Daan van Rossum

Lead with AI

(See FlexOS.work/leadwithAI. For corporate inquiries, including private cohorts, email: daan@flexos.work.)

75% of employees use Generative AI, but 60% of leaders say their organization lacks a plan and vision to implement AI. 

If you're a leader who feels behind on AI, then Lead with AI is for you.

In our course, we get you to be the AI expert your organization needs. 

In our community, over 2000 global business leaders from companies like Apple, Toyota, L'Oreal, and Amazon support each other to stay up to date on the latest AI developments and organizational implications. 

In the podcast, executives at Alphabet, Amazon, and Microsoft share how they have successfully transformed their organizations to become AI-driven. 

Our newsletter is the only executive briefing on AI with case studies, platform updates, and must-read news. 

Listen, enroll, and join Lead with AI today.

Instructor and Host

Future Work

Future Work is my weekly newsletter and podcast on the role of HR in a Happier Future of Work.

Every week for almost two years, I report on key trends and case studies in hybrid work, company culture, remote work, and technology.

Join over 20,000 subscribers at https://www.flexos.work/future-work

Writer and Host

FlexOS

FlexOS is a new media brand and platform for a Happier Future of Work.

With research, podcasts, buying guides, and newsletters, we help leaders stay ahead in a fast-changing world of work. Focus areas include AI, remote work, and hybrid work.

FlexOS was featured in The New York Times, Harvard Business Review, Business Insider, and The Economist, and chosen as the Top 20 Hottest Startups of 2024.

Founder & CEO

Dreamplex

Board Member

Great offices enable companies to successfully attract, engage, and retain the best talent. 

The workplace of the future is a space people love to go to. To meet, collaborate, socialize, focus, and grow. This takes a combination of design, hospitality, employee experience, and a flexible approach to lease terms. 

We support companies who care about their people by letting them outsource their entire workplace needs to us. With Dreamplex, they can upgrade their workplace experience without having to invest in additional team members, knowledge, resources, or budget.

From architectural design to events that are purposefully created to foster meaningful connections and from training & development to day-to-day hospitality, we are here to create a Better Day at Work for thousands of employees in Vietnam.

In this, we lean heavily on a great body of research in positive, organizational and behavior psychology, together with what we know about the new generation of Millennials and Gen Z that are filling up the workplace.

Throughout it all, we keep going back to whom we do this for: people. Not users, not workers. But real human beings. And our mission is to positively impact them personally and professionally by delivering a Better Day at Work, the place where we spend up to 100,000 hours of our lives.

Chief Executive Officer

Chief Experience Officer

Director of Experience

Bright - Journey to Happiness

Bright believes that anyone can live happier. That's why we built a platform to inspire and enable young Vietnamese to achieve their dream lives. With a printed and online magazine, trainings, books and gifts.

Founder

Ogilvy 

Lead for Integrated Marketing & Innovation on a number of Ogilvy's key FMCG clients.

Driving new thinking in areas where digital strategy, technology and creativity converge.

Webbys judge, AMES judge, Digital Trainer, OgilvyDo and SellorElse Blogger.

Regional Strategy & Innovation Director

Led Kimberly-Clark brands such as Kleenex, Huggies and Kotex in key APAC markets to deliver truly integrated campaigns that are built around participation rather than communication.

Trained IBM staff across regions in customer-first planning.

SPIKES Asia speaker, Digital Marketing Show speaker, Marketing Magazine Roundtable moderator, Webbys judge, Digital trainer and Marketing Magazine, DMA Digital Market Asia, OgilvyDo and SellorElse writer.

Regional Strategic Client Partner

Led digital transformation efforts for one of Ogilvy & Mather Chicago's biggest clients, integrating digital, social, mobile, eCommerce and shopper marketing against singular business objectives.

Led highly impactful thought leadership initiatives for Fortune 500 companies such as Kimberly-Clark, Unilever and GSK. 

Developed Ogilvy & Mather's first-ever Wearables strategy for an FMCG client.

DMA, Videonomics and YPN speaker, Webbys judge and Digital trainer.

Senior Digital Marketing Strategy Consultant

Delivered human insight-driven omnichannel strategies for top Fortune 500 brands such as Citizens Bank, DuPont, GE Capital, IKEA, MetLife, and Thompson Reuters.

Developed POVs on hot topics (well, at the time) including gTLDs, Tablets, Social and Shopper and trained Ogilvy & Mather staff.

Senior Digital Strategist

Driving creative and media strategy for clients like IBM, American Express, and Ford.

Named one of Ogilvy's 11 "Leaders of the Future."

Digital Marketing Consultant

Media Highway

Led content efforts for a number of companies founded within this incubator, including pioneering concepts in online video and affiliate marketing.

Content Lead

Cyberfood

Co-founded the pioneer in online food delivery services in the Netherlands. Unfortunately, we needed more people with internet who would be comfortable to order food online :)

Co Founder

13k 🚀 People Innovators 😍 Founder & CEO - FlexOS - Author, Future Work - Board Member, Dreamplex - Remote Work • Hybrid Work • Employee Experience • Employee Engagement

Cohort 8 of "Lead with AI" + Executive Community Access are going on sale soon at flexos.work/leadwithai. 

