Most service-based founders didn’t start their business to run spreadsheets, chase team issues, or babysit backend chaos.

But that’s where they end up—wearing the COO hat, buried in operations, and stuck running a business they never meant to build.

That’s where I come in.

I work hands-on with founders to:
- Plug profit leaks
- Create clarity with cash
- Build simple systems that scale
- Reclaim time, margin, and control

My 8-week Profitable Growth Accelerator™ is built for service businesses doing $300K–$2M who are ready to grow on purpose, get paid properly, and stop the chaos—without adding more hours.

📊 We start with your numbers
📈 We fix what’s broken
🧠 You get your business—and your life—back

If that sounds like the kind of help you’ve been hunting for, DM me or visit the link above.

Damien Foglio

Meeting with a prospective client yesterday, one thing became apparent: 
He had great revenue ($1M+), was even making 5%+ profit, but had no cash flow to float payroll. 

Truth is, every small business owner wants steady cash flow, 
but not all of them have it. 

Start with this fact: 
The biggest reason small businesses struggle to keep the lights on is because they don’t have enough profit.

Sounds simple, right? 

But here’s the kicker: 
Even if you’re making a profit, you’re not necessarily staying afloat. 

Why? 

Because most business owners are spending that profit right away:
Debt payments, owner draws, bonuses, or just plain old overspending.

If you want to build predictable cash flow, you need to control what you’re extracting from your business.

Here’s my advice: 
Review your monthly financials like a hawk. 

Understand where every dollar is going.
If you’re not doing that already, you’re flying blind.

Profit isn’t just an end-of-month number. 
It’s the fuel that keeps your cash flow alive.

Stop spending your profit like it’s Monopoly money. 
Reclaim your financial clarity, and your cash flow will follow.

Are you ready to take control? 

Do this, starting today: 
1️⃣ Start by reviewing your numbers weekly.
2️⃣ Review your P&L's by percentage (in accordance to revenue) monthly. 
3️⃣ Make decisive actions to improve the outliers. 

Because no matter how busy you are, 
if your profit isn’t growing, your cash flow isn’t either.

Let’s get real about your numbers. 
Your business depends on it.

undefined undefined

Cash Flow Freedom - Dec 1

Workshop

📌 On Monday, January 19th at 7 pm EST I am hosting a 1-hr workshop: Profitable Gameplan helping business owners get a jump start on achieving their 2026 goals. 

https://calendly.com/coach-damien/workshop

It's only $25 to join. 
Includes bonuses and a replay.


Hands-on help for $300k-$3M Service Owner-Operators to ditch the COO hat, fix their cash flow, and build a route to profitable growth - and finally get paid | All Inside the 8-Wk Profitable Growth Accelerator™

One of my favorite follows here on is Blake Harber. 
Building a business from scratch, while sharing his journey along the way. 

But he recently asked a question that I love answering: 
How do you set up your week on Sunday? 

Here's my answer with a little more detail: 

Every Sunday afternoon, I take 1-2 hours and plan out my week: 

1️⃣ Confirm and schedule all personal items with my wife: Work schedules, pickups, drop offs, dates, following weekend plans, etc. 

2️⃣ Schedule all my client coaching appointments in my calendar and notebook. (I love analog). This is my "working" schedule for the week and must make times. 

3️⃣ I then plan all my workouts (4 x /week, 40 min ea) around those items. Day 1 through 4. With what I am going to work out and when. 

4️⃣ With the remaining time I build in my "business building" hours. 

I choose 3 strong objectives (My big 3) each week to accomplish by Friday afternoon. 

I then do 3 small tasks (My Little 3) each day to accomplish them - and schedule that time around all of the items above. 

5️⃣ And finally, I set out my clothes, grind all my coffee, and food prep for week (even though I work from home). 

Doing this every Sunday gets me motivated to get out of bed and start tackling everything every Morning. 

Do you have a Week prep routine? 
If so, let me know what works for you!

I build GTM teams for early stage founders | GTM Partners for Founders

Last week I sat on a call with a client and his brand-new admin.

