Dale Zwizinski

Revenue Reimagined

It’s not surprising that many startups struggle. With so many variables in play, it’s just a fact of doing business. Over 20% of startups fail in the first year, and only 50% make it past five. 

Revenue Reimagined is a full-cycle Go-To-Market (GTM) agency helping founders & revenue leaders transition from founder-led sales to product-market fit (PMF). All while scaling responsibly. 

Gut-feeling, trial & error, or advice from those who haven’t successfully built from the ground up before isn’t the way to play & WIN the game. Lots of “consultants” promise “tons of leads” or “expert training” to fix your underperforming revenue. The fact is, one size... doesn't fit all. 

Having partnered with dozens of clients, and driven hundreds of millions in revenue, we’ve realized that every client is different. 

Our data-centered proprietary ALIGN process and GTM data analysis is unique and customizable. Not the “cookie cutter” playbook you see repeatedly online. We help build out proven systems to predictably grow revenue across MARKETING, SALES, CUSTOMER SUCCESS, and REVENUE OPERATIONS (RevOps) as one collaborative revenue function because working in silos doesn't lead to growth.

Revenue Reimagined By The Numbers:

✅ Over $425MM+ in revenue generated 
✅ $64.5M funding secured 
✅ $3.6M+ in operational expense (OpEx) savings
✅ 25+ different startups across 6 different countries 
✅ SMB to F500 sales
✅ Led teams from 2-150 with over 143 promotions influenced

WELCOME TO COLLABORATION

Co-founder & GTM Officer

Revenue Reimagined is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines. Hosted by Adam Jay and Dale Zwizinski, two personalities with distinct styles/approaches but a shared vision - driving growth without complication.

Each episode features interviews with leaders from Sales, Marketing, Customer Success, and RevOps along with some of today’s most respected founders. Those you’ve come to know and love and those so deeply engaged in shaping their companies, they've remained unknown to the masses.

Guests share valuable insights aimed at helping you transform your revenue outcomes and achieve consistent upward growth by challenging the way you think about revenue today.

Embracing a “Give > Get” mindset, guests provide our audience with exclusive weekly giveaways. We’re not talking the mediocre leftover swag from the closet here. Think: free coaching, no-charge product subscriptions, free exclusive community memberships, and more. 

Register for our newsletter at https://revenue-reimagined.com for actionable go-to-market strategies, show notes, and your chance to win the giveaway.

Founder and Co-Host

Sendoso

Sendfluencer

The Sales Change Agent

Overview:  After 20+ years of being in the sales profession and 10+ years in sales leadership there have been patterns that have emerged which have been proven to drive and scale revenue within organizations.  I work with C-level executives and founders to understand their "real" current state and map out an iterative process to scale the sales organization based on agreed-upon goals.  Here are 4 high-level pillars we work on to scale the sales organizations (these pillars build on each other):

1. Setting Expectations: This first item is the most important item - if unrealistic expectations are being set with either the sales team or the executive team it will be almost impossible to hit your goals.
 ✔ Including hiring and on-boarding of your sales team

2. Data-Driven Decision:  It is surprising how many organizations are managing the company by "gut" feel.  I recommend that you get a handle on the following data points:
 💲 Close Rate
 💲 Deal Velocity
 💲 Average Deal Size
 💲 Churn Rate

3. Sales Pipeline:  This is not just a pure numbers game, we are talking about a "real" pipeline - the health of your organization will be based on your pipeline
 ✔Example - If your close rate is 25% then you will need at least 4 times your revenue target as pipeline

4. Aligning to the Buying Process:  This is where many organizations struggle, they are so focused on their sales process and the features/functionality of their product they forget the customer
 ✔Additionally, this is not a one-time process, this pillar needs to be revisited often as an organization scales and markets shift.

Additional items I work on with companies:
✔ Build a culture based on servant leadership
✔ Compensation review and plan designs
✔ Hiring and interviewing candidates
✔ Technology stack analysis
 
Summary:  Sales executives are expensive - Design and build a foundation for your sales organization so that you know when you scale the team they will be able to execute effectively and efficiently.

Founder

Revenue in a Box

GTM Partners

GTM Ambassador

UpdateAI

Collaborating with the CEO on all thing revenue, including:
✅ Go to Market
✅ Aligning to the Buyers Journey
✅ Pricing Strategies
✅ Sales Pipeline Growth

Our mission is to empower Customer Success teams to build great relationships with their customers.

