Dale Gibbons

Escape the rat race by turning your experience and skills into a 7-figure consulting income.

You’ve spent years building expertise.

Now it’s time to finally own your calendar.

I’m Dale Gibbons, and I help seasoned professionals turn their experience into high-ticket consulting businesses. 

I work with corporate escapees, exited founders and military veterans who know they’re capable of more than another 5 years in the corporate grind. 

You don’t have to be:

- At the mercy of an employer’s decisions
- Drowning in conflicting advice and tactics
- Chasing referrals that aren’t worth your expertise

You already have 90% of what it takes. My role is helping you reach that last 10%. 

Anyone who has a genius zone can build a consulting business that funds freedom and legacy.

Over the past 18 years, I’ve coached hundreds of consultants and coaches to: 

✅ Build premium consulting offers based on transformation, not time

✅ Fill workshops that generate qualified leads on autopilot

✅ Convert without pressure using my Benevolent Servant Leader™ sales framework

✅ Systematize delivery and scale through proprietary frameworks and group programs

The result: Businesses that create freedom.

I’ve built a solid, repeatable system that attracts qualified leads, clearly shows your value, and converts trust into premium, long-term engagements.  

Here’s what clients say:

- “Dale helped me replace my corporate income in 90 days.”
- “This system gave me my confidence, and pipeline, back.”
- “I finally feel like I’m running a business, not just doing client work.”

If you’re considering consulting as your next chapter and are:

❌ Unsure how to get consistent, high-value clients
❌ Struggling to explain to leads your premium pricing
❌ Drowning in tools but not seeing traction

I’d be glad to show you a better way. 

DM me if you’d like to hear more.

Or, if you’d prefer to see the system in action first, watch this quick video: 
https://bit.ly/businessbreakthroughadvisors_Video

Let’s build the consulting business that funds your freedom and gives you your life back.

CEO and Owner

We help business advisors (and those who want to be) use AI to create a reliable 6-figure+ income and leave the rat race forever.

Most consulting problems don't come from a lack of experience.

They come from a lack of practice.

You can memorize all of frameworks that are available out there.
But what matters is how you apply them in a real situation.

Sometimes you walk into a meeting feeling fully prepared, and when a client is in front of you, all that knowledge goes out the window.

A new problem might come up, or they don't react to a proposal like you thought they would.

It'll often catch you off guard and trying to solve it in real time.
It happens to every consultant, no matter how long you've been in the game.

At the end of the day, we're human. It's natural that situations are unpredictable.

You can't expect things to go the way you want all the time. And you can't memorize one script for every situation.

What separates effective consultants from those who freeze is that they can stay steady throughout any curveball.

That's why practice matters just as much as preparation.

When I'm coaching other consultants, we walk through plenty of potential scenarios they might face with a client.

We go over everything from leadership conflicts to organizational drama, and use what we've learned to practice our responses in real situations.

The most important part is learning to stay grounded when something unexpected comes up.
That way, no matter what the client might say, people are ready to respond.

The more we get involved with problem-solving, the easier it gets to apply in real life.

That's a skill any consultant can count on.

On Thursday, January 8, I'm hosting a live webinar to talk through what's changing in consulting and how experienced professionals can build a successful practice.

If you're serious about doing this work at a high level, this is where to start.

📅 Thursday, January 8
⏰ 1:00–2:00 PM ET
🎥 Live Webinar + Q&A

Save your seat here:
👉 https://lnkd.in/g-jEGn6S

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Consultants don't stall because of inexperience.

They stall because of underdeveloped skills.

Many consultants reach a point where the business is steady, but trapped under a glass ceiling.

Even though they're trying to grow, something keeps holding them back.

Sometimes, it can be solved by investing in learning or a new tool.

But what a lot of consultants don't realize is that their skills are crucial to their growth.

If you want to grow your consulting business to the next level,
there are a few key skills that are worth paying attention to:

C - Clarify
↳ Help clients get clear on the real problem underneath the symptoms.

O - Observe
↳ Slow down and notice patterns, constraints, and tensions that others miss. Then you can act.

N - Navigate
↳ Guide conversations and decisions calmly. That's how you build a strong rapport with your client.

S - Systemize
↳ Document the parts of your process that work. Iterate what doesn't. 

U - Uncover
↳ Reveal what clients are avoiding, missing, or underestimating, then help them address it directly.

L - Lead
↳ Always show up prepared. Do your research before client calls to come up with the best steps forward.

T - Transform
↳ Change how your client's business operates for the better. 

A - Align
↳ Bring key players onto the same page so everyone knows how impact is being created.

N - Negotiate
↳ Make agreements that protect value and create mutual commitment between you and the client.

T - Trust
↳ Earn it by doing what you say you will consistently and to a high standard.

You don't need to be flashy to do your best work.

Being reliable, straightforward, and helpful is what builds for clients to trust you.

When you're known for these traits, you become indispensable.

If you're not sure what part of your consulting practice you need to work on,
I've built a quiz to help you uncover the blind spot.

It'll give you a personalized roadmap of your next steps.

You can take it here: https://lnkd.in/gve8CjUu

Which one of these skills do you think is most important?

📨 If you're ready to book a call, send me a DM with the word "ready."
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The work you want starts with one decision.

Be bold enough to make it.

I've done my time in large corporate settings. I swapped family time for work, reached the top of the ladder, and checked all the boxes I needed and more.

There were parts of the work I loved doing, but it wasn't always as fulfilling as I thought it should be.

I'll be honest, I stayed in corporate for years longer than I should have. It wasn't until I got fired that I finally got an important wakeup call:

You don't need a corporate title to make a meaningful difference in people's lives.

What I loved most was helping people see their problems clearly, give them helpful suggestions, and improving their businesses.

What I didn't love was trading autonomy for approval, or time with my family for endless meetings.

That realization didn't make building a consulting business easy, but it did make clear what was important to me.

Many others are drawn to consulting for similar reasons.

It's not an escape from hard work. If anything, it asks more of you.
But it's the kind of work that you're satisfied with when your head hits your pillow at the end of the day.

You choose the problems you work on. You work directly with people you want to help. You get to see the impact of your work happen in real time.

For a lot of folks, that's the difference between stress and fulfillment.

If you've ever wondered if there's something more meaningful for you out there,
consulting might just be the next step in your career journey.

I've built a quick quiz that'll help you determine if you're ready for that leap.

You'll know exactly what stage you're at now, and what it'll take to move forward.
You can take it for free here: bit.ly/ConsultingQuiz

📨 If you're ready to book a call, send me a DM with the word "ready."
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Image credits to Felix Bertram.

Consultants who grow to 7 figures know what to avoid.

These mistakes are what trip up talented people.

Many consultants hit a point where things feel steady, but they know their business isn’t where they want it to be.

