Dale Gibbons

Escape the rat race by turning your experience and skills into a 7-figure consulting income.

You’ve spent years building expertise.

Now it’s time to finally own your calendar.

I’m Dale Gibbons, and I help seasoned professionals turn their experience into high-ticket consulting businesses. 

I work with corporate escapees, exited founders and military veterans who know they’re capable of more than another 5 years in the corporate grind. 

You don’t have to be:

- At the mercy of an employer’s decisions
- Drowning in conflicting advice and tactics
- Chasing referrals that aren’t worth your expertise

You already have 90% of what it takes. My role is helping you reach that last 10%. 

Anyone who has a genius zone can build a consulting business that funds freedom and legacy.

Over the past 18 years, I’ve coached hundreds of consultants and coaches to: 

✅ Build premium consulting offers based on transformation, not time

✅ Fill workshops that generate qualified leads on autopilot

✅ Convert without pressure using my Benevolent Servant Leader™ sales framework

✅ Systematize delivery and scale through proprietary frameworks and group programs

The result: Businesses that create freedom.

I’ve built a solid, repeatable system that attracts qualified leads, clearly shows your value, and converts trust into premium, long-term engagements.  

Here’s what clients say:

- “Dale helped me replace my corporate income in 90 days.”
- “This system gave me my confidence, and pipeline, back.”
- “I finally feel like I’m running a business, not just doing client work.”

If you’re considering consulting as your next chapter and are:

❌ Unsure how to get consistent, high-value clients
❌ Struggling to explain to leads your premium pricing
❌ Drowning in tools but not seeing traction

I’d be glad to show you a better way. 

DM me if you’d like to hear more.

Or, if you’d prefer to see the system in action first, watch this quick video: 
https://bit.ly/businessbreakthroughadvisors_Video

Let’s build the consulting business that funds your freedom and gives you your life back.

CEO and Owner

We help business advisors (and those who want to be) use AI to create a reliable 6-figure+ income and leave the rat race forever.

It doesn't matter how long you've been working.

If you're not learning, you're stagnant.

In corporate, you get continuous training handed to you (if you're lucky.)

Outside of that, no one's responsible for your learning except you.

And still, plenty of folks keep waiting until "later" to get started.

→ After a busy quarter.
→ After you feel more confident.
→ After things calm down at home.

But if you wait too long, that can work against you.

I've seen a lot of cases where someone tries to build a consulting business right after leaving a corporate role.

Learning while juggling that instability is possible,
but getting in early makes the curve a whole lot easier.

You don't need to wait to get started learning anything.

It's actually better for you to learn in the margins of your 9-5.

Spend 30 minutes on weekends, early mornings, and evenings.

It doesn't feel like much day-to-day, but over a year, that's over 200 hours of learning.

Over time, you make mistakes, learn, and build up your confidence until you're ready to fly.

You can get a head start on that right now. 

On March 5th, I'm hosting a live training session that covers:

→ The 3 critical mistakes that trap consultants in feast-and-famine mode.
→ The 3 forces that have created the biggest consulting opportunity in modern history.
→ How to build a premium consulting practice without licensing someone else's system.
→ How to stop competing on price and become a Category of One

If that sounds right for you, click below:
https://lnkd.in/e8eXXRjq

♻️ Repost this to remind your network there's always time to learn.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Your analysis is only as good as your methods.

Upgrade your thinking. Upgrade the outcome.

The big consulting firms all have their own playbooks they rely on.

And the benefit of building your own practice is that you build a playbook that works for you.

By combining your expertise with a few frameworks, you dig deeper into your area of knowledge,
and cover areas you might have previously missed.

Here are a few ways to get started:

MECE Principle
↳ Organize information with zero overlaps or gaps. 
↳ Best for breaking down complex problems without redundancy or omission.

SWOT Analysis
↳ Evaluate strengths, weaknesses, opportunities, and threats. 
↳ Best for quick internal and external strategic assessments.

Porter's Five Forces
↳ Assess competitive intensity across your industry.
↳ Best for understanding market attractiveness and competitive pressure.

PEST Analysis
↳ Scan political, economic, social, and technological factors.
↳ Best for spotting external forces that could impact your strategy.

3Cs Framework
↳ Examine company capabilities, customer needs, and competitive positioning.
↳ Best for clarifying where you create the most value.

Root Cause Analysis
↳ Identify the underlying source of a problem, not just the symptoms.
↳ Best for diagnosing operational breakdowns and recurring issues.

Profitability Framework
↳ Break down revenue drivers and cost structure systematically.
↳ Best for finding margin pressure and financial performance gaps.