We work with early and growth stage B2B SaaS companies to help them scale Customer Success outcomes.  Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

UpdateAI is the first meeting assistant built specifically for CS.

Strategic Sales Advisor

RevRoom

RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.

Founding Member

RevGenius

Brand Ambassador

Curious - click here: https://vrlps.co/2k9FP56/cp

RevGenius Ambassador

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Member

S44 is a global digital experience company servicing the mobility, energy, and automotive sectors through SaaS products and custom electromobility digital solutions.

We collaborate with Automobile OEMs and dealer groups to prove a great user experience when you are looking to purchase a vehicle.  Many people want recommendations based on their preferences, we are providing this type of experience when you are purchasing a vehicle.

Head of Sales

🤝 Chief GTM Officer | YOUR GTM Special Ops Team | Founder enabled GTM Strategy -> Data vs. Gut | Give > Receive | Recovering Coder | Extending Runways for Founders | Must haves 💪 Grind 🧠 Integrity 🎯 Coachability

An energetic, top performing sales professional, leader, and coach who is passionate about the Cloud based technologies.  More than 20 yrs experience with enterprise sales and known for my ability to grow and enhance businesses.   Working with innovative technologies and platforms to make customer successful wakes me up in the morning!
 
A self-starter who is happiest when helping customers enhance their business with innovative technologies.  It is important to stay ahead of trends and looking for ways to help a customer grow their business and improve their products/services.  The sales environment has changed dramatically over the last 5 years, the next 5 years will be a monumental shift --> Sales, Marketing and Service are on a collision course.

The pursuit of sales and maintaining customer satisfaction has taken me around the globe.  Establishing contacts and a track record of success in the financial service market throughout China, Asia, Mexico, and the United Kingdom, just to name a few.  Every sales person should be well versed in cultural differences and knows that paying attention to such details can make or break a sale.

SALES is changing and utilizing every available channel is important - if you are reading this you know what I am talking about!  To understand more about the sales evolution come read and listen to content here: www.thesaleschangeagent.com
 
Entrepreneurship and education is a deeply ingrained with a MBA from the Olin Graduate School of Business at Babson College.  and an undergraduate degree (with a double major in Management and Finance) at Merrimack College. Living in Lakewood Ranch, Florida (outside of Tampa), with my wife and 2 children.   For fun I enjoy traveling with his family, play/coach soccer, workout, ski, and golf.

Dale Zwizinski
Mobile: 401.952.9231
Email: dzwizinski@gmail.com

The count down to Leslie Venetz book event, looking forward to connecting today in Tampa!!

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Congratulations, Leslie Venetz, on publishing your book!

I highly recommend Profit Generating Pipeline, one of the biggest challenges all customers are struggling with, the PIPELINE., This book will point you in the right direction.

B2B companies are jumping into AI fast.

The smart ones are doing something the rest aren’t: starting with a charter.

I’ve seen this across startups and global enterprises. 

Teams rush to test AI, but without governance or alignment, things break down:
1️⃣ Marketing pushes out GenAI content.
2️⃣ Sales pilots lead scoring.
3️⃣ Ops automates workflows.

Great experiments. Terrible coordination.

And when those efforts aren’t tied to revenue, customer value, or a long-term business strategy, they stall or die quietly.

An AI Charter changes that.

It defines why your company is investing in AI, what outcomes matter most, who governs which initiatives, and how success will be measured.

It ensures your AI isn’t just innovative. It’s accountable and strategic.

Do you have a charter in place? Or are you still managing pilot chaos?

Here’s the problem with most AI efforts: they stay small.

You don’t win in B2B by testing AI. 

You win by scaling it.

An AI Charter gives you the alignment. 

But the next challenge is execution.

This is where most companies get stuck. They launch a few use cases. Results are mixed. 

Teams lose momentum.

To scale with impact, you need to:

Focus on AI use cases tied to pipeline velocity, customer experience, or account expansion.

Use shared business KPIs, not isolated data metrics.
Integrate AI tools into how GTM teams already work.
Govern consistently, with clear roles and recurring reviews.

If your AI efforts aren’t producing real commercial outcomes, it’s time to revisit how you’re executing.

What’s the biggest blocker your team is facing as you try to scale?

