FirstImpression #LeadGeneration #StanSocialSprint

Anyone else here tired of people trying to sell you AI prompt collections, the next AI software, or both 🤔💭 Do you already have an encyclopedia of AI prompts?

🛑 Stop Copy-Pasting Your Prompts! Meet Your New AI Entourage.

Did you know you can stop treating your AI like a stranger every time you open a new chat?

If you’ve been keeping a "cheat sheet" of prompts that you copy-paste every time you need specific help (like "Act as a Senior Python Dev" or "Be my strict Grammar Editor"), you can officially delete that file.

Meet "Gems" in Gemini. 💎

Think of Gems as custom versions of Gemini that remember your instructions forever. You build them once, and they stay in your sidebar, ready to work.

Imagine having: 

👨💻 A Coding Partner that already knows your tech stack. 
✍️ A Social Media Manager that knows your brand voice perfectly. 
🥗 A Sous Chef that remembers your allergies and what's in your fridge.

It’s not just a time-saver; it’s like building your own team of specialized experts.

Have you tried building a custom Gem yet? What’s the first one you’re making? 👇

#AI #ProductivityHacks #Gemini #FutureOfWork #TechTips #StanSocialSprint

Watch out, TikTok & YouTube (Google)! The Instagram+Amazon Power Move is Here! 📺📱

Big news for the creator economy and streaming giants! Instagram Reels are officially making the jump from your phone screen to your Amazon Fire TV with a brand-new, dedicated app: "Instagram for TV."

This power move by Instagram (Meta) is a massive strategic play:

1. Lean Back Viewing: Reels are organized into channels (think Sports, Travel, Music) for a true "lean back" television experience. Hello, shared viewing parties!

2. Strategic Partnership: By prioritizing Amazon Fire TV for this rollout in the U.S., Instagram (Meta) is positioning itself directly against rivals like YouTube and TikTok on the biggest screen in the house.

3. Multi-Account Magic: The app supports up to five accounts, making it a true household entertainment hub.

This move solidifies Reels as a core entertainment format, not just a mobile time-killer. It’s a huge opportunity for creators to reach viewers in a new context and for advertisers to access premium TV inventory.

What do you think? Will you be using the Instagram for TV app? Let me know in the comments!👇🏾

#Instagram #Reels #AmazonFireTV #Meta #CreatorEconomy #DigitalMarketing #StreamingTV #StanSocialSprint

Hey Small Business Owner, Entrepreneurs, & Freelancers. Let's shine together.

Let's try something new and unique today. Post your Black Friday Deal below. 
Here are all the rules:
(1) No business opportunity posts
(2) Share the regular price and what the Black Friday price is
(3) Tell us a little bit about the product or service.
(4) Help people understand how your product or service helps them.
Happy Posting
#SupportSmallBusiness #ShopSmall

You got some likes, comments, & shares on your last post. Amazing. 😃

Did it pay the electric bill? Probably not. 🤯

The most frustrating feeling for a small business owner is seeing high social media engagement but zero movement in the bank account. ☹️

The problem is usually that you are optimizing for Vanity Metrics instead of Buying Signals.📈📊🚦

If you want to know whether your content is actually generating sales leads, stop looking at the heart icon and start looking for these specific clues. 🕵🏽‍♂️

Here is the hierarchy of social media signals, from "noise" to "next customer":

🚫 THE NOISE (Low Intent)

👉🏾 A "Like" 👍🏾 or "Heart." 💖
👉🏾 Generic comments like "Great post! 🔥" or "So true!"
(These help the algorithm, but they don’t pay the bills.)

🤔 THE SILENT CONSIDERATION (Medium Intent)

These are hidden signals that show someone is evaluating your expertise for later.

🗝️ High "Save" Counts: A Save means, "I need this, but I can't implement it right now." They are flagging themselves as a future customer.
🤐 Private Shares: You see zero public reposts, but your analytics show 20 "Shares" (a.k.a. Dark Social). This means your content is being DM'd privately between decision-makers or partners.

💰 THE BUYING SIGNALS (High Intent)
The best leads often show up as "barriers to entry" in the comments. They have a specific hurdle they need you to remove so they can proceed with the purchase.

👉🏾 The Logistics Check: "Do you serve clients in [Location]?" or "Is this available for Mac users?"

👉🏾 The Availability Check: "Are you taking on new projects for Q4?"
👉🏾 The Implementation Question: "How would this strategy apply if my business is in [Specific Niche]?"

But the obvious 'Buying Signal' is when someone privately sends you a message inside your LinkedIn Inbox (or InMail), Emails you directly, calls you directly, or uses some other direct form of communication, such as your other social media accounts. 🗣️📞😃 That's a BIG WIN 🥳

The Takeaway:

If you are only getting hearts, your content is entertaining.
If you are getting specific questions, your content is selling.

Go check the comments on your last three posts. Are they noise, or are they signals?

👇🏾 Which of these "buying signals" do you see most often on your profile? Let me know below.
#SocialSelling #LinkedInStrategy #SmallBusinessTips #LeadGeneration #StanSocialSprint

Let’s talk about the one thing killing your LinkedIn profile faster than a bad headshot. 🚫📸

Writing your About section like it’s a press release.

Seriously, stop talking about yourself in the third person. 🤷‍♂️
It’s not building trust.
It’s just weird.

“John is a visionary leader...” 🙄
Who actually talks like that?

Here’s the real secret: your About section isn’t a résumé.
It’s a handshake. 🤝

Your "About" section is your shot to actually connect with another person. 👋

If your About sounds like a Wikipedia page, you’re missing the point.

Your prospects don’t care about buzzwords or how many industry awards you “seamlessly leveraged.” 🏆

Your prospects care if you understand their headaches. 😓
If you can relate.

Try this:

👉🏾 Share a real story about a problem you solved (or solve). 💡
👉🏾 Talk about why you love what you do. ❤️
👉🏾 Make it obvious you’re an actual human, not a corporate robot in a suit. 🤖

Easy test: read your "About" section out loud. 🗣️
If you wouldn’t say those words to a potential client over coffee, it's time to rewrite it.

Personal wins trust. 🏆
Trust brings business. 💼
Stop hiding behind stiff text.

Go review your profile. 🔍
Be brave.
Make it real.

And if you’re brave enough, drop a before and after in the comments. 📝

Let’s see who sounds more like a person than a press release. Feel free to criticize mine as well. I occasionally update it because I'm never happy with what I wrote a month ago. 😂

#LinkedInTips #PersonalBranding #StanSocialSprint #LeadGeneration #SmallBusinessGrowth

Some days, I look at my LinkedIn inbox and wonder if anyone actually reads what they send. 🤔

You know the ones. 👇🏾

👉🏾 The cold pitches that feel like they were written by a robot who never had to make rent. 🤖

👉🏾 Or the connection requests that start with "I see we have mutual interests" but never say what those are. 💬

Here's my favorite one: I've been following you and really enjoy your content. Hint: I ask them which piece of content they were referring to, and guess what kind of response I get? A band of crickets. 🦗

I used to get annoyed. Now, honestly, I feel a little sad for them. 😅

Why? Because behind every awkward message is a real person, probably just trying to hit a number, a quota, or prove something to their boss. 📊

But here’s the thing I keep coming back to: the best connections I’ve made here didn’t start with a pitch. They started with a question. Or a story. Or just a moment of actual curiosity. 👀

It’s weird how rare that is.

I’ve been guilty of rushing, too. Sending something out just to check it off the list. ✅ But the times I slowed down, asked a real question, or shared something I was actually struggling with... those are the conversations that stuck. 💡

Maybe that’s the real trick. Not optimizing for volume, but for honesty. ❤️

I don’t have a perfect system. Some days I still fall into old habits. But I’m trying to remember that there’s a person on the other side, not just a profile. 👤

And when I do, the whole thing feels a lot less like work. 🙌

If you’re tired of the copy-paste messages and want to build genuine relationships here, drop a comment or connect with me. 

Tell me one thing you wish people would do differently on LinkedIn. Let’s start a real conversation.🤔💭

#LinkedInTips #LeadGeneration #RelationshipMarketing #HumanFirst #StanSocialSprint

There’s a weird myth floating around that you need to be on every social media platform, all the time, to build your brand. 🤯

Post daily. Comment on every trending topic. Jump on every new feature the second it drops.