Market Entry Framework
↳ Evaluate whether and how to enter a new market.
↳ Best for making confident, well-structured expansion decisions.

I've put in more information about how each method works in the image below.

Try out the ones that resonate with you most.
Save this post so you have the rest of these for later.

If you've hit a ceiling in your revenue, I've put together a short video to help.

It goes over the simple positioning shift that turns inconsistent projects into premium monthly retainers.
https://lnkd.in/e8eXXRjq

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help other consultants analyze data more clearly.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Business owners don't care about your résumé.

They care about how it feels to work with you.

See, most business owners aren't going to join a call thinking about your credentials. 

They're thinking one thing:
Can this person easily solve my problems?

That question is on the back of their minds at every interaction.

You can present shiny slide decks and offer the best path forward.

But if you're causing friction, talking over the client, or always using jargon,
you're leaving your client with more trouble than when they started.

Add too much to their plate, and that's the end of the working relationship.

You don't need all the fancy bells and whistles to deliver great work.
You need to be helpful, reliable, and have the right attitude to match.

Be consistent under pressure:
→ Any consultant can perform well when things are smooth.
→ How you work when issues come up is what your clients will remember.

Be certain:
→ Point out what the client can't see before they have to ask.
→ Create solutions ahead of time to build trust.

Be reliable:
→ Clients who don't have to chase you for updates will keep working with you.
→ Small, consistent follow-through matters more than grand gestures.

Every interaction adds to your reputation or chips away at it.

Deliver great work, make it easy for your client, and build your reputation from there.

If you're already doing the work but not seeing it translate into consistent, growing revenue,
this free video covers the one positioning shift you need to make to change that:

https://lnkd.in/e8eXXRjq

♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Success isn't one perfect strand of thread.

It's many failures woven together.

Thanks to Gareth Lloyd for this image.

From the outside, success looks straightforward.
One step leads cleanly to the next.

But when you look a little closer, the journey isn't that neat.

Talk to any successful consultant and you'll find the same patterns.

Times when the pipeline ran dry.
Moments questioning whether you made the right call.
Nights when you weren't sure how you'd cover the bills.

It can feel like a failure,
but it's actually the process.

I've faced all those moments throughout my consulting career.

A lot of heavy lifting needed to happen before I started seeing results.

But each setback came with lessons that helped me build a strong consulting business in the long run.

The problem is, most people view those setbacks as "failures."
That stops a lot of would-be consultants from building their own business.

One thing I'll always say to any consultant:

Your mindset is a crucial aspect of your business.

If you can't change how you view your setbacks, you'll quit before the results appear.

But if you keep learning, you'll outlast everyone who stopped.

If you're thinking about making the leap into consulting,
I put together a short video on why right now is the best time to start.

You can watch it here: https://lnkd.in/gq8WMWNt

♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You can't build monthly retainers by solving one problem.

Premium consultants know when to switch hats.

Business owners never run out of problems.

It's natural for situations to constantly change as time goes on.

Once you've fixed one issue, another one appears.
Consultants who understand this and can adapt to whatever is thrown at them are the ones who retain premium clients.

Now, that doesn't mean you need to suddenly become an expert in a dozen different fields.

You need to look at what expertise you have and how it can apply to all areas of someone's business.

Knowing when to adapt means you can switch between these 6 hats easily:

Strategist - See the bigger picture
↳ Example: You help a client choose one revenue stream to focus on.

Teacher - Share frameworks that simplify decisions
↳ Example: Instead of solving the same problem every quarter, you build a process the team can run without you.

Connector - Open doors to the right people and resources
↳ Example: Your client can't find the right hire. One introduction you make changes the trajectory of their team.

Problem Solver - Step into the fray with clarity
↳ Example: You help a client find a solution in an emergency before panic sets in.

Advisor - Offer a perspective leaders can't see themselves
↳ Example: You're not afraid to ask if key decisions are being made on assumptions or facts.

Encourager - Remind clients of their progress when they forget
↳ Example: You bring up evidence of how much transformation has happened in the business during tough moments.

Wearing one hat means that your value ends when that problem is solved.

When you can switch between them and help your client in different areas, you become indispensable.

Then you're on track to build a business with premium retainers.

If you want to understand more about how to make that positioning shift,
this free video is a good place to start: https://lnkd.in/e8eXXRjq

♻️ Repost this to help another consultant see which hat they're not wearing.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You make networking harder than it should be.

Stop trying to perform instead of connect.

Plenty of folks walk into a networking event and hope that this happens:

They "magically" meet the right person.
Deliver the perfect pitch for their services.
Walk away with a shiny new opportunity.

That's not how it works.

Sure, when networking it's important to be clear about what you offer.

