Dale Zwizinski

Revenue Reimagined

It’s not surprising that many startups struggle. With so many variables in play, it’s just a fact of doing business. Over 20% of startups fail in the first year, and only 50% make it past five. 

Revenue Reimagined is a full-cycle Go-To-Market (GTM) agency helping founders & revenue leaders transition from founder-led sales to product-market fit (PMF). All while scaling responsibly. 

Gut-feeling, trial & error, or advice from those who haven’t successfully built from the ground up before isn’t the way to play & WIN the game. Lots of “consultants” promise “tons of leads” or “expert training” to fix your underperforming revenue. The fact is, one size... doesn't fit all. 

Having partnered with dozens of clients, and driven hundreds of millions in revenue, we’ve realized that every client is different. 

Our data-centered proprietary ALIGN process and GTM data analysis is unique and customizable. Not the “cookie cutter” playbook you see repeatedly online. We help build out proven systems to predictably grow revenue across MARKETING, SALES, CUSTOMER SUCCESS, and REVENUE OPERATIONS (RevOps) as one collaborative revenue function because working in silos doesn't lead to growth.

Revenue Reimagined By The Numbers:

✅ Over $425MM+ in revenue generated 
✅ $64.5M funding secured 
✅ $3.6M+ in operational expense (OpEx) savings
✅ 25+ different startups across 6 different countries 
✅ SMB to F500 sales
✅ Led teams from 2-150 with over 143 promotions influenced

WELCOME TO COLLABORATION

Co-founder & GTM Officer

Revenue Reimagined is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines. Hosted by Adam Jay and Dale Zwizinski, two personalities with distinct styles/approaches but a shared vision - driving growth without complication.

Each episode features interviews with leaders from Sales, Marketing, Customer Success, and RevOps along with some of today’s most respected founders. Those you’ve come to know and love and those so deeply engaged in shaping their companies, they've remained unknown to the masses.

Guests share valuable insights aimed at helping you transform your revenue outcomes and achieve consistent upward growth by challenging the way you think about revenue today.

Embracing a “Give > Get” mindset, guests provide our audience with exclusive weekly giveaways. We’re not talking the mediocre leftover swag from the closet here. Think: free coaching, no-charge product subscriptions, free exclusive community memberships, and more. 

Register for our newsletter at https://revenue-reimagined.com for actionable go-to-market strategies, show notes, and your chance to win the giveaway.

Founder and Co-Host

Sendoso

Sendfluencer

The Sales Change Agent

Overview:  After 20+ years of being in the sales profession and 10+ years in sales leadership there have been patterns that have emerged which have been proven to drive and scale revenue within organizations.  I work with C-level executives and founders to understand their "real" current state and map out an iterative process to scale the sales organization based on agreed-upon goals.  Here are 4 high-level pillars we work on to scale the sales organizations (these pillars build on each other):

1. Setting Expectations: This first item is the most important item - if unrealistic expectations are being set with either the sales team or the executive team it will be almost impossible to hit your goals.
 ✔ Including hiring and on-boarding of your sales team

2. Data-Driven Decision:  It is surprising how many organizations are managing the company by "gut" feel.  I recommend that you get a handle on the following data points:
 💲 Close Rate
 💲 Deal Velocity
 💲 Average Deal Size
 💲 Churn Rate

3. Sales Pipeline:  This is not just a pure numbers game, we are talking about a "real" pipeline - the health of your organization will be based on your pipeline
 ✔Example - If your close rate is 25% then you will need at least 4 times your revenue target as pipeline

4. Aligning to the Buying Process:  This is where many organizations struggle, they are so focused on their sales process and the features/functionality of their product they forget the customer
 ✔Additionally, this is not a one-time process, this pillar needs to be revisited often as an organization scales and markets shift.

Additional items I work on with companies:
✔ Build a culture based on servant leadership
✔ Compensation review and plan designs
✔ Hiring and interviewing candidates
✔ Technology stack analysis
 
Summary:  Sales executives are expensive - Design and build a foundation for your sales organization so that you know when you scale the team they will be able to execute effectively and efficiently.