Gary Vaynerchuk says you should post everywhere, several times a day. 
Meanwhile, other experts insist you should focus hard on just one platform and get really good at it.

No wonder business owners and solopreneurs feel pulled in every direction. 

One minute it’s all about "be everywhere" hustle, the next it’s "go deep in one channel."

Honestly, it’s exhausting just thinking about it.

Here’s what I’ve learned watching people try both:

Consistency beats intensity every single time. 🏁

You don’t have to be the loudest. You don’t have to follow every trend or copy the latest expert playbook.

You just have to show up, regularly, with something real to say.

Some weeks, your posts will flop. 
Other weeks, a simple tip will spark a dozen private messages, new connections, and even a meeting with the decision maker you’ve been wanting to meet. ✉️

But the magic isn’t found in chasing viral moments or burning out trying to keep up with every new trend.

The magic in the steady drumbeat of showing up, even on the days you wonder if anyone’s listening. 🥁

That’s how trust is built. That’s how relationships grow.

So if you’re feeling burned out by all the contradictions and noise, here’s my take:

Pick your lane. 
Show up however you can. 
Repeat. 🔁

That’s enough.

Actually, that’s the foundation most people skip over while chasing the next quick win.

If you’re overwhelmed by what the experts say, remember the following. Your job isn’t to do everything. It’s to do what you can keep doing, well.

How do you handle all the conflicting advice? Have you found a rhythm that works for you? Share the love by letting others know what's working for you. No sales pitches, please (I will delete them). Share your genuine experience below. 

#LinkedInTips #PersonalBranding #Solopreneur #ConsistencyMatters #SocialMediaStrategy #StanSocialSprint

🛍️ 10 Reasons to Shop SMALL This Black Friday, Cyber Monday & Small Business Saturday! 🎁

Skip the big box crowds and the endless scroll of massive retailers! This year, make your holiday shopping matter by choosing a small business. Here are 10 great reasons why your support is a huge deal:

Why Shopping Small is a BIG Win!

😃 Unique Finds, Not Cookie-Cutter Gifts: You'll discover one-of-a-kind treasures that truly show you put thought into the present, instead of mass-produced items everyone else has.

😃 Every Dollar Stays Local: Small businesses typically reinvest 3x more of their revenue back into the local economy than chain stores. That means better schools, roads, and services for your community!

😃 Customer Service That Cares: Say goodbye to automated phone menus! You get personalized attention and direct access to people who are passionate about their products.

😃 Creates & Sustains Local Jobs: Your purchase directly supports the jobs of your neighbors, friends, and family. You're not just buying a product; you're funding a livelihood.

 😃 A Boost to Creativity & Innovation: Small businesses are often run by entrepreneurs pushing the boundaries of their craft. You're supporting innovation and artistic vision!

 😃 Less Environmental Impact: Many small businesses source locally, leading to less transportation, less waste, and a smaller carbon footprint.

😃 More Meaningful Discounts: Unlike big stores that mark up just to mark down, small business sales are often a genuine thank you to their customers and a chance to clear inventory with thoughtful deals.

😃 Helps Build Community Character: Small shops are the soul of your town! They sponsor local teams, donate to charities, and make your Main Street a vibrant, unique place to visit.

😃 Higher Quality, Curated Goods: Owners are often experts in their niche, hand-selecting or crafting items for superior quality and durability.

😃 The "Happy Dance" Factor: Seriously, when you make a purchase from a small business, you are making a real person (often the owner!) do a little happy dance. Try getting that feeling from a giant corporation! 😉
Mark Your Calendars!

 👉🏾 Black Friday: Nov 28 🖤
 👉🏾 Small Business Saturday: Nov 29 🛍️ (The official day to #ShopSmall!)
 👉🏾 Cyber Monday: Nov 30 💻 (Many small businesses have online deals too!)
#ShopSmall #SmallBusinessSaturday #BlackFriday #CyberMonday #SupportLocal #HolidayShopping #BuyLocal #Gifts #StanSocialSprint

I’ve become an #InboxZeroHero with @SaneBox. Try it out for free for 2 weeks! https://lnkd.in/gyPJ8hYe #StanSocialSprint

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It's easy to feel grateful when everything is going your way. 🤔💭

But real gratitude shows up when things don’t go as planned, but you keep showing up anyway. 🙏

I want to give a genuine thank you to every client who’s trusted me along the way. 💙

Every partnership started with a simple connection. Maybe it was a message on LinkedIn 💬 or a quick chat in person 🤝. From there, it grew into real conversations. We talked about your business 🏢, dug into your challenges, and explored what wasn’t working. Those honest discussions about pain points 🩹 are what set the groundwork.

That’s how it happens, every time. Trust is built 🛠️, and they decide to let you and your business help tackle those challenges. That trust? It means everything to me.

Being an entrepreneur means taking risks every day. There will be times you will make decisions and will regret them (I know, I've made these mistakes).

Sometimes things fall into place 🥰. Other times, it feels like nothing is going as planned. ☹️ But I’ve learned that every tough day, every failure, and every small win is all part of building something bigger. 📈

You won’t succeed without risk. 🚦 You won’t grow if you never fall down along the way. But every small step forward, every time you get back up, it gets you closer to where you want to go and where you deserve to be. 🏃‍♂️

So thank you to everyone who started with a simple connection, commented on one of my social media posts, shared real business pains, and then trusted me to help. 🥰

Whether your journey is smooth or bumpy right now, don’t forget: the little steps matter more than you think. 🌱

Here’s to the risks, the lessons, and the wins ahead. 🚀

Share your gratitude story below. 👇🏾😃

#Gratitude #Entrepreneurship #SmallBusiness #ClientSuccess #LinkedInFamily #TrustBuilding #TakeRisks #KeepGoing #BusinessGrowth #StanSocialSprint

Ever get this advice? 👀🤔💭
"Just engage with your prospects' content, and you'll build relationships that turn into sales." 🤔

Here's the problem:

Most of my ideal clients on LinkedIn barely post. 
Some never post at all. 👀

So what do you do when there’s nothing to comment on? 
And your DMs are met with silence? 🦗

This is where most advice falls flat.

If you're selling to business owners, founders, or even busy execs, you’ll run into this all the time.

Here’s what actually works for me (and my clients):

1. Optimize your profile so it does the talking 

If your profile is clear, inviting, and focused on your buyer’s pain points, you become discoverable. 
Think of it as your 24/7 sales page. 🛠️ 
A good profile pulls people in, even without any outreach.

2. Post content that answers their silent questions
 
Most people don't post, but they do scroll. 
Share tips, quick wins, or stories that speak to the problems your ideal clients are facing. 
You might not see them like or comment, but they're paying attention. 👓

3. Use your network to get warm intros

If you have mutual connections, ask for a quick intro. 
People ignore cold DMs, but a warm intro from someone they trust cuts through.

4. Be visible in their circles

Join the same groups or events they attend. 
Show up to webinars, comment on company pages, or share their company’s updates. 
It’s about being seen, not just being in their inbox.

5. Give value before you ask for anything

Share a resource or insight that solves something for them, with zero pressure. 
No pitch, just help. 
That’s how you break the ice on LinkedIn—especially with people who don’t post or reply. 🧊

Bottom line:

Don’t wait for your prospects to make the first move, because most won’t.

Lead with value in your profile, your posts, and your approach. You’ll attract the right folks, even if they're silent.

This has opened more doors for me (and my clients) than any "just comment on their post" tactic ever has.

#LinkedInTips #LeadGeneration #RelationshipBuilding #SmallBusinessGrowth #StanSocialSprint

Sales objection alert! 🚨 You hear those dreaded words: "I can't afford it." Don't panic! Instead of seeing it as a dead end, see it as an opportunity to dig deeper.

Here’s how to handle the "I don't have the money" objection without breaking a sweat:

1. Agree & Empathize 🤗 

Never argue. Start by acknowledging their concern.  

Try this: "I completely understand that budget is a top priority. It's smart to be careful with your investments."

