Daan van Rossum

13k 🚀 People Innovators 😍 Founder & CEO - FlexOS - Author, Future Work - Board Member, Dreamplex - Remote Work • Hybrid Work • Employee Experience • Employee Engagement

I grew up fascinated by innovation, work, people, and all the ways they interact.

That curiosity led me from digital strategy at Ogilvy to launching a magazine about happiness in a language I don't understand, running a network of coworking spaces, founding FlexOS, and eventually, Lead with AI.

We help leaders and organizations deploy AI toward meaningful impact through boot camps, ongoing education, community, and implementation. Visit https://www.leadwithai.co/ for more information. 

The mission, now spanning nearly a decade, remains the same: to help deliver a happier future of work. 

I spend time not “working” with my wife and son.

Founder & CEO

FlexOS levels up people-centric hybrid and remote leaders. 

Already used across some of the most innovative companies in the world, we are excited to turn more organizations into a place people love to work – with all of the freedom & flexibility employees crave in this day and age!

Your brand MUST generate income. If it doesn’t, you're doing it wrong.

Most people work hard. Few get noticed. Even fewer attract the right clients, investors, and opportunities.

That’s where I come in.

Hi, I am Sam and I build powerful personal brands for entrepreneurs, corporate leaders, and professionals who are tired of blending in.

If you want more opportunities, more influence, and more income, working harder alone is not going to help.

You need to POSITION yourself better!

And that’s what I do best.

Here’s how I make it happen:

🚀 Personal Branding for Leaders & Entrepreneurs – so the right people find you.

🎯 SEED Academy Experts – matching businesses with high quality experts across Asia to upskill their teams.

I’ve led personal branding bootcamps for professionals and entrepreneurs and facilitated storytelling & personal branding workshops for global companies like Unilever, Samsung, Under Armour and more —helping their teams craft compelling narratives and build influence.

I’ve successfully transitioned from corporate life to entrepreneurship, and I’m here to guide you on your journey to success too.

With a background in HR and branding, I’ve partnered with top organizations like Coca Cola, L’Oréal, Prudential, Diageo, and more, shaping strong leadership brands and helping leaders attract top opportunities.

I’ve been featured in The Business Times, Straits Times, and recognized as a LinkedIn Top Voice and Global HR Influencer. I’ve also been named SHRI CEO of the Year, Top CEO to Follow, and served as the youngest council member at SHRI.

Good attracts good.

If you're ready to build a brand that attracts attention, let’s talk.

Sam Neo

The secret is out! 

As part of my continuous mission under Stories of Asia to help people in Asia find their voice through storytelling, I've launched our latest brand, kodee! 🎉

We've been hearing about AI more than we've been seeing our loved ones these days. 🤣

But I believe the true value isn't just about efficiency, which is the typical narrative out there.

✅ It's about unlocking possibilities.

✅ It's about unlocking opportunities.

✅ It's about unlocking impactful stories.

✅ It's about unlocking communities.

✅ It's about unlocking growth.

And that's why I'm doubling down and launching our AI coding brand under SOA to educate more people in this space while helping more individuals and companies leverage the opportunity.

Now with a branding pillar, a training/advisory pillar, a mentoring pillar, and a tech pillar, SOA is ready to impact more lives with the community.

We are open for business! If you are looking to learn more about AI coding or build a MVP to get started. Hit us up and lend us your support. ❤️

#entrepreneurship #tech #ai

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Murphy’s Law is undefeated! Really?

Training hard for an important game only to get injured during the warm-up.

A 99% confirmed deal got cancelled at the last minute because someone said something wrong before signing the contract.

Delivering a keynote speech so smoothly, but suddenly encountering a blackout at the event, which threw you off.

Burning the midnight oil to prepare an important proposal, only for your computer to crash and lose the file completely.

The list goes on.

It’s frustrating, and basically that’s Murphy’s Law - whatever can go wrong, will go wrong.

But thankfully, I found an exception to Murphy’s law.

