Dale Gibbons

Business Breakthrough Advisors

We help experienced business advisors, consultants, and coaches systemize their business, scale income, and step back without sacrificing results.

CEO and Owner

The AI Powered Business Advisor

I write about how to build and scale a modern business consulting and coaching practice, showing you how to leverage both traditional and AI-powered strategies to acquire high-paying clients, command premium rates, and build recurring revenue streams that let you live a life of time freedom and prosperity.

Writer & Publisher

Continuous Improvement Center

We help you get things done better, faster, and cheaper by improving every process in every part of your business. We've successfully implemented Continuous Improvement programs at small companies and billion dollar behemoths.

Level 12: Software That Works

Level 12 was a client of my company, The Continuous Improvement Center. I served Level 12 as CEO, helped them realize a 100% increase in revenue, win new clients in new industries, and lay the foundation for a successful business development program.

Homeworks Properties

This real estate company renovated houses in Kentucky and Indiana way before all the cool kids were doing it, and helped many families get into their first home.

President

Farm Credit Services of Mid-America

Led the implementation of a Continuous Improvement (CI) culture. Facilitated strategic planning. Assembled and led a new department for the company focused on executing its most strategic projects. The team consists of several experts in continuous improvement, lean, six sigma and project management. Helped map the sales process and build a customer journey map to improve sales and the customer experience.

Vice President, Chief Operations Officer

Ebit Information Systems  (Now InfusionIT)

This is a company I purchased and turned around in 2005. Ebit Information Systems (Now InfusionIT) provides IT staffing and consulting services. It is now one of the top 5 IT services firms in the Greater Louisville area and has achieved the coveted Inc. Magazine list of fastest growing companies four years in a row.

Owner & CEO

EDS, an HP Company

Responsbile for marketing and selling information technology services to large corporations.

Sales Executive

Manpower

Took a new branch from start to $4M in revenue as the manager of the Louisville, KY area territory.

Director of Professional Services

GE Aviation

Helped support the Air Force and several commercial airlines in Asia, North America and South America to improve efficiency and lower their operating costs.

Field Service Representative

You’ve spent years building expertise.

Now it’s time to finally own your calendar.

I’m Dale Gibbons, and I help seasoned professionals turn their experience into high-ticket consulting businesses. 

I work with corporate escapees, exited founders and military veterans who know they’re capable of more than another 5 years in the corporate grind. 

You don’t have to be:

- At the mercy of an employer’s decisions
- Drowning in conflicting advice and tactics
- Chasing referrals that aren’t worth your expertise

You already have 90% of what it takes. My role is helping you reach that last 10%. 

Anyone who has a genius zone can build a consulting business that funds freedom and legacy.

Over the past 18 years, I’ve coached hundreds of consultants and coaches to: 

✅ Build premium consulting offers based on transformation, not time

✅ Fill workshops that generate qualified leads on autopilot

✅ Convert without pressure using my Benevolent Servant Leader™ sales framework

✅ Systematize delivery and scale through proprietary frameworks and group programs

The result: Businesses that create freedom.

I’ve built a solid, repeatable system that attracts qualified leads, clearly shows your value, and converts trust into premium, long-term engagements.  

Here’s what clients say:

- “Dale helped me replace my corporate income in 90 days.”
- “This system gave me my confidence, and pipeline, back.”
- “I finally feel like I’m running a business, not just doing client work.”

If you’re considering consulting as your next chapter and are:

❌ Unsure how to get consistent, high-value clients
❌ Struggling to explain to leads your premium pricing
❌ Drowning in tools but not seeing traction

I’d be glad to show you a better way. 

DM me if you’d like to hear more.

Or, if you’d prefer to see the system in action first, watch this quick video: 
https://bit.ly/businessbreakthroughadvisors_Video

Let’s build the consulting business that funds your freedom and gives you your life back.

We help business advisors (and those who want to be) use AI to create a reliable 6-figure+ income and leave the rat race forever.

Most consultants are treating AI like a magic button.

These prompts create results you can bill for.

AI becomes powerful when you use it to amplify your thinking and refine the core areas of your business.

I’ve been exploring how to do that inside my own consulting practice and sharing what works with my clients.

Here are some of the most effective prompts I’ve developed across each area of the business:

Strategy
"Evaluate the strategic implications of this market shift and propose three viable response options"
"Assess the attractiveness of entering [market] using a capabilities vs. opportunity fit analysis."

Marketing
"Analyze this customer data and produce insight-driven recommendations for demand generation."
"Map the customer journey and identify friction points that reduce conversion or retention."

Operations
"Design a future-state workflow that reduces cycle time and improves quality."
"Quantify the financial benefits of addressing process inefficiencies."

Finance & Analytics
"Develop a high-level financial model structure to evaluate this business opportunity."
"Perform a variance analysis and explain operational drivers behind the numbers."

People & Organization
"Create a change management plan with stakeholders, risks, and communication needs."
"Propose a succession planning approach for mission-critical roles."

I've put together 50 prompts across all five categories in the cheat sheet below.

Each one is designed to give you a structured starting point, not a finished product.

Try out a few, and save the rest for when you need a reference point.

If you're looking at how to grow your business to 7-figures,
I built a quiz that'll give you a personalized roadmap.

You can take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Escape the rat race by turning your experience and skills into a 7-figure consulting income.

Are you willing to be seen as "too much" if it means saving someone's business?

Prospects don’t hire consultants for credentials.
They hire the person who understands their pain and cares enough to help them through it.

The problem is, many consultants focus so hard on looking polished that their real passion never shows.
They hold back to seem “professional” and end up sounding like everyone else.

Meanwhile, the consultant with less experience but more energy wins clients by making them feel understood.

That’s the difference. Clients choose the person who shows they care, not the one who’s afraid to stand out.

So instead of trying to look polished, focus on being authentic.
Here are a few actions you can do this week:

1. Find the fire.
What’s an injustice in your industry that makes your blood boil? How is it affecting the small business owners who deserve better?

2. Tell your story.
Share the real reason why you do this work. Tell the story of what you’ve been through and who you’re trying to help.

3. Light the match.
Send 10 DMs today. You don’t need a polished pitch. Tell them, “Hey, I saw your website and I think you might be leaving money on the table. Would it help to hop on a call and talk it through?”