2. Get Curious & Isolate the Objection 🕵️‍♀️ 

Is it really about money, or is it about value? Time to find out.  

Try this: "Just so I'm clear, if budget wasn't an issue, would our service be the right solution for you?"

This helps you understand if you're facing a genuine budget constraint or if you haven't demonstrated enough value yet.

3. Reframe from Cost to Investment 💰➡️📈 

Shift the conversation from what they'll spend to what they'll gain.  

Try this: "I see this less as a cost and more as an investment. Our clients typically see [mention a specific ROI, like 'a 25% increase in productivity' or 'save 10 hours per month']. What would that kind of return mean for you?"

4. Offer Flexible Solutions 🤸 

If it's a true cash flow issue, show you're willing to work with them.  

Try this: "We have a few different packages and flexible payment options. Would you be open to exploring a plan that fits more comfortably within your current budget?"

Turning a price objection around is all about proving your value and showing you're a partner, not just a vendor.

If you want more practical ways to handle tough objections and start closing more deals, let's talk. 😃

I'm booking a few strategy sessions this week for business owners ready to level up their sales game.
  
Interested? Reach out, and let's see how I can help.

#SalesTips #ObjectionHandling #ClosingDeals #BusinessGrowth #EntrepreneurLife #StanSocialSprint

Harness organic LinkedIn strategies for #AuthorityBranding & #AI for growth 📈 | LinkedMinded™ Using Ai | Catapult your coaching/consulting business in 12 weeks | Founder of Crack the Coaching C.O.D.E.™ | Podcast Host🎙️

𝟮𝟬𝟮𝟲 𝘄𝗼𝗻’𝘁 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗸𝗶𝗹𝗹𝗲𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼𝘀𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝘀 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗴𝗶𝗻𝘀.

When you’ve built real expertise, capability isn’t the question anymore. The opportunities you attract depend on whether your presence communicates Authority.

At a high level, the question isn’t: “𝘋𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘴𝘬𝘪𝘭𝘭𝘴?”
The market already assumes you do.

The real question is:“𝘋𝘰𝘦𝘴 𝘺𝘰𝘶𝘳 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘷𝘢𝘭𝘶𝘦 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺?”

For most Founders, Coaches & Expert Advisors, the answer is often: "𝘕𝘰𝘵 𝘺𝘦𝘵."

Here’s why:

• Their LinkedIn identity still reflects who they were 3–5 years ago.
• Their online presence doesn’t signal the level they actually operate at.
• Their narrative isn’t calibrated to command the rooms they want to step into next.

This creates a costly gap between 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 and 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻... and 𝗶𝗻 𝟮𝟬𝟮𝟲, 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝘄𝗶𝗹𝗹 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝗮𝗰𝗰𝗲𝘀𝘀, 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.

As that misalignment remains… 

→ It costs you in visibility 

→ It costs you in leverage 

→ it costs you in next-level opportunities

I help high-level leaders build their Authority Brand that reflects their true caliber.

Not through “social media” performance or louder marketing.

But through strategic 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲™, a leadership-focused system that strengthens:

• Your identity narrative
• The presence you project
• Your strategic positioning
• The perception you command
• The opportunities you attract

This is not personal branding.
This is not cosmetic branding.
This is your Authority Advantage.

The leaders who step into this work do so to:

✔ Elevate how the market interprets them
✔ Reposition themselves for a stronger 2026
✔ Build a LinkedIn presence worthy of their capability
✔ Create a continuous opportunity pipeline
✔ Stand out without shouting or performing

If you’re preparing for a significant step forward in 2026, send me a DM with the word 𝗔𝗥𝗖𝗛𝗜𝗧𝗘𝗖𝗧𝗨𝗥𝗘 and I’ll send you access to a private briefing.

Chareen Goodman, Business Coach

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗹𝗼𝘀𝘁 𝗶𝗻 𝗼𝗻𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵. 𝗜𝘁’𝘀 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 😵‍💫

Today's Authority Traction Newsletter dives into something most coaches, consultants, and founders  know deep down but rarely talk about...

➡️ Your LinkedIn isn’t flat because of the algorithm.
➡️ It’s flat because confusion compounds faster than Authority.

You know what I mean, right? 🤔

👉 A blurred niche here…
👉 An unfocused message there…
👉 One skipped week…
👉 One forced post…
👉 One more “pivot”…

Suddenly you’re not leading the conversation... you’re reacting to it. 😲

After years working inside Fortune 500 organizations, I can tell you this with certainty: Businesses rarely collapse from 𝗕𝗜𝗚 𝗳𝗮𝗶𝗹𝘂𝗿𝗲𝘀. They collapse from 𝗹𝗶𝘁𝘁𝗹𝗲 𝗱𝗿𝗶𝗳𝘁𝘀.

And right now, I see a lot of drifting on LinkedIn without people realizing it.

So,
If you’re tired of “trying everything”…
If you’ve been feeling inconsistent…
If your message feels fuzzy…

Remember this... 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥𝘴, 𝘣𝘶𝘵 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘰𝘯 𝘥𝘰𝘦𝘴 𝘵𝘰𝘰.

Let’s make sure you’re on the right side of that equation on Turkey Day. 🦃

📰 Click below and read the newsletter. It will answer one question clearly and directly: “𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 -𝗢𝗥- 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻?”

And yes… Black Friday is coming and I have one offer you'll want to check out.
 
Hit 🔔 on my profile so you don’t miss it. Or DM me 𝗔𝗟𝗘𝗥𝗧 for early access.

#AuthorityTraction #AuthorityBrand #BlackFriday2025 #ChareenGoodman #

Stop Being Overlooked on LinkedIn | I Help High-Ticket Coaches & Service-Based Founders Build Magnetic Authority Brands with My Proven Formula to Attract Clients & Grow Revenue | Keynote Speaker 👉 Bank Your Brilliance™

What 2026 Will Look Like If Nothing Changes The biggest threat to your business in 2026 isn’t going to be the LinkedIn algorithm. It isn’t even going 

Open article: Authority Compounds… and So Does Confusion by Chareen Goodman, Business Coach • 4 min read

Authority Compounds… and So Does Confusion

I don’t talk about this much but there was a moment in my business where I almost walked away from LinkedIn completely. 🤔

Not because I didn’t believe in it, but because I was tired. 😫

👉 Tired of posting thoughtful content that got polite engagement... but no real conversations.
👉 Tired of spending hours planning, writing, showing up… with no increase in clients.
👉 Tired of feeling like the algorithm was eating my brilliance for breakfast.

And the worst part? I knew I was good at what I did. The market just didn’t know it yet.

I was visible → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘤𝘩𝘰𝘴𝘦𝘯.I was present → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘱𝘳𝘦𝘧𝘦𝘳𝘳𝘦𝘥.I was Seen → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘴𝘰𝘶𝘨𝘩𝘵-𝘢𝘧𝘵𝘦𝘳.

The emotions were rising up:
⛓️‍💥 It felt unfair.
⛓️‍💥 It felt confusing.
⛓️‍💥 And if I’m being honest… 𝗶𝘁 𝗳𝗲𝗹𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹. I know you know what I mean.

One day I had to get bold and confront myself:
“𝘏𝘰𝘸 𝘢𝘮 𝘐 𝘵𝘩𝘪𝘴 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘢𝘯𝘥 𝘴𝘵𝘪𝘭𝘭 𝘯𝘰𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨?”

Turns out, I was doing the right things… 𝙗𝙪𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙧𝙤𝙣𝙜 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮 𝙋𝙝𝙖𝙨𝙚. 🙄

I thought I had a visibility problem but I actually had a phase problem.

I was trying to create Phase 3 results (𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘭𝘦𝘢𝘥𝘴, 𝘥𝘦𝘮𝘢𝘯𝘥, 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺) while still operating with Phase 1 habits (𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘨𝘢𝘱𝘴).

And once I understood what Authority Phase I was actually in, I cold change the outcome..

🏆 My confidence came back.
🏆 My messaging sharpened.
🏆 My lead flow increased.

𝗔𝗻𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗷𝗼𝗯… 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗿𝘂𝗻𝘄𝗮𝘆.

So tomorrow, we’re having the conversation I wish someone had with me years ago about this. Because too many brilliant coaches are working in the wrong phase and blaming themselves for the wrong things.