But what's more valuable is taking the time to build real, deep connections with others.

If you try to be impressive, you burn the bridge before getting a chance to cross.

Over the years, I've picked up a few tips that are useful:

1. Tell your story
↳ Share something about yourself that explains why and how you help people.

2. Ask real questions
↳ Show that you're curious about who you're talking to.

3. Stop trying to impress
↳ You don't have to perform for people. Being friendly and supportive builds better relationships.

4. Pay attention to body language
↳ Stand up straight, relax your shoulders, and make eye contact when interacting.

5. Act like a co-host
↳ Walk in thinking about how you can help others feel welcome and connected.

6. Lead with generosity
↳ Set a simple goal to connect at least one person to someone else before you leave.

Point five is my go-to whenever I'm at an event. 

I walk in, find the bathrooms, check out the food, and help others feel at home.

People open up that way and it's easier to have a meaningful conversation.

That's what you have to remember.
When you're networking, you're there to listen to other people's stories and build trust.

It's the basis of any great business relationship.

What's one networking tip you rely on? I'd love to hear.

And if you're focused on building a strong consulting business, 
I'm hosting a live webinar session on March 5th for experienced professionals.

I'll be covering:

→ The 3 critical mistakes that trap consultants in feast-and-famine mode.
→ The 3 forces that have created the biggest consulting opportunity in modern history.
→ How to build a premium consulting practice without licensing someone else's system.
→ How to stop competing on price and become a Category of One

If that sounds right for you, click below:
https://lnkd.in/e8eXXRjq

♻️ Repost this to help your network feel more comfortable when networking.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

IQ won't make you successful on its own.

3 other skills are just as important.

A lot of folks wonder what it takes to go out on your own and build a consulting practice.

Yes, you need the know-how.
Yes, you need the results that prove you can help others.
And if you've got decades of experience, you already have both those things.

What takes you further is being able to navigate client work,
sales, and setbacks without losing your footing.

Being strong in a few key quotients helps with this:

EQ - Emotional Intelligence
↳ Everything else becomes difficult without this.
↳ Trust determines whether your expertise is accepted or ignored.

SQ - Spiritual Intelligence
↳ Ground your business in a mission and strong purpose.
↳ People sense your intentions if you're trying to make a quick buck.

AQ - Adversity Intelligence
↳ You've got to keep a cool head to work through adversity.
↳ Clients follow calm leadership, not emotional swings.

IQ - Intellectual Intelligence
↳ You don't need Mensa levels of genius to be a successful consultant.
↳ Clarity creates value faster than being complex.

All four of these components are important, but if I had to direct you toward one in particular,
focus on your EQ first.

Tony Robbins said that business is 20% math and 80% psychology.

That puts 80% of your business squarely in EQ. 

Since your whole model comes down to helping real people with their business,
pairing your knowledge with empathy and understanding is going to take you far.

If you're thinking of building your consulting practice,
I made a short video on the three forces that make now the right time to start.

You can watch it here: https://lnkd.in/gq8WMWNt

♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You can't build premium relationships without premium skills.

Upgrading your craft makes you indispensable.

If you've hit a ceiling in your monthly revenue, it isn't a sign you're doing bad work.

You've likely got good clients, strong results, and enough coming in to keep going.

That doesn't mean you should wait until things fall apart to make a change.

Upgrading your skills while things are going well fast-tracks you to building a more profitable business.

There are 10 core skills high-impact consultants draw upon:

C — Connection Before Communication
↳ Before you offer your solution, be sure to understand where your client is coming from.

O — Observation Over Assumption
↳ Look for patterns that others might not see to develop your insights.

N — Navigation Through Uncertainty
↳ Help clients see the right path forward when everything feels overwhelming.

S — Strategy That Actually Works
↳ Your strategy should be a simple page that answers: Where are we going? Why does it matter? What's next?

U — Understanding Their Reality
↳ Get into the heart of the business to understand your client's worries and address them.

L — Leadership Without the Title
↳ Follow through on your promises and treat everyone with respect. That already takes you far.

T — Trust Earned, Not Given
↳ Build trust in the small moments like returning calls, being clear, and admitting faults.

A — Adaptability Without Compromising Standards
↳ Stay flexible with your approach and never compromise on quality.

N — Negotiation That Preserves Relationships
↳ The best deals end with both parties coming away with respect for each other.

T — Transformation You Can See
↳ Your client should be able to pinpoint the exact changes you've made to improve their business.

You've likely got a few of these skills under your belt already.

But if you work on the gaps, you're on track to become a stronger consultant.

Save this post for the next time you feel like your skills need an upgrade.

