Dale Zwizinski

Revenue Reimagined

It’s not surprising that many startups struggle. With so many variables in play, it’s just a fact of doing business. Over 20% of startups fail in the first year, and only 50% make it past five. 

Revenue Reimagined is a full-cycle Go-To-Market (GTM) agency helping founders & revenue leaders transition from founder-led sales to product-market fit (PMF). All while scaling responsibly. 

Gut-feeling, trial & error, or advice from those who haven’t successfully built from the ground up before isn’t the way to play & WIN the game. Lots of “consultants” promise “tons of leads” or “expert training” to fix your underperforming revenue. The fact is, one size... doesn't fit all. 

Having partnered with dozens of clients, and driven hundreds of millions in revenue, we’ve realized that every client is different. 

Our data-centered proprietary ALIGN process and GTM data analysis is unique and customizable. Not the “cookie cutter” playbook you see repeatedly online. We help build out proven systems to predictably grow revenue across MARKETING, SALES, CUSTOMER SUCCESS, and REVENUE OPERATIONS (RevOps) as one collaborative revenue function because working in silos doesn't lead to growth.

Revenue Reimagined By The Numbers:

✅ Over $425MM+ in revenue generated 
✅ $64.5M funding secured 
✅ $3.6M+ in operational expense (OpEx) savings
✅ 25+ different startups across 6 different countries 
✅ SMB to F500 sales
✅ Led teams from 2-150 with over 143 promotions influenced

WELCOME TO COLLABORATION

Co-founder & GTM Officer

Revenue Reimagined is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines. Hosted by Adam Jay and Dale Zwizinski, two personalities with distinct styles/approaches but a shared vision - driving growth without complication.

Each episode features interviews with leaders from Sales, Marketing, Customer Success, and RevOps along with some of today’s most respected founders. Those you’ve come to know and love and those so deeply engaged in shaping their companies, they've remained unknown to the masses.

Guests share valuable insights aimed at helping you transform your revenue outcomes and achieve consistent upward growth by challenging the way you think about revenue today.

Embracing a “Give > Get” mindset, guests provide our audience with exclusive weekly giveaways. We’re not talking the mediocre leftover swag from the closet here. Think: free coaching, no-charge product subscriptions, free exclusive community memberships, and more. 

Register for our newsletter at https://revenue-reimagined.com for actionable go-to-market strategies, show notes, and your chance to win the giveaway.

Founder and Co-Host

Sendoso

Sendfluencer

The Sales Change Agent

Overview:  After 20+ years of being in the sales profession and 10+ years in sales leadership there have been patterns that have emerged which have been proven to drive and scale revenue within organizations.  I work with C-level executives and founders to understand their "real" current state and map out an iterative process to scale the sales organization based on agreed-upon goals.  Here are 4 high-level pillars we work on to scale the sales organizations (these pillars build on each other):

1. Setting Expectations: This first item is the most important item - if unrealistic expectations are being set with either the sales team or the executive team it will be almost impossible to hit your goals.
 ✔ Including hiring and on-boarding of your sales team

2. Data-Driven Decision:  It is surprising how many organizations are managing the company by "gut" feel.  I recommend that you get a handle on the following data points:
 💲 Close Rate
 💲 Deal Velocity
 💲 Average Deal Size
 💲 Churn Rate

3. Sales Pipeline:  This is not just a pure numbers game, we are talking about a "real" pipeline - the health of your organization will be based on your pipeline
 ✔Example - If your close rate is 25% then you will need at least 4 times your revenue target as pipeline

4. Aligning to the Buying Process:  This is where many organizations struggle, they are so focused on their sales process and the features/functionality of their product they forget the customer
 ✔Additionally, this is not a one-time process, this pillar needs to be revisited often as an organization scales and markets shift.

Additional items I work on with companies:
✔ Build a culture based on servant leadership
✔ Compensation review and plan designs
✔ Hiring and interviewing candidates
✔ Technology stack analysis
 
Summary:  Sales executives are expensive - Design and build a foundation for your sales organization so that you know when you scale the team they will be able to execute effectively and efficiently.

