PDF.ai

Founder

Testimonial

Cisco Systems

Senior Software Engineer

Bootstrapping

📚 PDF.ai: Chat with PDFs using AI
💜 Testimonial.to: Grow your business with social proof 

Also, making Docsium.com and Supportman.io for fun

Damon Chen

Driving SaaS growth via Strategic SEO & Content in the AI, LLM era | 100+ brands | $70M+ in results | Founder @ Contensify

Having worked for a decade with B2B SaaS companies across different industries - eCommerce, HRTech, EdTech, Marketing and Sales Automation, MarTech and others, I'm a full-stack Content Marketer and B2B Content Writer with a knack of using my tech background to compliment my strategy and writing skills. 

Along with my team at Contensify, I have had the chance to work with early-stage and enterprise startups, helping them understand the importance of organic growth and establish a robust inbound marketing engine that fuels both marketing and sales funnels. 

Our approach has led us to becoming one of the most acknowledged B2B SaaS Content Marketers - featured on Semrush, Forbes Official Agency Council, Coschedule and many other internationally acclaimed industry expert platforms. 

My experience and work includes the following: 

- Setting up the HubSpot pillar content strategy
- B2B Content Marketing strategy 
- B2B Content Writing (blogs, articles, ebooks, white papers, reports, infographics, podcasts, webinars) 
- B2B Social Media Marketing and Management 
- Content Designing (infographics, ebooks and more) 
- Search Engine Optimisation (SEO) 
- Ability to align with B2B Sales and Account-Based Marketing Campaigns 

If you're looking for an inbound or content marketer for your startup, a B2B content writer or simply someone you'd like as a consultant to guide your team, reach out to me on DM. 

You can also reach out to my B2B SaaS Content Marketing Agency here: https://contensifyhq.com/

Vanhishikha Bhargava

Everyone's still optimizing for rankings.

Meanwhile, AI engines are skipping your site entirely.

Here's the shift nobody's talking about:

Search isn't about being found anymore.
It's about being the answer.

I realized this when I checked our analytics last month.

Traffic was up.
Conversions were flat.

Why?

Because people weren't clicking through.

They were getting their answers directly from ChatGPT, Perplexity, and Google's AI overviews.

And we weren't the ones being cited.

That's when I stopped chasing rankings and started optimizing for Answer Engine Optimization (AEO).

Here's what actually changed:

→ I stopped writing "SEO articles" and started writing direct answers
→ I cut the fluff and led with the answer in the first 50 words
→ I structured content so AI could extract it cleanly (clear headers, short paragraphs, structured data)
→ I answered the follow-up questions AI engines anticipate
→ I focused on entity building, not just keywords

The result?

We're now being cited in AI-generated answers.
Our content is surfacing in voice search.
And our brand is becoming the source AI trusts.

Traditional SEO taught us to compete for the click.

AEO teaches us to compete for the reference.

If you're still optimizing for page 1, you're already behind.

The new game is being the answer AI serves before anyone even clicks, and Semrush has been giving you proof of this for a while now. 

Need help shifting from SEO to AEO?

Drop me a message ✉️ 

Want to understand this better? Read the blog linked in the comments section. 



#aeo #aiseo #contentmarketing #seostrategy #llmseo #SemrushAmbassador

Entity-based SEO isn't new.

But if you're executing it the same way you did 5 years ago?

You're already behind.

Here's what changed:

Search engines have always understood entities.

Google's been using the Knowledge Graph since 2012.

They've been connecting "Apple" (the company) to "iPhone" (the product) to "Steve Jobs" (the founder) for over a decade.

That's not news.

What IS new?

How AI search engines interpret and surface those entity relationships.

ChatGPT doesn't just know Apple makes iPhones.

It understands context.
It connects multiple entity clusters.
It surfaces answers based on relationship depth, not just keyword matches.

Here's the shift most teams are missing:

Old entity SEO:
→ Optimize for your brand entity
→ Get mentioned in knowledge panels
→ Build basic schema markup
→ Hope Google connects the dots

AI-era entity SEO:
→ Build dense, interconnected entity networks across your content
→ Answer questions that require multi-entity understanding
→ Create content that demonstrates relationship depth
→ Show up where entities overlap (your ICP's search intent lives here)

Example?