Nobody in the world is better at being you than you.

When you stop playing it safe, you give people permission to trust you with their real problems.

That's when cold outreach becomes a public service.

If you’re struggling to pinpoint what’s holding back the next stage of your business growth, I’ve built something that could help.

My Consultant Archetype quiz gives you a detailed report on your current growth phase, your biggest blind spot, and how to fix things fast.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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Prospects don't care about buzzwords.

They just want their problems solved.

A common problem I see is consultants trying to be too clever with their wording.

I've been in business for 40 years. If their positioning is unclear to me, it might as well be in another language for a prospect.

I always recommend reading "Why Business People Speak Like Idiots".

Then, to go back and tighten up your messaging.

In the meantime, here are a few phrases to avoid, and what to say instead:

1. When setting the agenda:
Instead of: "Let's align on strategic priorities for this engagement."
Say: "Let's start with what's most important to you right now."

2. When asking a prospect about their problems:
Instead of: "Can you identify the key pain points impacting your current performance?"
Ask: "What’s getting in the way of your business running the way you want it to?"

3. When talking about growth:
Instead of: "Our objective is to design scalable systems that drive sustainable growth."
Say: "Let’s build simple systems that help you grow without adding chaos."

4. When giving feedback:
Instead of: "Your current strategy appears misaligned with established best practices."
Say: "There’s an easier way to get the results you’re after."

5. When presenting results:
Instead of: "We’ve observed measurable improvement across multiple key performance indicators."
Say: "You’re up 18%. Here’s what’s working and where we can keep improving."

6. When facing resistance:
Instead of: "While I understand your concerns, our methodology has consistently produced results across similar client engagements."
Say: "I get it. Let’s look at how this would work in your situation?"

7. When selling the next step:
Instead of: "We offer a comprehensive suite of services designed to optimize profitability and performance."
Say: "I can help you find and fix the profit that’s already in your business."

8. When following up:
Instead of: "I wanted to touch base to confirm receipt of the proposal and inquire about your decision timeline."
Say: "Just checking in. Does this still feel like the right next move for you?"

9. When wrapping up a meeting:
Instead of: "Let’s recap the key takeaways and confirm action items for next steps."
Say: "Here’s what we agreed on and what happens next."

Prospects just want things made easy.

If your message feels like work, they’ll move on.

Keep it simple. That’s what gets people on side.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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Expertise gets you in the room.
Change management keeps you there.

One of the biggest mistakes consultants make is thinking strategy is enough.

It’s not.

Unexecuted ideas don’t drive outcomes.
Without change management, strategy stalls before it starts.

Clients don’t just need a plan. They need help getting people to follow it.

That’s where change frameworks come in.

The right one cuts through resistance, brings clarity fast, and guides people through the messy middle.

Here are 6 that work:

Kotter’s 8-Step Change Framework
From building urgency to embedding new habits, this step-by-step roadmap helps lead large-scale transformation with momentum and clarity.

Lewin’s 3-Phase Model
Unfreeze, change, refreeze. A simple way to help people let go of old ways and lock in new behaviors.

Prosci Change Triangle (PCT)
Combines leadership, project management, and change strategy to align every part of the business around a shared goal.

ADKAR Model
Focuses on individual adoption—awareness, desire, knowledge, ability, and reinforcement. A great tool for spotting what’s holding change back.

McKinsey Influence Model
Change sticks when behavior shifts. This model emphasizes leadership example, shared meaning, skill-building, and reinforcement.

BCG’s Change Delta Model
A big-picture framework that aligns leadership, governance, execution, and employee engagement to drive long-term results.

Strong consultants don’t just deliver plans.

They help teams take action—and make it stick.

Which of these frameworks do you lean on when leading change?

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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Solving the wrong problem is expensive.

Here’s how to get it right the first time.

Consulting is not about giving advice. It’s about finding what causes a client’s pain and fixing it.

Clients often struggle to explain what’s wrong. When the problem feels overwhelming, they don’t know where to start.

Your job is to help them see it clearly and move forward with confidence.

A few good frameworks can turn a client's confusion into a clear path forward.

Here are six that deliver:

The PDCA Cycle (Plan-Do-Check-Act)
Identify the issue and plan an approach. Test on a small scale. Check the results. Standardize successful methods.

The 5 Whys Technique
Define the problem clearly. Ask "Why?" and record the answer. Repeat up to five times or until the root cause becomes clear.

Value Stream Mapping
Write down each step in a process. Identify where time, effort, or resources are wasted. Streamline the process and monitor results.

Impact vs. Effort Matrix
Map tasks on a 2x2 grid by impact and effort. Highlight high-impact, low-effort tasks as quick wins. Invest heavily in high-impact, high-effort tasks. Delete low-value, high-effort tasks.

Root Cause Analysis
Identify the symptoms of a problem and their effects. Trace the cause to the source. Validate your theory with data or testing. Solve the issue.

SWOT Analysis
List your internal strengths and weaknesses. Spot external opportunities and threats. Match your strengths to opportunities, and try to minimize weaknesses and external threats.

Every consultant has their own way of uncovering the real issue behind a client’s challenges.

Experiment with these frameworks until you find the ones that fit your style and industry. Combined with your experience, they’ll help you spot patterns faster, solve deeper problems, and build more trust with every client you meet.

If you're still struggling, there might be something in your consulting business that needs more clarity.

I built a Consulting Archetype Quiz to help. In a few minutes, it'll uncover your consultant archetype, your biggest blind spot, and the next steps you need to take.

You can take the quiz here: https://lnkd.in/gve8CjUu

Which one of these frameworks do you use? Are there any I've missed?

📨 If you're ready to book a call send me a DM with the word "ready."
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Most people overthink networking.

They show up hoping to impress the right person, say the right thing, and walk away with a new opportunity.

That’s not how it works.

If you want to build real relationships, stop trying to “network” and start acting like someone who belongs in the room.

I’ve always preferred to act like the co-host.

Even if it’s not my event, I walk in like I belong there. I find the bathrooms, check out the food, and look for ways to help people feel at home.

Because when people feel at ease around you, they start opening up—and that’s when real connection happens.