Founder

Revenue in a Box

GTM Partners

GTM Ambassador

UpdateAI

Collaborating with the CEO on all thing revenue, including:
✅ Go to Market
✅ Aligning to the Buyers Journey
✅ Pricing Strategies
✅ Sales Pipeline Growth

Our mission is to empower Customer Success teams to build great relationships with their customers.

We work with early and growth stage B2B SaaS companies to help them scale Customer Success outcomes.  Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

UpdateAI is the first meeting assistant built specifically for CS.

Strategic Sales Advisor

RevRoom

RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.

Founding Member

RevGenius

Brand Ambassador

Curious - click here: https://vrlps.co/2k9FP56/cp

RevGenius Ambassador

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Member

S44 is a global digital experience company servicing the mobility, energy, and automotive sectors through SaaS products and custom electromobility digital solutions.

We collaborate with Automobile OEMs and dealer groups to prove a great user experience when you are looking to purchase a vehicle.  Many people want recommendations based on their preferences, we are providing this type of experience when you are purchasing a vehicle.

Head of Sales

🤝 Chief GTM Officer | YOUR GTM Special Ops Team | Founder enabled GTM Strategy -> Data vs. Gut | Give > Receive | Recovering Coder | Extending Runways for Founders | Must haves 💪 Grind 🧠 Integrity 🎯 Coachability

An energetic, top performing sales professional, leader, and coach who is passionate about the Cloud based technologies.  More than 20 yrs experience with enterprise sales and known for my ability to grow and enhance businesses.   Working with innovative technologies and platforms to make customer successful wakes me up in the morning!
 
A self-starter who is happiest when helping customers enhance their business with innovative technologies.  It is important to stay ahead of trends and looking for ways to help a customer grow their business and improve their products/services.  The sales environment has changed dramatically over the last 5 years, the next 5 years will be a monumental shift --> Sales, Marketing and Service are on a collision course.

The pursuit of sales and maintaining customer satisfaction has taken me around the globe.  Establishing contacts and a track record of success in the financial service market throughout China, Asia, Mexico, and the United Kingdom, just to name a few.  Every sales person should be well versed in cultural differences and knows that paying attention to such details can make or break a sale.

SALES is changing and utilizing every available channel is important - if you are reading this you know what I am talking about!  To understand more about the sales evolution come read and listen to content here: www.thesaleschangeagent.com
 
Entrepreneurship and education is a deeply ingrained with a MBA from the Olin Graduate School of Business at Babson College.  and an undergraduate degree (with a double major in Management and Finance) at Merrimack College. Living in Lakewood Ranch, Florida (outside of Tampa), with my wife and 2 children.   For fun I enjoy traveling with his family, play/coach soccer, workout, ski, and golf.

Dale Zwizinski
Mobile: 401.952.9231
Email: dzwizinski@gmail.com

The count down to Leslie Venetz book event, looking forward to connecting today in Tampa!!

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Congratulations, Leslie Venetz, on publishing your book!

I highly recommend Profit Generating Pipeline, one of the biggest challenges all customers are struggling with, the PIPELINE., This book will point you in the right direction.

B2B companies are jumping into AI fast.

The smart ones are doing something the rest aren’t: starting with a charter.

I’ve seen this across startups and global enterprises. 

Teams rush to test AI, but without governance or alignment, things break down:
1️⃣ Marketing pushes out GenAI content.
2️⃣ Sales pilots lead scoring.
3️⃣ Ops automates workflows.

Great experiments. Terrible coordination.

And when those efforts aren’t tied to revenue, customer value, or a long-term business strategy, they stall or die quietly.

An AI Charter changes that.

It defines why your company is investing in AI, what outcomes matter most, who governs which initiatives, and how success will be measured.

It ensures your AI isn’t just innovative. It’s accountable and strategic.

Do you have a charter in place? Or are you still managing pilot chaos?

Here’s the problem with most AI efforts: they stay small.

You don’t win in B2B by testing AI. 

You win by scaling it.

An AI Charter gives you the alignment. 

But the next challenge is execution.

This is where most companies get stuck. They launch a few use cases. Results are mixed. 

Teams lose momentum.

To scale with impact, you need to:

Focus on AI use cases tied to pipeline velocity, customer experience, or account expansion.