If you’ve been feeling stuck, overlooked, inconsistent, or confused by what “should be working but isn’t”… you’ll want to be in The Authority Lounge Experience™ room.

🗓️ 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 — 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗡𝗼𝘃 𝟮𝟭⏰ 𝟭𝟭:𝟯𝟬 𝗔𝗠 𝗖𝗦𝗧
📍 𝗩𝗶𝗮 𝗭𝗼𝗼𝗺 - 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀

Join me 💛 The Authority Lounge Experience™

Done Being Overlooked on LinkedIn? I Help Leadership & Executive Coaches Turn Visibility into Clients with the Authority Brand Formula™ | 🎤 On-Demand Keynote Speaker | Bank Your Brilliance™ 💛

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This weekend while grocery shopping with my husband, I overheard two women behind us talking about the government shutdown ending. 🛒

One said... “𝘐 𝘥𝘰𝘯’𝘵 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘴𝘶𝘳𝘷𝘪𝘷𝘦 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘰𝘯𝘦.”

Ouch! That hit me like a Mack truck. 🚛

Then I heard the other... “𝘐𝘵’𝘴 𝘴𝘤𝘢𝘳𝘺 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘫𝘶𝘴𝘵 𝘩𝘰𝘸 𝘤𝘭𝘰𝘴𝘦 𝘸𝘦 𝘢𝘭𝘭 𝘢𝘳𝘦 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘢𝘭𝘭𝘪𝘯𝘨 𝘢𝘱𝘢𝘳𝘵.”

That's when I stopped reaching for the PayDay candy bar and told him... “𝘚𝘩𝘦’𝘴 𝘯𝘰𝘵 𝘸𝘳𝘰𝘯𝘨.”

It is scary, isn't it? 😬

That shutdown didn’t just break a record, it cracked open a truth.

👉 People had to take out loans for groceries... 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘸𝘩𝘢𝘵-𝘸𝘩𝘢𝘵?
👉 Families had to choose between rent and food... 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘬𝘪𝘥𝘥𝘪𝘯𝘨 𝘮𝘦?
👉 Folks lined up at food banks who never imagined needing one... 𝘪𝘵 𝘨𝘰𝘵 𝘳𝘶𝘨𝘨𝘦𝘥!

Even though the government reopened, the fear and anxiety still lingers because something felt and experienced like this is not easily erased.

As we were driving home, I said “𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘐 𝘱𝘶𝘴𝘩 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘩𝘢𝘳𝘥.”

You see, life doesn’t warn you. Life just happens, and you either have a stability plan or you don’t.

Most people who have jumped into coaching or consulting don’t have that in place.

And honestly, when I first started out as a coach, I didn’t either. Nobody was there to actually tell me about building my Authority Brand and much less show how to do it. They were telling me a whole lot of other stuff, but not the stuff that mattered most.

I spent years posting and praying on all the "social media" platforms... Facebook, Instagram, Twitter, hoping and waiting on leads, clients and referrals like they’d fall from the sky... 𝘰𝘯𝘦 𝘴𝘭𝘰𝘸 𝘮𝘰𝘯𝘵𝘩 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘰𝘸𝘯 𝘤𝘰𝘭𝘭𝘢𝘱𝘴𝘦. 😣

But thank God for a good man (pun intended 😂)

He looked at me, smiled... and said “𝘉𝘶𝘵 𝘯𝘰𝘸 𝘺𝘰𝘶’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘩𝘰𝘭𝘥𝘴 𝘺𝘰𝘶 𝘶𝘱.”

That’s when it clicked...

Your Authority Brand isn’t a logo. 𝗜𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻. It's your insurance policy that keeps your business breathing when everything else suffocates.

That’s why I built The Authority Lab™ to help coaches, consultants, and founders build their personal business protection plan as an Authority Brand on LinkedIn.

→ Not as a program, but as the stability system I wish I had when I was barely keeping my head above water.

With another possible shutdown looming in 2026… 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗔𝗿𝗺𝗼𝗿! 💪

#ItsMonday #GovernmentShutdown #BlackFriday2025 #AuthorityLab #ChareenGoodman
___________________________

I’m opening something special for Black Friday. 🙌

Hit the 🔔 on my profile so you don't miss it and DM me the word 𝗔𝗟𝗘𝗥𝗧 if you want early access before the public announcement.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗿𝗻𝗶𝗻𝗴, 𝗜 𝘄𝗼𝗸𝗲 𝘂𝗽 𝘁𝗼 𝗮𝗻 𝘂𝗻𝘀𝗲𝘁𝘁𝗹𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿. 😯

“𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦𝘸𝘢𝘳𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘤𝘰𝘺𝘰𝘵𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘢𝘳𝘦𝘢. 𝘗𝘪𝘤𝘵𝘶𝘳𝘦 𝘴𝘩𝘰𝘸𝘴 𝘵𝘩𝘦𝘮 𝘰𝘯 𝘰𝘶𝘳 𝘣𝘭𝘰𝘤𝘬. 𝘈𝘯𝘪𝘮𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘤𝘢𝘭𝘭𝘦𝘥.”

Are you kidding me. 😲

I thought I had landed a starring role in a remake of "The Grey". Instead of wolves... coyotes on the block.

Y'all, I live in Chicago. The city of snow and Al Capone, not coyotes.

Yea, the coyotes don't look too threatening in the pic.

They're just standing there... 𝘊𝘢𝘭𝘮... 𝘈𝘭𝘮𝘰𝘴𝘵… 𝘩𝘢𝘳𝘮𝘭𝘦𝘴𝘴. 😬

But danger rarely announces itself loudly, right.

It lurks and eases in quietly. Going unnoticed all too often.

Well, that just might be like your LinkedIn presence right now. 👀

You scroll, thinking everything’s fine.
You assume visibility will bounce back after the holidays... 𝘶𝘯𝘵𝘪𝘭 𝘉𝘈𝘔!

Your headline blurs, your offers fade, and your DMs stay silent. 😬

That's Authority erosion, the topic I wrote about in my Authority Traction Newsletter today. 📰

You see, when you're trying to build your Authority Brand, you don’t just wake up one day with:

📉 Zero leads
📉 Zero profile views
📉 Zero engagement
📉 Zero discovery calls

That happens slowly, with...

👉 A weak banner here.
👉 A confusing headline there.
👉 A message that blends in.

𝘕𝘰𝘵 𝘵𝘰 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘯𝘰 𝘳𝘦𝘢𝘭 𝘴𝘺𝘴𝘵𝘦𝘮. 🙄

Before you know it… your LinkedIn presence is in danger and your Authority eroded. 😬

This year, I’ve reviewed hundreds of profiles, and the pattern is always the same.

Coaches and consultants assuming:

❌ Visibility will pick back up soon.
❌ Leads flow will be better next year.
❌ They’ll fix their profile “after the holidays.”

But Authority doesn’t vanish overnight. It just erodes when we're not paying attention.

Quietly. Steadily. Sometimes… 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁𝗹𝘆.

Here’s the twist: just like those coyotes circling back at night... Authority threats circle back. They don’t vanish.

That’s why the Authority Lab™ is here for 2026.

What we do in the Lab, isn’t built on hustle. It’s built on 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 + 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 + 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Your Black Friday opportunity drops this week. Only time to lock in 2026 Black Card Access™.

Comment 𝗔𝗟𝗘𝗥𝗧 and I’ll send the early details.

Chareen Goodman - Business Coach

Helping Introverted Coaches & Founders Build a Visible, Premium Authority Brand — So YOU Stand Out Confidently, Attract High-Value Clients & Grow Without Losing Your Identity | Speaker | Bank Your Brilliance™

Too many coaches live on borrowed oxygen. One flick of the LinkedIn algorithm and BOOM... 𝘁𝗵𝗲𝗶𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗳𝗹𝗮𝘁-𝗹𝗶𝗻𝗲𝘀. 😯

(𝘉𝘦𝘦𝘯 𝘵𝘩𝘦𝘳𝘦, 𝘣𝘶𝘵 𝘯𝘦𝘷𝘦𝘳 𝘢𝘨𝘢𝘪𝘯. 🙌)

A while back, I made a decision: 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗶𝗻𝘀𝘁𝗲𝗮𝗱.

