Most service-based founders didn’t start their business to run spreadsheets, chase team issues, or babysit backend chaos.

But that’s where they end up—wearing the COO hat, buried in operations, and stuck running a business they never meant to build.

That’s where I come in.

I work hands-on with founders to:
- Plug profit leaks
- Create clarity with cash
- Build simple systems that scale
- Reclaim time, margin, and control

My 8-week Profitable Growth Accelerator™ is built for service businesses doing $300K–$2M who are ready to grow on purpose, get paid properly, and stop the chaos—without adding more hours.

📊 We start with your numbers
📈 We fix what’s broken
🧠 You get your business—and your life—back

If that sounds like the kind of help you’ve been hunting for, DM me or visit the link above.

Damien Foglio

If you're negotiating your prices after giving an estimate, you're doing it wrong.

Your price was set with purpose: 
To cover costs, make a profit, and deliver value.

Negotiation?
It's a profit killer, or possibly a job done at a loss. 

Instead, I encourage my clients to shift the conversation.

When a prospect says your price is too high, respond with:
"I get that. What's your budget?"

𝗔𝗻𝗱 𝘁𝗵𝗲𝗻, 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗰𝗼𝗽𝗲 𝗼𝗳 𝘄𝗼𝗿𝗸, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗿𝗶𝗰𝗲.
𝗬𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗲 𝗶𝘀𝗻'𝘁 𝗳𝗹𝗲𝘅𝗶𝗯𝗹𝗲. 𝗬𝗼𝘂𝗿 𝘀𝗰𝗼𝗽𝗲 𝗶𝘀.

Because if you keep lowering your price, 
you're just devaluing your service and setting a bad precedent.

Stick to your numbers. 
Adjust what you do for what they pay.

Stop giving discounts. 
Start real conversations about scope.

Your clients want clarity, not bargains.
Make your value clear.

And watch the right clients pay what you're worth.

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Cash Flow Freedom - Dec 1

Workshop

📌 On Monday, January 19th at 7 pm EST I am hosting a 1-hr workshop: Profitable Gameplan helping business owners get a jump start on achieving their 2026 goals. 

https://calendly.com/coach-damien/workshop

It's only $25 to join. 
Includes bonuses and a replay.


I help $400k-900k B2B service owners fix profit & cash flow by installing the operating system their business should’ve had from day one — So they grow on a plan, not hope | 8-Week Profitable Growth Accelerator™

Speaking with some very successful business minds this week, I noticed one common key missing ingredient. 

It's not about sales, revenue, growth, or even success in their business. 

It's alignment on their goals with their spouse.

They don't agree on goals.
They're misaligned on finances.
They have their own priorities.

And that makes even small decisions feel huge.

Should we take that trip?
Invest in the business?
Go out this weekend?

When you're not aligned, every choice becomes a debate.
But when you are aligned, everything shifts.

Goals become achievable.
You have someone in the trenches with you.
A real accountability partner.

My wife and I do this too.

We set big goals.
We've delayed some travel plans, cut back on spending.
All to build a stronger safety net.

And to ask: "What would make our lives better?"

This year, it's a new family SUV.

No loans.
Just one certified check.

Not because we're rich.
But, because two years ago, we built a plan.

We saved every penny.

First, a safety cushion.
Then, the car.

𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗼𝗻𝗲𝘆.
𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝗵𝗮𝗿𝗲𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲.

It's about knowing you're in this together, no matter what.

The biggest decisions don't need to be stressful.
They become victories.

When both of you are on the same page.

Ready to get aligned?

Stop debating every small thing.
Start building your shared future today.

We use a Christian faith-driven document called "Reverse Engineering our Dream Life". If you would like a link to it, comment below and I will send it over.

I Help $300K–$900K Service Owners Fix Profit Leaks & Install Structure for Profitable Growth | 8-Week Profitable Growth Operating System™

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After coaching 30+ small business owners, one thing stands out: 
High performers do things differently.

They don't get caught up in the chaos. They have clarity. 

Every move they make is backed by a clear vision and sharp goals. 
They're not just waiting for opportunities; they create them.

Delegation? They master it. 

Instead of micromanaging, they trust their team. They empower others to own their work, innovate, and grow. That's how scalable businesses thrive.

They are perpetual learners. Whether it's industry events, online courses, or self-study, they stay ahead. They evolve. That's how they dodge the trap of stagnation.

Failure? They see it as fuel. 

Mistakes aren't setbacks, they're lessons that help them pivot faster. They don't fear failure; they embrace it.

Networking isn't just about exchanging cards. It's about building genuine relationships that open doors to new opportunities and fresh insights.

And they don't sacrifice life for work. They get that balance fuels sustained success. Family, health, passions, these are part of the game plan.

This is the blueprint for real growth, not just hustle.

Look, I'm not for everyone.
Actually, there's a good chance I'm not for you either.

Most people settle. 
They set goals, then hope for the best.

That's not how I operate.

I set big goals. I go after big wins. 