Use shared business KPIs, not isolated data metrics.
Integrate AI tools into how GTM teams already work.
Govern consistently, with clear roles and recurring reviews.

If your AI efforts aren’t producing real commercial outcomes, it’s time to revisit how you’re executing.

What’s the biggest blocker your team is facing as you try to scale?

This is a great opportunity and if you want a "fast pass" send me a 30 second video and I can get you a meeting with the CEO!

If AI is part of your future, the AI Charter is your operating system.

Most B2B organizations still don’t have one. That’s a mistake 🛑 !

An AI Charter isn’t about compliance. It’s about business clarity.

Here’s what it should include:

1️⃣  A clear purpose statement tied to your business model.
2️⃣  Long-term goals linked to revenue impact, customer retention, or operational efficiency.
3️⃣  An AI Council with stakeholders from GTM, product, operations, risk, and data.
4️⃣ A prioritization and execution framework that focuses on business impact, not experimentation.

When AI is embedded in sales, marketing, and customer success, it becomes a strategic asset.

When it stays in the lab, it’s just another cost center.

If you were writing your charter today, what’s the first outcome you’d prioritize?

The most effective go-to-market teams don’t just share goals. 

They work in sync.

When sales, marketing, and customer success are aligned, everything becomes easier:

👉  Leads turn into qualified conversations.
👉 Deals close with smoother handoffs.
👉 Customers stay longer because their experience is consistent.

But in many companies, these teams still work in silos.

It’s not because people aren’t trying.
It’s usually because each team is using a different playbook.

👉 Different definitions of success.
👉 Different data.
👉 Different timelines.

This slows everything down.

Solving it isn’t about adding more meetings or new tools.

It’s about creating a shared rhythm and making connections between teams part of how you work.

1️⃣  Clear handoff rules.
2️⃣  Shared definitions of pipeline stages and customer health.
3️⃣  Simple feedback loops that actually get used.

When those connections are strong, growth feels like progress, not pressure.

❓ Where do your GTM teams naturally align today?

That’s your starting point.

the-sales-change-agent

revenue-in-a-box

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Talks about #gtm, #founders, #startups, #leadership, and #venturecapital

Most automation fails because we start with AI.

We should start with purpose.

Every job in your company exists to achieve an outcome. Until you define those outcomes and understand the context around them, AI will feel like a patchwork solution.

Jobs To Be Done helps you see:

✅ What should be automated
✅ What must remain human
✅ And how both can work together in a unified system

AI does not replace work. It redefines it. But only if we define the work first.

CEO @GTM Partners | WSJ best selling Author of MOVE | Co-founder @Terminus @Peak Community

10 years ago, found my true passion: Teaching.

1️⃣ Teaching business – How to build and scale companies.
2️⃣ Teaching leadership – How to align teams for success.
3️⃣ Teaching life – Because business without purpose is empty.

That’s why I combine them all to teach the business of Go-To-Market, leadership, and life.

Built and exited two well known companies (Pardot → Salesforce $2.7B, Terminus → acquired twice).
Written 3 books, including WSJ bestseller MOVE: The 4-Question Go-To-Market Framework.
Created the GTM Operating System, now used by thousands.
Hosted 1,000+ podcast episodes on GTM Made Simple.
Taught 70,000+ students through my LinkedIn courses.

I write daily on LinkedIn around the five core truths about Go-To-Market:

🚀 Trust in NRR.
🚀 CEO owns GTM.
🚀 Systems > Goals.
🚀 GTM is a transformation process.
🚀 Business transformation happens in teams.

175K+ people read my weekly research note on GTM: https://gtmonday.substack.com/
11K+ subscribers follow my personal insights: https://becomingintentional.substack.com/
To Book me for speaking, keynotes: https://sangramhere.com/

I’m on a mission to make Go-To-Market simple—for CEOs, founders, and teams. If you want to bring clarity, alignment, and trust to grow your business, let's talk.

Join my MOVE book companion course for CEOs, founders and GTM leaders 
and GTM Operating System Course (Used in two $100M+ exits, rated 4.5/5 stars

DM me. Let’s build something great—intentionally. Join the MOVEment!

