Leading our Hawaii-based team of professionals to offer local businesses the best in HR services, technology, and expertise.

Performance Achievements
- FY 2025 SuperStarts qualifier
- Hit full 2025 fiscal year quota in 5 months
- FY 2025 President's Club Qualifier

Major Account Sales Leader

Sales Mastery Coaching - Helping salespeople get the coaching they deserve

Dale is a business growth consultant and certified change practitioner with over 15 years of experience working in professional business-to-business roles. Almost all of Dale's experience is in new business development with a focus on growth and new client/logo acquisition. His extensive background includes front-line sales in a highly saturated, high competition industry through successfully leading a multi-state sales operation for a Fortune 200 company. Throughout his career, Dale has earned distinguished awards and recognition for his efforts on both a local and national level.

Dale's diverse experience across many different businesses, combined with his first-hand knowledge of what it takes to deliver sales results, gives him the ability to analyze and understand sales systems in even the most complex industries. Dale has had the privilege of developing hundreds of sales reps in his career, including those that have gone on to be top in their field at a national level.

In addition to working directly with clients on a sales consultant or advisory basis, Dale is also a publisher of digital course content and other sales-related media geared toward helping sales professionals and leaders develop their attitude, skills, and knowledge to be successful.

Sales Coach & Owner

Hawaiian Cool Water

General Manager

Atlas Insurance Agency, Inc.

Spearheaded new business unit initiative for the largest insurance broker in the state of Hawaii.

Vice President

ProService Hawaii

Key Responsibilities:
- Led a team of up to 14 outside sales professionals across the state of Hawaii to close 100% new business opportunities
- Managed daily sales activities and development including training
- Management of KPIs and other key metrics
- Worked in collaboration with pricing team and approved final sales pricing for all proposals

Performance Achievements:
- 2019 President's Club
- Led initiatives that resulted in increased conversion rates during the sales process
- Developed new sales roles

Sales Manager

Key Responsibilities:
- 100% new client sales role. Responsible for full sales cycle from prospecting to implementation handoff.

Performance Achievements:
- 2017 Rookie of the Year
- Achieved full 2017 quota by August

Business Development Manager

Toshiba Business Solutions

Key Responsibilities:
- Leadership of sales team across three offices
- Recruit, train, and coach a team of outside sales professionals with diverse levels of experience
- Part of executive leadership team for TBS presence in MN, Western WI, and ND
- Coordinate efforts between sales, service, and operations to ensure a positive client experience
- Development of overall market strategy in conjunction with TBS MN region Vice President

Performance Achievements:
- President's Club FY 2015
- National New Business Sales Leader of the Year FY 2015
- New Business National Marketplace of the Year FY 2015
- New Business National Marketplace of the Quarter: Q2 & Q4 FY15 
- Coached/developed reps to win national awards for new business in Q2FY15 & Q4FY15
- Coached a rep who placed 2nd in Toshiba's National Sales Skill contest
- Budget attainment in FY16A (Apr. - Sept. 2016), FY15 (Apr. 2015-Mar. 2016) & FY 14B (Sept. 2014-Mar. 2015)
- Leadership Award, Toshiba Professional Sales Summit

Director of Sales

Coordinated Business Systems

Key Responsibilities:
- Perform day to day management and sales activities, marketing Coordinated Business System's valued products and services to business clients in the metropolitan area
- Responsible for recruiting, hiring, training, and developing a brand new team of outside sales professionals to increase Coordinated's market presence
- Grow customer base and recurring revenues in a 100% new customer only assignment

Key Achievements:
- Coached & developed reps to 91-154% of quota in 2013 in a 100% net new business assignment
- Developed a rep to qualify for "Rookie of the Year" in 2013
- Developed reps who won the "Young Gun" award in May 2014 & July 2014
- Assisted in the closing of one of the largest managed print services contracts for Coordinated
- Completed 3 sales management training conferences focused on a range of topics including recruitment, interviewing, training, development, management, and motivation (RIORDAN)

Marco, Inc.

Worked to achieve managed services goals and drive an increase in profitable recurring revenue streams for Marco. Supported a team of sales representatives across a large geography providing support in sales strategy and pricing. Participated in sales calls with reps to further discover, qualify, and close managed services opportunities.