Founder

Revenue in a Box

GTM Partners

GTM Ambassador

UpdateAI

Collaborating with the CEO on all thing revenue, including:
✅ Go to Market
✅ Aligning to the Buyers Journey
✅ Pricing Strategies
✅ Sales Pipeline Growth

Our mission is to empower Customer Success teams to build great relationships with their customers.

We work with early and growth stage B2B SaaS companies to help them scale Customer Success outcomes.  Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

UpdateAI is the first meeting assistant built specifically for CS.

Strategic Sales Advisor

RevRoom

RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.

Founding Member

RevGenius

Brand Ambassador

Curious - click here: https://vrlps.co/2k9FP56/cp

RevGenius Ambassador

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Member

S44 is a global digital experience company servicing the mobility, energy, and automotive sectors through SaaS products and custom electromobility digital solutions.

We collaborate with Automobile OEMs and dealer groups to prove a great user experience when you are looking to purchase a vehicle.  Many people want recommendations based on their preferences, we are providing this type of experience when you are purchasing a vehicle.

Head of Sales

🤝 Chief GTM Officer | YOUR GTM Special Ops Team | Founder enabled GTM Strategy -> Data vs. Gut | Give > Receive | Recovering Coder | Extending Runways for Founders | Must haves 💪 Grind 🧠 Integrity 🎯 Coachability

An energetic, top performing sales professional, leader, and coach who is passionate about the Cloud based technologies.  More than 20 yrs experience with enterprise sales and known for my ability to grow and enhance businesses.   Working with innovative technologies and platforms to make customer successful wakes me up in the morning!
 
A self-starter who is happiest when helping customers enhance their business with innovative technologies.  It is important to stay ahead of trends and looking for ways to help a customer grow their business and improve their products/services.  The sales environment has changed dramatically over the last 5 years, the next 5 years will be a monumental shift --> Sales, Marketing and Service are on a collision course.

The pursuit of sales and maintaining customer satisfaction has taken me around the globe.  Establishing contacts and a track record of success in the financial service market throughout China, Asia, Mexico, and the United Kingdom, just to name a few.  Every sales person should be well versed in cultural differences and knows that paying attention to such details can make or break a sale.

SALES is changing and utilizing every available channel is important - if you are reading this you know what I am talking about!  To understand more about the sales evolution come read and listen to content here: www.thesaleschangeagent.com
 
Entrepreneurship and education is a deeply ingrained with a MBA from the Olin Graduate School of Business at Babson College.  and an undergraduate degree (with a double major in Management and Finance) at Merrimack College. Living in Lakewood Ranch, Florida (outside of Tampa), with my wife and 2 children.   For fun I enjoy traveling with his family, play/coach soccer, workout, ski, and golf.

Dale Zwizinski
Mobile: 401.952.9231
Email: dzwizinski@gmail.com

The count down to Leslie Venetz book event, looking forward to connecting today in Tampa!!

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Congratulations, Leslie Venetz, on publishing your book!

I highly recommend Profit Generating Pipeline, one of the biggest challenges all customers are struggling with, the PIPELINE., This book will point you in the right direction.

B2B companies are jumping into AI fast.

The smart ones are doing something the rest aren’t: starting with a charter.

I’ve seen this across startups and global enterprises. 

Teams rush to test AI, but without governance or alignment, things break down:
1️⃣ Marketing pushes out GenAI content.
2️⃣ Sales pilots lead scoring.
3️⃣ Ops automates workflows.

Great experiments. Terrible coordination.

And when those efforts aren’t tied to revenue, customer value, or a long-term business strategy, they stall or die quietly.

An AI Charter changes that.

It defines why your company is investing in AI, what outcomes matter most, who governs which initiatives, and how success will be measured.

It ensures your AI isn’t just innovative. It’s accountable and strategic.