Old approach: "Best CRM software"
→ Optimize for "CRM" entity
→ List features
→ Add basic schema

AI approach: "Best CRM for agencies that integrates with Slack and handles client permissions"
→ Connect CRM entity + agency entity + Slack entity + permissions concept
→ Show relationship depth between all of them
→ Answer the multi-layered intent

LLMs don't rank pages.
They surface entity relationships.

If your content only optimizes for single entities?

You won't show up in AI answers.

Because the queries people ask AI are complex.
They're multi-entity.
They're relational.

And if you're not building content that demonstrates those connections?

You're invisible.

The fix isn't hard.

Map your entity clusters.
Connect them in your content.
Show relationship depth, not surface mentions.

That's how you win entity-based SEO in the AI era.

Not by doing something new.

By executing the fundamentals for how AI actually works.

Need help mapping your entity strategy? Drop me a message ☕ 




#aiseo #llmseo #seostrategy #entityseo #contentmarketing

Entity based SEO for Marketers 

By December, I was done.

Not with SEO.
Not with content.

With the chaos of managing it.

GSC in one tab.
Spreadsheets in another.
Manual cross-referencing in a third.

Every analysis meant jumping between 5 different sources.

Every decision took twice as long because the data wasn't talking to each other.

And after a year of this, one thing became painfully clear:

Our strategy wasn't the problem.
Our workflow was.

So Navneet decided to step in and do something about it.  

A consolidated dashboard that pulls everything we were context-switching between into one place:

→ Opportunity detection (without the guesswork)
→ Cannibalization analysis (so we stop competing with ourselves)
→ Search intent mapping (aligned to what we're actually trying to rank for)
→ Index quality scoring (because "indexed" doesn't mean "ranking")
→ Content decay detection (before traffic drops)
→ Performance intelligence (that actually tells us what to do next)

Introducing Search Signal by Contensify | B2B SaaS Content Marketing and SEO. 

We've been using it internally for 30 days.

And honestly?

It's changed how we work.

Not because it does something revolutionary.

But because it solves the fragmentation that was slowing us down.

We're not trying to replace the tools we already use.

We're just tired of stitching them together manually every single time.

So we built the thing we wished existed for our own process.

And now we're opening early access.

If you've spent 2025 drowning in tabs and manual cross-checks, this might be exactly what you need.

Comment "ACCESS" and I'll send you the details.



#seostrategy #contentmarketing #b2bsaas #seotools #workflowoptimization #googlesearchconsole

You know what kills most B2B content programs?

Not having case studies.

Or worse - having them, but not being able to use client names.

NDAs. Legal teams. Enterprise clients who say "we love what you did, but no, you can't talk about it."

I've spent 13 years figuring out how to write BOFU content that converts without naming names.

And honestly?

Most founders think it's impossible.

It's not.

You just need a different framework.

This Wednesday's newsletter breaks down the exact approach:

→ How to structure anonymized case studies that still build trust
→ What details to highlight (and what to leave out) so it doesn't feel vague
→ How to get prospects to see themselves in the story without the logo flex
→ The psychological triggers that work even better than name-dropping

Here's why this matters for you as a founder:

Your marketing team is stuck.

They need proof your product works.

But legal says no to public case studies.

So they either don't create them (and lose pipeline),

or they create weak ones that sound like every other vendor's claims.

Neither helps you close deals.

The solution isn't to keep pushing legal for approvals.

It's to learn how to write case studies that work within the constraints.

I've done this for 13+ years across dozens of SaaS companies.

And I'm walking through the entire playbook Wednesday.

If your team is struggling with this exact problem,
you'll want to be on the list.

Link to subscribe is in the comments 💁‍♀️ 

Let's fix this once and for all! 




#b2bmarketing #casestudies #contentmarketing #saasmarketing #b2bcontent

I went from 6,000 to almost 20,000 followers in less than a year.

Not because I hired a ghostwriter.
Not because I planned 30 days of content in advance.

But because I stopped overthinking and just hit publish.

Every morning, before jumping into client work, I'd share the first thought on my mind about marketing.

Raw.
Unfiltered.
Sometimes messy.

And that's what worked.

Because founder brands aren't built on perfection - they're built on showing up consistently with your actual voice.

But here's what I hear from other founders all the time:

"I don't know where to start."
"I'm staring at a blank screen for 30 minutes."
"I need the perfect template or prompt."

I get it.

The irony is that the best content comes from just… talking.

Like you're explaining something to a colleague over coffee.

That's why I've been using AuthorityMax for the last couple of months.