Or rather, a reliable partner in ASUS ExpertBook that is trusted by IT experts and built for worry-free business like mine.

Interested in finding out more? Check out the link: https://lnkd.in/gJScXJnU

Thank you, ASUS Business, for the partnership and for the opportunity to share more about this amazing product that all Entrepreneurs/Corpreneurs need.

Who’s getting one too?

#ASUSExpertBook #TrustedbyITExperts #BuiltForWorryFreeBusiness #ASUSBusinessSG #entrepreneurship

I was in the office before 8am today.

The peaceful and quiet environment gave a lot of room to think and plan before getting into the hustling mode.

I guess that's what we need sometimes.

✅ A step back.

✅ Some quiet Me time.

✅ A bit of personal space.

This works magic.

Does this work for you too?

🔔 Follow Sam Neo for HR Corpreneur and Intention-based Branding content.

#humanresources #entrepreneurship #leadership #personalbranding #branding

A founder saw this workshop and immediately asked for my PayNow.

And honestly, I wasn't even surprised.

Because when my team reached out to her, we could already see a few things she could build for her business herself.

Things that could save her time or open a new income stream.

That's the thing about us founders, right?

Everything comes down to two questions:
👉 Can this save me money?
👉 Can this make me money?

If the answer is yes, we move.

I'm Sam Neo - Group HR Director, serial entrepreneur, zero coding background.

I once spent $20k on an MVP and 6-figure on a tech team to build my first web app. Slow, painful, and it still came out wrong.

Then I figured out how to build basically whatever I had in mind in under 2 hours. 

Lovable named me a National Treasure - top creator in Singapore by traffic. My team, clients, and fellow entrepreneurs use the tools I built. Daily.

So if you're a Singapore-based founder sitting on ideas but not $20k (or more) to throw at a dev team, this is for you.

14 April. Kode with Vibes. In-person. Singapore.

A hands-on workshop where you walk in with a business idea and walk out with a working tool you built yourself. That same evening.

Early bird at $280 (5 slots left). Only 25 seats.

May's already in. 

Action beats procrastination, anytime. 😄

👇 Grab your seat here:
https://lnkd.in/g_J-zD5D

♻️ Tag a founder who needs to see this

Have we forgotten the true purpose of SOCIAL media?

"Let's use AI to generate more likes."

"Let's use AI to automate our DMs and comments."

"Let's use AI to craft my content."

"Let's use AI to manage my entire LinkedIn account."

Sounds familiar?

This has increasingly been the narrative, with many pushing for the use of AI to make your time on social media more efficient.

But does efficiency = effectiveness?

No! 

The purpose of social media is for you to connect. It's for real relationship building.

While many of us could be looking for business or jobs, think about this: do you eventually get the business because of pure efficiency or because someone connected with you at a deeper level?

Let's not forget about the power of connection, which seems to be increasingly lacking these days.

Just had lunch with my dear friend, Vincent PHANG, recently, and this was something we spoke about at length.

Nothing beats a good old-fashioned conversation to tap into his wisdom and, more importantly, quality time with a cherished friend of mine.

Thank you, Vincent, for always being so generous with your time and sharing. It's my blessing to have a mentor and friend like you :)

♻️ Repost if this resonated.
🔔 Follow Sam Neo for more HR Corpreneur and Intention-Based Branding content.

#personalbranding #branding #technology #AI #leadership #humanresources

It's never been easier to become an entrepreneur/corpreneur!

Let me tell you how...

For some of you who have followed my journey, you are probably aware that I'm into vibecoding, aka AI coding.

Over the past 6 months, I've built 10 products ranging from a business matching platform to an AI coaching bot to a project management tool to mobile games.

What I love about vibecoding is that it lets me build things from my imagination, even when I have ZERO coding skills!

But it's not about blindly building.

It begins with a problem you want to solve.

Similar to being an entrepreneur, you need to start with a problem that you want to address before tailoring a solution for it.