Here’s how to network well in any room:

Tell Your Story
Share a short and honest story that explains why you do what you do.

Pay Attention to Body Language
Stand with confidence, stay relaxed, and make eye contact to help others feel at ease.

Act Like a Co-Host
Focus on helping others feel welcome and connected as if you were hosting the event yourself.

Ask Real Questions
Move beyond small talk by asking thoughtful questions that invite real conversation.

Stop Trying to Impress
Focus on being present and curious instead of trying to prove your value.

Lead With Generosity
Set a simple goal to connect at least one person to someone else before you leave.

You don’t need to perform.
You just need to be helpful and yourself.

That’s what builds trust.
And trust is what leads to clients, referrals, and strong relationships.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Most consultants want to become the go-to expert.

But few take the time to build the skills that actually make them hard to replace.

At some point, almost every consultant hits a wall.
Things might be working, but not enough to break through.

If you want consistent, high-ticket clients, there are 9 skills that make the difference.

Take a look and see which one might be holding you back.

1. Communicate Clearly
↳ Talking more doesn’t mean saying more. Make sure your message is clear and that people actually understand what you mean.

2. Assess Before You Act
↳ Slow down and really look at what needs fixing. The answer is often right in front of you.

3. Build Practical Strategy
↳ You don’t need something flashy. A good strategy is clear, practical, and tied to real results.

4. Understand The Clients World
↳ Do the work to learn about the person, the business, and the problems they face. That’s where real solutions come from.

5. Lead by Example
↳ Be prepared, follow through, and do what you said you would do.

6. Earn Trust Through Results
↳ Earn trust quickly with a small win, then keep it by doing consistent, valuable work.

7. Stay Flexible with Purpose
↳ Stay flexible when things change, but never lose your standards or sense of direction.

8. Negotiate Fairly
↳ Good negotiation isn’t about winning. It’s about finding a fair deal everyone can respect.

9. Create Meaningful Change
↳ It’s not about sounding smart. It’s about doing work that leaves the business better than you found it.

Mastering these skills is what changes your business from 6-figures to 7-figures.

If you're trying to break the ceiling in your consulting business, I created a resource to help.

My free Consultant Growth Archetype quiz gives you a detailed report on your growth phase and what to do next to make a breakthrough.

You can take it here: https://lnkd.in/gve8CjUu

Which skill do you think is most important?

📨 If you're ready to book a call, send me a DM and let's chat.
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We’re living in a trust recession.

And the only antidote is being authentic.

We’ve been in it for a while, but these days technology is moving faster than ever.

We’re using AI in more and more of our work, and people’s antennas are up (as they should be).

It’s getting harder to tell what’s real and what’s not.

I’ve seen this with my own friends and family. There have been times I’ve had to tell them that a video they were watching was AI-generated.

Look, I think AI is as exciting as it is concerning.

It’s here to stay, but it can strip the humanity out of what it creates.

(I’m still a bit sad about the poor em dash. It never stood a chance.)

The erosion of trust, both personally and professionally, is one of the biggest challenges we’re facing right now.

But I think we can close that gap the same way we always have.

Spend time talking with people face to face and have real conversations. Show up as yourself, not the version you think they expect to see.

AI might make the work faster or more efficient, but it can’t replace experience, empathy, or judgment. It can’t replace the human part of what we do.

We’ve gone through the struggles, and we have the human experience to say, “I know what you’re going through. Here’s how I can help.”

People are hungry for someone who actually understands their problems.

AI can help you find them faster, but it’s your personality, experience, and judgment that provide the real value.

📨 If you're ready to book a call send me a DM with the word "ready."
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I used to lose clients I should have kept.

Then I realized I was wearing the wrong hat.

I believe that every consultant has three different hats they need to use.

Coach: Where you help clients see things clearly and make strategic moves.

Consultant: Where you help clients with hands-on implementation.

Mentor: Where you help clients grow as leaders.

I've lost clients becuase at times, I was trying to solve problems while wearing the wong hat.
I'd consult when someone needed a coach, or coach when they needed mentoring.

But over time, I began to figure how where and when my expertise was needed.

Picture an NFL football team.

When you're the coach, you stand on the sidelines. 
↳ You spot what the players can't see and give a clear strategy, but you're not on the field with them.

When you're the consultant, you're in the huddle with the team.
↳ You've got the systems and the elbow grease to deliver.

When you're the mentor, you're not at the game.
↳ But you're a phone call away when a player needs guidance.

The best consultants master all three of these roles. But most never learn when to switch.

Typically, they build their identity around one particular role that they're comfortable with and try to solve the wrong problems.

When you're able to adapt and put on the right hat at the right time, you maintain the skills that solve high-ticket problems.

If a client can't see their blind spots, you put on the coaching hat.
If they're drowning in execution, you put on the consulting hat.
And if they're wondering if they're in the right game, you put on the mentoring hat.

If you can master that, you can accept any high-ticket client that comes your way.

The magic is knowing which hat to wear when.

Think about your current clients. Which hat are you wearing with each of them?

I've also created a quiz that helps uncover what other skills you might be weaker on and how you can move forward.

In a few minutes, you'll get a detailed report on what your consultant archetype is and a roadmap of what to do next.

You can find the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM and let's chat.
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Presenting is one of those skills that catches a lot of consultants off guard.

They know their material and have years of real experience behind them. But the moment they step into a room, the dynamics change.

I see the same issues show up again and again:
The equipment isn’t set up the way it should be.
The lighting makes it hard to see the slides.
The room layout works against the message.
And once the presentation starts, filler words, dense slides, or unclear transitions make it difficult for clients to stay with them.

None of this means they aren’t capable.
It simply means the presentation wasn’t set up for success.

Over the years, I’ve developed a set of principles I teach my consultants to help them avoid these pitfalls.

Here are eight of them:

Own Your Equipment and Environment
Don't rely on anyone else for equipment or supplies. Arrive early to test and confirm everything is working.

Tell a Client-Relevant Story
Use a short story that mirrors your audience's challenges. Problem, solution, impact.

Ditch Dense Slides
Have one concept per slide. Minimal text. If people are reading, they're not listening.

Make Numbers Meaningful
Translate data into something real. Don't say "12% attrition." Say "1 in 8 team members is leaving each year."