Do you have a charter in place? Or are you still managing pilot chaos?

Here’s the problem with most AI efforts: they stay small.

You don’t win in B2B by testing AI. 

You win by scaling it.

An AI Charter gives you the alignment. 

But the next challenge is execution.

This is where most companies get stuck. They launch a few use cases. Results are mixed. 

Teams lose momentum.

To scale with impact, you need to:

Focus on AI use cases tied to pipeline velocity, customer experience, or account expansion.

Use shared business KPIs, not isolated data metrics.
Integrate AI tools into how GTM teams already work.
Govern consistently, with clear roles and recurring reviews.

If your AI efforts aren’t producing real commercial outcomes, it’s time to revisit how you’re executing.

What’s the biggest blocker your team is facing as you try to scale?

This is a great opportunity and if you want a "fast pass" send me a 30 second video and I can get you a meeting with the CEO!

If AI is part of your future, the AI Charter is your operating system.

Most B2B organizations still don’t have one. That’s a mistake 🛑 !

An AI Charter isn’t about compliance. It’s about business clarity.

Here’s what it should include:

1️⃣  A clear purpose statement tied to your business model.
2️⃣  Long-term goals linked to revenue impact, customer retention, or operational efficiency.
3️⃣  An AI Council with stakeholders from GTM, product, operations, risk, and data.
4️⃣ A prioritization and execution framework that focuses on business impact, not experimentation.

When AI is embedded in sales, marketing, and customer success, it becomes a strategic asset.

When it stays in the lab, it’s just another cost center.

If you were writing your charter today, what’s the first outcome you’d prioritize?

The most effective go-to-market teams don’t just share goals. 

They work in sync.

When sales, marketing, and customer success are aligned, everything becomes easier:

👉  Leads turn into qualified conversations.
👉 Deals close with smoother handoffs.
👉 Customers stay longer because their experience is consistent.

But in many companies, these teams still work in silos.

It’s not because people aren’t trying.
It’s usually because each team is using a different playbook.

👉 Different definitions of success.
👉 Different data.
👉 Different timelines.

This slows everything down.

Solving it isn’t about adding more meetings or new tools.

It’s about creating a shared rhythm and making connections between teams part of how you work.

1️⃣  Clear handoff rules.
2️⃣  Shared definitions of pipeline stages and customer health.
3️⃣  Simple feedback loops that actually get used.

When those connections are strong, growth feels like progress, not pressure.

❓ Where do your GTM teams naturally align today?

That’s your starting point.

the-sales-change-agent

revenue-in-a-box

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Talks about #gtm, #founders, #startups, #leadership, and #venturecapital

Most automation fails because we start with AI.

We should start with purpose.

Every job in your company exists to achieve an outcome. Until you define those outcomes and understand the context around them, AI will feel like a patchwork solution.

Jobs To Be Done helps you see:

✅ What should be automated
✅ What must remain human
✅ And how both can work together in a unified system

AI does not replace work. It redefines it. But only if we define the work first.

Growth Harmony Consultants

Fractional GTM Consultant with 15+ years of experience as VP of Revenue Operations, VP of GTM Operations, Sr. Director of Revenue Operations, Global Director of Sales Operations, GTM M&A Integrator, and Advisor to the CEO/CRO. Proven expertise in driving SaaS growth through 30% ARR increases, 40% churn reduction, $2M pipelines in 45 days, and AI-driven strategies. Skilled in ABM, CRM optimization, and scaling cross-functional teams to align GTM operations.

	•	Increased ARR by 30% and reduced churn by 40% by implementing targeted customer retention strategies.
	•	Generated a $2M pipeline within 45 days through ABM and MEDDPICC frameworks.
	•	Decreased CPL by 45% and enhanced LTV by 50% through data-driven AI campaigns and advanced attribution modeling.
	•	Improved forecast accuracy to 90% by migrating CRMs (HubSpot, Salesforce) and redesigning GTM processes.
	•	Streamlined post-M&A integration efforts, reducing duplicate systems by 66% and boosting team efficiency.
	•	Scaled GTM operations for SaaS businesses ranging from $50M to $150M, delivering 95% completion of critical projects on time.
	•	Built and mentored high-performing Revenue Operations teams, driving 25% increase in productivity within the first year.