Sangram Vajre

i met a founder last month who fired their full-time CMO… and replaced them with a fractional CMO — for half the cost.

and the wild part? their revenue jumped 28% the next quarter.

they’d been paying roughly $300K a year for someone who built reports, not pipelines. 

no don't get me wrong... at some point you might need a full time CMO but most early stage and mid-stage companies really don't need to do this.

you might be hiring full time c-level folks, too early.

so this founder/CEO tried something founders used to think was risky: 

hiring a Fractional CMO — someone who runs strategy, execution, and alignment… without the overhead.

this fractional CMO rebuilt their funnel, automated half their marketing ops, and plugged sales back into data and since she had 20+ years of experience in the industry, she didn't need to learn from the business.

suddenly, marketing wasn’t a department — it was a growth engine bcos the fractional CMO is no longer sitting in 100+ meaningless meetings.

she is leading the most important go-to-market meetings.

and the craziest part? 

this model only works if you position yourself like an operator, not a marketer.

because this shift? 

it’s just getting started.

love,
Sangram
p.s. i am putting together the largest fractional CMO and go-to-market leaders to help founders, PE firms and CEOs build their business, profitably. 

if you want be considered to be on this verified list, like this post and DM me.

Built two $100M+ companies | WSJ Best Selling Author of MOVE on go-to-market | GTMonday Editor with 175K+ subscribers teaching the GTM Operating System

want a top-tier GTM facilitator for your 2026 executive planning meeting?

hire one of these top 40 fractional GTM leaders and here's why...

most CEOs, if they are honest about themselves, are not the best facilitators. 

CEOs, by definition have a lot of bias towards the direction they want their team to move (i am CEO so talking from experience).

but... if it comes across as my way or the highway, you might get people to do what you say for a little while, but not with clarity, alignment or trust.

CEOs: our research GTM Partners shows that 68% of the companies are failing in their GTM execution bcos of of internal competition.

think about how ridiculous that is!

imagine now if you can have a unbiased GTM leader with 10-20+ years of experience in your industry to guide your team thru frameworks make business decisions.

well that is exactly what these exceptional 40 GTM OS Certified Partners do.

GTM is the business.

CEOs knows this that roughly 70% of your business expenses can be on GTM related initiatives.

so why wing it for 2026... just like 2025?

use frameworks and experienced GTM leaders in your industry to run a proper process (at fraction of the cost of a full-time executive) that ultimately gives what you and your team deserves:

clarity, alignment and trust.

love,
sangram
the list of 40 GTM OS Certified Partners is also on the GTMarketplace with their detailed experience based in the UK, Canada, Australia, the USA and across the globe.

just did a keynote at a recruiting and career counseling event led by Jay Litton and his group. 

here’s what i learned:

- job market for full time employment is really tough.
- families are destroyed when you lose a job.
- you question your self-worth and wonder if you are enough.

but while i was there, here’s what got me fired up:

- i saw people praying for and with each other
- i saw people crying and getting comforted
- i saw people sharing a meal 

i have been there myself 15 years ago and that’s when i decided, i don’t want to let any employer decide my day to day and became a business owner. 

i firmly believe that if you have 10/20+ years of experience - you don’t need to become an AI expert.

you are an industry expert because of your experience that no one can take away from you.

may be this is the time you bet on you and not the employers and become a fractional or a business owner. 

love,
sangram 

p.s. Jay Litton - thank you for letting me be part of this! if you are looking for a job in atlanta follow him.

She Made More as a Fractional Than as a CMO — And She’s Sharing Everything, LIVE!

this is her actual quote:

“Thank you so much for the shout-out — it’s true, I will make more this year (my first full year of fractional and advisory work) than I did as a CMO. And I have more time to think, strategize, and have a life!”