→ 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘵𝘪𝘨𝘩𝘵 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘤𝘢𝘯 𝘸𝘰𝘣𝘣𝘭𝘦 𝘢𝘯𝘥 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘣𝘳𝘦𝘢𝘵𝘩𝘦 𝘦𝘢𝘴𝘺. 😊

Basically, there are two ways to operate here:

1️⃣ 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗧𝗲𝗻𝗮𝗻𝘁 → You copy, chase reach, and ride every hack-du-jour. Every update feels like Russian roulette with your revenue.

2️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗮𝗻𝗱𝗹𝗼𝗿𝗱 → You own a fortress of proof, positioning, and Authority presence. The algorithms may visit, but they don’t control the rent.

The problem? Over 87% of you act like Tenants but expect Landlord results. 😏

Here's the antidote ⚗️

Remember that:
✅ Platforms shift, but Authority compounds.
✅ Likes don’t pay invoices; conversations do.
✅ Visibility without positioning just fuels the scroll.
✅ LinkedIn insurance isn’t a policy; it’s an Authority Brand that outlives the feed.

My personal playbook (𝘴𝘵𝘦𝘢𝘭 𝘪𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦):

The Authority Brand Formula™ ↔ B + O + C × (Ex3) ÷ T

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 → Say why you’re the pick, not a pick.
𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 → Turn your profile into a “Book a Call” funnel, not a résumé.
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 → Educate, agitate, validate.
𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 → Comments, Connections, Conversations.
𝗧𝗶𝗺𝗲 → Compress all this until consistency becomes your default.

Run the formula for 90 days and see results like:

👉 Profile views increase by 210% (targeted prospects)
👉 Inbound connection requests grow by 167%
👉 Steady flow of premium leads

Will an update throttle your impressions? 𝘔𝘢𝘺𝘣𝘦.
Will it topple a brand anchored in Authority? 𝘕𝘰𝘵 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦.

Bottom line... Stop refreshing the feed... ➡️ Start banking your brilliance.

Your own personal economy is now in you hands. 💛

graphical user interface, text, application

𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝙘𝙖𝙣 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝗽𝗼𝘀𝘁𝘀... 𝗯𝘂𝘁 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝘄𝗼𝗻’𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗼𝘂𝘁 𝗼𝗳 𝘀𝘆𝗻𝗰.

Most people try to solve visibility by:

→ Posting more content.
→ Putting in more effort.
→ Making more noise.

While your effort climbs, your Authority stalls.

But the real problem I see in founders and expert advisors right now is quieter than that and harder to spot.

𝗜𝗧'𝗦 𝗠𝗜𝗦𝗔𝗟𝗜𝗚𝗡𝗠𝗘𝗡𝗧.

Not because you lack experience and not because you’re behind.

But because there’s some unclear messaging which is part of the misalignment holding back your Authority.

A disconnect because the market has shifted — 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘩𝘢𝘴𝘯’𝘵 𝘤𝘢𝘶𝘨𝘩𝘵 𝘶𝘱.

When your LinkedIn presence is even one step behind who you are now:

✓ Initial impressions sell you short.
✓ You attract misaligned conversations
✓ You miss premium opportunities without knowing why

This is the Authority Gap™ — 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘺𝘰𝘶𝘳 𝘳𝘦𝘢𝘭 𝘷𝘢𝘭𝘶𝘦 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘯𝘵𝘦𝘳𝘱𝘳𝘦𝘵𝘴 𝘺𝘰𝘶 𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘨𝘭𝘢𝘯𝘤𝘦.

It’s not just about what you do. 𝗜𝘁’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄 𝘂𝗽.

When your profile, messaging, and positioning lag behind your true capability, people judge too quickly often at junior levels or for problems you no longer solve.

The result?

→ Conversations start off one step behind.
→ Trust and leverage quietly slip away.
→ Deals stall before they begin.

Check the signs:

If you feel underestimated...
If conversations open three steps below your skill set...
If your headline and content show the work you did, not the work you run today...

→ 𝗖𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗴𝗮𝗽.

Clarify your positioning.
Show up at the level you operate at now.
Align your messaging with a new level of Authority.

Message me to get started. 💛

Talks about #chatgpt, #businesscoaching, #digitalmarketing, #crackthecoachingcode, and #businessdifferentiation

I Help Founders, Coaches & Expert Advisors Fix the Gap Between Their Capability & How They’re Perceived on LinkedIn So They Attract Opportunities & Grow Without Losing Their Identity | Speaker | Bank Your Brilliance™

𝗔 𝗠𝗔𝗝𝗢𝗥 𝗦𝗛𝗜𝗙𝗧 𝗝𝗨𝗦𝗧 𝗛𝗔𝗣𝗣𝗘𝗡𝗘𝗗 𝗜𝗡 𝗛𝗢𝗟𝗟𝗬𝗪𝗢𝗢𝗗
The Oscars are leaving ABC and moving to YouTube.

This isn’t just a platform change... 𝗶𝘁’𝘀 𝗮 𝘀𝗲𝗶𝘀𝗺𝗶𝗰 𝘀𝗵𝗶𝗳𝘁.

For decades, the Oscars didn’t need to prove their Authority.

✓ ABC was the default broadcaster.
✓ Linear TV was the primary channel.
✓ Prestige flowed in one direction.

But the audience that made the Oscars culturally dominant no longer watches there.

Right now, the question isn’t whether YouTube is better than ABC. It’s about 𝘄𝗵𝗲𝗿𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗹𝗶𝘃𝗲𝘀 𝘁𝗼𝗱𝗮𝘆.

The Oscars didn’t “rebrand” or “post more content.”
They moved before the gap became fatal.
They relocated their Authority to where decisions happen fast and with impact.

This is what most professionals miss:

𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘤𝘩𝘢𝘯𝘨𝘦𝘴. 𝘐𝘵 𝘴𝘪𝘮𝘱𝘭𝘺 𝘳𝘦𝘭𝘰𝘤𝘢𝘵𝘦𝘴.

When it does, anyone clinging to the old model pays a heavy price:

→ Less relevance
→ Smaller audiences
→ Slower momentum
→ Fewer opportunities downstream

This is exactly what’s happening now to expert advisors and fractional leaders.

Your credibility hasn’t dropped.
Your Authority context has shifted.

𝗔𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁 𝗵𝗮𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘀𝗵𝗼𝘄𝗻 𝘂𝗽 𝗶𝗻 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗱𝗲𝗮𝗹𝘀, 𝘀𝗹𝗼𝘄𝗲𝗿 𝗰𝘆𝗰𝗹𝗲𝘀, 𝗮𝗻𝗱 𝗾𝘂𝗶𝗲𝘁𝗲𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀.

I thought the 𝗠𝗮𝗰𝘆’𝘀 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗗𝗮𝘆 𝗣𝗮𝗿𝗮𝗱𝗲 was going to be magical… 🤩

Instead, it felt like an episode of Survivor. 🤺

Years ago, my sister and I took a road trip from California and drove cross-country to spend Thanksgiving with friends on the East Coast.

And we thought… why not go to the Macy’s Thanksgiving Day Parade while we’re here?

Sounds dreamy, right? 🥰

Nope.

It was icy cold. 🥶

It was packed shoulder to shoulder. 😧

People were pushing, shoving, elbowing for a better view. 🫣

Kids were screaming. 😩

Adults were screaming. 😬

At one point it felt like a cat fight with snowballs disguised as confetti. 😲

I lasted maybe at most 20 minutes before ducking into a McDonald’s to defrost with a cup of hot cocoa... ☕
𝘸𝘩𝘪𝘤𝘩, 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘱𝘢𝘳𝘵. 😂

But here’s the funny thing about that experience…

For years, that parade reminded me of the chaos we get sucked into with all the “holiday hype.” 😏

🛑 Everyone is pushing.
🛑 Everyone is rushing.
🛑 Everyone is fighting for something they don’t actually want. 🙄

And the stuff that truly matters gets lost somewhere in all that noise and chaos.

But...

There is always an upside in those moments, 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘤𝘶𝘱 𝘰𝘧 𝘩𝘰𝘵 𝘤𝘰𝘤𝘰𝘢. ☺️

Like...
🧡 The warmth.
🧡 The simplicity.
🧡 The clarity.