Use the Rule of Three
Structure your message around three key points. Our brains love patterns.

Rehearse Like a pro
Great presenters look spontaneous, but every word and beat is rehearsed. Practice your timing, pauses, and transitions.

Strengthen Delivery and Clarity
Be intentional with your language and avoid filler words that weaken your credibility.

Create a “Wait for It…” Moment
Save one insight, reveal, or recommendation for near the end. Pause before delivering it. Make it unforgettable.

Strong presenters don't wing it. They prepare, simplify, and deliver intentionally.

If your presenting skills are already strong, and you're figuring out your next step to grow, I built a quiz to help.

It gives you a personal report of your consulting archetype and a roadmap of what to do next.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

What would you add to this list?

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Top consulting firms don’t win projects because their slides look better.

They win because their message is easier to follow.

There is a structure behind it.

One that’s been proven in thousands of boardroom decisions.
And one that every independent consultant can learn to use.

It looks like this:

Front Page
Introduces the work, sets the tone, and makes it clear who it’s for.

Executive Summary
Tells the story in one slide so the decision-maker doesn’t need to dig for the point.

Body of Slides
Walks through the analysis one insight at a time, with only the information needed to back it up.

Recommendations
Lays out what needs to happen next in simple, actionable terms.

Appendix
Holds the detail for anyone who needs to see the work behind the work.

Each section has a purpose.
Each slide has a point.
Each title tells you what matters.

You don’t need a team of analysts or a big logo behind you to create high-trust presentations.

But the structure has to do the work.

Clear thinking, laid out the right way, earns attention.
It shows clients you’re serious, prepared, and ready to lead.

That’s how you compete.

Not by trying to match the big firms slide for slide, but by making it easier to say yes to your ideas.

If you want to break through your ceiling, I built the Consulting Archetype Quiz to help.

It'll show you your current growth phase and give you a personalized roadmap.

You can take the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM and let's chat.
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 How To Structure A Consulting Presentation

Decades of expertise don't guarantee job security.

I found that out after getting laid off.

For years, I stayed in corporate, climbed to the top, and believed my results spoke for themselves.

I thought my expertise mattered, but I was still fired for being "too entrepreneurial."

That's when I realized even great performance doesn't protect you from budget cuts, restructures, or a manager who doesn't see your value.

But all of that knowledge under your belt is still valuable. That realization led me to start consulting.

If you're thinking about making a similar change, here's what I suggest:

1. Start with what people turn to you for.
At this point in life, people are probably asking you for advice in one certain area. Focus on that. 

2. Start sharing what you know in public. 
You can do that through social media, speaking, or even a newsletter. The important thing is that you stay consistent.

3. Attract people who have expensive problems and the money to solve them.
Identify your ideal client avatar and talk to as many people as possible with no intent to sell (yet.)

4. Create an irresistible offer.
Make your solution easy to understand and the transformational journey clear. 

5. Think of sales as leadership.
It clears out the head trash you might have about your own offering, and makes it easier for clients to trust you.

6. Create a transformational experience.
Prospects want a solution to their pain. Show them how your work creates that change.

7. Share stories of how your clients' lives improved after working with you. 
Social proof is powerful. Show your prospects what they can expect from working with you.

8. Ask for referrals.
When a client is happy, tell them about your referral program and make it easy for them to share your name. 

9. Repeat steps 1 through 8
Refine the process as you go along. Focus on the 20% of work that creates 80% of results.

10. Live your life
Life isn't just all work. Build relationships that allow you to maximize the time you have with people in your inner circle.

You don't have to change everything at once. You build those consulting skills one step at a time.

There are people who'll pay for your insight because they need experience and perspective to solve their problems.

Don't wait for a round of layoffs to force you to bet on yourself.

Give yourself permission to try.

If you're ready to explore if consulting is the right step for you, I built a free Consulting Readiness Quiz.

You'll get a personalized readiness score across the 7 critical areas that determine consulting success.

You can take the quiz here for free: bit.ly/ConsultingQuiz 

📨 If you're ready to book a call send me a DM with the word "ready."
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10Steps To Turn Your Skills Into A 6Figure+ Income

Some everyday phrases can do real damage.

Start speaking like the expert you are.

How we speak to clients either builds trust or weakens it before we’ve had a chance to help.

I've made the mistake of saying the wrong thing before.

Some of it was leftover habits from corporate. Some of it was insecurity I hadn't fully shaken off.

But I learned that either way, it was fixable.

If you've ever self-edited when talking to a client, this post is for you.

Here are the phrases you ought to avoid, and what to say instead:

Instead of: “I think this might work…”
Say: “Here’s what I recommend based on similar situations.”

Instead of: “Just my two cents…”
Say: “From my experience, here’s what I’d suggest.”

Instead of: “Let me know what you’d like me to do.”
Say: “Here’s the next step I suggest we take.”

Instead of: “I’m probably wrong, but…”
Say: “This may challenge the current approach, but it’s worth considering.”

Instead of: “This might be a dumb question, but…”
Say: “I have a clarifying question.”

Instead of: “Sorry if this doesn’t make sense.”
Say: “Let me know if I should explain that differently.”

Instead of: “That’s not really my area.”
Say: “That’s outside my scope, but I can recommend someone who handles that.”

Instead of: “Hopefully this works.”
Say: “Let’s test this and adjust as needed.”

Instead of: “I’m just a solo consultant.”
Say: “You’ll be working directly with me. No delays or middlemen.”

Instead of: “Everyone’s doing it this way.”
Say: “That’s the common approach, but let’s decide what fits your situation best.”

The right language positions you as a guide, not just another vendor.

If your messaging already feels solid but you're not sure where the gaps are, I built a quiz that can help.

It shows you your consulting archetype, biggest blind spot, 
and gives you a roadmap for your next growth stage.

Take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

If you're competing on price, you've already lost.

Here's how to fix it before 2026.

This is the season where consultants finish strong and set the tone for the year ahead.

And funny enough, a conversation with my nephew got me thinking about what it really means to start the new year right.

He’s been staying at my place, getting used to farm life.
One morning, he cracked an egg into the skillet and asked:

"Uncle Dale, why is the yolk so orange?"

I told him those eggs came from our friends who raise free-range chickens, not factory-farmed ones.