He’d just had to move on from the previous one.
Clean break. Fresh start.
And one big problem:

The admin wanted to do a great job.
The client had no idea where to start.

So instead of training task-by-task...
or dumping a massive SOP doc on them...

We focused on just three things.

Not forever.
Just to get momentum.

Here’s what we did:

Defined the start of the day
What does “a good day” look like the moment they log in?
Clear tasks. Clear ownership. No guessing.

Defined the end of the day
Before signing off, what must be done for it to count as a win?
This alone removed 80% of the anxiety.

Prioritized the middle
A simple list of the best use of time in between.
Not everything. Just what matters most.

That’s it.

No micromanaging.
No overtraining.
No “let’s cover every edge case.”

And here’s the result:

The admin was up and running by day 2.

Not perfect.
But confident.
And moving.

This worked because most people try to train for completeness…

When what people actually need is clarity.

Clarity creates confidence.
Confidence creates momentum.
Momentum buys you time to refine later.

If you’re onboarding someone right now:

Start with the bookends.
Then fill in the middle.

What’s the first thing someone should own when they start their day?

—

If this was useful, say 👋 or steal the framework.
I share real behind-the-scenes moments like this often.

Being married to a business coach is not always a smooth ride. 

I sometimes think that living with someone who talks about goals, habits, and growth every day would be inspiring. 

But honestly? Sometimes it can be exhausting. 

Imagine waking up each morning to reminders to "review your goals," "track your progress," or "stretch outside your comfort zone." 

It’s like living with a personal development seminar 24/7. 

Some nights, I just want to binge-watch Netflix without a "what did you learn today" quiz. 

And then there’s the constant push to "be better," "do more," or "get uncomfortable." 

It’s inspiring, sure. But it can also be draining. 

Because growth isn’t always a straight line. 

Sometimes, it’s just about surviving the day without feeling like you’re under a microscope. 

So if you’re married to a coach, here’s the truth: 

Yes, they’re dedicated to helping others grow. 

But they’re also human. 

They get tired. 

They forget that sometimes, a good nap is a better goal than a new habit. 

And that’s okay. 

Because at the end of the day, the real growth comes from understanding each other—not just the goals we chase. 

Now, tell me—what’s the most surprising thing about living with someone obsessed with growth? 

I’ll start—some days, I feel like I’m married to my personal coach. And honestly, I wouldn’t have it any other way. 

But sometimes, I just want a break from the growth talk. 

And that’s the real lesson: balance. 

Even the most passionate coaches need to step back and breathe. 

Because growth isn’t just about pushing forward—sometimes, it’s about enjoying the ride. 

What’s your take?

Hands-on Implementor for $300k-$3M Service Owner-Operators to ditch the COO hat, build a route to profitable growth...so they can finally get paid what their worth | All Inside the 8-Wk Profitable Growth Accelerator™

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I say a lot of things on LinkedIn, but never did I expect something I said to turn in to a "mini-viral" moment.   At least in my small world.  

But apparently my post on Sunday struck and nerve and invited new people into the conversation of leadership.  

In this case, an employee was asked by the owner of the company (his dad) to perform a client request, to which the employee (the son) refused to do. 

The requested service was well within the scope of work and the owner felt it was helping a long term client out.  The employee felt it was a waste of time.

So, who is right in this situation?  

I might argue that as long as the work order and service request is within the scope of work the company provides, the employees are to do what is requested of them.  

That's what this conversation is all about.  

However, part of what I learned from this post is that context matters.  
And I completely agree with that.  

Without context there is a cliff hanger.  A desire to know more. 

But then the question is: 

With more context would it have gotten the response that it did?  
Did the fact that my post lacked context create the curiosity to join the conversation?  

Not really clear, but one more thing I learned: Keeping up with a post like this, providing context and responses to every single comment is a lot.  

Almost overwhelming, but worth it.  

Here is the link to the original post: 
https://lnkd.in/g-x5QhwM

One of my favorite new perspectives on life and learning is from Alex Hormozi. 

In one of his older podcasts, he mentioned that only reads books to solve a specific problem or challenge. 

Or in other words: his next biggest constraint to his goals. 