Those are the moments that ground you and you have to take them when you can and however way you can, even if it's just a cup of hot cocoa. 😋

That’s what Thanksgiving actually is for me now. 🦃

So in the spirit of the season this year...

Instead of adding to the noise I’m giving you the exact opposite of a chaotic, pushy Black Friday moment.

⚠️ No rushing.
⚠️ No shoving.
⚠️ No screaming.
⚠️ No “50% OFF (but not really stuff).”

If 2026 need that type of space and structure, and not another crowded parade of modules and videos, comment BLACK CARD and I’ll send the details way.

And...

𝗛𝗔𝗩𝗘 𝗔 𝗪𝗢𝗡𝗗𝗘𝗥𝗙𝗨𝗟 & 𝗛𝗔𝗣𝗣𝗬 𝗧𝗛𝗔𝗡𝗞𝗦𝗚𝗜𝗩𝗜𝗡𝗚 🦃

pic credited to Canva AI because I didn't take pictures that day. 🤣

Most founders and expert advisors are staring at the wrong dashboard. This is what I mean...

Your capability is doubling every year, but your LinkedIn still functions as the pre-COVID version of you.

That silent lag widens fast when unaddressed.

This is 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™ in action:

Your expertise grows exponentially. → Your Authority’s visibility stays flat.

The result?

The 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗚𝗮𝗽™:

→ You have real expertise, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘴𝘵𝘰𝘳𝘺 𝘪𝘴 𝘴𝘵𝘶𝘤𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵.
→ Your experience has grown, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘴𝘵𝘪𝘭𝘭 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦 𝘢 𝘣𝘦𝘨𝘪𝘯𝘯𝘦𝘳’𝘴.
→ Your posts suggest value, 𝘣𝘶𝘵 𝘯𝘦𝘷𝘦𝘳 𝘴𝘩𝘰𝘸 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘥𝘦𝘱𝘵𝘩 𝘺𝘰𝘶 𝘤𝘰𝘮𝘮𝘢𝘯𝘥.

At this point, your ideal future clients see noise, 𝘯𝘰𝘵 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺.
But here's some good news.

Your Authority Brand can evolve as quickly as your expertise elevates.

But not with more colors, carousels, or TikTok grade video performances.

It requires 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲:

✓ Commercial relevance
✓ Strategic positioning
✓ Compelling narrative
✓ Consistent visibility
✓ Authentic identity

All built into a system that works.

When these align, your LinkedIn presence finally matches the real caliber of your capability.

On Friday, December 19th, we're digging into the conversation during the Authority Lounge Experience™.

If you want access to the room and the conversation, comment or DM me the word → 𝗠𝗢𝗢𝗥𝗘 ←

👉 Only those who signal will get the invite.

Don’t let your Authority fall behind. Meet me in The Lounge.

𝗬𝗼𝘂 𝘀𝗽𝗲𝗻𝘁 𝟮𝗞, 𝗼𝗽𝗲𝗻𝗲𝗱 𝟰𝟬 𝘃𝗶𝗱𝗲𝗼𝘀, 𝗮𝗻𝗱 𝘄𝗮𝗶𝘁𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰... 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗮𝗺𝗲. 🎩🐇

🔮 The modules sat in your hard drive taking up space.
🔮 Your notebook filled with half-written frameworks.
🔮 Your feed stayed quiet with not movement.
🔮 Leads did not come in as expected.
🔮 But the loss of confidence did.

𝗧𝗛𝗘 𝗕𝗔𝗗 𝗡𝗘𝗪𝗦: Traditional coaching programs drown you in information.

🪄 8 modules. 𝘕𝘰 𝘸𝘦𝘦𝘬𝘭𝘺 𝘱𝘭𝘢𝘯.🪄 40 videos. 𝘕𝘰 𝘰𝘯𝘦 𝘤𝘩𝘦𝘤𝘬𝘴 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬.🪄 A prayer. 𝘠𝘰𝘶 𝘮𝘰𝘷𝘦 𝘰𝘯 𝘢𝘯𝘥 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘨𝘦𝘴.

End result... You start to wonder if you were the problem. (I know I did when I was in that situation. 🤨)

But here is the shift you're looking for.

Authority is not taught with modules and videos.

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁!
⇉ with your sleeves rolled up...
⇉ day-by-day with focused...
⇉ week-by-week live...
⇉ in the trenches...

𝗧𝗛𝗘 𝗚𝗢𝗢𝗗 𝗡𝗘𝗪𝗦: The Authority Lab™ trades modules for clear direction and videos for guided implementation.

✅ Weekly direction so you never guess.
✅ Weekly accountability so you never hide.
✅ Weekly refinement so your voice sharpens.
✅ A weekly rhythm that compounds into Authority the algorithm cannot ignore.

Clarity on Monday. → Momentum by Friday.
Fifty-two micro wins that stack into one category-leading Authority Brand ➡️ 𝗬𝗢𝗨𝗥𝗦!

🙌 Imagine knowing the exact move for each week of 2026.
🙌 Imagine twelve months where support cancels out confusion.
🙌 Imagine watching credibility rise while courses collect dust somewhere else.

If a full year of that type of guided rhythm would make you unstoppable in 2026 on LinkedIn, let the next step be simple. Comment 𝗕𝗟𝗔𝗖𝗞 𝗖𝗔𝗥𝗗 for access. ◼️

#AuthorityBrand #BlackFriday2025 #ChareenGoodman

Entrepreneurship is becoming a professional skill set, but → 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿.

You see, I was recently featured in LinkedIn News, and one section of their report instantly clarified what’s really happening in the market right now: 

Professionals aren’t just starting small businesses. → 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗲𝘀.

Why? Because...
The job market is unpredictable.
AI is reshaping skills at record speed.
And more people want control of their income, opportunities, and future.

But here’s what most new founders and independent experts miss...

Skill alone doesn’t create demand. → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗱𝗼𝗲𝘀.

If you really want to thrive in 2026, you need:
✔ An Authority Brand
✔ Clear positioning
✔ Real visibility
✔ A system that turns expertise into opportunity

Check out the LinkedIn News article and my comment. And if this is the year you want your brilliance to become bankable… just DM me saying 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬 and I’ll send you my private briefing on the matter. 💛

LinkedIn News article:
https://lnkd.in/gGUvxb6G

My featured comment:
https://lnkd.in/g86XFMR8

Open article: The entrepreneur economy: Why small business is becoming a top career move by linkedin.com

The entrepreneur economy: Why small business is becoming a top career move

Here's a quiet truth I’ve learned about LinkedIn... 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗮𝗽𝗮𝗯𝗹𝗲, 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹, 𝗵𝗶𝗴𝗵-𝗹𝗲𝘃𝗲𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗲𝗿𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁.

→ They read.
→ They reflect.
→ They save posts.
→ They watch silently.
→ And they only reach out when something truly lands.

If that’s you, then I want to speak to you for a moment.

From my vantage point, you’re not being quiet because you lack expertise. You’re quiet because:

• You lead with depth, not noise
• You don’t want to perform to be seen
• You value clarity over constant content
• You’re intentional about how you show up

But here’s the tension I see in so many coaches, consultants, and founders who operate this way...

𝘠𝘰𝘶 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 2026 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘵𝘰 𝘧𝘦𝘦𝘭 𝘱𝘳𝘦𝘮𝘪𝘶𝘮, 𝘷𝘪𝘴𝘪𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘢𝘵𝘪𝘷𝘦… 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵.

If that’s what’s been sitting on your mind lately, I’d love to know... 👉 𝗪𝗵𝗮𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗲𝗲𝗹𝘀 𝗺𝗼𝘀𝘁 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲?

You can comment if you want, but you don’t need to. A private message works just as well. 😊

P.S. If this resonates, send me the word 𝗤𝗨𝗜𝗘𝗧, and I’ll share something with you privately. No pressure. Just clarity

Today's Authority Traction Newsletter is one of the most important editions of my newsletter to date and you don't want to skip it. Here's why...

𝘛𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘴 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘧𝘢𝘴𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘮𝘰𝘴𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘳𝘦𝘢𝘭𝘪𝘻𝘦 𝘣𝘶𝘵 𝘵𝘩𝘦𝘪𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘪𝘴𝘯'𝘵 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘪𝘵.