We had a whole conversation about the difference before he hit me with the big question:

"So why doesn't everyone just do free-range?"

The answer to that is the same reason most consultants are broke.

Everyone's trying to scale, productize, and compete on price.
That's factory-farmed thinking.

But the best consultants are free-range.
They've positioned themselves as a category of one.

If you're ready to do the same for 2026,
here are the steps to follow:

1. Identify Your Uncopyable Elements
Write down what makes you fundamentally different: Your lived experience, the patterns you see, and the lessons you've learned. 

2. Raise Your Prices Dramatically
Premium positioning requires premium pricing. Stop charging like a commodity. $10k-30k monthly retainers position you as an irreplaceable strategic partner.

3. Get Ruthlessly Selective
Fire your commodity clients. Keep and attract the ones who value wisdom over price.

4. Shift to Partnership Model
Stop selling projects. Start building strategic partnerships with your clients.

5. Use AI to Amplify Speed, Not Replace Value
AI compresses research from weeks to days, but that's not what clients pay for. They pay you to see opportunities they don't see yet.

2026 is coming fast, and the path you choose now will shape your pipeline for next year.

You can either keep competing as a commodity consultant,
or become a category of one and attract premium clients.

If you're serious about attracting premium clients in 2026 i'm hosting a free webinar on Thursday 👇

Secure your spot: https://lnkd.in/g-jEGn6S

Which one will you be choosing?

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Being a good communicator is table stakes.

Being a structured communicator is what makes you valuable.

Consultants often communicate from their own perspective instead of aligning with what the client actually cares about.

But as marketing copywriter Robert Collier once said, the key to influence is to "enter the conversation already going on in your prospect's mind."

That means getting out of your own head and focusing on what they care about.

Here are 7 communication frameworks to help you do that:

MOCAA Method
Shift focus from yourself to the prospect. Turns casual chats into lead-generating conversations.

Pyramid Principle
Start with the answer, then back it with logic and data. A go-to for clear, structured recommendations.

SCQA Framework
Frame problems the way clients experience them. Builds tension, then resolves it with your solution.

PREP Method
Stay calm and clear under pressure. Great for making your point when challenged on the spot.

COIN Model
Feedback without the awkwardness. Keeps it objective, actionable, and easy to hear.

What? So What? Now What?
Simplify complex data into insight and action. Keeps clients focused on what matters most.

RACI Matrix
Clarifies roles on messy projects. Everyone knows who’s doing what and who needs to be looped in.

Strong consultants don’t just share ideas.
They communicate them in ways that move people to act.

That’s what builds trust.
That’s what earns buy-in.
And that’s what gets you invited back into the room.

If you want to grow your consulting business, sharpening how you communicate is one of the highest-leverage places to start.

And if you're trying to pinpoint what phase of growth you're in and where to focus next, I built a quiz that will help.

Take the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

It's hard to keep going when nothing seems to move.

That's when daily 1% improvements make a difference. 

When you're starting out as a consultant, there are times when it feels like you're bumping your head against a glass ceiling.
And sometimes it doesn’t feel like glass at all. It feels like solid concrete. 

I've been there. And I've got the calloused forehead to prove it.
But there's a way to break through whatever obstacle you're facing. 

Let me tell you about Dave Brailsford.

He took the British cycling team, who'd never won the Tour de France, and turned them into world champions.

He didn't have some grand strategy. He focused on 1% improvements.

His team chose the best pillows and brought them to every hotel stop.
They identified the most effective massage gel.
And he instructed cyclists on the best hand-washing techniques to prevent infections. 

He called it the aggregation of marginal gains.

I call it the compounding of marginal gains.

The compound effect of those improvements turned the British cycling team into a force to be reckoned with.

In consulting, it's the same story.

You don't need to burn everything down and rebuild. 
You need to focus on what you can improve by 1% each day.

There are four clear steps to this:

Plan
Use what you know to map out your approach. Decide what steps you'll take and what a successful outcome should look like.

Do
Put your plan into motion on a small scale. This stage is about trial and learning, not launching something big, so keep it simple and controlled.

Check
Pause to review what happened. Did things turn out the way you expected? What worked, what didn’t, and what caught you off guard?

Adjust
If the test went well, build on it and start rolling it out more widely. If not, use what you learned to fine-tune your approach. Then run the cycle again with those improvements in mind.

Your time, multiplied by effort, creates big results. 

If you're looking for the next step of your plan,
I built a quiz that'll give you a personalized roadmap.

You can take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

No one asks me, "How much does this cost?" anymore.

Here’s what changed.

When I meet a business owner for the first time, maybe at a networking event, the conversation always gets to the same question:

"So Dale, what do you do?"

Most consultants see that as a cue to start selling.
I see it as a chance to anchor value.

I use something I call the MOCAA Talk Track.

Whenever someone asks what I do, I'll say something like this:
"I'm just out here turning nickels into quarters."

There's a specific reason I say that.

It anchors value before we ever talk about price. And you have to do this early on in conversations.

By the time money comes up, I’ve probably used that nickels-to-quarters line two or three times.
So when pricing does come up, they already understand what it means.

I’ll ask, “If you give me a nickel and I give you a quarter, is that a fair exchange?”
The answer is yes.

Then I’ll ask, “If you give me a nickel and I keep giving you a quarter, do you ever want to stop doing that?”
The answer is no.

So later, when I find $500,000 in untapped profit in their business, that’s the quarter.
I only need the nickel.

By that point, it’s simple math.

But your words matter too.
Never say, “I take 20% of profit.”

Nobody wants to give anything away.
But if they give me a nickel and I hand them back a quarter, they’re fine with that every time.

And if someone pushes back, which doesn’t happen often, I’ll say, “I get it. $25,000 is a lot. It’s just not as much as $500,000.”

So when it comes to pricing, the work isn’t in the numbers.
It’s in how early you frame the value.

Do it before the question ever comes up.
If you wait until someone asks, you’re already too late.

That’s why I use the nickels-to-quarters line right from the start.
It keeps me out of price conversations and inside value conversations.

That’s where you want to be.

📨 If you're ready to book a call send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

How To Talk About Price As A Consultant

The most successful consultants aren’t extraordinary.