And if you're serious about breaking that revenue ceiling,
give the video below a watch:

https://lnkd.in/e8eXXRjq

♻️ Repost to help another consultant refresh their skills.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Sometimes a "perfect" client is another full-time role in disguise.

Especially if they ask about your hourly rate.

A lot of consultants start out by charging for their services by the hour.

It's a good baseline for establishing your credibility and value.

But if you're serious about building a business that actually supports you,
there's a point when you have to shift to a monthly retainer.

Naturally, this causes a bit of pushback.

When you're really good at what you do, 
your clients are going to want to hire you to work for them full-time.

And you can gently push back on that without damaging the relationship: 

"What's your hourly rate?"
↳ "I typically don't price by the hour. I price around your desired outcome and the support I give you to get there."

"How much time will this take?"
↳ "Let's talk about what a win looks like in the next 90 days. Then we can scope the right level of help."

"Can you just jump in for a few hours?"
↳ "I can, but if you want real momentum, a retainer keeps your business moving instead of stalling."

"We want to keep it flexible."
↳ "Totally fair. Your priorities can change. The commitment is that I'm in your corner consistently."

"We're not sure what we need."
↳ "That's actually when a retainer helps most. We'll clarify the path while we execute instead of constantly switching direction."

"We don't want to overcommit."
↳ "Then let's do a 90-day retainer and reassess. That's enough time to build traction and see if this is the right fit."

"We only need you occasionally."
↳ "Great. I have a lighter retainer offering so we can still work together at key points."

The clients who appreciate your work will understand this structure. 
They want continuous momentum, not stop-start progress.

And if it's not the right fit, you'll part ways cleanly instead of stretching an hourly arrangement past its limits.

What's important is that your pricing reflects how you actually create value, not just how time gets tracked.

If you've been pricing monthly but your revenue is capped,
I've put together a short video to help.

I walk you through how to build bigger monthly retainers,
and the positioning shift that makes a predictable pipeline.

You can watch it here:
https://lnkd.in/e8eXXRjq

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help other consultants pivot from hourly to monthly pricing.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

If you're telling yourself, "I'm safe by staying here,"

you're ignoring your own potential.

Thank you Gareth Lloyd for this visual.

I spent the first 15 years of my working career in the corporate world.

And for a good chunk of that time, I was enduring working life far more than I was enjoying it.

I dealt with the politics, the compromises, and the moments where you had to white-knuckle your way through the day.

The stories I told myself to reassure myself didn't help either:

"One more bonus and then I'll reassess."
"Maybe a different company would be better."
"If I can just get to the next title, I'll have more control."

Well, I got to the top of that ladder and only felt more trapped.

If I could go back and talk to my younger self, I'd tell him this:

What looks like stability from the outside is often something else entirely.
You trade a little more of who you are each day for that feeling of safety.

When one entity controls 100% of your income, you're dependent on them.

All it takes is for one HR decision, one restructure, or one new manager for that security to disappear.

It's just like that fish swimming around in the fishbowl.
It has no room to explore exactly what it's capable of.

The consultants I coach don't lack experience or ability.
But for a long while, they stayed inside the fish bowl of their minds, believing that staying where they were kept them safe.

Now, out in the open ocean, they're building businesses by helping real people with real problems.
They're not dealing with corporate bureaucracy or politics.

They're doing work they love while focusing on what matters to them.

There's never been a better time to swim in bigger waters.

I've put together a short video explaining why right now is the best chance to take a leap of faith and build a consulting practice that fits you.

If you're ready to see what that looks like, click here: https://lnkd.in/gq8WMWNt

♻️ Repost this to remind your network they don't need to stay small.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You've become an expert in your industry.

And you're still downplaying your value.

After decades of working in your field, you've earned knowledge that others would call a superpower.

It's exactly the kind of knowledge that businesses are searching for.
And in consulting, it's what makes you a category of one.

This is your genius zone.

Work that feels natural to you.
Problems that people ask your opinion on.
Situations where you can see the answer before anyone else.

When you combine your experience and focus it on one key issue, you deliver work that actually changes outcomes.

If you haven't given this much thought yet, it's worth sitting down and taking a good hard look at your career.

Here's a simple way to organize your thoughts:

🔴 Zone of Incompetence
• This includes work that others can easily do better than you.
• Holding on to these tasks wastes time and energy.

🟠 Zone of Competence
• This includes work you can do, but don't excel at.
• Plenty of other folks can do this work just as well as you.

🟢 Zone of Excellence
• These are skills you've mastered and can use at a high level.
• But the work itself doesn't energize you.

🔵 Zone of Genius
• This work taps into your natural strengths and unique judgment.
• The work feels effortless and creates a big impact for others.