What they don’t realize is that some of the habits that helped them grow are now the same ones holding them back.

Those habits will keep them stuck at that plateau until something changes.

Over the years, I’ve narrowed it down to six main personas:

1. The Free Giver
↳ You spend hours giving free advice in the hopes it turns into paid work.

2. The Generalist
↳ You try to solve all sorts of different problems, so no one sees you as the expert.

3. The Over-Deliverer
↳ You cram too much into every engagement, which trains clients to undervalue you.

4. The Discount Dealer
↳ You drop your price at the first sign of pushback, which hurts your margins and authority.

5. The Lone Wolf
↳ You try to do everything yourself, which stalls your growth.

6. The Tactic Chaser
↳ You chase every new marketing trick, never building a consistent growth engine.

Recognizing the most common pitfalls is the first step.

The next step is making the necessary changes.

I've explained how to fix each of these problems in the image below.

If you're still not sure where you might be stalling in your business,
I built a quiz to help.

My consulting archetype quiz identifies your current growth phase,
and gives you a roadmap to fixing your biggest blind spot.

It takes a few minutes and is available for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

I didn't wake up one day and decide to become a consultant.

But looking back, the signs were already there.

There was a point, though, when I realized the work I was doing no longer fit the role I was in.

But still, I stayed longer than I should've, until one day my manager pulled me aside and said, "You don't belong here."

I had a tendency to push for the best outcome, get involved in key decisions, and think of solutions beyond what corporate wanted.

He saw in me what I didn't realize at the time and let me go.

Turns out, that firing was a blessing in disguise.

I had to pull up my bootstraps and build something that worked for my season of life.

Today, I've helped hundreds of consultants who've had similar stories (minus the firing).

They outgrow their roles and want to make a bigger impact for small businesses.
Consulting is just the avenue to do it.

If any of this feels familiar, you may already be closer than you think:

1. You're pulled into decisions
↳ You're asked to weigh in before key decisions are made, not only after work is assigned.

2. You've challenged leadership
↳ You've disagreed with senior leaders and can do it without damaging relationships.

3. You're given undefined problems
↳ You're handed situations without clear scope or answers and expected to bring structure.

4. You think in business terms
↳ You naturally consider revenue, cost, risk, and trade-offs.

5. You've outgrown your role
↳ Your role no longer reflects the level of responsibility or judgment you already carry.

6. You're limited by the system
↳ Politics, slow decisions, and rigid processes frustrate you more than the actual work.

7. You want to be paid for judgment
↳ You care less about title progression and more about being valued for your perspective.

Consulting isn't always a leap into the unknown.

For experienced professionals, it's often an honest way for them to do work they're already passionate about, but without the red tape.

If you're still unsure about whether this path fits where you are right now, 
I'm running a live session covering:

→ Why 20+ years of experience is a strong foundation for a consulting career.
→ How to make the switch from charging hourly to monthly retainers.
→ How to stop being overlooked and command the fees your experience deserves.

If you're clear on how you work, but unsure what comes next, this will help.

📅 Thursday, February 5, 2026
⏰ 1:00–2:00 PM ET

Save your seat here: https://lnkd.in/gkrG4fUb

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Most consultants want to make a real impact.

Very few understand what actually creates it.

After enough time inside organizations and coaching other consultants, you start to notice something.

The consultants who make the biggest impact aren't the ones who talk the most or have the flashiest ideas.

They've developed the behaviors that create trust and clarity between them and their clients.

There are 10 key practices that lead to that kind of result.
Take a look and see which ones you've already mastered:

1. They don't jump in with answers
↳ They take time to listen properly, understand the situation, and make sure they've earned the right to speak.

2. They catch what others miss
↳ They notice the awkward pauses and the things everyone has quietly learned to live with.

3. They stay calm when things get messy
↳ They help people slow down, take stock, and find a way forward that fits.

4. They keep it simple
↳ They strip things back where it matters and give people something they can act on.

5. They work with what’s real
↳ They deal with what's on the ground — pressure, politics, budget and all.

6. They lead without needing credit
↳ They'll do the work and won't care who gets the credit as long as the right thing happens.

7. They earn trust the slow way
↳ They show up on time, keep their word, and prove constantly they can be counted on.

8. They adapt without lowering the bar
↳ They adjust to the situation without compromising on what good work looks like.

9. They look after the relationship
↳ They know that how people feel matters just as much as the work.

10. They leave a mark
↳ They leave teams and leaders better off than when they arrived.

If you have one or two of these, you're already on solid ground.

Master all of them, and you'll grow to a 7-figure consulting practice.

If you want clarity on where you are right now and where you need to focus,
I built a short quiz to help.

It'll reveal your consulting archetype, your biggest blindspot, and what to work on next.

You can take it here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Tools only take your consulting business so far.

The rest of your impact comes from your skills.

I've seen consultants who, on paper, have their business entirely figured out.

They've got great funnels, messaging, and the perfect positioning,
but they still get tripped up when working with clients.

What a lot of them don't realize is that you can have all the tools in the world,
but if you don't overcome some crucial skill gaps,
you're clipping your business’s wings.

I've spent a lot of years coaching other consultants through these problems.

These are the ones that come up the most:

1. Leading a Decision
↳ You explain problems clearly to clients, but don't know how to guide them to a clear yes or no.

2. How They Come Across
↳ Failing to realize your tone, pace, or when you hesitate can work against you.

3. Quiet Authority
↳ You either undersell yourself or talk too much instead of trusting your experience.

4. Clear Thinking
↳ Jumping to solutions before slowing down and really thinking the problem through.

5. Follow-Through
↳ You know what works, but you don't do it consistently enough to see results.

6. Pricing From Impact
↳ Pricing based on comfort or history instead of the result you create.

7. Emotional Control
↳ You struggle to stay steady when outcomes are uncertain or slow.

All of these skills are important.

You don't need to work on all of them at once.

Identify the biggest obstacle and start there.

Look over your previous client calls.
Note the parts of your business where you struggle most.

That's how you can start working on what's holding you back.

If you're not sure which skill you should focus on first,
I built a quiz to help you focus.

It shows your consulting archetype, your biggest blind spot, and how to fix it fast.

You can take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You didn't leave corporate to work 12-hour days.

Yet for a lot of consultants, that's the reality.

Building a business can give you control over your daily life.
But client work, admin and managing systems can eat up your hours.

Many folks have swapped out one daily grind for another. Only this time, it's one of their own making.

I've been there. My early days were filled with never-ending tasks. And I knew I couldn't keep it up if I wanted to spend quality time with my family.

If you're in the later season of life like I am, you can't outwork Father Time.
And you won't get your younger years back.

What you can do is take ownership of the time ahead.

You can use a simple system for this: 

The 8+8+8 rule:

8 hours of hard work.
8 hours of good sleep.
8 hours for everything else that makes life worth living.

