Daan van Rossum

Lead with AI

(See FlexOS.work/leadwithAI. For corporate inquiries, including private cohorts, email: daan@flexos.work.)

75% of employees use Generative AI, but 60% of leaders say their organization lacks a plan and vision to implement AI. 

If you're a leader who feels behind on AI, then Lead with AI is for you.

In our course, we get you to be the AI expert your organization needs. 

In our community, over 2000 global business leaders from companies like Apple, Toyota, L'Oreal, and Amazon support each other to stay up to date on the latest AI developments and organizational implications. 

In the podcast, executives at Alphabet, Amazon, and Microsoft share how they have successfully transformed their organizations to become AI-driven. 

Our newsletter is the only executive briefing on AI with case studies, platform updates, and must-read news. 

Listen, enroll, and join Lead with AI today.

Instructor and Host

Future Work

Future Work is my weekly newsletter and podcast on the role of HR in a Happier Future of Work.

Every week for almost two years, I report on key trends and case studies in hybrid work, company culture, remote work, and technology.

Join over 20,000 subscribers at https://www.flexos.work/future-work

Writer and Host

FlexOS

FlexOS is a new media brand and platform for a Happier Future of Work.

With research, podcasts, buying guides, and newsletters, we help leaders stay ahead in a fast-changing world of work. Focus areas include AI, remote work, and hybrid work.

FlexOS was featured in The New York Times, Harvard Business Review, Business Insider, and The Economist, and chosen as the Top 20 Hottest Startups of 2024.

Founder & CEO

Dreamplex

Board Member

Great offices enable companies to successfully attract, engage, and retain the best talent. 

The workplace of the future is a space people love to go to. To meet, collaborate, socialize, focus, and grow. This takes a combination of design, hospitality, employee experience, and a flexible approach to lease terms. 

We support companies who care about their people by letting them outsource their entire workplace needs to us. With Dreamplex, they can upgrade their workplace experience without having to invest in additional team members, knowledge, resources, or budget.

From architectural design to events that are purposefully created to foster meaningful connections and from training & development to day-to-day hospitality, we are here to create a Better Day at Work for thousands of employees in Vietnam.

In this, we lean heavily on a great body of research in positive, organizational and behavior psychology, together with what we know about the new generation of Millennials and Gen Z that are filling up the workplace.

Throughout it all, we keep going back to whom we do this for: people. Not users, not workers. But real human beings. And our mission is to positively impact them personally and professionally by delivering a Better Day at Work, the place where we spend up to 100,000 hours of our lives.

Chief Executive Officer

Chief Experience Officer

Director of Experience

Bright - Journey to Happiness

Bright believes that anyone can live happier. That's why we built a platform to inspire and enable young Vietnamese to achieve their dream lives. With a printed and online magazine, trainings, books and gifts.

Founder

Ogilvy 

Lead for Integrated Marketing & Innovation on a number of Ogilvy's key FMCG clients.

Driving new thinking in areas where digital strategy, technology and creativity converge.

Webbys judge, AMES judge, Digital Trainer, OgilvyDo and SellorElse Blogger.

Regional Strategy & Innovation Director

Led Kimberly-Clark brands such as Kleenex, Huggies and Kotex in key APAC markets to deliver truly integrated campaigns that are built around participation rather than communication.

Trained IBM staff across regions in customer-first planning.

SPIKES Asia speaker, Digital Marketing Show speaker, Marketing Magazine Roundtable moderator, Webbys judge, Digital trainer and Marketing Magazine, DMA Digital Market Asia, OgilvyDo and SellorElse writer.

Regional Strategic Client Partner

Led digital transformation efforts for one of Ogilvy & Mather Chicago's biggest clients, integrating digital, social, mobile, eCommerce and shopper marketing against singular business objectives.

Led highly impactful thought leadership initiatives for Fortune 500 companies such as Kimberly-Clark, Unilever and GSK. 

Developed Ogilvy & Mather's first-ever Wearables strategy for an FMCG client.

DMA, Videonomics and YPN speaker, Webbys judge and Digital trainer.

Senior Digital Marketing Strategy Consultant

Delivered human insight-driven omnichannel strategies for top Fortune 500 brands such as Citizens Bank, DuPont, GE Capital, IKEA, MetLife, and Thompson Reuters.

Developed POVs on hot topics (well, at the time) including gTLDs, Tablets, Social and Shopper and trained Ogilvy & Mather staff.

Senior Digital Strategist

Driving creative and media strategy for clients like IBM, American Express, and Ford.

Named one of Ogilvy's 11 "Leaders of the Future."

Digital Marketing Consultant

Media Highway

Led content efforts for a number of companies founded within this incubator, including pioneering concepts in online video and affiliate marketing.

Content Lead

Cyberfood

Co-founded the pioneer in online food delivery services in the Netherlands. Unfortunately, we needed more people with internet who would be comfortable to order food online :)

Co Founder

13k 🚀 People Innovators 😍 Founder & CEO - FlexOS - Author, Future Work - Board Member, Dreamplex - Remote Work • Hybrid Work • Employee Experience • Employee Engagement

Cohort 8 of "Lead with AI" + Executive Community Access are going on sale soon at flexos.work/leadwithai. 