When you understand your genius zone and position yourself around it,
you start to realize exactly how you can help businesses solve their problems.

Most experienced professionals already have their genius zone.

They just haven't structured a business around it yet.

If you already know what problems you want to solve and are unsure of your next step, you're in luck.

On March 5th, I'm hosting a free live training session for experienced professionals who want to build a consulting practice the right way.

I'll be covering:

→ The 3 critical mistakes that trap consultants in feast-and-famine mode.
→ The 3 forces that have created the biggest consulting opportunity in modern history.
→ How to build a premium consulting practice without licensing someone else's system.
→ How to stop competing on price and become a Category of One.

If that sounds right for you, click below:
https://lnkd.in/e8eXXRjq

♻️ Repost this to help your network figure out their genius zone.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

"Give me a strategy to propose to my client." won't cut it.

If you're going to use AI, start with smarter prompts.

AI becomes a powerful tool when you use it to cover areas you might have overlooked.

Combined with your human expertise, it can deliver real transformational change in a client's business.

When it comes to strategy, you can't rely on AI to give you all the answers.

Instead, use it to leverage what you already know, what you might have missed,
and expose any holes in your plan before presenting it to your client.

If you want to upgrade your strategy, here are some effective prompts to get started:

Strategic Clarity
→ "What must be true for this strategy to succeed?"
→ "What are we assuming that might not be true?"

Market and Competitive Thinking
→ "Who is the most profitable customer segment here?"
→ "If a better funded competitor entered tomorrow, where would they attack first?"

Constraints and Leverage
→ "What is the single biggest constraint limiting performance?"
→ "What small improvement would compound over time?"

Trade-offs and Focus
→ "What is this business trying to do that it should not be doing?"
→ "What is the one priority that would make the others easier?"

Execution and Risk
→ "What are the next three actions required to move this forward?"
→ "What would a disciplined 90-day plan look like?"

All 25 prompts are in the image below.

Try a few in your next client engagement and save this post for when you need the rest.

They'll jumpstart your thinking and help you uncover what you might have missed,
but you're still responsible for the final result.

Your instincts, judgment, and experience are what the client is paying you for. 

Don't be afraid to tweak things for certain situations and use your own head.

If your strategic thinking is already strong but your monthly revenue isn't where it needs to be,
the issue is usually positioning, not capability.

This free video walks you through how to turn inconsistent projects into predictable monthly retainers:
https://lnkd.in/e8eXXRjq

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help other consultants strengthen their strategic thinking.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

AI isn't going to replace your business.

Consultants who leverage it will. 

There's still a lot of noise about AI.

Some think it'll eliminate independent consultants.
Others think it's a magic solution to every problem.

Neither is true.

I've been interested in technology as far back as the dot-com boom (and a bit further).

After using AI in my own workload, I can honestly say it's sped up some key processes.

But it's only as good as what I guide it to do.
My expertise, value and judgment is what clients truly pay for.

If you're still hesitant about getting started, here are a few way to ease into things:

Drafting
↳ Get past "blank page syndrome" without replacing your thinking. 
→ Example: "Draft a first version of a [document type] for [audience] about [topic]. Keep it concise, structured, and practical."

Structuring
↳ Turn your notes and ideas into clear outputs.
→ Example: "Organize these notes into a clear structure with logical sections and bullet points: [paste text]."

Summarizing
↳ Condense large amounts of data into key insights.
→ Example: "Summarize this into 5 key insights with short headings and practical implications: [paste text]."

Refining
↳ Improve the clarity and flow in your language. 
→ Example: "Rewrite this to improve clarity and structure. Remove vague language and tighten the reasoning: [paste text]."

Ideation
↳ Create alternative approaches before applying your judgment.
→ Example: "Generate 10 strategic options for [problem]. Group them into themes and keep them practical."

Pressure-Testing
↳ Stress-test your thinking before it reaches a client.
→ Example: "Act as a critical partner. What are the weaknesses, risks, or assumptions in this argument? Where could this fail?"

Leverage
↳ Shorten the distance between idea and output.
→ Example: "I want to reduce time spent on [task]. Suggest a streamlined process while maintaining quality."

You can't ignore AI entirely, but that doesn't mean you should hand your entire business to it either.

Experiment with it in your workday. Play around with what does and doesn't work.

Overall, it'll free up more time to build strong relationships with your clients, 
and focus on the unique insights only your human expertise can give.

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You're sitting on a goldmine of potential leads.

And you keep ignoring them out of fear.

A trend I see with new consultants is that they want to dive headfirst into cold outreach.