That last 8 hours break down into:

3Fs: Family, friends, and faith.
3Hs: Health, hygiene, and hobbies.
3Ss: Soul, service, and smiles.

Of course, there'll be some days when work demands more time from you. 

Life can't always follow a strict schedule.

But if you're consistently working more than 8 hours, 
now's the time to take a good hard look at your clients and systems and see where you can clean things up.

Because sacrificing the other 16 hours of your life means that you're building another job you can't escape.

You've already done your time. 

You've earned the right to build a business that works for you.

If you need help clarifying where you're stuck and what to work on,
my quiz gives you your consulting archetype and a personalized roadmap of next steps.

You can take it for free here: https://lnkd.in/gve8CjUu

What's one thing you'd like to do if you had another hour of free time in your day?

📨 If you're ready to book a call, send me a DM with the word "ready."
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Being highly skilled doesn’t always translate into being influential with clients.

I've heard plenty of stories where clients hire talented consultants but resist every proposal put forward.

And honestly, I've been through my fair share of battles in that area too.

Getting past that hurdle comes down to building real rapport with the client.

Here are six key principles to build that skill:

• Reciprocity
People become more open after you give them something of value first. Use your expertise to point out the gaps they've overlooked.

• Consistency
↳ Clients prefer decisions that align with what they already said yes to. Stay steady in your emotions and how you work.

• Social Proof
↳ Folks will turn to other people to help with decisions. Explaining specific outcomes they can expect will reduce that uncertainty.

• Likability
↳ People listen more closely to those they enjoy working with. Build a strong rapport, and reinforce it with results.  

• Authority
↳ If you can explain problems clearly and calmly, you'll reduce client's need for justification. 

• Scarcity
↳ People take decisions seriously when timing and access have limits. Set clear boundaries to prevent momentum from stalling.

Together, these components position you as the first person a client goes to for a solution.

Your previous roadblocks start to come down, and you shift from "just another consultant" to a key asset in their business.

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

I stayed in corporate for years longer than I should have.

Even though the cage door was wide open.

Visual credit to Lise Kuecker

We're all given this blueprint for how we're meant to live our lives.

Get a good education, put in your 40 hours a week for decades, clmbed up the ladder, and then you'll be successful.

I followed that path for 15 years. I felt exhausted and trapped.

But at the same time, I had a wonderful wife and two young boys to provide for.
If building my own business failed, how would I be able to look them in the eye?

It felt safer to push my own feelings aside, stay in my job, and stay the course.

But fate had other ideas.

One day, my manager pulled me into his office, leaned against the door and said,
"You don't belong here, and we both know it."

The company was changing, and he saw that my skills and potential wouldn't benefit from me staying there.

That forced me to face my fears and work on my consulting business.

It was a struggle in the beginning.

But when you're confronted with no other option, 
you truly see what you're capable of.

I didn't realize it at the time, but getting fired was the best thing that could have happened to me.

I began doing more work that felt fulfilling and impactful.

My expertise was helping real businesses make changes for the better.

And honestly, that's what all good work should be about.
Using your knowledge to serve people who need it most.

Not wasting time dealing with meetings about meetings and political maneuvering.

If you've been feeling the same way, don't wait until corporate America shows you the door.

You already have enough expertise to build your own way out.

I've made a short video explaining how three converging forces are creating the biggest consulting opportunity in modern history.

You can watch it here: https://lnkd.in/gq8WMWNt

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Controlling your calendar is what draws many folks to consulting.

But freedom without structure creates chaos.

Needless to say, I appreciate being able to take a day off without going through the red tape.

That doesn't make the rest of my work something I can just breeze through.

On your own, you don't have a boss making sure you're finishing your tasks on time.
If you're not careful, a "quick" bit of admin can swallow your whole day.

Here are some of the time frameworks that keep you on track:

Eisenhower Matrix
↳ Sort your tasks by urgency and importance.
↳ If it's urgent, do it now. If it's neither, drop it entirely.

Eat the frog
↳ Do the task that carries the biggest risk or impact for your client first.
↳ Block 60-90 minutes first thing to knock out a solid version.

Pickle Jar Theory
↳ Put your biggest deliverables in first, then fill gaps with smaller tasks.
↳ Protect deep-work time for what matters most. Admin and email can fill the cracks.

1-3-5 Method
↳ Plan each day around one big outcome, three medium tasks, and five small wins.
↳ This keeps you realistic about capacity instead of overcommitting out of ambition.

Pareto Principle (80/20)
↳ Identify the 20% of activities that drive 80% of your results, then double down on those.
↳ Review weekly to make sure your effort matches your impact.

Everyone will have a framework or two that works best for them.

Give a few of them a try and see what helps you get work done.

If you've been growing your consulting business or getting off the ground this year,
I'm running a live session that could change your trajectory.

On Thursday, February 5, I'll be covering:

→ Why 20+ years of experience is a strong foundation for a consulting career.
→ How to make the switch from charging hourly to monthly retainers.
→ How to stop being overlooked and command the fees your experience deserves.

If you're clear on how you work, but unsure what comes next, this will help.

📅 Thursday, February 5, 2026
⏰ 1:00–2:00 PM ET

Save your seat here: https://lnkd.in/gkrG4fUb

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

"Whatever the mind can conceive and believe, it can achieve."

- Napoleon Hill

I'll always advocate for seeking knowledge from books.

And "Think and Grow Rich" by Napoleon Hill is one of those books every consultant should have in arm's reach.

Here's an overview of the biggest lessons:

Results = Clarity x Belief x Persistence x Action

All four components are necessary to building a strong independent consulting practice.

The 5 Core Principles Hill covers:

1. Define chief aim
↳ Vague goals produce vague outcomes.

2. Belief shapes behavior
↳ What you believe determines what you attempt.

3. Persistence
↳ Most people fail because they stop too soon.

4. The subconscious mind
↳ Repeated thoughts determine your level of success.

5. Mastermind principle
↳ Growth accelerates around higher standards.

I agree with Hill heavily about the subconscious mind.
Our thoughts impact our behavior, and those determine what outcomes we can achieve.
It's a cycle that looks like this:

Thoughts: What you tell yourself daily
↓
Habits: What you repeat without thinking
↓
Actions: What others can see
↓
Results: What you end up with

If you want to stop the head trash and build more mental resilience,
you have to watch out for certain traps:

❌ Making vague goals
❌ Waiting for luck
❌ Quitting early
❌ Fear of criticism
❌ Changing direction constantly

Instead, build a system that lets you move forward and grow:

✅ Define one clear aim
✅ Act before feeling confident
✅ Let effort compound
✅ Expect resistance
✅ Stay the course

Books like this don't become classics by accident.

It's a reminder that your results come from your mindset.

Consulting exposes your thinking fast.