As a business coach, for me that might be: 
+ Lack of leads
+ Low sales conversion
+ Improvement in my program
+ Long term growth

And as small business owners, it could be similar: 
> Lack of consistent revenue and profit. 
> Low cash flow and no system to manage it. 
> Hiring and retaining the best people. 
> Leadership and building a long term business. 

Or whatever it might be. 

We all have limited time - only so much available per day. 

𝗢𝗻𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗜 𝗮𝘀𝗸 𝗺𝘆𝘀𝗲𝗹𝗳, 𝗶𝗳 𝗜 𝗰𝗼𝘂𝗹𝗱 𝘀𝗼𝗹𝘃𝗲 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝗺𝘆 𝗹𝗶𝗳𝗲, 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝗺𝘆 𝗹𝗶𝗳𝗲 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗯𝗲𝘁𝘁𝗲𝗿, 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗶𝘁 𝗯𝗲? 

The answer to that question is how I spend my available time and energy. 

I watch YouTube videos on it during my lunch break. 
I fill any social media feed with people that solve that challenge. 
I read books at night before I go to bed on how to solve it. 
I join workshops to help me accelerate my learning. 

I don't stop until I solve it. 

And, when I do, I find my next biggest roadblock. 

Curious – What are you currently reading? 
And how do you choose which book to read next?

Founder Acquisition.com, Co-Founder Skool.com. Get your free scaling roadmap👇

I don't sit around waiting for life to happen.

From my understanding, there are three kinds of people:

1. Those who wait for something to happen.
2. Those who wonder what happened.
3. Those who make it happen.

I'm the third: Always making it happen.

Set my goals.
Build my plan.
Take steps day by day.

But I've learned two big lessons from this way of living:

First, sometimes you need to hit pause to stay on course.
Second, rest isn't a luxury. It's part of the plan.

Going 16 hours a day, seven days a week, 52 weeks a year? 
That kills momentum long term.

So I schedule rest. 

Not because I'm lazy, but because I get energy from tinkering, thinking, moving.

Balance keeps me moving forward, keeps my momentum alive.

No shortcuts, no burnout. 
Just steady progress. 
That's how you make things happen.

What type of person are you? 
where do you find your energy?

Let me know in the comments!

Most owners obsess over the big numbers: 
Clients, revenue, net profit. 

I used to do the same. 

Then I learned the real power isn't in the top line. 
It's in the denominator. 

For me, it was 'per hour'. 

'Revenue per hour' 
'Gross profit per hour' 
'Cost per hour' 

Why? 

Because I used to bid my work per hour. 

When I added a 100-hour contract, I knew instantly what it would bring in revenue, profit, and costs. 

That denominator "per hour" became the engine. 

Scale it, and everything else moves. 

For plumbers, it's per job. 
For consultants, per project. 
For you, it's whatever makes your model tick. 

What's the one number that drives your business? 

Figuring that out can change everything. 

If you want help finding it, shoot me a DM. Tell me about your business, and I'll help you identify that key number for free. 

Stop chasing totals. Focus on what truly moves your engine.

If you are anything like me, you have planned your future as if it is guaranteed. We save for the obvious, set fixed goals, but often forget one critical thing...the unknown. 

My wife and I do this every year on our family planning trip. 
We ask ourselves: 

What are we not seeing? 
What surprises might come our way? 
What unexpected opportunities or challenges could pop up? 

It's the biggest reason folks miss out on game-changing moves. 

- Buying that house down the street to rent out 
- Investing in a friend's business just about to take off 
- Handling a health scare without freaking out 
- Weathering a job loss and keeping the lights on 
- Taking time for yourself and your family without guilt 

Your future isn't guaranteed. 

But why do so many plan for a future they can't predict, 
yet leave the unknown unaddressed? 

What if we started prepping for the unexpected? 

Over the past 6 weeks, my wife and I experienced this firsthand, taking over a family home to turn into a part-time vacation rental. 

We weren't planning for anything like this. 

But because we focus on preparing for the unknown, we were ready when opportunity knocked. 

Think about it. 

How are you preparing for what you don't see coming? 
Because the right preparation today can unlock a world of possibilities tomorrow. 