This is a great opportunity and if you want a "fast pass" send me a 30 second video and I can get you a meeting with the CEO!

If AI is part of your future, the AI Charter is your operating system.

Most B2B organizations still don’t have one. That’s a mistake 🛑 !

An AI Charter isn’t about compliance. It’s about business clarity.

Here’s what it should include:

1️⃣  A clear purpose statement tied to your business model.
2️⃣  Long-term goals linked to revenue impact, customer retention, or operational efficiency.
3️⃣  An AI Council with stakeholders from GTM, product, operations, risk, and data.
4️⃣ A prioritization and execution framework that focuses on business impact, not experimentation.

When AI is embedded in sales, marketing, and customer success, it becomes a strategic asset.

When it stays in the lab, it’s just another cost center.

If you were writing your charter today, what’s the first outcome you’d prioritize?

The most effective go-to-market teams don’t just share goals. 

They work in sync.

When sales, marketing, and customer success are aligned, everything becomes easier:

👉  Leads turn into qualified conversations.
👉 Deals close with smoother handoffs.
👉 Customers stay longer because their experience is consistent.

But in many companies, these teams still work in silos.

It’s not because people aren’t trying.
It’s usually because each team is using a different playbook.

👉 Different definitions of success.
👉 Different data.
👉 Different timelines.

This slows everything down.

Solving it isn’t about adding more meetings or new tools.

It’s about creating a shared rhythm and making connections between teams part of how you work.

1️⃣  Clear handoff rules.
2️⃣  Shared definitions of pipeline stages and customer health.
3️⃣  Simple feedback loops that actually get used.

When those connections are strong, growth feels like progress, not pressure.

❓ Where do your GTM teams naturally align today?

That’s your starting point.

the-sales-change-agent

revenue-in-a-box

LinkedIn App Challenge

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Talks about #gtm, #founders, #startups, #leadership, and #venturecapital

Most automation fails because we start with AI.

We should start with purpose.

Every job in your company exists to achieve an outcome. Until you define those outcomes and understand the context around them, AI will feel like a patchwork solution.

Jobs To Be Done helps you see:

✅ What should be automated
✅ What must remain human
✅ And how both can work together in a unified system

AI does not replace work. It redefines it. But only if we define the work first.

LinkedIntoSales

At Linked Into Sales we help sales teams and founders to adopt 𝐨𝐮𝐫 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 to generating new business on LinkedIn using Sales Navigator. 

We provide the knowledge, training and systems so our clients have complete clarity around 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐝𝐨, 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐝𝐨 𝐢𝐭 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐝𝐨 𝐢𝐭. They feel confident to take action and start warm conversations with their ideal clients to build a robust sales pipeline.

🔲 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Best-in-class sales & marketing leaders will tell you that proven and effective systems are the secret ingredients to their success.

👉 𝐎𝐮𝐫 𝐒𝐚𝐥𝐞𝐬 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐨𝐫 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭

𝟏. 𝐓𝐡𝐞 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬
Optimising your profile for your ideal buyers so it resonates with them and presents you, your company and your solutions as a credible option. 

𝟐. 𝐒𝐚𝐥𝐞𝐬 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐨𝐫 𝐒𝐞𝐭 𝐮𝐩
Sales Navigator can be incredibly powerful, but it needs to be set up correctly and users need to know how to use it properly.

𝟑: 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧
There are many campaigns that can be implemented to stay visible with your existing network and become visible with new contacts. We provide clients with these strategies and systems to help them execute them effectively and track the results so we can improve the results achieved. 

🔲 𝐃𝐨𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤?

Execute with an effective system and you too can achieve results like our clients:

◉ Top 10 largest software companies in the world achieved 1983% ROI
◉ Online training company reduced client acquisition costs by 82%
◉ “Consistently saving 1 day per week to focus on closing deals”
◉ Midsize tech company achieves 5600% ROI
◉ Auditing firm secured a £2 billion audit for an “ideal target company”

🔲 𝐆𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡

If you're looking for help maximising Sales Navigator and LinkedIn, do get in touch: 

Phil@LinkedIntoSales.com
07790 539566

Sales Navigator Consultant | Founder

Generating new business on LinkedIn is not as easy as many salespeople think. It involves attracting, educating and engaging your ideal clients to get them excited to take your call. 

🔲 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐡𝐞𝐥𝐩?