VP, Revenue Operations

RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.

-Author
-Master Class Teacher
-Podcast Guest
-AMA Host
-Rev Room Contributor
-Rev Ops trainer for people new to Rev Ops Job

https://www.revgenius.com/author/david-maxey/

Deputy

"All in one Employee Scheduling, Time and Attendance Tracking, and Tasking (SaaS) "

Projects managed and sponsored:
-Aligned GTM definitions and stages
-Dashboards and reports for entire funnel for sales, marketing and customer success created and deployed 
-Salesforce.com remediation for scaling 
-Defined KPIs & dashboards for customer success 
-Designed Deal Desk v1 
-Ran budget analysis to save over $150k to pay for needed tools 
-Designed a full multi-touch, first, last and most touched attribution for all incoming leads 
-Designed an automated journey map that allows product and marketing to keep prospects moving through the funnel quickly 
-Migrated from Hubspot to Marketo 
-Continuous improvement projects for tech debt 
-Saved $7M in performance marketing spend leveraging Segment and Marketo 
-Created GTM tech roadmap for sales, marketing and customer success 

✔Worked closely with sales, marketing, customer success, finance, and business operations to drive the execution of our GTM strategy 
✔Designed and socialized a new way for prospects to move through the funnel that would minimize human error with AI lowering CAC cost by 20% 
✔Ran an initiative to analyze the marketing budget and was able to lower cost by $600k per month while increasing conversion rates 

Tools used: Salesforce, Marketo, Salesloft, Gong, Intercom, Atrium, Tableau, Lucid Charts, Jira, Asana, DropBox, Outreach (Proof of Concept), Ironclad, Lattice, BambooHR, Segment, Tableau, Chilipiper, Calendly, Groove (Proof of Concept), Google Suite, Microsoft Office Suite, Expensify, Zuora

Global Sr. Director, Revenue Operations

Snapdocs

"Workflow tools that digitize and automate task for lenders, title companies and notaries (Saas)"

Projects managed and sponsored:
-GTM definitions & stages defined & aligned 
-Salesforce migration from small business edition to enterprise edition 
-Scaled GTM Stack that supported a 600% increase of leads QoQ without any system or reporting issues 
-Defined KPIs and created dashboards for sales, marketing and customer success 
-Migrated from Hubspot to Marketo 
-Designed a full multi-touch, first, last and most touched attribution for all incoming leads  
-Implemented Gong and saw an 25% increase in conversion rates in 3 months 
-Created base BI system for all GTM executive reporting 
-Continuous improvement projects for tech debt 
-Created GTM tech roadmap for sales, marketing and customer success 

✔Works closely with sales, marketing, customer success, and finance to drive the execution of our GTM strategy  
✔Developed yearly planning for head count, quotas, compensation plans, and overall strategic business planning 
✔Provided the executive team useful insights to help drive decision making for capacity planning, quotas, pipeline, territory planning and others 

Tools used/integrated: SFDC, Marketo, Salesloft, Gong, Trello, Insightsquared, Chartio, Redshift, Lattice, Bamboo HR, Google Suite, Microsoft Office Suite, Expensify

Sr. Director, Sales Operations

Tradeshift

"E-Invoicing and Accounts Payable Automation as a SaaS solution"

Projects managed and sponsored:
-Salesforce CPQ implementation with over 30 SKUs for a global rollout while staying ASC 606 compliant using pricing analysis 
-Designed key performance metrics & dashboard for sales, marketing and customer success 
-Designed full multi-touch, first, last and most touched attribution for all incoming leads  
-Continuous improvement projects for tech debt 
-Assisted with audits for future ASC-606 compliance 
-Created GTM tech roadmap for sales, marketing and customer success 
-Domo migration for executive reporting from all GTM systems 
-Ringlead implementation for automating duplicate merging and enrichment 
-Developed and implemented deal desk process, workflow and reporting 