There isn't a boss to hide behind or a structure handed to you.
Building up that mental resilience can make all the difference in how much you succeed.

📨 If you're ready to book a call, send me a DM with the word "ready."
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McKinsey's CEO says the firm now has 60,000 employees...

25,000 of them are AI agents.

When I first read the news, my reaction wasn't excitement or concern.

It was a simple question:

Who's accountable when the advice doesn't work?

Clients don't hire consultants for reports or recommendations.

They hire them because they want someone who delivers transformation.

And they expect the person guiding them toward a decision can understand the context, apply their judgment, and stand behind their reasoning.

AI can generate options quickly. That part is impressive.

What it can't do is own the outcome.

It can't sense when a CEO is hesitant but won't say why.
It can't navigate the internal politics that determine which decisions get made.
It can't take the heat when things go sideways.

That only happens when a human is accountable.

I'm not anti-AI. I use it every day.

But I use it as a tool, not a replacement for the thinking and accountability clients are paying for.

Ironically, McKinsey's choices might be the best thing that's ever happened for independent consultants.

You understand the distinction between using tools and being replaced by them.

Consulting without human ownership is just information delivery. And information on its own has never been worth premium fees.

If you're building a consulting practice, you're not competing against AI.

The goal is to use it wisely, while you remain the person who thinks, decides, and takes responsibility for the result.

I built a short quiz to help you spot any blind spots and what to focus on next:

https://lnkd.in/gdpuK7XC

📨 If you're ready to book a call, send me a DM with the word "ready."
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"Anyone can be a consultant if they work hard enough."

I learned firsthand that's not true.

I'll admit, before I went down this path, I believed the same thing.

I was fired from my old corporate role for being "too entrepreneurial."

So I thought if I kept doing what worked before, clients would come flooding to my consulting business.

Instead, I got crickets.

I learned very quickly that being good at your job and running a business aren't the same thing.

Hard work alone won't get you the premium clients you want in your business.

It also takes:

Clear positioning
↳ If you sound like everyone else, prospects compare you by price, not by value.

The right timing
↳ Entering a market when demand is rising makes positioning yourself easier.

Systems & leverage
↳ The right system stops you from trading hours for dollars.

Focused offers
↳ Trying to help everyone with every problem means you help no one.

Emotional discipline
↳ There'll be rejection, slow months, and doubt. Having mental resilience is crucial.

Consistent lead flow
↳ You can't wait until the pipeline dries up. Have a system that encourages outreach every day.

When all these components work together, you're on your way to building a 7-figure+ business. 

But none of this works if you believe any head trash you tell yourself.

"I'm too old to start."
"The market's too crowded."
"I don't have enough credentials."

Without belief and mental resilience, you won't do any of the things that actually create results.

I've made a short video that explains some of the biggest myths about consulting,
and the three converging forces that are creating the largest consulting opportunity in modern history.

You can watch it right here: https://lnkd.in/gq8WMWNt

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

AI won't replace your human expertise.

But staying curious can grow your business.

Thanks to Paul Evans for pulling this together.

I've been learning about AI for a few years now.

When you've been in business as long as I have,
you learn very quickly how important it is to keep up with new tech. 

A lot of consultants are scared about what AI might mean for their business,
but once you start exploring, you realize it's not as complicated (or smart) as people make it out to be.

AI can never replace your human expertise. 

And the right tools can help you make parts of your business run much smoother.

If you're curious (and you should be), 
here are 6 free resources that can help you learn the basics:

1️⃣ OpenAI Academy
→ https://lnkd.in/eery3kCQ
→ These are short, practical lessons from the folks who built ChatGPT.

2️⃣ Perplexity Labs
→ https://lnkd.in/eTCxgvug
→ Perplexity is like ChatGPT, but it'll cite its sources and give deeper context.

3️⃣ Claude from A to Z
→ https://lnkd.in/ekQaWccX
→ An overall guide on how to use Claude effectively.

4️⃣ Gemini Prompting
→ https://lnkd.in/eJK6gdgF
→ Google breaks down how to give Gemini (and other LLMs) the best prompts.

5️⃣ Guide to AI Agents
→ https://lnkd.in/eE7bVh5n
→ This teaches you how to use AI for specific, repetitive tasks.

6️⃣ Deep Dive into LLMs
→ https://lnkd.in/e2pP3JJh
→ This video fully explains how AI actually "thinks" and how to use it to your advantage.

You don't have to become an expert and master every tool out there.

Take a moment to think about what's taking up the most time in your business,
and see if there's a tool or process that could make things easier.

To make the process easier, I've built a quiz that assesses your stage of growth,
your biggest roadblock, and how you can move forward.

You can take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

There's one signal every consultant should watch for.

It protects your revenue and your best work.

If any single client represents more than 20% of your income, that's not a problem to solve by turning down good work.

It's a sign that your pipeline needs attention.

When one client becomes too large a share of your revenue, your behavior changes, whether you notice it or not.

It feels tougher to challenge a bad decision.
You soften your language to avoid friction.
If they push boundaries, you might let things slide because the relationship feels too important to risk.

Your advice gets filtered through income protection instead of professional judgment.

The answer isn't to say no to good clients or cap your growth.
The fix is to build so you're never dependent on any single relationship.

A healthy consulting practice:

→ Spreads revenue across multiple clients.
→ Keeps an active pipeline even when things feel full.
→ Grows through addition, not restriction.

That structure gives you the freedom to give every client your honest best, without fearing the consequences.

I'd love to hear what you folks think about this.

And if there's something else you think might be holding your business back, I've built a quiz to help you uncover it.
It'll show you your current growth phase, what your biggest roadblock is, and what are the next steps forward.

You can take it here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

How Client Concentration Quietly Destroys Leverage

Most consultants get pricing backwards.

They focus on experience, not impact.

One of the biggest pricing mistake I see consultants make is waiting to "earn" the right to charge premium fees.

I've heard all the reasons over the years:

"I need more consulting experience."
"I need to start low and work my way up."

That's the fastest way for prospects to choose someone else.

This thinking is everywhere in the consulting world,
and it keeps talented people stuck in the "apprentice trap."

Most likely, you've already got plenty of experience under your belt as an employee.

And clients don't care about how long you've been consulting.
They care about the profit you can make for them.

While you're undervaluing yourself, consultants with half of your experience get double your paycheck.

It's the Premium Pricing Paradox.

When you price yourself like a discount consultant, clients assume that's what you are.

When you price yourself like someone who unlocks serious outcomes, they assume you're worth listening to:

• Business owners take you more seriously.
• You attract serious clients who want their problems solved.
• You skip the credibility-building phase.

When you lead with profit impact instead of credentials, clients are able to see the contrast.

Show a business owner they've got $300K in trapped profit,
and your $3K monthly fee looks like the bargain of the century.