And to be honest, the reason people do that had me stumped for quite a while.

Outreach is a brutal game. You need to have a lot of resilience doing it.
Even more so when you're pitching to people who don't even know your name.

I always advocate talking to people who already know you pretty well first, and recently learned why that's hard for a lot of folks.

One of the big reasons is because they feel like they've burned too many bridges with their internal network.
Or they've reinvented themselves so many times that people might be sick of hearing from them again.

One client in particular pointed out that because he comes from a nonprofit background, he's worried people would ask him to work for free.

Learning about all these confirmed one thing for me:

A lot of people's worries are in their own head.

It sounds harsh, but your circle of influence is one of your most valuable resources when you start out.

Reaching out might feel tough to start out with,
but you can navigate this gray area and realize your fears aren't as concrete as they appear:

Start with research:
↳ Ask what challenges people face and gather information on how you could help.

Question your assumptions:
↳ Write a list of people you haven't spoken to in a while and reach out to three of them.

Separate buyers from connectors:
↳ Not everyone in your network needs to become a client. Some people can connect you to others.

Write a message that opens doors:
↳ Write a short, personal message that invites a thoughtful response.

Sharpen your offer:
↳ Note the exact language people use to describe their problems.

Earn the right to go cold:
↳ Try to create 5-10 meaningful conversations with your warm list before cold outreach.

Build a follow-up system:
↳ Note what warm leads said in conversations and check in regularly to see if things change.

I've put a full step-by-step plan in the image below.

Save it and use it next time you're wondering where your next client is coming from.

And if you're still wondering whether you should take the leap into independent consulting,
I've put together a short video explaining why now is your best shot.

You can watch it for free here: https://lnkd.in/gq8WMWNt

♻️ Repost this to help your network with their outreach strategy. 
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

There's an emotional cycle to quitting your corporate role.

Most folks waste years trapped in the 3rd stage.

I've watched hundreds of consultants go through these stages.

And I've lived it myself (twice over).

There's an emotional rollercoaster to leaving corporate that most people don't expect.

You're not just leaving a role.
You're defining a new identity and sense of security, all while building a new business.

And the path to get to this point isn't easy:

Stage 1: Denial
"This bonus will make it worth staying one more year..."

→ You tell yourself to just push through it.
→ The golden handcuffs don't feel that tight yet.
→ You ignore the quiet voice that wants more.

Stage 2: Anger
"They promoted someone with half my experience."

→ The internal politics are crystal clear now.
→ Every meeting feels harder to sit through.
→ It gets harder to focus on work.

Stage 3: Bargaining
"Maybe if I just get that next title..."

→ You look for a safer version of change.
→ Look over job descriptions and different companies.
→ But you're avoiding the real change you want.

Stage 4: Depression
"Is this really all there is?"

→ The illusion of security starts to crack.
→ You see the gap between value and compensation.
→ You're forced to face reality.

Stage 5: Acceptance
"My expertise is worth 10x what they're paying me."

→ You stop asking for permission.
→ You stop waiting for perfect timing.
→ You decide to bet on yourself.

Stage 4 is a make-or-break moment for a lot of people.

For some folks it can last a few weeks. Others take months to move past it.

But it's the most crucial point because it's where you start pulling the blindfold from your eyes.

Great professionals with years of experience look themselves in the eye and say,
"There's something out there better for me."

That desire to help people and put their skills to good work is what drives a lot of them into becoming consultants.

Sometimes, that first step starts with a helping hand,
and the courage to take the leap.

If you've been in the 4th stage for a while, or you feel it approaching,
I'm offering a chance to kick-start the next phase in your journey.

On March 5th, I'm hosting a live training session for experienced professionals who want to put their knowledge and experience to good use.

During this hour, I'll be covering:

→ The 3 forces that have created the biggest consulting opportunity in modern history.
→ How to build a premium consulting practice without licensing someone else's system.
→ The 3 critical mistakes that trap consultants in feast-and-famine mode.
→ How to stop competing on price and become a Category of One.

Plus, a live Q&A at the end where I can respond to your personal concerns directly.

If you're serious about taking the next step, sign up here:
https://lnkd.in/gS8iq3vb

♻️ Repost this to let your network these stages are part of the journey.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

"Analyze this problem and give me a solution."

Prompts like these are why people think AI doesn't work.

AI can be a great tool to help you analyze key problems in your client's business.

But if the information you're giving it is surface-level, the answers aren't going to create great value.

Remember, you're the one with the expertise.
You have to guide AI to work with your knowledge, not regurgitate it.

After you've given AI all the context it needs, ask:

Problem framing and diagnosis
→ "What are the top five hypotheses explaining this situation? Rank them by likelihood and impact."
→ "What missing information would most change the recommended decision?"