They do ordinary things with relentless consistency while everyone else is busy getting distracted.

They’re not bouncing around.
They just keep doing the fundamentals again and again with discipline.

They know results take time.
Sometimes weeks.
But when you’re in a place of scarcity, those weeks feel like forever.

That’s where most people stop.
Not because they’re not capable.
But because they haven’t built the resilience to push through that gap.

Especially if they’ve come from a job where the paycheck just shows up.
They’ve never had to think about cash flow.
They’ve never had to manage the mental pressure of building something on their own.

But that’s what this work demands.
The ability to stay focused, keep moving, and let the results catch up.

And through it all, remember:

Nobody can do what you do the way you do it.
That’s what makes you valuable. Don’t forget it.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

My webinar blueprint has generated $50M+ in sales.

Here's the step-by-step breakdown:

Webinars and workshops can be tricky for many consultants to get right.

On one end of the spectrum, some people spend the whole session pushing their services.
On the other hand, some give away so much value that prospects think they can do it on their own.

But when you get it right, webinars are teaching sessions that naturally lead to your offer.

I've used this exact framework and shared it with other consultants because it gets results without the sleazy feeling.

Here's how it works:

1. Start with a Magnetic Hook & Bold Claim:
In the first few minutes, establish a time frame, state what you're going to teach, and present the ideal outcome for your audience.

2. Present Inclusive Authority & Who This is For:
Establish your credibility through results, experience, and social proof.

3. Share the Agenda & The Single Most Important Thing:
Give your audience clear expectations of what you'll cover. Share the single most important idea that makes your solution clear.

4. Challenge Identification via The Shift Method:
Call out the biggest false assumptions your audience has and show them a better way to think about their situations.

5. Share the Solution Framework via The Bridge Method:
Present your core process or system. Keep it simple. Name each step, explain why it matters, and how it connects to their desired outcome.

6. Present the Proof & Case Study Sandwich:
Share up to three case studies that tap into different audience segments. Tell them the setup, how you applied your framework, and specific results.

7. Natural Bridge Transition:
Present two paths. The audience applies the knowledge they've gained by themselves, or they receive your personal guidance and services.

8. Share Your Value Stack Offer:
Present your core services as an appealing offer. Let them know what support they have, exclusive bonuses, the total value, and the total investment.

9. Bring in Logical Urgency & Close:
Give people a real reason to act now. It could be limited spaces, bonus support, or a clear guarantee of work.

This method has proven to work for me. That's why I teach consultants to use it themselves.

When you lead with your expertise and a clear offering, the sale becomes a natural next step instead of an uncomfortable pitch.

I've built a quiz to help more consultants reach their next growth phase of their business.

In a few minutes, it tells you your consultant archetype, your number one blind spot, and the next steps you need to take.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You can say all the right things in all the wrong places.

That's where most consultants fail in lead gen.

Years ago, marketing legend Gary Halbert asked his students a simple question:
"If you could have any advantage when opening a restaurant, what would it be?"

Better food? A great location? A killer ad campaign?

Halbert's answer: A starving crowd.

Food, location, and marketing won't matter if there's no hungry audience to buy.

The same's true in consulting. 

A clear strategy and message won't matter if it's shown to the wrong people.

Choosing the best way to get your message across comes down to three things:

1. Your ideal clients actively engage with that media.
Find where your clients are already spending their time.

2. It allows for a direct response.
Look for platforms where people can comment on posts, send you a DM, or take a direct action.

3. It aligns with your strengths.
The media you choose to engage with should feel natural to you. It'll either be writing, speaking, or networking (or a mix).

To refine things more, here are the best media channels for consultants to generate quality leads.

LinkedIn & Email
These are the best routes for direct outreach, nurturing leads, and establishing authority. Personalize outreach messages and post useful content your ICP can take away. Use email to stay top-of-mind.

Webinars & Workshops 
These are opportunities to position yourself as an expert. Teach others what you do, have a clear call-to-action, and follow up with any attendees who might need more nurturing.

Podcasts & Guest Features
Use these as opportunities for long-term trust-building. Be a guest on industry podcasts to borrow credibility. Share your personal stories so your audience can connect with you.

Paid Ads 
Great for when you've got a clear offer and message. Test things on a small scale first and remember that ads only amplify success. They don't create it.

Cold Calls & Direct Mail
These are old-school and need persistence, but they can still be effective for certain markets. Send personalized direct mail to stand out from digital. Follow up any cold calls with useful emails.

In the carousel below, I've put in the most common mistakes consultants and coaches make with each media outreach. Take a look so you know what to avoid.

You don't have to be juggling every single platform out there. You'll land quality leads by being in the right place, at the right time, with the right message.

If you need more support in knowing how to reach your target clients, this Thursday i'm hosting a free webinar to help.

Secure your spot 👉🏻 https://lnkd.in/g-jEGn6S

Which method do you prefer for generating leads: writing, speaking, or networking? 

📨 If you're ready to book a call send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

How To Choose The Best Marketing Channels

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Don’t even THINK about A/B testing your website without reading this first.

A/B testing can give you as high as [%] conversion rate.

BUT jumping in without a plan can be a recipe for wasted time and unnecessary costs.\\

Before you start tweaking headlines and button colors–or even changing the entire website:

This is what I found most of eCom websites are doing till this day...

❌ Testing the wrong elements.
❌ No clear goal– you won’t know if your test are actually working.
❌ Don’t have enough data to be sure your results aren’t just a coincidence.

After helping hundreds of brands capture millions in revenue.

Here’s what we learned:

→ Figure out what "winning" means for your brand.
→ Get to know your audience.
→ Base test ideas on solid site data, not just best practices
→ Start with small focused tests and scale up the clear winners.
→ Track result daily & filter how different audience segments respond

See the difference?

A/B testing can be a powerful tool, but only if you use it STRATEGICALLY.

If you want a CRO that WORKS, you need an agency that gets it.

DM me if you need any help.

JSESSIONID

li_at

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

6 things to change in your eCom websites:

• Replace confusing menus with clear categories 
• Replace features with benefits
• Replace boring hero image into product in action shot
• Replace big claims with customer testimonials 
• Replace boring product description with pain-solution stories
• Replace limited payment option with well-known credit/debit cards, digital wallets

Incorporate them as much as you can.