Highlighting that potential with your tools and expertise is the key to justifying your prices.

You'll know you're getting things right when:

• Clients ask you about timelines and execution, not your fees.
• They take implementation seriously.
• They refer you to other business owners at the same level.
• You feel confident in your value proposition.

If you're not sure where your pricing matches the problems you're solving,
that's usually a clarity issue, not a confidence one.

I've made a short video about how to build a predictable $30-$50k monthly revenue as a consultant to help get you started.

You can watch it here: https://lnkd.in/e8eXXRjq

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Very few people make it through life without regrets.
The real question is: 
How many are you willing to carry?

Nearly every consultant reaches a point where they feel stuck. 

Not because they lack the skills to reach their next goal, 
but because they don't have the confidence to just go for it.

The head trash they carry ends up being stronger than their potential.

Often it sounds something like this:

"I'll wait until I feel ready."
"It's not the right time yet."
"I don't have enough experience."

I've been there before. That head trash affects everyone.

What I've learned the hard way is that waiting always leads to one of two outcomes:

You eventually make the move and realize you spent years worrying for no reason.

Or you never make the move, and you're left with the quiet regret of knowing you stayed smaller than you needed to.

The only outcome that's proven to help you reach your goals is to take the next step,
even when you don't feel ready.

Consultants don't regret:

→ Charging for outcomes over hourly rates.
→ Trusting experience over credentials.
→ Saying "no" early on.

But they do regret the slow compromises:

→ Underpricing their expertise.
→ Taking on misaligned clients.
→ Saying "yes" to everything.

You can avoid that regret by working through the head trash.

It's not easy, but it's how you build a business that you're proud of.

If you're at that crossroads right now, 
pay attention to what feels intimidating.

Make a plan to move forward and stick with it.

It'll pay off in the long run.

If you want help seeing what's holding you back, and how to move forward,
I've built a short quiz.

It'll give you a personalized roadmap of the next steps you need to take.

You can take it here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Dr. Mike wasn't a rookie when he came to me.

He still chose to level up.

He runs an excellent coaching practice for executives, teaches at the graduate level, and consults when it fits him.

There was a tough, but fair system in place, which held his clients accountable to do the work they promised.

Yet, even with all his experience, he chose to work with me because he wanted to sharpen his edge with AI.

AI is changing how consultants operate.

It won't replace us, but it can multiply our impact if we leverage it properly.

I've helped a lot of consultants like Dr. Mike use AI to:

→ Streamline the unscalable parts of their work.
→ Sharpen their positioning and delivery.
→ Stay ahead of the curve in a rapidly shifting market.

All while retaining the unique human experience that your clients come to you for in the first place.

AI won't replace you. It makes your expertise run faster.

The consultants who succeed over the next decade are the ones who adapt now.

If you want to see which growth path fits your style and what might be holding you back,
take my quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM and let's chat.
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Corporate doesn't always value decades of experience.

In consulting, that's what sets you apart.

If you've spent 20+ years building real experience, it can be frustrating to feel like the world has stopped seeing it.

You know how to lead.
You know how to make key beneficial decisions.
You know how businesses actually work.

And yet, corporate America has a strange relationship with people in your position.

You're invited to the table later than you used to be.
You're still relied on, but less often trusted to drive the direction.

Nothing is said outright, but the message becomes harder to ignore.

Your experience is seen as expensive or out of step.

To small and medium-sized businesses, it's exactly what they're looking for.

They want judgment, perspective, and someone who's been through enough cycles to know what matters and what doesn't.

That's what I call the Gray Hair Premium.

And it's becoming more valuable by the day.

On Thursday, February 5, I'm hosting a free live training session where I'll walk through how experienced professionals can turn decades of hard-earned knowledge into premium consulting fees.

During the session, we'll cover:

• Why companies spending billions on AI are still struggling
↳ And why they're actively seeking seasoned consultants to guide transformation.

• Why most consultants stay stuck at hourly rates
↳ And the 4-word shift that changes everything.

• What never to say in a discovery call
↳ This phrase makes prospects see you as a vendor instead of an advisor.

• Real transformations with previous clients
↳ Who started with zero consulting experience.

• The "Category of One" positioning technique
↳ That makes price comparisons irrelevant.

This isn't a session where I'll tell you to reinvent yourself to succeed. 

I'll be teaching you how to position your unique experience so the right clients recognize your value.

Event details:
📅 Thursday, February 5, 2026
⏰ 1:00–2:00 PM ET

You can save your seat here: https://lnkd.in/gkrG4fUb

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Last Black Friday nearly broke me.

Not because sales were bad.

Because they were TOO GOOD.

$37,426 in revenue.
342 orders.

My best day ever.

Then January hit...

"CHARGEBACK DISPUTE: Order #1294"
"CHARGEBACK DISPUTE: Order #1301"
"CHARGEBACK DISPUTE: Order #1358"

One after another.
Like dominoes falling.

I didn't understand what was happening until I analyzed the patterns:

Orders slightly above my average ($110-150)
All paid with different credit cards
All shipped to freight forwarders

Professional fraudsters had targeted my store.

In desperation, I called a Shopify expert who asked:

"Are you using Shopify Protect?"

That conversation saved my business.

I discovered a completely free fraud protection system built directly into Shopify that:

➜ Automatically identifies high-risk orders
➜ Covers 100% of eligible fraudulent chargebacks
➜ Reimburses even the chargeback fees

The banking executive I spoke with admitted:

"Most merchants lose 5-10% of holiday revenue to sophisticated fraud rings."

🛡️ I've documented exactly how to activate and maximize Shopify Protect.

Want it?

Comment "SHIELD" below.
You'll receive:

Step-by-step Shopify Protect activation guide
====
Graphic inspo
Visual: A Shopify Protect dashboard screenshot + a red “CHARGEBACK ALERT” stamp

Text: STOP CHARGEBACKS BEFORE THEY DESTROY YOUR PROFITS”
“Comment ‘SHIELD’ below to get my step-by-step Shopify Protect guide!”

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solvexmedia

A story about how a 30-minute hack transformed an entire marketing strategy.
Last quarter, I was working with an e-commerce brand bleeding subscribers. 
Their opt-in rates were DEAD
(averaging a pathetic 2.3%)
Then we deployed the most controversial conversion tactic: 
👉 The *urgency* timer

Here's exactly what happened:
Before Timer:
Opt-in rate: 2.3%
Subscribers/Month: 437
Revenue impact: Minimal

After Timer: ⏱️
Opt-in rate: 7.6%
Subscribers/Month: 1,892
Revenue impact: +$47,300/month

Why does this work?
Two simple reasons:
1. Humans are wired to avoid LOSING something
2. Scarcity triggers immediate action

Most marketers are leaving MASSIVE money on the table by not understanding psychological triggers.