And when I don't hit them? It's not because I won't. 
It's because I'm in the middle of pushing harder.

That's what I want for everyone around me.
My family. My friends. My clients.

Even the strangers at the gym I see every day, year after year, still don't know their names. 

But I believe in one thing:
You can achieve your goals if you want them bad enough. 

It doesn't just happen.

It takes action.
It takes disruption.
It takes discomfort.

If you have big goals but aren't willing to put in the work, we won't last long as friends, partners, or clients.

Set your goals. 
Build your route. 
Achieve your results.

Now, let's go get it. 💪

One thing I wish more business owners understood: 
Growing revenue is not the same as scaling a business.

 More revenue can often be achieved. 
However, the real challenge kicks in once that number starts climbing.

More people.
More questions.
More meetings.
More emails.
More calls.
More texts.

Every single one of these eats up time.
And if you're not careful, you'll drown in busywork without moving forward.

That's why productivity isn't a luxury.
It's the foundation.

How you use your time determines if your growth is sustainable or just more chaos.

Focus on that first.
Your future depends on it.

Stop chasing numbers.
Start mastering your time.

Two and a half years ago, I bet on myself. 

Quit the corporate safety net and started my own business coaching other entrepreneurs.

I had the confidence:

- BA in Business Management (Education)
- Over 20 years running and scaling companies (Personal Experience)
- The ability to guide others to their goals
- A passion for reading, learning, and talking about business

But I lacked one thing:

- Clients
- Lead funnels
- Credibility as a coach

Building from zero forced me to learn quickly. 
It taught me things no book or degree ever could. 

Now I've helped over 30 business owners reshape their companies. 

I've improved my own skills, built a schedule I control, and finally eliminated the commute. 

But it hasn't been easy. 

No more paycheck security. 
No office chatter. 
Working with people who aren't as motivated as I am. 
Stress over every sale.

Yet, I'd do it again in a heartbeat. 
Because the freedom of building my own thing outweighs the costs.

If you're thinking about taking that leap, don't wait. 
The only way to grow is to jump.

What's the bet you need to make?

I've been thinking a lot about relationships lately.
Personal and professional ones. 

There's a clear difference between the ones that drain me and the ones that energize me.

I'm in my mid-40s now. I don't have time for the former.
My focus is doubling down on the latter.

You know those people who only call when they want something?
The ones who always need, never give.
The ones who never ask how you're doing, who are okay with you not being okay.

Those drain me.
(And honestly, I'm sure I can be that person to someone else too.)

But I want to spend my time with the ones who call to check in.

Who follow up if I don't pick up.
Who genuinely want to know how I'm doing.
How my business is growing.

The ones who have my best interest in mind, not just theirs.

Maybe it's time for some pruning.
But it might also be a season for planting.

I am a firm believer in that it's okay to let people know where they stand.
If someone wants a different kind of relationship, tell them how.

Life's too short to waste with the wrong people and ignore the right ones.

In the end, it's our faith and our relationships that matter most.

I'm choosing to invest wisely.
Who are you investing in today?

Here is why your internal staff promotions are killing your business. 

Leadership is about direction, alignment, and influence. 

Direction for the team to hit their goals. 
Alignment with leadership to the front lines. 
Influence through relationships. 

When you promote the best performer in a position, 
None of these are accomplished. 

Communication, relationships, and follow up are the necessary quality characteristics for leadership. 

When you promote the best performer you actually lose twice. 
1. You lose your top performer. 
2. Your team doesn't have the best leader. 

Stop promoting based upon performance and/or tenure. 

Do this instead: Create a comp plan that allows the best people to remain in their position, without a requirement of a promotion. 

For reference, Mike MacDonald didn't play football past high school, yet he just led the Seattle Seahawks to a Superbowl Championship. 

They chose character and leadership over individual performance. 
And you should too.

I was on the phone with an acquaintance today who wanted to see if I had any advice for getting out and starting their own company. He did not like what I had to say...

Before I launched my coaching business, I needed quick cash. 
So I started I hustled any way I could. 

I took 1 week and opened: "Damien's Bike Repair." 
Bike tune ups and repair out of my garage. 

Next, I reached out to friends and family asking for any work they could send my way. 

Every morning, I dedicated four hours to my own business. 
Marketing, building programs, following up with prospects. 
Focused. Consistent. No excuses. 

After a quick lunch, I switched gears. 

Some days, I was repairing bikes. 
Other days, pressure washing driveways. 
Sometimes it was selling on Facebook Marketplace. 

It didn't matter what the job was. 
What mattered was making my goal of $500 a day. 

Every day, I asked myself, "How do I hit that number?" 
And I found a way. 

It wasn't glamorous. 
It wasn't pretty. 
But it worked. 

That hustle built my business into something full time. 
No fancy tricks, just grind and focus. 

If you're looking for instant revenue, forget waiting. 
Start doing what it takes today. 

Action beats the best idea every day. 

What's your next move?