Don't wait for the surprise to hit , start planning for the unknown now. 
Your future depends on it. 

What's one thing you're doing today to prep for what's coming next?

Many service-based business owners are scared to bring me into their business. They fear being judged for a messy business — no clear financials, no clear direction, and no clear goals. 

I’ve talked to many owners who are nervous — almost scared — about what I might discover when I dig into their books and systems.

Here’s the truth: 

That mess? It’s exactly where I thrive.
That chaos is a goldmine.

It’s where the real story lives — the hidden leaks, the missed opportunities, the profit leaks buried in the clutter.

And here’s a secret: Just because the data looks bad doesn’t mean the business is bad.

Problems are honest messengers.

They tell us where we need to fix things, where to tighten margins, where the profit leaks are hiding.

The key isn’t solving everything at once — it’s starting with ONE thing, the biggest challenge, and knocking it out.

Like pushing snow downhill, solving one frustration snowball makes everything easier moving forward.

So, if your business feels like a mess, remember — that’s where growth begins.

Tackle the biggest pain first, and watch how momentum builds.

Ready to turn your chaos into clarity? 
Let’s start cleaning up those profit leaks today.

"Will growth always be like this?" 
He doubled his business in 2 years. 

On paper, that's a win. 
But behind the scenes? 
He was drowning in questions, requests, and frustrations. 

Every day felt like chaos. 
Staff issues. Client demands. Fire drills. 

Growth doesn't have to feel like chaos. 

It can be structured. 
Predictable. 
Even freeing. 

𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝗶𝘀𝗻'𝘁 𝗺𝗼𝗿𝗲 𝘄𝗼𝗿𝗸. 
𝗜𝘁'𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂. 

Growth becomes manageable, not maddening. 

Ask yourself, has your growth felt like freedom or friction? 
If it's friction, you're missing the systems that make growth sustainable. 

Stop the chaos before it stops you. 
Build for scale, not chaos. 

It's a choice. What's yours?

Last week I was looking at a client’s numbers and had to pause.

Not because they were flashy.
But because of how quiet the growth was.

In 2023: $160k revenue | $60k pay/profit

In 2024: $652k revenue | $130k profit

This year? On track for $800k with $200k profit.

Same business. Same market. No hype.

So what actually changed?

We didn’t add more chaos. 
We removed it.

Here’s what we did:

1️⃣ Restructured pricing
2️⃣ We stopped winging it.
3️⃣ Built a firm pricing list.
4️⃣ Then increased it intentionally each year. 

No apologizing.
No custom quotes for everything.

Focused on the most profitable services
Not the busiest ones.
The repipes that actually made money.

If it wasn’t profitable, it stopped being a priority.

Changed how talent was paid
Instead of bloated fixed costs,
we paid a fixed % per job.

Cheaper access to great talent.
Costs stayed predictable.
Margins stopped getting crushed.

That one shift did two things at once:

More jobs completed per week

Cost per job finally stayed under control

This worked because most businesses try to grow revenue first...

When the real unlock is structuring profit before scale.

Revenue is loud.
Profit is quiet.
But profit compounds.

If you doubled revenue tomorrow, would your profit double too — or disappear?

—

If you want help tightening the engine before pushing harder, say the word.
I share what’s actually working behind the scenes.

Part of me wants to raise daughters who are great team players and dependable employees: self-aware, responsible, respectful, and willing to go above and beyond.

But another part of me dreams of raising entrepreneurs.

Ones who push boundaries, question things to better understand, and aren't afraid to forge their own path.

Honestly, either path works for me, as long as they are happy.

Every Thursday night, on the way to hip-hop dance class, my 11-year-old Harper and I talk about the business she wants to build.

It's become our weekly ritual, reviewing her "business plan," updating it, and figuring out what's missing.

And since I promised to be her first investor and biggest supporter, it's crucial we build that investor-entrepreneur relationship early.

Right now, we are building "Fit & Fashion" where local ladies can gather, purchase Alo quality items at Rack prices, while joining in fitness classes. 

The real question: are we empowering her to chase her dreams or just teaching her to follow orders?