🎁: I'm releasing my EXACT Standard Operating Procedure (SOP 263) for implementing conversion timers.

How to get it:
Comment "TIMER" below
I'll send the full step-by-step SOP

I was sitting in a coffee shop when an e-com founder broke down in frustration.

"I've tried everything," she said. 

"Ads, influencers, redesigns—nothing works."


If this feels like you, you are playing a losing game. 

You're burning money because you don’t see the invisible battlefield of conversion optimization.

Let me show you what’s really happening behind the scenes:

Most founders don't realize:

- Your conversion rate isn’t just a number—it’s the heartbeat of your business.
- It’s driven by customer psychology, not just design tweaks.
- Every 0.1% life matters MORE than you think

Meaning:

❌ More traffic isn’t the answer.
✅ Higher conversion rates are.

Think about it—if your store is leaking sales, sending more traffic is like pouring water into a leaky bucket. 

Fix the leak first.

Here’s how a small conversion lift changes everything:

1) Starting Point:

Conversion Rate: 2%
Sessions per Month: 32,600
Average Order Value: $120

2) Optimized Potential:

Conversion Rate: 2.90%
Additional Monthly Revenue: $19,560

(that’s a brand-new Tesla every single month 🚗)

In just 1 year...

Total additional revenue is $234,720 📈 

(a free revenue stream you’re leaving on the table 😔)


I’m giving away my best-kept CRO tools to help you stop burning money:

What's inside?

- Advanced A/B Testing Calculator

How to claim:
1. Like this post
2. Comment your biggest conversion nightmare
3. Tag an e-commerce founder who needs this

Last summer, I noticed a terrifying trend:

"Sorry, I forgot I had items in my cart."

This message kept popping up in our abandoned cart emails.

It wasn’t that people didn’t want our candy—it was that they got distracted and never came back.

Here’s how we fixed it. 👇🍬

Instead of panicking, I got curious.

I personally reached out to 132 abandoned cart customers.

🙅♂️ Not with automated emails.
🙅♂️ Not with discount codes.

But with genuine questions about why they left.

Their responses revealed the truth:

41% simply "forgot"
27% were comparison shopping
18% got distracted mid-purchase
14% had payment concerns

What did I realize? 

Most weren't saying "no" - they were saying "not yet."

So I built a system.

A simple Shopify abandoned cart setup that felt personal, not pushy.

Results after 60 days:

43% recovery rate (industry average: 10%)
$22,483 in recovered revenue
Customer loyalty scores up 28%

🎁 I'm sharing my exact Shopify abandoned cart recovery SOP.

Want it?

Comment "REMEMBER ME" below.

You'll receive:
5-minute Shopify setup guide

Stop losing customers who already decided to buy once.

One simple way to:
🤑 increase CTR from 2.50% to 2.70%
🤑 boost Add to Cart from 10% to 12%
🤑 reduce Cost per Purchase by $8.53

Here’s the $3.1 million secret most e-com founders never realize

"I'm spending $100K on ads monthly, but I'm barely breaking even."
Sound familiar?

Most founders see advertising as a cost. 
I see it as a strategic chess game.

Here's how I did it:
“THE MICRO-CONVERSION MULTIPLIER METHOD”

Step 1: Creative Refresh Strategy
- Rotate ad creatives every 72 hours
- Use 3 variations per ad set
- A/B test visual vs. video content
- Implement scroll-stopping hooks in first 3 seconds

Step 2: Targeting Refinement
- Narrow audience by:
 * Purchase behavior
 * Detailed interests
 * Lookalike audiences (1-3%)
- Remove underperforming audiences weekly

Step 3: Landing Page Optimization
- Reduce page load time under 2 seconds
- Create clear value proposition above the fold
- Add social proof (reviews, testimonials)
- Implement urgency triggers
- Optimize mobile experience

Step 4: Conversion Path Breakdown
- Simplify checkout process
- Reduce form fields by 40%
- Add multiple payment options
- Implement trust badges
- Create exit-intent popups

My clients results after implementing this to their sites:
✅ CTR Increase: +0.20%
✅ Add to Cart: +2%
✅ Cost per Purchase: -$8.53
💰 Revenue Impact: $60K additional monthly

And you can too!

🎁 Get my "E-commerce Profit Detonator"

What you'll get:
- Funnel Performance Master Spreadsheet

How to get yours:
1. Like this post
2. Comment your biggest revenue roadblock
3. Tag an e-com founder who needs this

Will send you thru PM ;)

That drop at the end? 
It made us $155,558 in 10 days 🔥📈
What looks like failure actually revealed our biggest opportunity.
The 10-day journey that changed how I view sales data forever...

Day 1-8: Steady sailing
~$20K daily revenue
3,615 orders flowing
5.76% conversion rate

Nothing exciting, right?
Then February 9th hit. The graph took a nosedive. 
Most managers would panic.
But here's what everyone missed:
Despite the drop, we were UP:

• Sales: +62% vs last month
• Orders: +42% growth
• Conversions: +9% higher


That "scary" drop? 
It came after we RAISED prices.

The result?
Lower volume BUT higher profits.

Before: Lots of small orders
After: Fewer but bigger purchases

What we discovered were our power days:
Early month = High volume
Mid-month = Steady performance
End period = Quality buyers

BUT the most shocking part?
This pattern repeated for 3 months straight.

Bonus:
Here’s our 3-action plan that worked:
1) Focused ads on high-value days
2) Adjusted inventory for pattern
3) Matched support staff to peak times

Results:
$155K+ revenue
62% growth
A happier team

P.S. Next time your graph dips, look closer. 
The story might surprise you.

I once spoke with an ecom founder who spent $100,000 on ads every month.
His conversion rate? 1.89%.
His operating profit? Barely $20K.

He thought he had a traffic problem.
He actually had a conversion problem.

The biggest mistake? 
👉 Focusing only on top-of-funnel traffic while ignoring the leaks in the funnel.

Here’s what happens when you fix your funnel instead of just spending more on ads:

By making small BUT strategic changes:
✅ Increasing CTR from 2.5% → 2.7%
✅ Boosting Add-to-Cart rate from 10% → 12%
✅ Improving Cost Per Purchase from $37 → $28

Revenue jumped from $2.4M to $3.1M per year.
Profit skyrocketed from $20K to $382K.

All without increasing ad spend. 😉

Want to see how small improvements add up?

I’m giving away my Ecom Funnel Performance Calculator (normally paid) for FREE. 🎁

📩 Comment “ecom” below, and I’ll send it to you.

This spreadsheet will show you EXACTLY where your store is leaking money and how to fix it.

Why Gordon Ramsay would HATE HelloFresh 

If Gordon Ramsay reviewed HelloFresh, he’d probably call it:

❌ "Lazy cooking"
❌ "No real skill involved"
❌ "Pre-measured ingredients? Are you joking?"