Watch your conversion rate skyrocket.

Top 3 things your customers want you to know. (but are too afraid to say)

We all want happy customers.

But sometimes it's *incredibly* hard to know exactly what's going on in their minds.

Here are the top 3 things your customers really want you to know (but might be too shy to say directly):

1. They want to feel understood.

Your generic marketing messages and products might not be hitting the mark.

➜ Take the time to understand your ideal customer's needs, wants, and pain points. 

➜ Tailor your offerings and communication to resonate deeply with them.

2. They want a smooth journey (whether they decide to buy or not).

Here’s what you need to avoid at ALL cost:

❌ A confusing website
❌ A lengthy checkout process
❌ A frustrating customer service experience.

➜ Make sure your website is user-friendly.
➜ Streamline your sales funnel
➜ Invest in excellent customer service to ensure a positive journey from browsing to buying.

3. They want to feel valued.

They're not just a number on a spreadsheet. 

They want to feel appreciated and respected for their purchases.

Go beyond the transaction. 

➜ Offer personalized experiences, loyalty programs, and exceptional service to show your customers you truly value their relationship.

Understand these 3 unspoken desires

And you will undoubtedly create loyal customers who keep on coming back.

If this post resonated with you, consider showing some love!

1) Like this post.
2) Share to spread the word.
3) Follow me.

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

My client went from $[low amount] to $[high amount] sales in 60 days.

... while having a lower-than-average conversion rate. (2%)

How?

The secret lies in attracting the right audience.

- Used targeted messaging that attracts their perfect audience.
- Design offers that perfectly complement their ideal customer's buying journey.
- Eliminate any friction points that might prevent a potential customer from converting

And I’m helping ecom brand owners do the same thing.

✅ Attracting high-quality leads who are more likely to convert, while maximizing your return on investment.

DM me “CRO” for more.

Spots are limited.

Get these 5 *powerful* elements in your website and hook your customer in 10 seconds (or less!)

The truth is, you only have 5 seconds to capture your audience's attention.

And another 5 seconds to convince them to stay more on your site. 

= Total of 10 seconds.

A short window time, right? 

So how can you hook your customers within 10 seconds?

With the RIGHT website elements in place...

You can turn those fleeting visits into loyal paying customers. 

Here are the 5 persuasion powerhouses that will have your website visitors hooked in 10 seconds:

1. A captivating headline:

Your headline is like the opening line of a book.

It needs to grab attention and make them want to read more. 

✔️ Use strong verbs
✔️ Clear benefits
✔️ A touch of intrigue to draw them in.

2. A compelling value proposition:

What makes your business unique? 

Why should someone choose you over the competition? 

✔️ Clearly communicate your value proposition in a way that resonates with your ideal customer's needs.

3. Social proof & testimonials:

People trust other people. 

✔️ Showcase positive testimonials
✔️ Reviews
✔️ Case studies to build trust and credibility with your audience.

4. Clear calls to action:

Don't leave your visitors guessing what you want them to do next. 

Whether it's "Shop now," "Download our easy guide," or "Schedule a free consultation," 

✔️ Use strong calls to action to guide them towards conversion.

5. A User-friendly design:

Your website should be as easy to navigate as your favorite app. 

✔️ Clean design
✔️ Clear menus
✔️ Mobile-responsive layout

By incorporating these 5 elements, you can create a website that is both persuasive and user-friendly.

Don’t let those potential customers *poof* within seconds 

If you need help optimizing your eCom website.

DM me “Optimize me” for more.

Spots are limited.

10 power players that have the highest ROI for your eCom business:
(from my experience)

1. Targeted traffic
2. Fast loading website
3. Social proof & reviews
4. Clear value proposition
5. Seamless user experience
6. Stunning product images
7. Strategic use of promotions
8. Responsive customer support
9. Retargeting website visitors who haven't converted.
10. Constantly optimizing (growth mindset)

These power players are what I call your success multipliers.

Each one enhances your chances of success.

But when combined, they create an unstoppable force that cuts through the saturated market.

Statistically speaking, you're messing up.🫨

Running a test for two days with 10 visitors won't tell you anything real.

It’s like flipping a coin once - pure chance, not a winning strategy.
You need enough data to be sure your results aren't just a *coincidence*.

Here's why small tests can leave you frustrated and out of pocket:

😵 Fake wins due to small sample size
😵 Missed opportunities due to limited data

Here’s what you can do:

✅ Get enough real people visiting your site to make sure your results are legit. 

So, how many visitors do you ACTUALLY need?

There's no one-size-fits-all answer.

But it heavily depends on your website traffic and the size of the change you expect. 

The good news?

I'm helping ecom brand owners crush their conversion rates with data-driven strategies.

DM me “CRO” for more.

Spots are limited.

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

Optimizing a website is a skill you never stop studying

There will always be new:

- User behavior
- Competition
- Evolving customer needs
- Technologies

Treat it as a long-term investment for your eCom business.

5 things you should already know about 6 months in your eCom business.

This isn't just a catchy hook, it's a reality check for new ecom business owners...

Here are 5 things you should have a decent handle on by the 6-month mark:

1. Your ideal customer.

By now, you should have a clear picture of your target audience. 

> Who are you selling to? 
> What are their demographics, interests, and pain points? 
> Have you gathered enough data to refine your customer personas?

2. Sales & conversion trends.

Analyze your sales data for the past 6 months. 

> What products are selling well? 
>Are there any seasonal trends? 
> What marketing channels are driving the most traffic and conversions? 

Understanding these trends helps you refine your strategies and optimize your efforts.

3. Key metrics & performance.

Important metrics like:

• Website traffic
• Conversion rate
• Customer acquisition cost (that's how much it costs to get a new customer)
• Customer lifetime value (how much money a customer spends with you over time) 

… should no longer sound like gibberish. 

Track these regularly and use them to see how you're doing and where you can improve.

4. Competitive landscape. 

6 months in, you should have a good idea of your competitors in the market. 

> What are they good at? 
> What are their weaknesses? 
> How can you make your product or service stand out? 

Knowing your competition helps you develop a killer strategy to win over customers.

5. Marketing effectiveness.

Time to evaluate your marketing efforts. 