Either way, I know one thing , what she learns now will shape her future.

And honestly, I wouldn't have it any other way.

What about your kids? Do you want them to follow a well-trodden path or blaze their trail?

Let's talk about it in the comments.

This week was... loud.

Multiple client calls.
Same issue. Different employees.

People asking for more money —
using every tactic in the book to get it.

Market rates.
Past titles.
What their friend makes.
What they feel they deserve.

So here’s how I look at it:

Compensation = the value the position brings to the company.

That’s it.

Your prior experience?
Relevant to getting hired — not getting a raise.

Your prior pay or title?
Relevant to your resume — not your compensation here.

Other companies paying more for “the same role”?
Then that role might make sense... at that company.

Titles, responsibilities, leadership, expectations —
they vary too much for pay-by-comparison to mean much.

So what’s the real goal?

Stop playing their game.
Play your game.

The one built around:
1️⃣ Profit
2️⃣ Growth
3️⃣ Sustainability

If someone materially contributes to those —
work to keep them.

If they don’t —
don’t take the easy road and pay more for the same value you already had.

When I evaluate compensation, I come back to two questions:
1. What would it cost to replace them in their current role?
2. Knowing what I know now, would I hire them today at the pay they’re asking for?

Those two answers solve a lot of future problems.

One more thing most people don’t like hearing: When someone worked for me, compensation was discussed once per year.

That’s it.

Not open-ended.
Not ongoing.
Not emotional.

Because compensation should:

1️⃣ Align with responsibilities
(As clearly defined in the job description.
If responsibilities change → comp gets reviewed.)

2️⃣ Scale with growth
Every role should have a clear formula for what growth with the company looks like.
When compensation is tied to revenue and/or profit percentages,
most “raise conversations” disappear.

Clarity beats negotiation.
Structure beats pressure.

Curious — how do you think about compensation when emotions enter the room?

Saturdays are my favorite days of the week. 
But not because I don't do much, in fact, quite the opposite...

My wife and I are very intentional about planning our weekends in advance. 

And one thing we have been more focused on lately is planning weekends with nothing - completely open. 

To work around the house, clean things up in the garage, and be prepared for our next adventure. 

Today is one of those days. 

These days very much look the same: 

Wake up later than normal, usually around 8:30. 
Make a big pot of coffee. 
And plan out my day - Even on my weekends, I am spending time writing out my To-do List. 
Start at the top of the list. 

This season I am focusing on having everything I need ready for Spring to ensure I get a good jump on my yard, the house, and items, so we can have more time and weekends away, enjoying the summer. 

But, no matter what, my goal is to have everything completed by 4 pm on Saturday, to rest and Sabbath till 1 pm on Sunday. 

Curious – What do your Saturday's away from work look like?

The great Sunday reset. 

Our preparation today is going to make a great Monday. 
And a great Monday makes a great week. 

We make our momentum and follow it. 
We push through our comfort and seek our goals on the other side. 
We plan our time rather than wondering what happened. 

We grow personally. 
We grow professionally. 
We grow our closest relationships. 

By this time next week we will be that much closer to our goals. 
We will be one week further from last weeks troubles. 

Planning our 3 strategic objectives for the week. 
Planning our 3 daily task each day to ensure they are done. 

Who's with me?

The grind of growing a small service business is real. 

When I took over the branch office of my family's business, it felt like a mountain too high to climb. 

Sure, it had revenue of $440k annually, but was losing -$50k per year. 

But now, looking back, I wish I knew then what I know now: 
It is much simpler when you have a repeatable system. 

A system that when implemented into the business, followed, and reviewed, changes everything. 

One that is planned annually, built quarterly, monitored weekly, and executed daily. 

One that turns current revenue profitable. 

One that tells cash where to go - Instead of wondering where it is.

One that manages time on the right things. 

One that sets goals and defined the future destination. 

One that provides the exact daily and weekly plan to follow. 

One that retains all current clients, while adding new ones. 

One that ensures the pricing is profitable and competitive. 

One that puts revenue on repeat. 

