Daliana Liu

I'm a career coach and entrepreneur. Previously, I was a Senior Data Scientist at Amazon with 7 years of experience in data science & ML. 

When I started my career, I felt lost. I struggled to meet expectations and feared I wasn't good enough. I had to figure out how to navigate my career and advocate for myself. Eventually, I got promoted to a senior data scientist at Amazon, leading high-impact projects and mentoring data scientists and MLEs. My career advice has been featured on Business Insider, Amazon Science Blog, and VentureBeat.

In my coaching program, I help data science/ML professionals advance their careers and future-proof themselves without the burnout. 

If you want to explore coaching, join my newsletter https://dalianaliu.kit.com/profile

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Head of Marketing

Databricks

3rd product marketing hire at Databricks. Supported a number of early initiatives including customer marketing, security platform messaging, thought leadership and product launches.
 
Built the industry marketing function from the ground up - hired a team of industry marketers supporting 6 key verticals and led the development of programs and campaigns that delivered double digit millions in pipeline, engaged 40K+ new contacts, and grew web traffic over 300%.

Director, Industry Product Marketing

Senior Manager, Product and Solutions Marketing

IBM Aspera

Aspera offers a portfolio of high-speed file transfer and collaboration software and SaaS based solutions. I was part of product marketing and led industry solutions, responsible for:
• Developing product and solutions messaging and campaigns in key industry verticals including Healthcare, Life Sciences, Financial Services, Oil & Gas, Retail, Automotive and Manufacturing.
• Content creation including solution briefs, pitch decks, landing pages, case studies, infographics, email copy and webinars
• Leading sales enablement sessions
• Industry and customer research e.g. deep understanding of industry trends and challenges, existing and emerging customer use cases, competitive intel
• Supporting product and joint partner solution launches
• Partnering with demand gen, digital and field marketing to drive industry and product campaigns

Sr. Manager, Product Marketing

KPMG

Marketing leader for KPMG's practice focused on serving high-growth, tech startups and the entreprenuers that lead them.
• Responsible for managing a team of marketers and developing strategic marketing plans focused on driving brand, customer engagement and sales growth
• Execute field marketing initiatives including sponsorships and KPMG hosted events
• Develop messaging, thought leadership, sales collateral, websites and marketing content
• Create cross-channel campaigns to drive awareness and lead generation (e.g. print, digital, social, events)
• Owned practice marketing budget, financial reporting, performance reporting and analytics

Associate Director, Industry Marketing

KPMG US

Responsible for supporting growth at portfolio of Fortune 100 clients across the healthcare, life sciences, consumer goods and tech sectors including the development of campaigns, relationship building programs, sponsorships, events, collateral development and internal trainings.

Manager, Account and Field Marketing 

Esurance

Responsible for growing, managing and marketing complimentary product offerings  
• Identified new product offerings to meet customer needs
• Developed strategic partnerships with other insurers to offer co-branded product offerings to existing and potential customers 
• Worked with user experience and product management teams to integrate new products into website, quote flow and call center applications with a focus on driving conversion
• Managed demand gen campaigns - direct mail, search and email
• Managed product positioning, creative and web content including SEO
• Managed A/B testing across all campaigns and web properties
• Analyzed and reported out monthly program and campaign metrics

Senior Associate, Partner Marketing

Cutting Edge Networked Storage

Developed and managed product website, sales collateral, and press kits

Product Marketing Intern

Seasoned B2B product and solutions marketing leader with experience building teams at high growth startups and developing messaging, content and campaigns that drive pipeline. Well versed in data, AI/ML, cloud and SaaS technologies. Experience building GTM strategies and programs targeting numerous industries including healthcare & life sciences, public sector, financial services, retail & CPG and media & entertainment.

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Daliana Liu

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