— Sarah Allen-Short (look her up!)

she’s doing something I’ve never seen a fractional do:

she’s pulling back the curtain on her first full year as a GTM fractional and advisor…

and she’s showing everything.

i asked her, “Everything?”

she said: "Yes. The real numbers. The mistakes. How much I made. What worked. What didn’t."

and let me say this clearly:

- she is not selling anything.
- this is pure transparency and generosity so give her a LOT of love!

if you want to join her (most likely not recorded, just live), pls link and comment to support her.

love,
Sangram
p.s. the link in the comment, of course!

today - i see over 20 generic thanksgiving emails and newsletters in my inbox, already.. 

to these marketers… really?

protip: if you have nothing valuable to say, just don’t send anything. 

no one will miss your email. 

super pro tip: pick up the phone and call some of the people in life and customers who matter to you. 

may be dm or text them and be specific why you are thankful.

i have been doing this all week and its way more fun! 

give it a shot. 

love,
sangram

remember when every startup wanted a full-time CMO? Yeah… that era’s gone.

the smartest founders stopped hiring CMOs in 2024 — and started renting them.

It’s called fractional CMOs. 

same strategic brainpower — but you only pay for the slice you need. 

usually one day a week, sharper execution, zero fluff meetings.

and founders love it because growth doesn’t wait for org charts. 

the best C-suite talent is going freelance — by choice.

Bryan Brown and  i went fractional in 2021 and never looked back.
then helped 5 folks get to over $250K+ income in one year that changed me.
now we have over 70 fractional CMOs and GTM leaders who are collectively building a life with same impact, more freedom, better alignment. 

it’s like marketing went from W-2 to Web3.

if you’re a CMO thinking about going fractional — or a founder building your first GTM team — follow me as i’m breaking down how the best are doing it in 2025 and getting ready for 2026 in next 10 days.

love,
sangram
p.s. next week launching the first GTMarketplace for all executive fractional hiring... it's the most wonderful time of the year :)

brand drives demand.

agree or disagree?

love,
sangram
p.s. clip from my keynote at Dave Gerhardt amazing Exit Five event!

95% of the AI projects are failing in GTM based on top tier research.

but no one is talking about why.

my keynote at the awesome Marketing AI Pulse Community organized by Aby Varma was focused on 2026 planning and how to avoid being part of the 95%.

well... the reason the AI projects and your 2026 planning is already in jeopardy is because you have not aligned on the problems you are committed to solve.

our research GTM Partners shows that there are only 15 GTM problems that CEO and board really care about to address their growth.

if you can align on any of these GTM problems in your 2026 planning, you will be a rockstar.

so... do this:

- print these 15 GTM problems
- get your exec team to select top 3 GTM problems
- debate for profitability, speed, market, team, priorities, and your PoV

once you figure that out, create projects to address these 3 problems as part of your 2026 GTM planning.

most people start with execution and projects.

but this process, starts with strategy that connects to execution that creates the right projects.

caution: if you skip this step, it's likely your projects will be part of the 95% failed initiatives for 2026.

your take?

love,
sangram
p.s. you can also hire any of the 50+ GTM OS certified partners to facilitate your 2026 planning process that have experience your industry and market.

need help on the title for my upcoming 2026 GTM keynote…

here’s my draft idea:

- product is no longer the moat. 

anyone can and will duplicate all features and pricing in days if not minutes. 

- culture is importnat but no longer a moat. 

with smaller teams and rise of fractionals, purpose-built agencies  and GTM tools, you team is going to be a mix of all three. 

- sales-led growth is no longer a moat. 

bigger deals are getting closed everyday with less sales involvement and buyers testing before buying. 

so what’s going to be the moat in 2026?

my take:

brand.
creativity.
community. 

and exponential clarity on your north star for a long-term play.

your take and a title ideas pls?

love,
sangram

most GTM leaders still struggle with the definition of GTM.

well... when Bryan Brown and i wrote the MOVE book in 2021, we interviewed over a 100 CEOs, VCs, P.E. firms and executive teams and asked about 50 questions on go-to-market.

one of them was how do you define GTM and boy, did we get a 100 different answers on it.

so for the first time, since there wasn't a clear definition of it, we took on ourselves and later wrote an article on this in the Harvard Business Review and here it is.

let me break it down for step by step:

1. GTM is a transformational process (not a project or 1 day offsite)
2. its for create path to market (not a marketing campaign or product launch)
3. its requires as a high-performing GTM team (not marketing or sales pipeline meeting - you need the entire GTM team to be part of it which includes the CEO, product, rev ops, and CS leaders)
4. it's in the service of the customers (not internal but external focused)

as you plan for 2026, getting the same (even if it's not right) definition of GTM across your executive team is the first step today's clarity, alignment and trust.