This is now what I coach to my clients in a 8-week program: 
The Profitable Growth Accelerator. 

If you might be interested in hearing more about this system, please reach out. 

My desire is not to sell you something you don't want, 
but to implement the right system in your business. 

One that makes today the last day your business looks like it does. 

If you want to take a peek, shoot me a DM.

Are you the type to make New Year's Resolutions, or do you skip them altogether?

Honestly, I believe everyone needs at least one goal, because real growth only happens when there's change.

We don't need more information. We need transformation. 

But here's the catch: Change doesn't just happen.
It starts with a clear, measurable goal, a timeline, and a plan.

Whether your goal is to lose 20 pounds or grow your business by 20%, breaking it into 90-day chunks makes it manageable.

Want to drop 20? Focus on 5 pounds every 90 days.
Looking to scale? Aim for a 5% growth each quarter.

It's not about WHEN you start, 
it's about HAVING a goal and a plan to reach it.

Goals for 10 years, 3 years, and 1 year are important.

But the real magic? 
Breaking them down into actionable steps for the next 90 days.

Know where you are now, define where you want to go, and map out your 90-day milestones.

Set your goals today , whether it's New Year's or a random Tuesday.
Grow in every aspect, and make this year different than the last.

One goal at a time.
One 90-day sprint.

Struggling to define your next 90-day goals?
Reach out, I'd love to help you turn big dreams into achievable plans.

Let's make this year your best yet.

PS: My goal is to help 100+ small service-business owners build better businesses in 2026. Improving pay, satisfaction, and profit - all without adding more hours.

My wife and I have started the process of looking for a new family vehicle. 

We simply cannot fit our family of 4 and our luggage (We all have a tendency to overpack a bit.) in either of our two current cars. 

But while talking to sales people and dealerships one thing stood out. 
This dealership 20 min south, does not negotiate. 

They go by a one-price motto. 

I was a bit used to this when purchasing Audi's in my previous life, but for a Toyota? 

But that's it. 

The price they give you in store is the price they sell it. 
Everyone gets the same price. 

Then I started thinking about all of the positives of this...

Eliminates possible discrimination. 
Levels the ground for different levels of negotiations. 
Allows each person to get the same deal, no matter their purchasing power. 

I hated it as a buyer, as I wanted to negotiate. 
I want to feel like I am winning something more. 

But as a business, I love it. 

Too many times, service-based business owners build their price, but are open to negotiation. 

They lower their price to make a customer happy. 
Or provide a discount to help get the sale. 

But this can work in the opposite direction. 
It cheapens the service. 

1️⃣ Build your perfect profitable price for each service. 
2️⃣ Stick to it. Don't negotiate. 

Some of my clients are hesitant to tell clients their pricing. 
When that is the case, we...
1️⃣ Post it to a website or landing page. 
2️⃣ Point every client to that page. 
3️⃣ Have them book a call at the bottom. 

Easy peasy.

(PS: This was last night's sunset from the dealership. God's creation is beautiful!)

I spent this week in a workshop and revisited an old one.

The focus? Building the perfect program for my clients and packaging it in a way that makes the "yes" obvious.

Sounds simple, right? It's not.

That's the real work behind growing my business:

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗰𝗮𝗻 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗿𝗲𝗻𝗮𝘀 𝗮𝗻𝗱 𝗼𝗳𝗳𝗲𝗿 𝗶𝘁 𝗮𝘀 𝗮 𝗻𝗲𝗲𝗱 𝗺𝗼𝘀𝘁.

Because it's not just about the tactics.

It's about framing.
It's about mindset.

And here's what shifted for me this week:
The real game changer isn't just the offer.

It's how I see my value, my impact, and my market.

If I want my business to grow, I've got to believe in what I do , in the impact my services have on business owners and why they should choose me over others.

Clients aren't just numbers. They're partners.

What's the one mindset shift that's changed how you see your business and leadership?

Helping you build your personal brand. Multiple Startups and IPOs. Entrepreneur, angel investor, Fractional COO, dad.