I call it 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™, and it breaks down a pattern every high-performing founder, executive, high-ticket coaches, consultants, and service-based expert needs to understand before stepping into 2026.

The bottom line... 𝘠𝘰𝘶𝘳 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘬𝘦𝘦𝘱𝘴 𝘢𝘥𝘷𝘢𝘯𝘤𝘪𝘯𝘨, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵.

And in a compressed, AI-accelerated marketplace… that gap becomes the real bottleneck to opportunity.

In this newsletter, I unpack:
• Why leaders evolve internally but stagnate externally
• The shift from personal branding to Authority Branding
• The hidden cost of operating with an outdated online identity
• Why 2026 will reward those with engineered Authority versus activity
• How high-level professionals can recalibrate their presence for the rooms they want next

If you know you’ve outgrown the version of yourself the market currently sees, you will want to read this.

And if you’re not subscribed yet, hit the 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 button, so you'll get it sent directly to your inbox. 📬

𝗣.𝗦. 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗗𝗮𝘁𝗲:
On December 19, I’m hosting a special Authority Lounge session where I’ll walk through the exact framework behind 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™ and why it’s becoming a 2026 leadership advantage. More details coming soon.

Why High-Level Professionals Must Evolve Their Market Presence at the Speed of Change There is a shift happening across every major industry. It’s sub

Open article: Moore’s Law of Authority Branding™ by Chareen Goodman - Business Coach • 4 min read

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁. 𝗜𝘁 𝗲𝗿𝗼𝗱𝗲𝘀 𝗾𝘂𝗶𝗲𝘁𝗹𝘆.

And right now, decisions about you are made in seconds:
• Scanning your headline
• Skimming a post or two
• Deciding if you’re worth time, budget, or escalation

No objections. No feedback. No follow-up. Just a silent decision.

𝘛𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘲𝘶𝘪𝘦𝘵 𝘤𝘰𝘴𝘵 𝘰𝘧 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘮𝘪𝘴𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵.

Today’s Authority Traction™ newsletter is live and this week I reveal...

📰 𝗧𝗵𝗲 𝗤𝘂𝗶𝗲𝘁 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗠𝗶𝘀𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁:
✓ How LinkedIn acts as a pre-deal filter
✓ Why being respected isn’t the same as being prioritized
✓ How misalignment leads to smaller deals, thinner pipelines, and early price resistance

This is about being understood correctly by those who matter most to your business success.

If you feel you’re operating at one level but perceived at another, this is the must read for you.

How LinkedIn Misalignment Silently Undermines Your Authority and Revenue December creates a rare window. The noise dips. Decision cycles slow. People 

Open article: The Quiet Cost of Authority Misalignment by Chareen Goodman - Business Coach • 4 min read

Paramount’s hostile bid to snatch Warner Bros out of Netflix’s hands isn’t just media drama... it’s a global masterclass in 𝗽𝗼𝘄𝗲𝗿, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, and 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲.

What we're seeing play out here isn’t entertainment. It’s a live demonstration of 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘦 𝘪𝘯 𝘮𝘰𝘵𝘪𝘰𝘯 and at the highest level.

Because here’s the subtle nuances as play:
→ When giants fight, 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲.
→ When titans battle for power, 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗴𝗲𝘁𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱.
→ When power players move, 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝗻𝗲𝗮𝘁𝗵 𝘁𝗵𝗲𝗺 𝘀𝗵𝗶𝗳𝘁.
→ When narratives clash, 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗲𝘀 𝘄𝗵𝗼 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀.

Paramount and Netflix aren’t fighting over movies.

They’re fighting over 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝘀𝗵𝗮𝗽𝗲𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲.

Distribution → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘴𝘦𝘦𝘯
Narrative → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘣𝘦𝘭𝘪𝘦𝘷𝘦𝘥
Influence → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘵𝘳𝘶𝘴𝘵𝘦𝘥
Perception → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘤𝘩𝘰𝘴𝘦𝘯

Executives, founders, CEOs/CMOs, consultants & coaches... here’s where this hits home for you:

👉 When power consolidates, the market becomes ruthless.
👉 Those without a fortified presence get absorbed or ignored.
👉 Those with structural Authority rise faster than anyone predicts.

This is exactly what you'll see happening on LinkedIn heading into 2026.

You’re not competing against peers anymore. 𝗬𝗼𝘂’𝗿𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼𝘀𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝘀 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻.

Your capability is NOT the variable.
Your signal is.
Your narrative is.
Your visibility system is.

Paramount didn’t attack because they needed attention. 𝗧𝗵𝗲𝘆 𝗮𝘁𝘁𝗮𝗰𝗸𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗼 𝗱𝗲𝗳𝗶𝗻𝗲𝘀 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆.
And that’s the real lesson.

You see, Authority isn’t earned. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱. 
𝘘𝘶𝘪𝘦𝘵𝘭𝘺. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺. 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘢𝘭𝘭𝘺.

In 2026, the leaders who win will be the ones who:
✔ Control their narrative
✔ Shape their own visibility
✔ Build a presence that commands respect
✔ Stop waiting for the room to choose them
✔ Fortify their Authority before the market shifts

And let's be real... in times of power wars, undefended brands get erased. Architected ones rise.

Hmmm. I think my next post will have a Game of Thrones theme. I'm feeling that, how about you?

P.S. If you want to see how your Authority Brand can be architected to elevate you in this new "Authority" era… shoot me a DM with the word 𝗔𝗥𝗖𝗛𝗜𝗧𝗘𝗖𝗧𝗨𝗥𝗘 and I’ll send you access to my private briefing. 💛

Okay so… last night I went to a masquerade birthday party for someone very dear to me, and LISTEN... your girl had fun. 💃🏽

The moment my friend called and invited me, I told her “𝘐’𝘭𝘭 𝘣𝘦 𝘵𝘩𝘦𝘳𝘦 𝘯𝘰 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘢𝘵.”

That’s commitment. And because of that commitment, I got to experience pure joy, old friends reuniting, new friendships started, gratitude, and life happening in real time. 😍

But I want you to get this one thing… none of it would’ve happened if I hadn’t made the commitment first. 🤔

There is power in making a commitment because:
👉 Commitment creates unforgettable moments.
👉 Commitment creates real relationships.
👉 Commitment creates lasting results.

But it also reminded me of something important.. you cannot get the full experience of anything without giving full commitment. 

𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘭𝘪𝘧𝘦, 𝘰𝘳 𝘸𝘪𝘵𝘩 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵.

I committed to being there and because of that simple commitment, I experienced joy, connection, reconnection, and growth.

Everything good that happened was downstream of the commitment... “𝘐’𝘮 𝘪𝘯.”

Building your Authority Brand takes that type of commitment... “𝘐’𝘮 𝘪𝘯.”

𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 → 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 → 𝗔𝗰𝘁𝗶𝗼𝗻 → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Because at some point, your future has to stop waiting for permission… and start changing with commitment. 💛

---------------------------
P.S. If you’re feeling that nudge like the one I felt when I said “𝘐’𝘮 𝘪𝘯” then maybe this is your moment too. 𝗕𝗹𝗮𝗰𝗸 𝗖𝗮𝗿𝗱 𝗔𝗰𝗰𝗲𝘀𝘀™ into the Authority Lab™ is open, but only for the ones who are ready to commit to a different 2026 on LinkedIn.

If you know you’re ready to step out of hiding and into your Authority on LinkedIn... this is my personal invitation to you. Check out the link in the first comment. And then 𝗗𝗠 𝗜'𝗠 𝗜𝗡 when you've made the commitment. 💛

If LinkedIn has felt a little “off” lately, you’re not imagining it. 🙄

After the noise of Thanksgiving → Black Friday → Cyber Monday…

A lot of brilliant coaches and consultants are quietly asking themselves:

“𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘢𝘳𝘰𝘶𝘯𝘥 𝘮𝘦 𝘴𝘦𝘦𝘮 𝘵𝘰 𝘣𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨, 𝘸𝘩𝘪𝘭𝘦 𝘮𝘺 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘧𝘦𝘦𝘭𝘴 𝘴𝘵𝘢𝘭𝘭𝘦𝘥?”

