Daan van Rossum

Lead with AI

(See FlexOS.work/leadwithAI. For corporate inquiries, including private cohorts, email: daan@flexos.work.)

75% of employees use Generative AI, but 60% of leaders say their organization lacks a plan and vision to implement AI. 

If you're a leader who feels behind on AI, then Lead with AI is for you.

In our course, we get you to be the AI expert your organization needs. 

In our community, over 2000 global business leaders from companies like Apple, Toyota, L'Oreal, and Amazon support each other to stay up to date on the latest AI developments and organizational implications. 

In the podcast, executives at Alphabet, Amazon, and Microsoft share how they have successfully transformed their organizations to become AI-driven. 

Our newsletter is the only executive briefing on AI with case studies, platform updates, and must-read news. 

Listen, enroll, and join Lead with AI today.

Instructor and Host

Future Work

Future Work is my weekly newsletter and podcast on the role of HR in a Happier Future of Work.

Every week for almost two years, I report on key trends and case studies in hybrid work, company culture, remote work, and technology.

Join over 20,000 subscribers at https://www.flexos.work/future-work

Writer and Host

FlexOS

FlexOS is a new media brand and platform for a Happier Future of Work.

With research, podcasts, buying guides, and newsletters, we help leaders stay ahead in a fast-changing world of work. Focus areas include AI, remote work, and hybrid work.

FlexOS was featured in The New York Times, Harvard Business Review, Business Insider, and The Economist, and chosen as the Top 20 Hottest Startups of 2024.

Founder & CEO

Dreamplex

Board Member

Great offices enable companies to successfully attract, engage, and retain the best talent. 

The workplace of the future is a space people love to go to. To meet, collaborate, socialize, focus, and grow. This takes a combination of design, hospitality, employee experience, and a flexible approach to lease terms. 

We support companies who care about their people by letting them outsource their entire workplace needs to us. With Dreamplex, they can upgrade their workplace experience without having to invest in additional team members, knowledge, resources, or budget.

From architectural design to events that are purposefully created to foster meaningful connections and from training & development to day-to-day hospitality, we are here to create a Better Day at Work for thousands of employees in Vietnam.

In this, we lean heavily on a great body of research in positive, organizational and behavior psychology, together with what we know about the new generation of Millennials and Gen Z that are filling up the workplace.

Throughout it all, we keep going back to whom we do this for: people. Not users, not workers. But real human beings. And our mission is to positively impact them personally and professionally by delivering a Better Day at Work, the place where we spend up to 100,000 hours of our lives.

Chief Executive Officer

Chief Experience Officer

Director of Experience

Bright - Journey to Happiness

Bright believes that anyone can live happier. That's why we built a platform to inspire and enable young Vietnamese to achieve their dream lives. With a printed and online magazine, trainings, books and gifts.

Founder

Ogilvy 

Lead for Integrated Marketing & Innovation on a number of Ogilvy's key FMCG clients.

Driving new thinking in areas where digital strategy, technology and creativity converge.

Webbys judge, AMES judge, Digital Trainer, OgilvyDo and SellorElse Blogger.

Regional Strategy & Innovation Director

Led Kimberly-Clark brands such as Kleenex, Huggies and Kotex in key APAC markets to deliver truly integrated campaigns that are built around participation rather than communication.

Trained IBM staff across regions in customer-first planning.

SPIKES Asia speaker, Digital Marketing Show speaker, Marketing Magazine Roundtable moderator, Webbys judge, Digital trainer and Marketing Magazine, DMA Digital Market Asia, OgilvyDo and SellorElse writer.

Regional Strategic Client Partner

Led digital transformation efforts for one of Ogilvy & Mather Chicago's biggest clients, integrating digital, social, mobile, eCommerce and shopper marketing against singular business objectives.

Led highly impactful thought leadership initiatives for Fortune 500 companies such as Kimberly-Clark, Unilever and GSK. 

Developed Ogilvy & Mather's first-ever Wearables strategy for an FMCG client.

DMA, Videonomics and YPN speaker, Webbys judge and Digital trainer.

Senior Digital Marketing Strategy Consultant

Delivered human insight-driven omnichannel strategies for top Fortune 500 brands such as Citizens Bank, DuPont, GE Capital, IKEA, MetLife, and Thompson Reuters.

Developed POVs on hot topics (well, at the time) including gTLDs, Tablets, Social and Shopper and trained Ogilvy & Mather staff.

Senior Digital Strategist

Driving creative and media strategy for clients like IBM, American Express, and Ford.