It's not a ghostwriter.
It's not a template library.

It's more like having a conversation - and letting it shape your scattered morning thoughts into a structured post that actually sounds like you.

No generic AI fluff.
No "10 tips to boost engagement" nonsense.

Just your ideas, your tone, your point of view - amplified.

And honestly?

It's been the easiest way to stay consistent without burning hours on content creation.

We've been working with the AuthorityMax team to build something that doesn't feel overwhelming for founders who want to grow their brand but don't have time to become "content creators."

They're opening access to the next 100 founders who are serious about standing out in 2026.

☀️  If that's you, comment 'AUTHORITY' below for 7-day free access.

Because the best time to start building your founder brand was a year ago.

The second best time? Right now 💁‍♀️ 



#founderbranding #b2bsaas #contentmarketing #LinkedinCreators #thoughtleadership 

Chinmaya Shankar

ai linkedin content writing tool - authoritymax

Most SaaS companies treat SEO like plumbing.

Fix the pipes.
Optimize the meta tags.
Build some links.

Then wonder why traffic never converts.

Here's what I'd like you to focus on this week: 

SEO doesn't create demand.
It harvests it.

And if no one knows who you are?
There's nothing to harvest.

That's the part everyone gets backward.

They start with technical fixes instead of recognition.
They obsess over keyword difficulty instead of building authority.
They treat PR like a nice-to-have instead of the demand creation engine it actually is.

But here's the truth after 13+ years in this game:

Fame and SEO are not separate strategies.
They're two sides of the same growth engine.

And they have two very distinct jobs:

CREATING DEMAND
→ Expert commentary that positions you as a thought leader
→ PR that gets your name in front of your ICP
→ Content as ammunition for conversations already happening
→ Recognition that makes people search for you by name

HARVESTING DEMAND
→ Buyer-intent keywords for people already looking
→ Technical SEO that doesn't trip over itself
→ Internal linking that guides ready buyers
→ Content that converts recognition into revenue

The 3 calls I had around the topic last week, had no clue of this. 

They spent months fixing crawl errors and optimizing title tags while nobody knows they exist.

They chase search volume instead of building the visibility that makes search volume matter.

They treat SEO like a technical problem when it's actually a recognition problem.

And that's exactly why growth stalls.

Because you can't harvest demand you never created.

You can't rank for branded searches when no one's searching your brand.

You can't convert traffic when trust hasn't been built upstream.

PR isn't random.
It's strategic demand creation.

SEO isn't the driver.
It's the conversion layer for the fame you've already built.

Get the order right, and everything compounds faster.

Get it wrong, and you're just… optimizing in the dark.

If you're ready to build both engines instead of just one, let's talk.

DM me "DEMAND" if you'd like Contensify | B2B SaaS Content Marketing and SEO to step in and help you nail those Q1 goals. 

✉️



#seostrategy #b2bsaas #contentmarketing #demandgeneration #b2bcontent

your PR, SEO and GEO strategy needs to work together 

Your content isn't growing.

It's rotting.

And you're too busy cranking out new blogs to notice.

Here's what founders don't want to hear:

That article you published 18 months ago?
The one that used to rank?
The one that drove demos?

AI platforms are ignoring it now.

Not because it was bad then.
Because it's stale now.

ChatGPT doesn't care about your 2023 traffic.
Perplexity doesn't reward "evergreen" content that hasn't been touched since.
Gemini pulls from sources that are current, accurate, and actively maintained.

Your old content? It's invisible.

And while you're pumping budget into 20 new blogs this quarter...
Your existing library is decaying in real-time.

Let me be clear:

More content ≠ more growth.

Not anymore.

In the age of LLM search, maintenance is the strategy.

Refreshing what you have > creating what you don't need.
Updating for accuracy > chasing new keywords.
Relevance today > performance yesterday.

But founders don't fund maintenance.
They fund new.
They fund volume.
They fund the illusion of progress.

Meanwhile:

→ Your product has evolved. Your content hasn't.
→ Your messaging has shifted. Your old posts still reflect the old story.
→ Competitors are refreshing. You're republishing the same playbook.

And here's the part that stings:

You're losing credibility to AI systems that prioritize recency and accuracy.

Not traffic.
Not backlinks.
Not how many blogs you published last year.

So here's your wake-up call:

Stop creating more content just to look busy.

Start maintaining what you already have.

Or keep wondering why your "content engine" stopped working.

Your choice. 