yes we wrote the book on GTM and it's a WSJ best-seller with 175,000+ people reading our weekly research note but you know what... i feel that i have become a student of GTM. 

and i am loving it!

love,
Sangram
p.s. become a student of GTM for your 2026 planning, use this definition if it's helpful and share it.

so here’s the most popular dos and donts of 2026 company-kick off…

1. frame it as a company-level event.
2. share a unified GTM strategy with clear owners and KPIs - not just motivation. 
3. you need more customers speaking than internal people for reality check. 
4. it’s not one and done… build a quarterly cadence so you keep reinforces the plan.

Do Not:

1. do not run a sales only event. that is where misalignment begins.
2. do not let the CEO just riff. clear narratives matter.
3. do not drown people in features. focus on what moves deals.
4. do not set goals that ignore capacity.
5. do not skip role plays.
6. do not let the plan evaporate by March.
7. do not make it a motivation-only event. 

what one thing stuck out to you?

love,
sangram
p.s. i am personally participating in 8 kick-offs next quarter and this is what i share on the call.

new research you cannot outbuild a broken gtm with ai

high alpha’s latest benchmark shows ai features are up but monetization and retention are stuck ai fixed everything except alignment

this week’s research note includes
 ✨ gtm research you cannot outbuild a broken gtm with ai
 🌟 gtm os certified partner spotlight Bobby del Rosario
 📅 upcoming events and access

join 178k plus leaders reading gtmonday every week.

and follow me Sangram Vajre here for more updates 🙌

High Alpha’s latest benchmark shows why AI features are up but monetization and retention are stuck: AI fixed everything except alignment. Thanks for 

New Research: You Cannot Outbuild a Broken GTM with AI

Marketing Consultant | Founder, ArcWave Consulting ✦ Driving product and partnership go-to-market strategy to elevate performance and growth ✦

sometimes you think you have a sales problem. 

you chase new scripts or new hires. 
you run another training. 
nothing changes. 

the truth is you rarely have a sales problem.

you have a GTM problem that shows up as an enablement problem.

i see the same pattern inside growth-stage companies. 

sales, marketing, and CS run in different directions. no shared ICP. 

messaging that feels flat. confusion about what skills the sales team even needs, because no one has defined the motion. 

this is where Elissa Carroll steps in. 

she joined as a GTM OS certified partner and she knows how to turn strategy into action. 

here are 10 things that made me write this post about Elissa Carroll:

1. she has built enablement from zero. 
2. she has led sales strategy. 
3. she knows how to get an exec team aligned and moving with clarity. 
4. she also jumped in fast.
5. she supports the community and made it her top priority. 
6. she is super sharp with tech-ecosystem conversations. 
7. she shows up for other fractionals who need help and not just for herself. 
8. she works with CEO and exec team exceptionally well. 
9. she can quickly build a customized GTM plan that works.
10. her approach matches mine. she starts with the GTM Operating System. 

if you want enablement that actually works, you need GTM that works. 

don't just fix sales. fix GTM.

talk to Elissa Carroll for your 2026 GTM planning or tell me and i can connect you.

clarity. alignment. trust. 

that is the game.

love,
sangram

the top 3 most common GTM questions we get when helping with 2026 planning:

1. who should be in the GTM meeting (duh... anyone that impacts your customers and has the voice of the customers)

2. who should own GTM (again... duh! the CEO.. ultimately every day you make at least 10-20 GTM decisions like investments, priorities, hiring that are all go-to-market decisions)

3. how often should we meet as a GTM exec team (the best-in-class meets daily... not to just review a scorecard alone but also to align on changing GTM priorities. weekly becomes status update and monthly become a show)

your take?

love,
sangram

HOT TAKE - you got direct mail!

most teams are drowning in AI slop and email noise. 

you probably are too. 

that is why we are sending something rare for 2026 planning.

we are sending you GTMonday by snail mail!

it’s a short, useful piece built to help you make sharper GTM decisions before Q1 hits.

we are putting the finishing touches on it today!

if you are in the U.S. you want a copy, give us your mailing info. 

that is it.

sign up here to get it at no cost to get a literal mail in your office or home!