And you know what? 

He’d be right.

But that’s exactly why HelloFresh is a marketing genius.

A year ago, I tried HelloFresh out of curiosity.

I was expecting high-end, restaurant-quality meals. 

Instead, I got:

✅ Pre-chopped veggies
✅ Step-by-step instructions
✅ Foolproof cooking

It wasn’t "real" cooking. 

It was cooking for people who don’t want to cook.

And that’s where HelloFresh wins.

They didn’t market to chefs. 

They marketed to busy people.

Their website, ads, and messaging make it stupidly clear:

✔️ No meal planning
✔️ No grocery runs
✔️ No thinking—just follow the steps

If they tried to impress food snobs, they would’ve failed. 

Instead, they focused on the people who just want good food without the effort.

Most brands make the mistake of trying to please everyone.

HelloFresh? 

They embraced the criticism and leaned into their audience.

Ramsay would hate it. 

But their customers love it.

And that’s why they win.

Why professional dog trainers HATE this subscription box

A friend of mine is a professional dog trainer.
When I mentioned a certain wildly popular dog subscription box, he rolled his eyes.

❌ "It’s ruining dog training."
❌ "People are rewarding bad behavior."
❌ "They’re just stuffing random toys and treats in a box!"

And honestly? 
He’s not wrong.
But that’s exactly why this brand is a marketing god.
I looked into it. 

Their entire pitch is:
✔️ Surprise toys & treats every month
✔️ Personalized for your dog’s size & chewing habits
✔️ Hassle-free, delivered to your door

Notice what’s missing?
❌ No mention of training
❌ No talk about behavior correction
❌ Nothing about discipline

Because their audience isn’t full of professional trainers. 
It’s dog owners who just want to spoil their pets.

This is where most brands mess up.
They try to be "technically correct" instead of speaking to what their audience actually wants.
This brand knows its customers don’t care about strict training guidelines. 
They just want their dog to be happy.
And that’s why it works.

The experts might hate it. 
But the customers? 
They can’t get enough. 
=== 
Graphics inspo:

Concept: A mock customer review screen with extreme reactions.

Trainer Review: “Bad for discipline. Ruining dog behavior.” ❌
Customer Review: “My dog goes NUTS when this arrives!” ✅

Text: “Experts hate it. Customers can’t get enough.”

Why IKEA Executives lose sleep Chairish’s genius strategy

A few weeks ago, I was looking for a new chair.

I checked IKEA first—affordable, modern, easy to find.

But something felt... off.

Every piece looked the same.

Mass-produced. 
Generic. 
Lacking personality.

Then I stumbled upon Chairish.

And suddenly, I wasn’t just shopping for a chair.

I was looking at one-of-a-kind pieces with character, history, and craftsmanship.

This is why Chairish keeps IKEA executives up at night.

IKEA sells affordability and convenience.

BUT Chairish sells exclusivity and storytelling

(something no flat-pack furniture can compete with)

Their secret?

✔️ A marketplace of vintage & designer furniture
✔️ Limited availability (scarcity = desire)
✔️ A brand that makes furniture feel like an investment, not an impulse buy

Most brands race to the bottom on price.

Chairish flipped the script.

They made people crave uniqueness instead of settling for mass-produced.

They turned furniture shopping into treasure hunting.

And that’s why they’re converting like crazy.

That notification still makes my stomach drop:

"CHARGEBACK NOTICE: Transaction #47293"

Three years ago, I woke up to 7 of these.

My biggest sales day ever...

Completely wiped out.

I called my mom in tears.

"We can't pay rent this month."

Then a fellow store owner messaged me:

"Have you activated Shopify Protect yet?"

I hadn't even heard of it.

15 minutes later, everything changed:

6 of 7 chargebacks covered
$12,764 reimbursed
My business saved

The craziest part?

This protection was sitting in my Shopify dashboard THE ENTIRE TIME.

Free.
Unused.
Hidden in plain sight.

Most store owners have no idea it exists.

Today, I get chargebacks like everyone else. 

But I haven't paid for a fraudulent one in 2 years.

🎁 I've created a complete step-by-step SOP for activating and maximizing Shopify Protect.

Want it?

Comment "PROTECT" below.

You'll receive:

My 15-minute setup guide
The exact timeline to ensure protection

Don't lose your hard-earned profits to fraudsters.

I failed 3 times before I cracked the e-commerce profit code. 
Here's what most "gurus" won't tell you:
Your conversion problem isn't about traffic. 
It's about TRUST.
In my last 5 years working with 47 e-commerce brands, I've discovered a pattern that separates 7-figure stores from struggling shops:

Most founders think customers buy products. 
WRONG.

Customers buy:
➜ Solved problems
➜ Emotional relief
➜ Identity validation
➜ Social proof
➜ Perceived value

Here’s my “Trust Conversion” Framework:
1) Prove you understand their EXACT problem
2) Show tangible results (not just promises)
3) Remove ALL purchase friction
4) Create a narrative bigger than the product

Perfect example was:
How we took a fitness supplement brand from $50K to $387K monthly by redesigning ONE landing page.

To reduced checkout steps by 62%, we:
- added real customer video testimonials
- created risk-reversal guarantee
- simplified product value proposition

🎁 I'm giving away my EXACT e-com funnel optimization spreadsheet that breaks down every conversion metric.

How to get it:
Comment "SCALE"
I'll drop the Google Sheet link
Bonus: Walkthrough video explaining EACH metric

Who's serious about building a real business, not just another Shopify store? 👇

We made $1.4M by breaking every "expert" rule 🤭
That spike in December?
It wasn't Black Friday.
It wasn't a viral moment.
It wasn't even planned.

Here’s the story about how ignoring conventional wisdom led to our biggest breakthrough...
• $1.4M in sales
• 34,092 orders
• 6.16% conversion rate
• 83% growth

But here's what everyone missed:
Look at that December dip.
Traditional advice: "Panic and slash prices."
What we did: Nothing.

Here's why...
1. Every "dip" was followed by sustained growth
2. Our baseline kept rising.
3. Small steady spikes > Big, sudden spikes for long-term success.

We deliberately ignored what others were doing:
• Skipped the "peak" shopping days
• Avoided the major sales events.
• Focused on steady, sustainable growth.
• Built long-term patterns, not just short-term gains.

Marketing "experts" called us crazy.
Then the numbers proved us right.

What happened next?
While competitors saw a post-holiday crash, we saw:
• 30% increase in baseline
• 62% customer retention
• 40% decrease in refund rates

Stable growth beats viral moments.
Every. Single. Time.

Question for you:
When did going against "expert" advice actually work better for your business?

P.S. Next time someone tells you to "maximize peak seasons," show them this graph.