Pattern recognition and signal detection
→ "What represents normal variation versus a true anomaly?"
→ "What early signals would have indicated this issue sooner?"

Casual thinking and driver analysis
→ "What is the single biggest constraint limiting performance right now?"
→ "What would happen if one step, approval, or handoff were removed?"

Modeling and simplification
→ "Explain this situation from first principles, removing unnecessary complexity."
→ "How would we explain this to a smart non-expert in plain language?"

Insight creation and implications
→ "Why does this matter now, and what happens if no action is taken?"
→ "What would make this insight feel obvious once explained?"

I've put together a whole list of prompts spanning these categories in the image below.

If you're analyzing a client problem right now, try a few of these to see if you're missing any angles.
And save this sheet to give you a refresher for next time.

If you've reached a tough spot in growing your business, 
there might be an area you're currently overlooking.

On March 5th, I'm hosting a webinar tackling this problem and more.

In a live training session, I'll be covering:

→ The 3 critical mistakes that trap consultants in feast-and-famine mode.
→ The 3 forces that have created the biggest consulting opportunity in modern history.
→ How to build a premium consulting practice without licensing someone else's system.
→ How to stop competing on price and become a Category of One

If that sounds right for you, click below:
https://lnkd.in/e8eXXRjq

♻️ Repost this to help your network use AI effectively.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You can be an expert and still lose out on premium clients.

Building authority is the real differentiator.

An expert knows their craft inside and out.
A thought leader can explain how their knowledge affects entire businesses.

That wider lens is what clients pay a premium for. 

Chances are, you've already got some of the traits that clients will pay a premium for.

1. Strategic Foresight
↳ You anticipate risks, trends, and opportunities before others do.

2. Impact Beyond Execution
↳ Your value extends beyond delivering tasks or completing projects.

3. Context-Driven Communication
↳ Your guidance connects individual decisions to the larger business environment.

4. Proactive Problem Identification
↳ You surface challenges and opportunities that clients have not yet recognized.

5. Consistent Insight Contribution
↳ You regularly share informed perspectives on your industry.

6. AI as Strategic Leverage
↳ You use tools to support research and ensure the final result reflects your own judgment.

7. Distinct Perspective and Market Understanding
↳ Your value is grounded in pattern recognition, experience, and strategic judgment.

If you're there thinking "I've got some of these skills," don't let your knowledge go to waste.

Try writing a thought leadership piece every week. Either right here on LinkedIn or in a newsletter.
It'll help your business for two reasons: 

1. It ensures you're always keeping a close eye on your industry.
2. Prospects and clients get to see more of your expertise and develop more trust.

And when people need someone to help with their business, you're already at the forefront of their minds.

I've put together a short video on how you can take this one step further.
It covers the simple positioning shift that turns inconsistent projects into premium monthly retainers.

You can watch it here: https://lnkd.in/e8eXXRjq

If you're already posting your thoughts on your industry, share it in the comments below.

♻️ Repost this to help your network become thought leaders in their fields. 
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Most people will have an opinion about your business idea.

Very few will try to build something themselves.

When you tell people you're thinking about building your own consulting practice, you'll get one of two reactions.

Some will smile and say, "That's good." Then never bring it up again.

Others start asking every question under the sun:

"What's your plan if it doesn't work out?"
"Isn't the market unstable right now?"
"Have you really thought this through?"

Those critiques feel like a dig at your character.
But it actually exposes how they're wrestling with their own choices. 

The problem is, their doubts can put off plenty of would-be consultants.

Instead of the critiques being fuel that keeps you going,
they appear as signs you should quit before you even get started.

That doubt is what keeps most people stuck in the dreamer stage.

You keep thinking about the business you could build.
You endlessly plan before getting started.
You "wait for the right moment."

Meanwhile, someone with much less experience than you has already signed their first client.

They're starting the practice you've been putting off, and succeeding.

You can't wait to feel confident before you start.
Taking action is what builds your confidence.

If you're tired of sitting on your ideas and want to understand why now is the best time to build your business, I put together a short video for you.

In it, I walk through the three converging forces that are creating the biggest consulting opportunity in modern history.

You can watch it here: https://lnkd.in/gq8WMWNt

♻️ Repost this to help someone in your network take the leap.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

I remember the day my bookkeeper told me:
"We're not going to make payroll in two weeks"
The lesson I got is one I'll never forget.

That weekend, I locked myself in my office and went through the numbers with a fine-toothed comb. 

I needed to know where the money had gone, what we owed, what had come in, and what I missed.

After two days, I figured out exactly what was going on.