PS. Link our tool in the comments below, because as much as I do like giving tough love here, I do 🥰 you all! 


#contentmarketing #b2bsaas #llmseo #aiseo #contentstrategy

Why you need to pay attention to Content Decay NOW

Everyone's obsessing over content quality.

Meanwhile, their UX is quietly killing their AI visibility.

I've seen it three times this month alone.

Great content.
Strong authority signals.
Zero citations in AI answers.

The problem?

Their UX made it impossible for LLMs to extract, trust, or reference anything.

Here's what most teams miss:

UX isn't a design problem.
It's a search performance amplifier or suppressor.

And in the AI era?

It's the difference between being cited and being invisible.

Let me break this down 👇

1/ UX controls your ranking signals

→ Bounce rate
→ Time on page
→ Click depth
→ Return visits

If your UX is confusing, these metrics tank.
And search engines notice.

They don't penalize you.
They just… stop surfacing you.

2/ UX determines AI extractability

LLMs need structure.

If your content is:
→ Buried in walls of text
→ Hidden behind poor information architecture
→ Wrapped in cluttered layouts
→ Lacking clear hierarchy

AI can't parse it.
And what AI can't parse, it can't cite.

3/ UX builds (or destroys) trust signals

Users trust clean, clear experiences.

Search engines track:
→ How fast users find answers
→ Whether they engage with other pages
→ If they come back

Poor UX = poor trust signals = poor visibility.

4/ UX dictates whether you get cited

Here's the kicker:

LLMs favor content that's easy to reference.

That means:
→ Clear sections
→ Scannable structure
→ Logical flow
→ Fast load times
→ Mobile-friendly layouts

If your content requires effort to understand?

AI moves on.
No warning. No second chance.

Just invisibility.

The hard truth:

You can have the best content in your category.

But if your UX makes it hard to consume, navigate, or trust…

Search engines and AI will quietly ignore you.

Your competitors with worse content but better UX?

They'll get the citations.
They'll get the traffic.
They'll get the visibility.

Because UX isn't separate from SEO or LLM optimization.

It's the foundation both are built on.

Want your content to show up in AI answers?

Start by asking:

→ Can a user find my answer in 10 seconds?
→ Is my content structured for machines AND humans?
→ Does my site load fast enough for impatient searchers?
→ Would I trust this experience if I landed here cold?

If the answer is no…

Your content strategy won't save you.

Fix the UX first.
Then optimize for visibility.

Not the other way around.

Need help auditing how your UX is affecting your search and AI performance?

Let's talk 👋



#uxdesign #llmseo #seostrategy #contentmarketing #aiseo

I spent my week off reading, re-reading and analyzing what category leaders are doing 'right' when it comes to marketing. 

And as uncomfortable as this may sound, publishing those 100 pieces of content per month - with or without AI, is going to take you nowhere. 

Here's what I recommend you do this year to not fall into the same trap of volume. 


#contentmarketing #llmseo #b2bsaas #b2bcontent #marketingnewsletter

“Content fatigue” is the popular diagnosis right now. Lower clicks. Depressing conversions. Impressions going through the roof with nothing to show fo

Open article: Why companies actually need more content this year (and why most of it is wasted) by Vanhishikha Bhargava • 4 min read

Why companies actually need more content this year (and why most of it is wasted)

There's a narrative floating around right now that domain authority no longer matters.

Especially in the age of AI search.

And yes, to be fair:
newer sites are showing up in more places.

We've seen it too.

But here's the part most people are skipping.

When I pulled up Semrush's AI Visibility Toolkit this week and started mapping brands that are consistently visible across AI platforms...

a very clear pattern showed up.

The winners aren't just "new" or "lucky."

They have authority.

Sometimes at the domain level.
Almost always at the topic level.

The brands showing up most often in AI answers are the ones who:

→ Have covered their subject in real depth
→ Have stayed with the topic long enough to build trust
→ Have connected ideas, use cases, comparisons, and nuances
→ Have adapted their content to the additional asks of AI platforms
→ Have evolved formats without abandoning foundations

In other words:

AI didn't kill authority.
It raised the bar for it.

Yes, newer sites can break in faster now.

But when you layer Semrush's AI Visibility data over traditional domain metrics?

Sustained AI visibility still favours brands that have:

→ A clear topical identity
→ Strong internal coherence
→ Repeated, consistent coverage
→ Signals that say "this source knows what it's talking about"

This isn't about chasing a higher DA score.