--

We deserve to be happy at work.

With an incredible team, we are building the 21st Century Work Experience that lets people learn, grow, have fun, connect, be well, and thrive at work. 

—

Before I started my dream job, I worked in marketing strategy for around 15 years in Amsterdam, New York, Chicago, Singapore, and finally, Ho Chi Minh City. 

I spoke at conferences across the world and wrote for a large number of publications. I then made my "life pivot" in 2017, when I decided to pursue my "Ikigai" of letting people find their purpose and design their everyday life towards it.

I spend time not “working” with my wife and son.

FlexOS levels up people-centric hybrid and remote leaders. 

Already used across some of the most innovative companies in the world, we are excited to turn more organizations into a place people love to work – with all of the freedom & flexibility employees crave in this day and age!

Kyndryl

Director, Organizational Change Management

B2We LLC

Founder, B2We Leader

Birch Cove

Organizational Solutions Architect

Kforce Inc

As the Transformation Leader, I engineered Kforce Consulting Solutions' first OCM Solutions Practice, significantly increasing our pipeline value. I architected Kforce's digitally aligned operating model, driving a 25% increase in procedural efficiencies across multiple regions, systems, and business units. My efforts led to a formalized KCS/IT enhancement process, boosting enhancement implementations by 250% with an impressive >90% adoption rate within 12 months. 

I successfully implemented Kforce's first PPM platform, achieving over 90% user adoption and a 30% increase in data accuracy.  

In addition, I managed internal KCS operations and new hire onboarding, expediting new hire ramp-up by over 75% within the first 6 months.

Transformation/OCM Leader, Consulting Solutions

Avanoo

As the Director of Customer Success, I oversaw all operations, managing a diverse portfolio of accounts across numerous countries, resulting in a remarkable 200% team growth within the first year. I implemented a highly effective Customer Success operating model that mitigated substantial losses and drastically reduced launch times.

My role included handling user experience analysis, resulting in a $1.1 million increase in Q4 sales and a broad impact on our customer base. I had the privilege of leading investor presentations, contributing to Avanoo's impressive $40 million valuation and attracting $5+ million in investment.

Moreover, I was responsible for designing Avanoo's strategic vision and 5-year journey map, overseeing eight teams across four countries.

Director, Customer Success

In my role as Senior Director of Organizational Effectiveness, I directed Kforce's transformation in the Advanced Services line of consulting, achieving remarkable $11 million in revenue in the first year. I was privileged to lead Kforce's Business Delivery Transformation program, impacting thousands of employees and candidates nationwide.

My work led to the implementation of an Organizational Change Management (OCM) Center of Excellence, which increased cross-departmental initiative visibility by over 65% in just 3 months.

I also led internal transformation/cost saving effort and engineered an online training and adoption measurement program, which significantly reduced L&D costs by $2 million within the first year.

Strategy & Innovation - Organizational Effectiveness

Accenture

Serving as a Senior Manager in Talent & Organization at Accenture, I managed the OCM sales portfolio for Consumer Goods & Services, achieving over $7 million in sales revenue in 2017. In this role, I led client-specific OCM strategies across multiple industries, consistently achieving an over 85% adoption success rate in support of transformation implementations.

Spearheading internal Accenture employee engagement initiatives, I piloted programs that increased engagement by 35% in the first 12 months.

Additionally, I designed, led, and executed go-to-market strategies, generating an impressive $5 million in new revenue and introducing a patent-pending Social Profile data visitational tool.

My primary client facing roles included OCM Lead, Strategic Communications Lead, Deployment Lead, and Process Design Lead.

Talent & Organization Senior Manager

Adayana

As an Organizational Development Expert and Immersive Learning Designer, I managed a team of five instructional designers overseeing program design and account expansions, resulting in $1.5 million in growth.

My work was pivotal in designing and implementing strategic gaming-based learning and development solutions for global government programs, leading to over 150% improvements in learning efficiencies.

Instructional Systems Designer

College of Education, University of Illinois, Urbana Champaign

Online Program Coordinator in graduate-level courses/programs offered through the Department of Curriculum and Instruction within the College of Education, both in on-campus settings and in online environments. During this time, the inaugural Middle Grades Endorsement and Bilingual-English as a Second Language Endorsement were organized, coordinated, and executed successfully paving the way for online graduate education in the Department of Curriculum and Instruction.

C&I/AO Online Program Coordinator

Illinois leadership Center, University of Illinois

Supported the foundation of the University of Illinois Leadership Center.  Organized relative program portfolios, mentored new students and measured program success.

E-Portfolio Workshop Coordinator

My passion for people centric solutions threads the needle of my career.  From leading OCM strategies for global IT initiatives to building new lines of business, I love partnering with leaders in moving their mountains to successful, measurable results. A few of my foundational specialities include:  organizational effectiveness, change management employee and customer experience and strategic transformation.

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The Battle

Daan van Rossum

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