Series A/B founders don’t need more content. They need their thinking to show up clearly—in a way that builds trust with buyers, investors, and the market over time.At this stage, the founder’s voice is the highest-trust surface area the company has. When it’s absent, unclear, or overly polished, momentum quietly leaks. I ghostwrite founder-led content for Series A/B founders who want their personal narrative to reflect how they actually think about the product, the market, and the company’s direction.This isn’t company marketing. It’s founder signal.The goal is simple:• Make your thinking legible• Build credibility without noise• Create consistency without turning you into a “content creator”Behind the scenes, my work looks like:• Pulling clarity out of conversations• Sharpening how you explain what you’re building and why it matters• Writing in a voice that still sounds unmistakably like youI’ve built teams and companies across multiple market cycles and seen the gap founders hit after traction—but before the story fully holds up.That’s the moment founder voice does the heaviest lifting.If you’re a Series A/B founder who wants to show up publicly without over-explaining, over-posting, or over-polishing, we should talk.https://nathanpearce.co

Nathan Pearce

You can't prevent layoffs. But you can control how they affect you.

I've been laid off multiple times. Never relied on applying for jobs to bounce back.

That's not luck. It's professional authority.

When you develop real authority in your field, layoffs become temporary setbacks instead of career disasters. The right opportunities find you because you've become the person companies think of first.

Most professionals believe building authority takes years of networking and resume updates. Wrong. It takes the right system and focused action.

Building that authority takes far less time and effort than people think.

I'm launching the Layoff Preparation & Recovery Operating System (LPR OS) on Monday, January 12th to prove it.

Here's what makes LPR OS different. It covers both sides of the equation. Preparation AND Recovery. Both matter equally.

The system delivers through four formats:

→ On-demand Training - Build authority without guesswork
→ Community - Access professionals & coaches who've navigated this successfully
→ Meetups - Regular live Q&A sessions
→ 1:1 Coaching - Get specific guidance for your unique situation

Everything centers on one goal. Developing the kind of professional authority that makes you indispensable to your industry, not just your employer.

We can't stop layoffs. But we can limit their impact and accelerate recovery.

Whether layoffs are looming or you're already in recovery mode, you have more control than you think.

Learn more on January 6th at the Free "Layoff Readiness" webinar:
https://lnkd.in/gneZawTg

Pre-order LPR OS today:
https://lnkd.in/gfgDkZs9

Image: a small sample of the LPR OS training videos recorded on the awesome Tella platform. Great product, Grant Shaddick - love the squirckles!

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I ghostwrite for Series A/B founders who need their product story to hold up with buyers, investors, and the market.

Founders: Your personal brand is most vulnerable when you're winning.

Here's one example I see constantly:

Startup founders build followings sharing the real stuff. Late night coding sessions. Rejected pitches. Breakthrough moments at 2am. Raw, unfiltered updates from someone actually building.

Then they make it to Series B... time for systems and scale.

Now they need "proper" marketing. Professional communications. Polished messaging that won't scare institutional investors.

The founder who used to post screenshot updates from their laptop at coffee shops suddenly goes quiet. Posts become rare. When they do show up, something feels off.

→ The authenticity that built their audience becomes a "brand risk" to manage
→ Professional growth systematically removes what made them interesting
→ They optimize away the very voice that created their community

You've seen this happen. That founder you used to follow religiously? When's the last time they posted something that felt real?

Their communities notice. Engagement drops. The personal connection that drove early believers gets lost in the professionalization process.

This isn't unique to founders. It happens at every growth phase where authenticity gets sacrificed for "business best practices."

It's important to remember, and prioritize, what built the momentum in the first place.

Stay visible.

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I spent 10 years making myself replaceable. Best career move ever.

While everyone else fought to become "indispensable," I did the opposite. I documented every process. Trained my replacements. Built systems that worked without me.

The result? Complete career freedom.

I watched others who worked much harder than me get passed over for promotion, while I climbed the ladder.

That's when I realized: being replaceable doesn't make you vulnerable. It makes you powerful.

The math is simple. When you're the only person who knows how to do something, you can't move up, move out, or even take vacation without everything falling apart.

Here's what "making yourself replaceable" actually looks like:

→ Document everything - Create step-by-step guides for all your responsibilities. When promotion opportunities arise, you're ready to hand off immediately.