Great question. 🤔

Here’s the real reason... and it’s not the algorithm:
➡️ Observation creates inspiration.
➡️ Proximity creates results.

And most experts stay stuck in observation mode far longer than they realize.

✅ Watching the wins.
✅ Saving frameworks.
✅ Collecting inspiration.
✅ Studying the testimonials.
✅ Trying to reverse-engineer what they see…

…but never stepping inside the environment that actually produced those results. 😮

This week’s Authority Traction™ Newsletter goes deep into this divide and why 2026 will reward the those experts who step into proximity, not the one who hustles harder from the sidelines.

If you’ve been feeling “almost there,” “circling the same goal,” or “watching others pass you,” this one will hit home.

📰 Read the full newsletter: 𝙊𝙗𝙨𝙚𝙧𝙫𝙖𝙩𝙞𝙤𝙣 𝙒𝙤𝙣’𝙩 𝘽𝙪𝙞𝙡𝙙 𝙔𝙤𝙪𝙧 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮. 𝙋𝙧𝙤𝙭𝙞𝙢𝙞𝙩𝙮 𝙒𝙞𝙡𝙡.

And then ask yourself the question that changes everything ⤵️ 

“𝘈𝘮 𝘐 𝘰𝘣𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘳 𝘢𝘮 𝘐 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘴𝘵𝘦𝘱𝘱𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮 𝘸𝘩𝘦𝘳𝘦 𝘮𝘪𝘯𝘦 𝘢𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥?”

Intriguing... 👀

Too, if you want the link to the December 5th Authority Lounge Experience when it drops Wednesday, DM me LOUNGE.

#AuthorityTraction #AuthorityBranding #LeadershipCoaching #ExecutiveCoaching #BusinessConsulting #LinkedIn #AuthorityLab

Your next level isn’t in their testimonial... It’s in your decision to step in. Have you every felt it? There’s a moment every coach, consultant, and 

Open article: Observation Won’t Build Your Authority. Proximity Will. by Chareen Goodman - Business Coach • 5 min read

Observation Won’t Build Your Authority. Proximity Will.

In the Game of Thrones, the quiet houses always fall first. ⚔️

Yesterday, I posted about two giants — 𝙋𝙖𝙧𝙖𝙢𝙤𝙪𝙣𝙩 vs 𝙉𝙚𝙩𝙛𝙡𝙞𝙭 — and how power battles can redefine an entire kingdom.

But the deeper truth for every leader who’s watched closely...

𝗤𝘂𝗶𝗲𝘁 𝗵𝗼𝘂𝘀𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗳𝗮𝗹𝗹 𝗳𝗿𝗼𝗺 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵. T𝗵𝗲𝘆 𝗳𝗮𝗹𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝘀𝘁𝗮𝘆 𝘂𝗻𝗳𝗼𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲𝗺.

That’s exactly what’s happening on LinkedIn right now.

While Paramount and Netflix clash publicly, the real lesson is about those watching silently, hoping the storm passes them by.

Here’s what makes people squirm: 𝗣𝗼𝘄𝗲𝗿 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 — 𝘁𝗵𝗲𝘆 𝘀𝗶𝗺𝗽𝗹𝘆 𝗲𝘅𝗽𝗼𝘀𝗲 𝘁𝗵𝗲 𝘂𝗻𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱.

In Westeros, the houses that survived were the ones who:

⚔️ Fortified their walls
⚔️ Clarified their alliances
⚔️ Strengthened their position
⚔️ Made their presence undeniable

Not the ones who “𝘸𝘢𝘪𝘵𝘦𝘥 𝘵𝘰 𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘴.”

LinkedIn in 2026 will be no different. 

Too many founders, coaches, consultants, and CEOs still act like:

→ Leaders without clear signals  
→ Kingdoms with no clear claims  
→ Respected houses with no banners  
→ Profiles without reinforced presence

When disruption hits — 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘈𝘐 𝘴𝘩𝘪𝘧𝘵𝘴, 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯, 𝘰𝘳 𝘢 𝘧𝘭𝘰𝘰𝘥 𝘰𝘧 𝘯𝘦𝘸 𝘷𝘰𝘪𝘤𝘦𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 — undefended brands disappear first.

So here's  the takeaway: This isn’t about posting more.  
It’s about 𝗳𝗼𝗿𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 — not as a personal brand, but as an 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱.

Where:  
- Your walls = 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴  
- Your banners = 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲  
- Your alliances = 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘆𝘀𝘁𝗲𝗺  
- Your claim = 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆

Not louder.  
Not flashier.  
Not performance-driven.

But...  

Clearer.  
Stronger.
Engineered.

If yesterday was the battle, today is wins the war:  𝗙𝗼𝗿𝘁𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗶𝗻𝘁𝗲𝗿 𝘀𝗲𝘁𝘀 𝗶𝗻.

𝗣.𝗦.  
Want to know if your Authority Brand stands strong or is quietly vulnerable?  
DM me 𝗙𝗢𝗥𝗧𝗜𝗙𝗬 for a private briefing.  
Let’s see how your brand holds up under pressure.

Most people think building an Authority Brand means becoming an online performer.

In 2026, the opposite will be true.

The buyers who are looking for depth, clarity, trust, and real expertise aren’t drawn to noise.

They’re drawn to intentional professionals who know who they are — 𝘢𝘯𝘥 𝘴𝘩𝘰𝘸 𝘪𝘵 𝘤𝘭𝘦𝘢𝘳𝘭𝘺.

That’s the focus of the next 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 on December 5:

𝗔 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗩𝗶𝘀𝗶𝗯𝗹𝗲, 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻 𝟮𝟬𝟮𝟲 — 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗦𝗼𝗺𝗲𝗼𝗻𝗲 𝗬𝗼𝘂’𝗿𝗲 𝗡𝗼𝘁

We’ll explore:
• What actually builds Authority for introverted or depth-driven experts
• Why “consistent posting” is not the same as visibility
• The elements of a premium, intentional presence
• A live clarity moment for attendees who want it

If you’re planning your 2026 presence and want structure, alignment, and intention behind it, you’re welcome to join us.

If this resonates, let me know and I’ll send you the private invitation.

Comment 𝗟𝗢𝗨𝗡𝗚𝗘 or send me a private message for access.

Well, it's the first day of the last month of 2025, and so I wanted to share something I don’t talk about often, but... 😏

There was a season where I kept disappearing on LinkedIn. 👻

⛔ Not because I didn’t care.
⛔ Not because I didn’t believe in myself.

But because I didn’t have a rhythm that anchored me in doing what it took to make LinkedIn work.

I’d post… disappear… restart… disappear again. That was my repeating cycle. 

So not good for generating leads or building a pipeline. 🙄

And every time I returned, I felt a bit left behind and getting traction again was a bear. 

It was like I was starting from scratch over and over again, while other people seemed to be operating in their stride.

At some point I had to bite the bullet on this LinkedIn game, so I built something for myself that I realized every coach, consultant, and founder needs ⤵️
✨ A weekly plan
✨ A weekly visibility target
✨ A weekly content direction
✨ A weekly accountability moment
✨ A weekly “do THIS this week” focus
✨ A weekly system that won’t let you drift

That system became 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗮𝗯™ — the only structure I’ve ever seen that gives people a predictable Authority rhythm. 🙌

And here's the cool news... Today — 𝗖𝘆𝗯𝗲𝗿 𝗠𝗼𝗻𝗱𝗮𝘆 — is the ONLY day you can lock in the 2026 rate with a fully credited deposit of just $100. 

Shocking, right. 😮

Yeah, I know. 😂

So, if you want 2026 to be the year you stop disappearing, stop guessing, and finally build an Authority Brand that can show up and stand out on LinkedIn, then drop a “LAB” in the comments and I’ll send you everything.

Or because you are someone who has a need for speed, just check the first comment. 

Bottom line... Your brilliance deserves a system. Not a scramble.

Happy Cyber Monday - Chareen 💛

#AuthorityLab #CyberMonday2025 #ChareenGoodman

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The Battle

Damien Orozco

Chareen Goodman, Business Coach

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The Battle

Damien Orozco

Chareen Goodman, Business Coach

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Damien Orozco's LinkedIn Performance

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