--

We deserve to be happy at work.

With an incredible team, we are building the 21st Century Work Experience that lets people learn, grow, have fun, connect, be well, and thrive at work. 

—

Before I started my dream job, I worked in marketing strategy for around 15 years in Amsterdam, New York, Chicago, Singapore, and finally, Ho Chi Minh City. 

I spoke at conferences across the world and wrote for a large number of publications. I then made my "life pivot" in 2017, when I decided to pursue my "Ikigai" of letting people find their purpose and design their everyday life towards it.

I spend time not “working” with my wife and son.

FlexOS levels up people-centric hybrid and remote leaders. 

Already used across some of the most innovative companies in the world, we are excited to turn more organizations into a place people love to work – with all of the freedom & flexibility employees crave in this day and age!

PropTech Lab (Belgium)

PropTech Lab is the community of innovators in the construction and real estate sectors, gathering startups, corporates and investors. Our mission is to foster innovations and to ease the digital & sustainable transformation of the sector.

Communication & Event

FlexOS is a new Future of Work media brand that has been featured by The New York Times, Business Insider, Havard Business Review, Forbes, The Economist, and FastCompany. We discuss Work Happiness, AI, and people-centric leadership.

Stay Ahead is a newsletter about AI, technology, and productivity for emerging leaders. I develop, produce, and distribute the Stay Ahead weekly newsletter to the community of 40,000 readers, maintaining the open rate between 20-40%.

Strategic Product Lead, Stay Ahead

Fulbright University Vietnam

• Be the first point contact for Fulbright students in case of emergency
• Training and support other SRA with necessary skills 
• Support WeCare Program: Keep track with constant conversations with students to know their states and needs 
• Support Bustle Program: Organize monthly bonding, educational activities 
• Equip students with knowledge related to physical, mental, physiological health

Lead Student Residence Advisor

•	Be the first point contact for Fulbright students in case of emergency
•	Organize monthly activity to equip students with knowledge related to physical, mental, physiological health

Student Residence Advisor

Hoa Hoc Tro Magazine - Tien Phong National Newspaper

•	Weekly edit three articles of three categories: Education, Study abroad, and International News
•	Contributed to six bestseller going-abroad guidebooks, one of which is cooperated with British Council, including: "Học gì để dẫn đầu?", "Gõ cửa Châu Âu-nền giáo dục thiên đường", "Du học Đông Nam Á- đi gần để học xa", "Nước Mỹ Trong Tầm Tay", "Chạm Tay Đến Bầu Trời Xanh Nước Anh", etc.
•	Act as a bilingual MC for events in partnership with Education New Zealand

Editor

Mindshare

I could not emphasize enough how crucial the experience at Mindshare is in sharpening my knowledge and skills for my aspiring career path. At Mindshare, I have had a chance to: 

• Support in managing content partnerships for Unilever’s brands such as Knorr, Lifebuoy, Comfort, OMO, etc.
• Calculate and give advice on improving the Return Of Investment (ROI) for each campaign to ensure the partnership quality 
• Build 2022 Content Landscape, Culture Roadmap, and Fluid Moments to review, analyze content in 2021, and anticipate new trends and key contents in 2022
• Paperwork: Review contracts, submit receipts, liquidate contracts

Content+ Intern

Consulate General of the United States in Ho Chi Minh City

As one of the youngest member in the office, I am honored to have a chance to accompany the Commercial officers in providing services for US companies in order to enhance the partnership in export-import sector between Vietnam and the US. My responsibilities include, but not limited to:

• Conduct market research for the US companies and provide insights into the Vietnamese potential market. 
• Contact with Vietnamese companies to introduce potential partnership with the US companies. 
• Translate papers, emails, invitations related to National, International-level events. 
• Assist in drafting introductory emails, press releases, and dip notes for National, International-level events.

Foreign Commercial Sector Intern

VNG Corporation

•	Manage and distribute the media campaign budget of 300,000 USD to reach the KPI of 0,42 USD/install
•	Build the project’s Facebook page from the get-go
•	In charge of creating contents, creatives, and running Facebook advertisements

Social Media Management Intern

Volunteer For Education 

I was in charge of managing the Facebook page and building its Linkedin page from the get-go. Besides, I also occasionally went on voluntary trips as a lead mentor and did emceeing at the company's annual reunion.

Marketing Coordinator

Yeah1 Network

My main works were writing PR posts for Youtube Influencers, managing several Facebook pages of Yeah1 and following the KPI. Through the Internship, I  have learned to work under high pressure, time managing, and some basic Photoshop skills.
• Wrote 3 PR posts per week for Youtube Influencers, including Gino Tong, Quynh Aka
• Managed 5 Facebook pages of Yeah1 and Phở Đặc Biệt (up to 9,2 millions likes)
• Tracked the KPI

Intern

I am interested in the intersection of media and society and always ponder how to leverage the power of media purposefully.

When I'm not thinking about that, I wonder what dogs are thinking about.

Send me a message if you have the answer to any of the two questions.

taplio

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Daan van Rossum

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