What I do is help sales teams to adopt our 𝐩𝐫𝐨𝐯𝐞𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 and 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐬𝐲𝐬𝐭𝐞𝐦𝐬, so they feel confident to take action and 𝐛𝐮𝐢𝐥𝐝 𝐫𝐨𝐛𝐮𝐬𝐭 𝐬𝐚𝐥𝐞𝐬 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞𝐬.

With my help, you will get there much faster and more effectively than if you try and do it on your own. 

Help can take the form of training, coaching, consultancy or campaign management. 

🔲 𝐆𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡

For help with Sales Navigator and LinkedIn, do get in touch: 

Phil@LinkedIntoSales.com
07790 539566

LinkedIn & Sales Navigator Consultant, Coach & Trainer

E-business Promotion

E-business Promotion is a digital marketing company. The services we provide include: 
search engine optimisation, paid advertising, social media marketing, marketing automation and crm implementation.

Digital Marketing Consultant | Founder

Philip Horne

Marketing activities with a company in the construction sector.

Marketing Consultant

Microscope On The Net Ltd

Microscope On The Net Ltd was a group company that containing the online businesses BuyersView and GetMeTheManager. The company's goal was to help consumers find the best e-tailers and to help e-tailers improve the online experience for the consumers.

Managing Director

Sales Navigator Consultant | Helping Sales Teams Hit Their Quotas with Sales Navigator Campaign Setup + Execution | Driven £100M+ in New Revenue | Free Sales Navigator Guide, Newsletter & Webinar ↓

🔲 𝐌𝐢𝐬𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐭𝐚𝐫𝐠𝐞𝐭𝐬?

Many salespeople often struggle with 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠, 𝐟𝐢𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐬𝐚𝐥𝐞𝐬 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞𝐬, and 𝐢𝐧𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐬𝐚𝐥𝐞𝐬. 

What I do is help salespeople and founders adopt our 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 for generating new business on LinkedIn using Sales Navigator. I provide knowledge, training and systems so they know 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐝𝐨, 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐝𝐨 𝐢𝐭 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐝𝐨 𝐢𝐭, helping them be one of the 17% who hit their sales targets.

🔲 𝐖𝐡𝐨 𝐚𝐦 𝐈?

Since 2000, I've worked in digital marketing. 

In 2014, I moved into LinkedIn marketing, and specialise in Sales Navigator. 

I'm very structured and love helping clients use LinkedIn and Sales Navigator effectively to hit and beat their sales targets. 

🔲 𝐖𝐡𝐨𝐦 𝐝𝐨 𝐈 𝐡𝐞𝐥𝐩?

𝐒𝐚𝐥𝐞𝐬𝐩𝐞𝐨𝐩𝐥𝐞: Sales Leaders get in touch with me because they are frustrated that their salespeople aren’t generating enough quality leads from using Sales Navigator. 

𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬: Founders get in touch because they have heard LinkedIn is the best platform for B2B businesses, but they don’t know where to start.

🔲 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐰𝐞 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫?

𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲: I can help with defining all or parts of the campaign from the identification of ideal buyers, profile optimisation, setting up and using Sales Navigator, as well as campaign execution strategies. 

𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠: Deep-dive training in using LinkedIn and Sales Navigator for effective outbound prospecting and inbound lead generation. 

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: For those who want to maximise their time, we can even help with elements of campaign execution. 

All solutions can be delivered in person or remotely.

🔲 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐟 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐮𝐬

◉ A top 10 largest software company in the world achieved 1983% ROI
◉ Online training company reduced client acquisition costs by 82%
◉ “Consistently saving 1 day per week to focus on closing deals”
◉ Midsize tech company achieves 5600% ROI
◉ Auditing firm secured a £2 billion audit for an “ideal target company”

👉 Scroll to my recommendations section for my LinkedIn and Sales Navigator testimonials.

🔲 𝐆𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡

If you're looking for help maximising Sales Navigator and LinkedIn, get in touch: 

Phil@LinkedIntoSales.com
07790 539566

🔲 𝐎𝐮𝐭𝐬𝐢𝐝𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤 

I love keeping fit. Golf, rugby, football, hill walking, weights, running, cycling and kayaking.

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The Battle

Dale Zwizinski

Philip Horne

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The Battle

Dale Zwizinski

Philip Horne

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dale Zwizinski's LinkedIn Performance

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