> Are your campaigns bringing in the right kind of customers? 
> Are you getting the bang for your buck? 

Use these past 6 months to analyze your marketing data and adjust your strategies for better results.

This is just a starting point.

Remember, the ecom journey is all about learning from your wins, losses, and everything in between. 

Keep testing new things, analyze your data, and adapt your approach for long-term success. 
You got this! :)

Want to make sure your website is working effectively and maximizing results?

Get your FREE CRO audit.

👇👇 👇

Website Secrets

After auditing over 647 websites, I've learned something that most eCom owners simply DON’T understand about conversion. 😤

“Conversion isn't just about getting visitors to your website.”

Don't get me wrong, website traffic is also important. 

But here's the key: Conversion is about guiding visitors on a journey. 

It's about understanding:

→ their needs
→ addressing their pain points
→ making them feel like YOUR website is the answer they've been searching for.

Here's what I mean:

• People don't convert in a vacuum. 

They need to be:

✅ nurtured
✅ educated
✅ compelled to take action

❌ Just throwing up a pretty website and hoping for the best won't cut it.

• Compelling websites tell stories. 

They connect with visitors on an emotional level and build trust. 

✅ They don't just sell products, they solve problems.

• It's all about removing friction. 

❌ Confusing layouts
❌ Unclear calls to action
❌ Generic copy 

... are conversion killers. 

A good website should be smooth sailing.

Guiding visitors effortlessly towards a *clear* conversion goal.

What does this mean for you?

If your website feels like a dry cactus (low leads, low sales). 🌵

It's probably time to rethink your conversion strategy. 

Last year, Q3 was a mad scramble for eCom brands trying to fix their sites at the last minute.

 (...and unfortunately, we had to put them on our waiting list) 

The difference-makers?

The brands who started tuning up their conversion rates (CRO for short) early on.

These folks saw the biggest wins because their sites were conversion machines by the time the busy season hit.

Don’t repeat last year’s mistakes. 

Start your CRO journey now and position yourself for a successful year-end.

Book a call with us today to chat about how we can help.

👇👇 👇

You won’t BELIEVE this life-changing secret about conversion that’s saving my clients from YEARS of unnecessary ad spend and frustration.

In just a few moments, I’m going to reveal what it is. 

But first, here’s why you should trust what I have to say...

For the past 2 years, I've been helping eCom businesses like yours achieve explosive growth through conversion rate optimization. 

I've seen it all, from the biggest mistakes to the most successful strategies. 

And let me tell you, this secret is one of the most powerful tools I've ever discovered.

8 out of 10 eCom businesses think conversion is just about getting people to your site. 

They spend a fortune driving traffic.

… but the *sad* reality is, those visitors just wander around and leave.

❌ Never converting into paying customers.

Here’s how we make *magic* happen:

✅ Guiding them on a strategically crafted user journey. 
✅ Uses a psychological framework to understand their needs, address their pain points, and build trust at every touchpoint. 
✅ Use data and A/B testing to optimize every element, from headlines and calls to action to the overall website layout. 

It's about making them feel like YOUR website is the answer to all their problems.

When you unlock this conversion secret, you'll see a dramatic increase in sales. 

My clients are reporting increases of 20% to 50% (and sometimes even more!). 

Imagine what that could do for your bottom line.

If you're tired of watching your money disappear into the abyss of unconverted traffic, then it's time to get a CRO audit.

Schedule your free consultation 👇

You hit the launch button. ✔️ 
Getting ready to see the sales roll in... nothing but *crickets* 😵

The culprit? Leaks in your conversion funnel.

Imagine your website as a funnel. 

You pour potential customers (traffic) in at the top.

BUT they're dripping out through holes before they reach the desired outcome.

The sweet kaching of a purchase.

Leaks in your conversion funnel are what's stopping those visitors from becoming customers.

Here's the secret to plugging those leaks: 👇

The secret isn't just about fancy website design (although that doesn't hurt). 

→ The real secret lies in understanding your customers and building trust. 

→ It's about removing anything that makes buying from you a hassle. 

Here's how we did it:

1. Become a customer whisperer.

Dive deep and understand your ideal customers:

✅ needs, wants, and pain points. 
✅ speak their language
✅ address their concerns directly
✅ position yourself as the solution they've been searching for.

2. Build trust. 

Nobody buys from someone they don't trust. 

Showcase in your website these CRO elements:

✅ positive customer testimonials
✅ highlight your expertise
✅ offer clear guarantees. 

Make them feel confident in their decision to choose you. 

3. Friction? we don't know her.

Streamline your buying process. 

Help your visitors easily find:

✅ the information they need
✅ complete forms with minimal effort
✅ navigate your site intuitively

Confusing layouts and unclear calls to action are conversion killers – MUST eliminate them.

—
If you enjoyed this post, then:

✔️ Like and share this post now.

✔️Follow me @kamhossieny for more landing pages and CRO tips.

I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Open article: Discovery Call by solvexmedia.com

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Funny story - I almost didn't buy my coffee maker because the website didn't show if it was in stock. 
Paranoid? Maybe. 
Normal? Absolutely.
Turns out, we all have trust issues when shopping online.
So I tested something stupid-simple.
Adding this near the buy button: 
"✔ In Stock ✔ Ships Today ✔ 60-Day Returns"
The results? 
Before: 2.3% conversion rate 
After: 3.8% conversion rate 
Extra cash: $103,472 in 30 days
Why does this actually work?
You know that feeling when you're watching Netflix and see "3 episodes left"? 
You felt like you HAVE to finish it.
Same psychology here. 

These tiny checkmarks tell your brain "you're almost there!"

After testing this on countless stores, here's the magic combo:
1. Stock status 
❌ "Available" (meh) 
✅ "In Stock" (good) 
✅ "Only 3 Left" (better)

2. Shipping 
❌ "Fast Shipping" (what does that even mean?) 
✅ "Ships Today" (specific = trustworthy) 
✅ "Next Day Delivery" (even better)

3. Returns 
❌ "Easy Returns" (everyone says this) 
✅ "60-Day Returns" (specific number = more trust) 
✅ "Love It Or Return It" (personality bonus!)

@Article excels at this!

graphical user interface, text, application, chat or text message

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