Named one of Ogilvy's 11 "Leaders of the Future."

Digital Marketing Consultant

Media Highway

Led content efforts for a number of companies founded within this incubator, including pioneering concepts in online video and affiliate marketing.

Content Lead

Cyberfood

Co-founded the pioneer in online food delivery services in the Netherlands. Unfortunately, we needed more people with internet who would be comfortable to order food online :)

Co Founder

13k 🚀 People Innovators 😍 Founder & CEO - FlexOS - Author, Future Work - Board Member, Dreamplex - Remote Work • Hybrid Work • Employee Experience • Employee Engagement

Cohort 8 of "Lead with AI" + Executive Community Access are going on sale soon at flexos.work/leadwithai. 

--

We deserve to be happy at work.

With an incredible team, we are building the 21st Century Work Experience that lets people learn, grow, have fun, connect, be well, and thrive at work. 

—

Before I started my dream job, I worked in marketing strategy for around 15 years in Amsterdam, New York, Chicago, Singapore, and finally, Ho Chi Minh City. 

I spoke at conferences across the world and wrote for a large number of publications. I then made my "life pivot" in 2017, when I decided to pursue my "Ikigai" of letting people find their purpose and design their everyday life towards it.

I spend time not “working” with my wife and son.

FlexOS levels up people-centric hybrid and remote leaders. 

Already used across some of the most innovative companies in the world, we are excited to turn more organizations into a place people love to work – with all of the freedom & flexibility employees crave in this day and age!

Trust Advice - connect you to trust advisors

- Initiating meetings with 10+ potential partners, successfully establishing strategic relationships to drive business growth.
- Developing Trust Advice's LinkedIn business page, creating engaging content to enhance brand visibility and audience engagement.

Partnerships Manager

SEA Founders

50% Content Writer
- Developed content strategies and marketing plans for events (FCP#12, MC#21, MC#22), and ad-hoc events.
- Accomplished brand awareness with the increase of 1000+ followers,  5000+ page views on LinkedIn Fanpage.
- Achieved a conversion rate of more than 95% of total KPI participants.
- Collaborated with Multimedia Designers to make the visual for posting (500+ impressions/ post).
- Performed 230+ diverse contents for publication across various social media (LinkedIn carousel posts, newsletter; HubSpot email marketing, etc.)
- Published 50+ email marketing via HubSpot channel; achieved 50%+ open rate/email.

30% Website Make-over Project & Content Website for SEO
- Initiated a comprehensive website makeover project on WordPress for FCP#12 and MC#22 (Landing Pages, Travel Guides, Testimonials, etc).
- Redesigned Homepage with full layout and optimal SEO contents.
- Developed Luma website for event promotion, resulting in heightened visibility and engagement within the community.

10% Event Coordinator
- Conducted site checks and venue reviews, ensuring optimal event logistics for MasterClass#22.
- Co-cordinated on-site during MasterClass in Singapore, managing layouts, logistics, and internal/external communications.
- Co-collaborated with vendors and partners for venue rentals and guest arrangements.

10% Partnership
- Leveraged email marketing for effective communication with partners, enhancing SEA Founders' network.

Marketing and Partnership

Schola

- Planned, and executed educational project Schola Youth Talk competition (reach up to 200+ participants).
- Developed content strategies, which achieved 20K+ reaches on 03 Facebook fanpages (Schola Kids, Schola Live, Schola Lives for Kids) and LinkedIn (Schola Kids).

Partnership and Media

Medici Vietnam

- Co-built 10K+ reaches on 2 Facebook fanpages (Medici Vietnam & Medici Insurance).
- Empowered colleagues to accomplish ad-hoc projects (production, script-written, etc).
- Assisted in creative concepts (built photoshoot concept). 
- Moderated and coordinated the Medici health workshop events.

Brand Marketing

eTeacher.vn Gia sư Đỉnh Cao

- Planned teaching  plan for students in 6 months to target speaking and writing skills for students (speaking skills improved).
- Delivered English lessons with dedicated, developed students' strengths and overcome students' weaknesses.

English Tutor

A dynamic and result-driven marketing professional with 2 years across content strategies, event coordination, and partnership development. 

Adept at driving impactful 15+ marketing campaigns, from concept to execution.

Achieved an increase in brand awareness, 1000+ followers, and 5000+ page views.

Successfully executed website makeover projects, optimizing SEO content and enhancing user engagement. 

Proven ability to coordinate and manage on-site events, coupled with expertise in leveraging email marketing for effective communication and network enhancement.

taplio

The Battle

Daan van Rossum

Tu Le

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