I hated to hear from my employees "I was too busy" or "I didn't have time" as if they weren't in charge of their time throughout the week. 

The truth? 
Everyone only has 40 hours a week.

And by the end of it, most of us look back and wonder what we actually accomplished.

Here's the reality: Each employee is a self-manager. 
They're managing their own time, their to-do lists, their priorities.

They add, do, subtract to it throughout the week, without checking in, verifying, that the right things are getting done. 

But if your to-do list keeps growing, that's not the problem. 
The problem is you're not prioritizing correctly.

If you only have 40 hours, those hours should go to the right things. 
Not just the urgent stuff, but the impactful stuff.

Here's a trick I recommend, whether you're the owner or the employee:

Review this week's to-do list every Monday. 
Look at what absolutely must get done before the weekend.

Then, decide: 
- Prioritize those items 
- Re-assign tasks that don't need your direct input 
- Discard the noise

Reset your priorities. 
Make sure the right things get done. 

The rest? Put on hold. 
Because doing everything means doing nothing.

Stop fooling yourself. 
You don't need more time, you need better focus.

You'll be surprised what gets accomplished when you cut the clutter.

What's the one thing you're going to prioritize next week?

I was tired all the time. Showed up drained for work, trying to force my body into gear it wasn't ready for.

It hurt my work.
It hurt my family.
It made handling problems feel impossible.

Then I realized something: 
𝗦𝗹𝗲𝗲𝗽 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿 𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲.

Getting a good nights sleep was more important than more hours at my desk. 

A well-rested person outperforms the smartest, most talented one tired out of their mind.

I'd rather work focused and sharp for 8 hours than stretch into 16 hours of exhaustion.

Because tired equals irritability.
Energy drops.
Problems seem bigger.
People like you less.

Getting good sleep isn't a luxury. 
It's a game changer.

Are you risking your success by ignoring your sleep?

Make rest your secret weapon. Start today.

DM me "Sleep" if you would like to know the items that I have made a part of my routine every single night.

“Stop managing people!”

That's the title of the book I'm in the middle of writing. 
It's also the core of how I coach my clients on leadership.

All business owners hire people to perform tasks, processes, and responsibilities in their business. 

They hire them, train them, and manage them. 

When things don’t go as planned, they go directly to the people. 
They make it a “people problem”. 

When, most often, it is not. 

Instead of managing the task, process, or responsibility...
Instead of managing the training and SOP's....

...They manage the people. 

Hiring isn't just about filling a seat. 
It's about finding a match. 
A real match between the role and the person. 

Here is what you can do instead: 

Write out your processes for your business, step by step. 
Train each individual to perform the processes they need to perform. 

When there is an issue with the process, review the process first. 
Solve it WITH the person performing it. Not AGAINSTthem. 

Only if responsibilities are right and training has been given, set up a performance plan. 

Give them 30 days. Weekly check-ins. Hold them accountable. 

Because managing people? That's a losing game. 

Leading them? That's what drives real growth. 

Stop managing. Start leading. 

And watch how your team transforms.

Most financial planning is built for employees:
❌ Save in your 401k all your life and retire one day
❌ Automated savings plan
❌ Save, save, save, then retire

This is nothing like what life is for business owners. 
✅ A 401k isn't helpful when you need to make payroll
✅ Your income is highly variable
✅ You may never want to even retire

In 2018 I moved my small family of 4 across the country to pursue a dream that just felt right - away from all of our family and friends. 

At the time I'd been a financial advisor for 6 years and a CFP® for about a year. I'd had success, but something was missing - something felt off. 

I didn't feel like I was reaching my full potential where I was and a deep down I knew that a change of scenery would be good for me. 

I started a nationwide search to find a firm that I could partner with and focus on helping business owners solve their unique financial problems without restrictions. 

I quickly found Mills Wealth and it was a perfect match for my Entreprenueral Spirit and their philosophies and beliefs matched mine. 

I'm a problem solver at heart - I love fixing things (although my wife doesn't love that lol)

Mills Wealth has given me the opportunity to build creative ways to help clients. 

An opportunity to build real outside the box solutions that solve real problems that my clients have unlike any other firm I've been around.

Since the move, we've had 2 more kids and our family is loving life in Texas.

Stephen Nelson

Your 401(k) is costing you more money than you know.

Most business owners assume their plan is fine.

It passes compliance.
Payroll runs.
Statements show up.

That does not mean it is efficient.

We just saved Dallin $8,000 per year, and probably over 100,000 over the next 10 years, just by comparing it to the benchmarks. He's going to get the same service he was receiving, but now for $8,000 less per year. 

Here is how to pressure test it quickly:

• When was the last fee benchmark?
• Do you know who is actually a fiduciary?
• Are recordkeeping and investment fees clearly broken out?
• Is the plan designed for you as the owner, or just generic?
• Does it integrate with your personal wealth plan?

If you cannot answer those without guessing, your 401(k) deserves attention.

Not because something is broken.

But because inefficiency compounds quietly.

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