Last week, a first-time visitor landed on our client's store.
She almost left within 10 seconds.
Why? 
A popup jumped at her face the moment she arrived.

I see this mistake EVERYWHERE.
We immediately fixed their strategy:
- No popups for the first 20 seconds.
- Let visitors breathe. 
- Let them explore. 
- Let them get comfortable.

The results?

37% increase in signups. 
24% drop in bounce rate.
$14,300 more revenue last month alone. 💸

One tiny change. 
Massive impact.

I believe most stores get this wrong because they're too desperate for emails.

But here's what I know after ___ years in e-com:

Respect earns more subscribers than aggression.

🎁 I'm sharing our complete "E-commerce Conversion Toolkit" with 3 people this week.

You'll get:
- Our exact popup timing framework

To enter:
1. Like this post
2. Comment your biggest conversion headache
3. Tag a friend who needs better conversions

I'll announce the winners on (____Friday!)

Confession: I used to be the WORST popup creator.
My first e-commerce store? 
Visitors ran away faster than free samples disappear at Costco.
I was that marketer bombarding people with popups every single click. 
Desperate? Absolutely.
Then I learned the magic of strategic patience.
Here's the game-changing insight most marketers miss:
❌ Your popup isn't about YOU. 
✅ It's about THEM.
Imagine this: A visitor lands on your site. 
They're exploring, curious. 
You DON'T assault them with a signup form.
Instead, you wait. 
7 strategic days.
Why 7 days? 
Because people need space to fall in love.

The results shocked me (and my clients too):
- 42% higher engagement rates
- 3x more genuine email signups
- Visitors who actually WANT to hear from you

🎁 I'm dropping my complete "Pop-up Optimization Masterclass" 

What you'll get:
- Exact 7-day popup strategy blueprint

How to get yours:
1. Like this post
2. Comment your biggest popup fail
3. Tag a marketer who needs this wisdom

The day I discovered shopping could actually be fun
Endless scrolling. 
Frustrating clicks. 
Another boring online store?

Not Farfetch.

1) Navigation that finds your likes in one snap.
Farfetch understands how you shop:

- Crystal-clear categories

2) Curation
This isn't shopping. 
This is fashion storytelling.

- Every item is carefully selected by a trendy fashionista

3) Searchbar’s strategic placement in the top right corner makes it easily accessible.

4) Product pages that converts

What makes a great product page you ask?
- Stunning, high-res images
- Trusted brands (Simon Miller, Jacquemus)
- Transparent pricing
- Easy heart-save feature


Farfetch isn't just an online retail store.
It's a personalized fashion experience.
Retail, reinvented. 🔥

Brooklinen is not selling sheets. 
They’re selling eight hours of psychological freedom.

2 months ago, I needed new bedsheets.
I wasn’t looking for luxury. 
I wasn’t looking for high thread counts.

I just wanted something comfortable.
without spending hours comparing fabrics.

Then I saw Brooklinen’s tagline:
“The Internet's Favorite Sheets”

And suddenly, I was hooked.
💭 What makes them the favorite?
💭 Are they really that good?

I had to find out.

At that moment, I wasn’t just buying sheets.
I was buying better sleep, less stress, and pure comfort.

Brooklinen understands something most brands miss:
❌ People don’t buy products. 
✅ They buy better versions of themselves.

Their marketing doesn’t obsess over cotton blends or weave types.

They focus on what their customers actually want:
✔️ A peaceful night’s sleep
✔️ Stress-free comfort
✔️ A small luxury that feels like self-care

And that’s why they win.
Most brands focus on what they sell.
The best brands sell why it matters.

So, Brooklinen isn’t just selling sheets.
They’re selling the feeling of finally exhaling after a long day.

And that’s why people happily pay the premium.

I nearly shut down my business last January.

3 months of shrinking sales.
No clue why customers weren't buying.
44 sleepless nights wondering what went wrong.

Then my mom asked the question that saved everything:

"Why don't you just ask the people who put stuff in their shopping cart why they didn't buy it?"

I dove into Shopify's backend and discovered a feature hidden in plain sight: 

➜ Abandoned Cart Recovery.

The results shocked me:

• 67% of my shoppers were abandoning their carts
• $34,967 in products sitting in digital limbo
• All recoverable with a 5-minute setup

Most store owners never activate this feature because they don't know it exists.

Within 30 days of implementation:

• 31% recovery rate
• $10,840 in recovered revenue
• Zero additional ad spend

🎁 THE 5-MINUTE RECOVERY BLUEPRINT:

I've turned this game-changing discovery into a step-by-step SOP.

Want it?
Drop "RECOVER" in the comments.

You'll receive:
• My exact abandoned cart recovery setup
• Setup checklist to implement in 5 minutes flat

Last month, my best friend called me at 2 AM.

His voice was shaking.

"I just got hit with SEVENTEEN chargebacks in one week. I might lose everything."

As someone who has been deep in e-com for years, I knew exactly what was happening:

His store had been targeted by a sophisticated fraud ring. 😨

But instead of giving him the standard advice, 

I taught him my unusual "Blue Dot System."

Years ago, I developed a method to visually organize Shopify orders by protection status:

Blue dots = Protected orders
Red dots = At-risk orders
Yellow dots = Pending protection

Sounds simple, right?

What happened next shocked him:

⤷ He identified 43 high-risk orders before they shipped
⤷ Prevented $11,873 in potential chargebacks
⤷ Saved his entire Q1 profit margin

The method works because it transforms complex fraud data into ➜ a simple visual pattern our brains can instantly recognize.

Most store owners are overwhelmed by order management. 

They don't realize Shopify has built-in tools to PREDICT which orders might be fraudulent.

🛡️ I've documented my exact order filtering protocol in a step-by-step SOP.

Want it?

Comment "BLUE DOT" below.

You'll receive:
1. My complete order filtering SOP

The 10-minute morning ritual that saved my Shopify store $78,000

For 16 weeks straight, I started each day with the same ritual:

Coffee. 
Laptop. 
Shopify admin. 
Filter orders.

You see, after nearly losing my business to a devastating wave of chargebacks, I developed an obsession with order protection.

But it wasn't until I organized my approach that everything changed for the better.

The system was deceptively simple:

Morning: Filter orders by "Protection active" status
Afternoon: Prioritize fulfillment of protected orders
Evening: Review any "Not Protected" orders for red flags

The results?

98.7% protection rate across all orders
Zero successful fraudulent chargebacks in 9 months
$78,000 in potential losses prevented

What shocked me most?

This wasn't some expensive fraud tool.

It was built directly into Shopify.

Completely free.

Just hidden behind a few clicks.

I've watched countless fellow store owners struggle with chargebacks while this protection sat unused in their dashboard.

I've documented my exact daily order filtering routine in a simple SOP.

Want it?

Comment "FILTER" below.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dale Gibbons's LinkedIn Performance

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