If you are struggling to scale your business or are thinking of testing a business on the side, this is the opportunity of a lifetime.

You don't have to build a deep and sophisticated product to start.

In fact, you should build something simple to test or even multiple products for that matter.

After determining which is well-received by the market, you can then dive deeper into it.

I'm planning to run an introductory session on vibe-coding next month called "Kode with Vibes" by kodee, and I will help you build your first product on the spot.

📌 If that's something you are considering, check out the link in the first comment for more info. 

Let's help you kickstart this growth journey!

🔔 Follow Sam Neo for more HR Corpreneur and Intention-Based Branding content.

#ai #technology #coding #entrepreneurship

Stop complaining, start reframing!

I was invited to share my thoughts as the founder of Stories of Asia on MONEY FM 89.3 yesterday morning.

Topic? "What should I do if I'm asked to do more without a pay increase?"

For one, I think anyone blessed with a decent job in this market should count their blessings. I'm one of them.

But that said, you should never be exploited!

Instead of complaining, here's what you can consider doing.

✅ Prioritize your work with your boss.
While you can handle more, something has to give. Get your boss to advise what is important vs urgent and act accordingly.

✅ Frame it as how you can add value to the company and not demand everything for me, myself and I.

✅ Know when to stop. 
If it's compromising things like your health or even family, it's really not worth it.

I shared more details using my HR Corpreneur perspective in the 9-min interview, which I believe will be useful for anyone feeling stuck or exploited at work.

Listen here: https://lnkd.in/gJ_wqtbQ

Let me know what resonates, and feel free to reach out if I can help.

🔔 Follow Sam Neo for more HR Corpreneur and Intention-Based Branding content.

#personalbranding #branding #humanresources #leadership #entrepreneurship

The political corporate job you have?
Someone wished they had the income.

The sleepless night as a parent?
Someone wished they had a kid.

The irregular income as a founder?
Someone wished they had the courage to start their business.

The small house you live in?
Someone wished they had a roof over their head.

Your complaint is someone else's dream.

Let's practice some gratitude and appreciate what we have a little more, shall we?

❓What's one thing that you are currently grateful for?

🔔 Follow Sam Neo for HR Corpreneur and Intention-based Branding content.
♻️ Repost if this resonated.

HR leaders are some of the most underestimated entrepreneurs I know.

Here are the signs:

1️⃣ You've pitched to hostile “investors”.

Except you called them "the leadership team" and the pitch was "why we need more resources."

2️⃣ You've launched a “product” with no budget, no brief, and a two-week deadline.

It was called the company culture. It's still running.

3️⃣ You know how to close.

Getting a candidate who has three other offers to choose you anyway? That's sales. Full stop.

4️⃣ You've done crisis comms before breakfast.

Layoffs. Grievances. Someone said something in the group chat. It's 8:47am. You're already on it.

And Murphy's Law? You don't fear it. You've scheduled around it.

Because in HR, everything that can go wrong will go wrong.

On the day of the town hall. During the CEO's keynote. Right before the big hire signs. 

You've just learned to have a Plan B, C, and D ready before anyone notices Plan A fell apart.

That's not HR experience. That's founder experience masked in an HR role.

Which is exactly why I stopped leaving things to chance, including my tools.

As a Corpreneur running multiple businesses and an HR career simultaneously, Murphy doesn't get to win on my watch. 

I’m grateful to have a trusted partner backing me up and helping me overcome my daily challenges.

❤️ And that’s the ASUS ExpertBook. Trusted by IT experts, built for worry-free business.

📌 Check it out: https://lnkd.in/gJScXJnU

Thank you, ASUS Business, for the partnership!

#ASUSExpertBook #TrustedbyITExperts #BuiltForWorryFreeBusiness #ASUSBusinessSG #entrepreneurship #humanresources

taplio

The Battle

Daan van Rossum

Sam Neo

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taplio

The Battle

Daan van Rossum

Sam Neo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Neo's LinkedIn Performance

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Performance ScoreSam Neo's LinkedIn Performance