→ Train continuously
Always be developing someone beneath you. This shows leadership and creates internal advocates who want you to succeed.

→ Build external authority
Share your knowledge publicly. Write about your industry. Speak at events. When you're known outside your company, internal leverage follows.

→ Systematize success
Create processes that generate results without your constant involvement. This proves you're strategic, not just operational.

The payoff? During a time of mass tech layoffs, I had three job offers within two weeks. Not because I scrambled to network, but because I'd spent years building visibility and proving I could scale operations, not just run them.

My employer at the time fought to keep me with a 30% raise, a promotion, and an offer of a sabbatical should I "just want a bit of a break". 

In 2026's job market, replaceability equals mobility.


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I started a YouTube channel as an experiment. Had no idea what I was doing.

My first video was 6 minutes of me explaining a new product feature. Poor audio quality. No storytelling. Just me, nervous, trying to share something technical that nobody else was covering.

But I found the courage to hit publish anyway.

While my coworkers talked about "someday creating content," I kept uploading. Video after video, despite the imperfections.

After posting over a dozen videos, something unexpected happened at our billion-dollar, publicly listed company.

I bumped into our CTO while walking across the campus. Surprisingly, he recognized me immediately.

Not only did he know about my channel, he walked over specifically to talk about it. Turns out he'd been watching every single episode.

"I think what you're doing is awesome," he said. "I watch every episode and learn cool things about our technology I never knew we could do."

That conversation changed everything.

Nine months later, I – formerly a low-level grunt – was reporting directly to the Chief Architect. I was invited to pitch new business unit ideas to the CEO and his direct reports.

Why? Not because my videos were ground-breaking.... but because they liked the way I approached challenges! That is all...

Take a moment to think about the ROI of those roughly chopped together, low-quality videos.

The only thing that had been holding me back were irrational personal limiting beliefs.

→ Personal branding isn't about perfection
My videos were amateur. My setup was basic. But I was the only person consistently putting our expertise into the world.

→ Courage matters more than skill
That first imperfect video, published despite my fears, created visibility that no internal presentation ever could.

→ Small experiments create massive opportunities
Starting with zero experience led to executive recognition at a billion-dollar company.

Your personal brand is your career insurance. When layoffs hit, when recessions come, the people who invested in their professional authority have options. 

Their skills are known and visible.

The courage to start imperfectly beats the paralysis of waiting for perfection.

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🏋️‍♀️ Work with me, I'll do the heavy lifting: https://nathanpearce.co/

I realized my resume was like a cross-section of an old tree. Each job a slice in time, with its own requirements, language/terminology, tools and tech stack.

That's when it hit me.

You're not applying for a job from 10 years ago. You're applying for a job NOW.

But most people treat their resume like a museum exhibit. They stack new roles on top and call it a day. Never going back to refresh how they describe the older stuff.

Big mistake.

You end up sounding outdated before anyone even calls you.

→ The language completely changed
"Digital transformation" wasn't even a thing in 2015. Neither was "customer success" as an actual job title. Your old descriptions are using yesterday's words for today's hiring managers.

→ What matters shifted
That 2018 project management role? You probably wrote about "streamlining processes." Today's market wants to hear about "driving cross-functional alignment" and "stakeholder engagement."

→ Context is everything now
Remember describing remote work as "adapted to virtual collaboration" in 2020? That was impressive then. Now it sounds like you just discovered Zoom.


I discovered this the hard way.

I ran my resume through my free Job Market Analyzer GPT. It analyzed over 200 job postings in my target market and compared them against my resume.

The results? Brutal.

My experience was solid. My language was stuck in 2012.

(You can try it yourself here: https://lnkd.in/gH2suC8s)

Here's my question: When was the last time you went back and updated how you describe your OLD jobs?

I'm not saying lie about it. Don't slap "AI implementation" on a 2015 role that had nothing to do with machine learning...

I'm saying don't sound like you've time travelled from the past...

Your experience from 5 years ago is still valuable. Just make sure it sounds like it happened in this decade.

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