It's about earning authority through depth, consistency, and adaptation.

AI systems don't reward randomness.
They reward understanding.

And the Toolkit makes this visible in a way we've never had before - you can literally see which topics you own, where competitors are cited instead, and what gaps still exist in your authority footprint.

So if you're building for 2026 and beyond:

Don't choose between authority and AI visibility.

Build authority so AI has a reason to trust you.

That's how visibility compounds.

Want to see where your brand actually shows up in AI search vs. where you think you show up? 

DM me and I'll walk you through what I'm tracking 📊




#aiseo #seostrategy #contentmarketing #SemrushAmbassador #b2bsaas #SemrushAmbassador

Since the beginning of January, my calendar has been a personality trait.

Averaging 5-6 hours of meetings a day with companies who’ve finally decided to care about their search presence.

Plot twist:
Most of that time is spent explaining that there is no hack to AI visibility without foundational SEO.

No shortcut.
No prompt.
No “one weird trick.”

So if I missed my posting streak this morning, 
I wasn’t slacking.

I was in my 4th meeting of the day saying the same sentence… again.

Brb running away now🏃‍♀️💨 I've got some company websites to save! 


#llmseo #aiseo #geo

I built 20,000 followers in a year.

Not because I'm a "founder-led content expert."

But because I stayed authentic.

Showed up consistently.

And shared what actually mattered to founders like me.

Now, we're building AuthorityMax to help other founders do the same.

Here's what's working:

→ Tone matters. People can smell corporate BS from a mile away.
→ Content tilts separate you from the noise. What's your unique POV?
→ Reach compounds when you stay consistent. Not perfect. Consistent.
→ Time savings? Massive. When you have a system, not just motivation.

But here's the friction point we keep seeing:

Founders struggle to get their thoughts into the chatbox.

It's not writer's block.

It's the gap between "I know what I want to say" and "how do I actually say it?"

The ideas are there.

The positioning is clear.

But translating that into content that sounds like you? That's where it breaks down.

So we're building for that exact moment.

I'm not going to pretend I have all the answers.

But I do have proof that showing up authentically works.

And I'm sharing everything we're learning along the way.

If you're a founder who's been sitting on the sidelines,
waiting until you "figure out content,"
would it help if I put together a playbook on this?

No fluff. Just what worked for me.

Comment PLAYBOOK if you'd want that.

Founder to founder.

Let's build in public together.

PS. I'm going to bother Chinmaya for more inside hacks on making the most out of what we've built! 😉 




#foundercontent #linkedincreators #b2bsaas #contentmarketing #founderled

founder led content on linkedin with authoritymax

Spent the entire week in meetings.

But for once, I wasn't convincing anyone that search optimization works.

They already get it.

They understand that getting citations on AI isn't some magic trick.

It's about laying the foundations right.
And repeatedly building on top of it.

What I'm noticing though?

There's a clear divide between companies that get AI SEO and those still stuck in 2022 thinking.

Here's what smart companies understand:

→ AI citations come from content depth, not content volume
→ Entity alignment matters more than keyword density
→ Structured answers beat vague thought leadership every time
→ Distribution and backlinks still feed the LLM machine
→ Prompt visibility is the new keyword ranking

What companies still miss:

→ Publishing more doesn't mean getting cited more
→ Copying competitor topics won't make you the source LLMs trust
→ You can't "hack" your way into ChatGPT or Perplexity
→ Running SEO and content as separate functions kills momentum
→ Pausing content work = losing the compounding you already built

The gap isn't knowledge anymore.

It's execution.

Most teams know what needs to happen.
They just don't have the systems to make it consistent.

That's where we come in.

We're taking on 2 new clients this quarter at Contensify | B2B SaaS Content Marketing and SEO 💁‍♀️ 

If you're ready to stop spinning your wheels and start showing up where your buyers are actually searching, let's talk.

Drop me a message ✉️



#aiseo #contentmarketing #llmseo #seostrategy #b2bsaas

taplio

The Battle

Damon Chen

Vanhishikha Bhargava

Followers

Posts

Engagements

Likes

Performance ScoreVanhishikha Bhargava's LinkedIn Performance

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taplio

The Battle

Damon Chen

Vanhishikha Bhargava

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vanhishikha Bhargava's LinkedIn Performance

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Performance ScoreVanhishikha Bhargava's LinkedIn Performance