Key Responsibilities: 
- Subject matter expert (SME) supporting a team of 20 territory based technology advisors across Minnesota and surrounding 4 state area to help achieve their Managed Services quotas
- Conduct ongoing recurring business reviews (RBR) with existing clients to advise them on their current environment and make recommendations for improvement based on best practices
- Perform comprehensive assessments for current and prospective clients
- Present Marco's successful managed services program to prospective clients

Key Achievements
- Supported closing of MPS contracts exceeding $1 million in revenue over contracted terms

Managed Print Specialist

Canon Business Solutions

Overall responsibilities included prospecting new clients, assisting in transition of new clients to Canon technology, customer service for growing base of clients, and assisting sales team in large implementation schedules. Hawaii assignment was 100% competitive, with no starting base of clients.

Also assisted with ongoing training, development, and coaching of new reps. Performed sales rep candidate ride days during interview processes.

Key Achievements:
- Completed Canon's Intelligent Dealer Electronic Archival System (IDEAS) Certification course
- Helped to capture new key accounts with local name recognition to grow the Canon Business Solutions brand in the new Hawaii start up market
- Secured contract for CBS' first dual b/w & color imagePRESS production unit installation in 
  Hawaii market
- Personally designed, coded, and implemented custom print submission web interface for largest client in Hawaii market 
- Engaged and delivered first managed print contracts in Hawaii market
- Region Top Performer Q3 2010
- Region Top Performer Q3 2011

Senior Account Executive

Xerox

Engaged in daily revenue generating and retention activities including customer service, cold-calling, prospecting, and new client acquisition in a business-to-business sales model.  Primary function is to help business clients achieve greater productivity, reduce cost, and increase competitive advantage through the use of technology offered by Xerox.

Key Achievements:
- Kaʻiulani Club Award winner 2007 (Top 6 in sales)
- Team sales award Q4 2007
- 138% of quota in 2007 (President's Club level)
- 108% of quota in 2008 before transition to new position at Canon Business Solutions
- Team sales award Q1 2008

Document Solutions Executive

With over 15 years in B2B sales and change management, I bring passion and expertise to every project. I've led teams to exceptional growth, championed transformative initiatives, and crafted tailored solutions. As a Certified Change Practitioner and Sales Leader, I focus on driving results and fostering meaningful connections. Let's collaborate and unlock your business's full potential.

Dale Yasunaga

SearchLux

SearchLux is a search firm dedicated to assisting technology-focused organizations in attracting, hiring, and retaining exceptional technical talent, empowering them to develop and ship innovative products that fuel their business growth.

We specialize in recruiting the following talent:
Engineering
Manufacturing
Data
Analytics
DevOps
Product & Design
Leadership

Founder

Austin Meat & Seafood Company

Helping wholesalers/retailers/processors achieve profitable growth by providing quality meat/seafood, custom-cuts, logistic solutions, and distinct service.

Austin Meat & Seafood Company is a premier wholesale meat and seafood distributor located in the largest food distribution center in the world.

We distribute only the finest meats and freshest seafood to many of the premier steakhouses, caterers, ship lines, restaurants, institutions, five-star hotels, country clubs, processors, and supermarkets. 

We are the leading wholesale distributor of Kobe Beef on the East Coast. Austin Meat sells the highest quality Kobe Beef and Kurobuta Pork that can be found anywhere east of Japan.

From beef, pork, poultry, lamb, veal, to seafood;  Austin Meat & Seafood Company can bring you the worlds finest products to meet your unique business needs.

Sales, Procurement, Logistics

The Kiln

Scaled B2B prospecting by building and optimizing outbound sales systems for clients. 

Provided comprehensive services aimed at driving revenue growth:

➡️ Email infrastructure + tech stack setup
➡️ Data capture + enrichment
➡️ Lead sourcing + intent triggers
➡️ Copywriting + AI personalizations
➡️ Omni-channel outreach 
➡️ Custom Clay workflows

GTM Lead

CMX Media

Connected community professionals with exciting career opportunities.

Recruitment Consultant

Livestream

SaaS Sales: Helping thousands of customers improve their communications through live video

Enterprise Account Executive

TEKsystems

Partnered with Fintech/Capital Markets organizations in executing their business goals through project based/global application services and staff augmentation.

Externally, my responsibilities included Business Development, Relationship Management and Project Resource Management. Leveraged market analytics to help my clients stay ahead of the resourcing curve and maximize their ROI on resource spend. Conducted client negotiations with regards to compensation rates and terms, and am continually involved throughout the on-boarding process.