The very same bookkeeper who gave me that warning was the one who was responsible for the trouble.

She'd been embezzling tens of thousands of dollars through payroll and the corporate credit card.

The next day, she was let go.

Now, I'd been running my business for a while.

I had decades of corporate experience beforehand and had grown this company to about $5M a year.

Still, that close call forced me to mature in ways I didn't expect.

It reminded me to keep my eye on the ball.
It forced me to build controls in my system.
And it showed me that success can make you complacent if you're not careful.

Because of that incident, I created a tracking system I still rely on and share with other business owners to this day.

Hopefully, you'll never go through what I did to learn an important lesson:

You're going to hit moments you didn't plan for.
And you'll be forced to make decisions you never expected to make.

If you don't have enough mental resilience, it could crush you.
But if you have the grit to keep going, those key decisions can make you and your business stronger.

If you want to use the same cash flow system I built, send me a DM and I'll be happy to share it.

♻️ Repost this to remind your network that hard choices can lead to better outcomes.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Image credits to Gareth Lloyd.

Too much heat ruins the pie.

Consulting is no different.

Thanks to Gareth Lloyd for this visual.

When I'm working with my clients and they're trying to get their positioning right, there are two main challenges.

1. Some people spend forever trying to get it perfect.
2. Others are in such a hurry that they try to skip that important step.

Going into consulting, especially straight from corporate, can be a cold place.

If you try to book calls before clarifying what problem you solve,
you take on work that doesn't use your skills to the best of your ability.

I understand the urgency.

Some great folks dive into consulting during a challenging financial period,
whether it's a job loss or they've had enough and quit.

What often happens though, is that they're building, applying to other roles,
and doing all they can while worrying about savings and income.

If your mind is in 10 places at once, you're working from a place of panic.

No good work gets done in that mindset.

It's just like baking a pie.

You might be able to bake a perfect pie with your eyes closed.
You know it takes time, patience, and preparation.

But if you've suddenly been asked to make one for a bake sale that afternoon, you might panic.
You might try to take shortcuts and throw it in the oven at 700°F.

And all you have is a burnt pie.

Building a healthy consulting practice works the same way.
You have to build on the fundamentals, and you need space to do that properly.

If you're thinking about this path, it's better to start working on it while you have the mental and financial bandwidth.

Set aside 10 hours a week (an extra hour each day and a few more during weekends)
and start building the consulting practice you want.

Dust off your LinkedIn profile
↳ You can do this even while you're in your corporate job.
↳ Tailor it to you and the problem you want to solve for others.

Build your resilience
↳ Give yourself time to work through the head trash and doubts.
↳ Learn how business development actually feels.

Get clear on your positioning
↳ What do you specifically help with?
↳ Why should a business owner trust you with that problem?

The consultants who succeed long-term are often the ones who build steadily with purpose.

If you're trying to figure out what growth stage of your practice you're in right now, I built a short quiz to help.

You'll receive a personalized report of your strengths, constraints, and next steps.
You can take it here: https://lnkd.in/gve8CjUu

♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

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🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

undefined undefined

solvexmedia

How we cut customer acquisition costs by 40% by fixing this one retention issue ☝️

I was reviewing a client's marketing budget last month when I spotted something alarming.

They were spending $50K/month on ads to acquire new customers...

...while completely ignoring the 67% who bought once and never came back.

"We need more customers!" they insisted when I questioned their strategy.

Wrong. ❌

What they needed was to stop the leaky bucket.

Here's what we discovered:

Their post-purchase experience was a DISASTER. 

After checkout, customers entered a black hole of communication. 

No follow-up emails. 
No usage guidance. 
No community connection.

Just silence until the next promotional blast.

So we made one critical change:

We built a proper onboarding sequence that actually TAUGHT people how to use the product they just bought.

The results shocked even me:

• Repeat purchase rate jumped from 22% to 48%
• Customer lifetime value increased by 71% 
• And most importantly – acquisition costs dropped by 40%

All because we stopped chasing new customers and started valuing the ones we already had.

Here's the harsh truth most brands miss: 

➜ Retention isn't just some nice-to-have metric. 

It's the economic engine of your entire business.

When customers stick around longer

you can afford to acquire them in the first place.

The best marketers understand this simple equation: 

⭐ Fix retention first, then scale acquisition.

Not the other way around.

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

taplio

The Battle

Dale Gibbons

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance ScoreDale Gibbons's LinkedIn Performance

Performance ScoreKam Hossieny's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dale Gibbons

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dale Gibbons's LinkedIn Performance

Performance ScoreKam Hossieny's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDale Gibbons's LinkedIn Performance