(offer expires by 8 am tomorrow morning)

link in the comments. 

love,
sangram
p.s. thank you Christopher Ryan for your partnership on this!

most GTM fractionals struggle to get meetings and close deals without the CEO buy-in. 

here is a cheatsheet on what to do when the CEO says no (or not now)

print it.
learn it.
follow it.

we have built a $7M advisory business following this process.


what you make of it?

love,
sangram

all the data you need for 2026 gtm planning

2025’s top benchmark reports reveal how pricing, ai, and growth efficiency really work. growth leaders aren’t chasing tactics they’re running systems.
this week’s research note includes

 ✨ gtm research the data behind the 2026 rules of gtm
 🌟 gtm os certified partner spotlight Ken Kramer
 📅 upcoming events and access

join 178k plus leaders reading gt monday every week.

and follow me Sangram Vajre here for more updates 🙌

View newsletter: GTMonday from GTM Partners

What 2025’s top benchmark reports reveal about pricing, AI, and growth efficiency Thanks for being one of over 178,000 forward-thinking GTM Leaders wh

Open article: All The Data You Need For 2026 GTM Planning by Sangram Vajre • 10 min read

All The Data You Need For 2026 GTM Planning

three moves that will actually prepare you for 2026

most teams will spend december polishing decks. the smart ones will fix the parts of gtm that create drag.

this week’s research note includes
 ✨ gtm research three moves that will actually prepare you for 2026
 🌟 gtm os certified partner spotlight Avnita Gulati
 📅 upcoming events and access

join 178k plus leaders reading gtmonday every week.

and follow me Sangram Vajre for more updates 🙌

Most teams will spend December polishing decks. The smart ones will fix the parts of GTM that create drag. Thanks for being one of over 178,000 forwar

Open article: Three moves that will actually prepare you for 2026 by Sangram Vajre • 5 min read

Three moves that will actually prepare you for 2026

we are about 30 days away from 2026.

if you’re a seasoned GTM leader, this is your moment of decision.

here’s your choice:

keep chasing the next executive role...

or

build your own fractional business that gives you freedom, flexibility, and control.

You might say you will “figure it out next year.”

but 2026 will belong to the ones who make the move now.

bcos here’s the truth:

you don’t need a massive audience.
you don’t need a new degree.
you don’t need to start over.

the hard truth:

if you don’t make the decision, someone else will make it for you.

2026 can either be another year in the grind or the start of your fractional freedom era.

your experience already built your credibility.

now it’s time to build your business.

love,
sangram 
p.s. dm me if you want to talk more as my goal is to help a 100 fractional be financially free in 2026.

🔥 HIGHLIGHTS this week in gtm🔥 

if your sales kickoff still feels like 2015, you’re already losing 2026.

 skos aren’t about motivation anymore!  they’re about movement, alignment, and momentum across your whole gtm org.

inside this week’s gtmonday:

gtm research: why traditional skos fail and how to run a kickoff that actually aligns your company for 2026

certified partner spotlight: meet Ariana Shannon, helping b2b saas leaders cut through the noise, accelerate demand, and win their market

analyst note: clari + salesloft merge → creating a new predictive revenue powerhouse

event: how to build a fractional business in 2026 (live session with real numbers, real mistakes, real wins)

thanks for being one of 178,000+ forward-thinking gtm leaders reading gtmonday every week

follow me Sangram Vajre for more updates

The goal of SKO shouldn't just be motivation . . . it's movement and momentum Thanks for being one of over 178,000 forward-thinking GTM Leaders who su

Open article: If Your Sales Kickoff Still Feels Like 2015, You’re Already Losing 2026 by Sangram Vajre • 7 min read

If Your Sales Kickoff Still Feels Like 2015, You’re Already Losing 2026

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Dale Zwizinski

Sangram Vajre

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The Battle

Dale Zwizinski

Sangram Vajre

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dale Zwizinski's LinkedIn Performance

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Performance ScoreDale Zwizinski's LinkedIn Performance