Internally, provided guidance and support to the recruitment team, and assisted in the screening and selection of candidates.

Specialties: 
Talent Acquisition, Search Consulting, Business Development - Developing long-term, successful professional relationships with clients built on a thorough understanding of their business and IT culture. 

Market Analytics - Developed a deep understanding of the IT market place to support a referral based recruitment approach. I understood where talented technical professionals are and when they are available, as well as what it takes to recruit and retain them

Achievements:
4 x Contest Winner (Presidents Club equivalent)

Account Executive and Technical Recruiting Manager

Focused on building strong relationships and placing technical talent in the Fintech space. I primarily recruited in the applications arena of IT and placed candidates at some of the largest Fortune 500 companies in NYC, such as Bank of America/ Merrill Lynch, JPMorgan Chase, Credit Suisse, Federal Reserve Bank of New York, AIG, American Express, DTCC, Morgan Stanley, Barclays, Deutsche Bank, S&P, UBS and RBS.

Software Development, Engineering, Design, and Architecture
Web Development, Engineering, Design, and Architecture
Business Analysis and Data Analysis
Project/Program Management, PMO
QA

Java/J2EE, Spring, Hibernate, JMS, TIBCO, MQ, Python, Scala, Drools, Multithreading
C#, WCF, WPF, LINQ, PRISM, ASP.NET,
HTML, CSS, Javascript, Ext-JS, AngularJS, Jquery, AJAX, UX and UI Design, Full-Stack
C++, Unix/Windows/Linux, STL, Boost, MFC, INTEX API
FIX Protocol
Calypso, Murex, Openlink Endur, Sophis, Charles River, Summit, MarketAxess
Data bases: Oracle, SQL Server, Sybase, DB2
Big Data: Hadoop, Greenplum, Oozie, Pig, Hive, Data Scientists, Data Engineers

Equities Algo Trading, Stat Arbitrage, High Frequency Trading
Fixed Income (corps, govs, muni, etc), Structured Credit, Interest Rate Products
Credit Derivatives, CDS, Tranches, CDO
FX, Currencies
Quantitative Development/Analysis
VaR, Greeks, Stress Testing, Back Testing

Risk/Regulatory:
Credit/Market/Liquidity/Country Risk
IHC, FBO-EPS
CCAR
Dodd-Frank, Volcker, EMIR
Basel I, II, III, BCBS

Technical Recruiter

MetLife

Financial Adviser, Financial Services Sales Representative
Financial services firm: providing insurance, securities, and investments for business owners, individuals, and groups.
Licenses: Series 6, Series 63, Life, Accident & Health Insurance.

Financial Adviser, Financial Services Sales Representative at MetLife

Has your company been suffering from subpar hiring results?

Picture this all-too familiar scene:

❌ Wasted resources, time, and money spent on recruitment, interviews, onboarding, training, termination, and then repeating this process to find a replacement

❌ Constant struggle to hire and retain high-performing talent

❌ Overworked, stressed teams struggling to keep up, feeling stuck in a never-ending cycle

❌ Tarnished job and brand reputation

❌ Delayed product releases, missed deadlines, and unfulfilled business objectives

❌ Losing market share as competitors outperform your products and services

Can you continue to operate this way?

If you can’t, make sure you keep reading.

In today's fast-paced technology landscape, meeting hiring expectations is more crucial than ever. Business leaders must hire the right people from the start to drive innovation and meet market demands. 

Having successfully recruited and placed hundreds of technical professionals, I recognized an opportunity to help organizations minimize their hiring risks and gain a competitive talent advantage.

That's why I founded SearchLux, a boutique search agency specializing in helping companies attract, hire the right people to build high-performing teams and execute their vision.

Why choose us?

✅ We invest time in understanding your business goals and culture, ensuring a perfect talent match

✅ As a boutique firm, we're agile and can tailor our services to meet your unique needs

✅ Access and engage elite technical talent to build innovative, outcome-driven teams

✅ Minimize hiring risks 

✅ Save time, money, and resources, allowing you to focus on what you do best

✅ We GUARANTEE filling the role with your ideal hire

Ready to minimize hiring risks and build your dream team? 

Let's connect! Simply send me a connection request, and together, we'll explore how SearchLux can set you up for hiring success.

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The Battle

Dale Yasunaga

Austin Johnson

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