✔Built a Global Sales & Customer Value Operations team that supported 300 commissioned employees 
✔Managed team responsible for compensation, deal desk, marketing operations, sales productivity, sales operations, GTM architecture, SFDC and tool stack product management, and 3rd party vendor billing/relations 

Tools Used/ Integrated: Salesforce, Marketo, Ironclad, Domo, Xactly, Salesforce CPQ, Ringlead Enrichment, Gainsight, Google Suite, Microsoft Office Suite, Expensify & other tools

Global Director, Sales Operations & Customer Value

An Entrepreneur's Solution

"Change Management Organization. Clients ranging from $5MM to $75MM in Manufacturing, Collision, and MarTech"

Projects managed and sponsored:
-Implemented bonus plans in a commission environment encouraging teamwork resulting in doubled 
profits YoY. 
-Developed and Implemented an inventory process that resulted in 100% accuracy when ordering and 
better customer satisfaction
-Played a critical role in the team overachieving $60MM 2017 budget after recovering from a 
devastating fire & completing a divestiture of the largest division. This was a 30% increase in sales YoY. g a divestiture of the largest division. This was a 30% increase in sales YoY.

✔Vetted new management prospects 
✔Recruited top talent 
✔Developed lead generation model to create warm leads. 
✔Developed sales best practices moving warm leads to closed deals.

Senior Consultant

MFG.com

"MFG.com is SaaS Technology built as a global online B2B marketplace matching potential customers with manufacturers of custom products"

Projects managed and sponsored:
-Automated CAD input allowing for a 75% engineering staff reduction  
-Program managed ShopIQ: a global competitive analysis tool increasing sales $450-500K per rep a year 
-Designed an automated marketing system that created warm leads increasing sales productivity over 150% & increasing deal size by 15% 

✔Ran weekly staff meetings providing updates on sales, marketing and customer success 
✔Advised the CEO regularly on strategy and priority of the most critical areas of the business 
✔Hired and built a successful team to manage operations, sales, and marketing 
✔Played a key role in achieving a historical 22% EBITDA margin in 2015 (a 15-year record breaker).  ✔Restructured renewals & customer service ensuring cross functional team communication that resulted in a 50% increase in renewal rate.  
✔International experience working closely with Europe & Asia-Pacific managers to develop forecast, budgets & promote best practices in foreign markets.

Chief Operating Officer

✔Designed & implemented a consultative sales process, lead generation & marketing automation 
systems   
✔Streamlined closing techniques, that in two years doubled average sales per representative from $205k to $405k & $405k to $650k & increased close ratio from 21% to 44% per sales rep & 
✔Developed system to decrease sales cycle from 13 to 7 days.

Vice President of Global Sales

Sales Director

Sales Manager

Senior Account Executive

At the core of my career is a passion for transforming SaaS businesses across industries like Cybersecurity, Digital Real Estate, and FinTech. As a Revenue Operations and GTM leader with 15+ years of experience, I specialize in aligning sales, marketing, and customer success to achieve measurable results. My recent tenure as Head of Revenue Operations at Growth Harmony saw achievements like a 66% reduction in redundant efforts and strategic implementations, including MEDDPICC, driving $2M in pipeline growth and 30% ARR increases.

Beyond operations, I contribute to the RevOps community through master classes and publications with RevRoom, sharing actionable strategies for scaling revenue teams and optimizing GTM processes. Proficient in leveraging tools like Salesforce and HubSpot, I drive data-driven decisions that reduce churn, enhance EBITDA, and deliver predictable growth. My commitment to mentorship and innovation underscores every aspect of my work, helping businesses and professionals excel in an evolving SaaS landscape.

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