Daan van Rossum

Lead with AI

(See FlexOS.work/leadwithAI. For corporate inquiries, including private cohorts, email: daan@flexos.work.)

75% of employees use Generative AI, but 60% of leaders say their organization lacks a plan and vision to implement AI. 

If you're a leader who feels behind on AI, then Lead with AI is for you.

In our course, we get you to be the AI expert your organization needs. 

In our community, over 2000 global business leaders from companies like Apple, Toyota, L'Oreal, and Amazon support each other to stay up to date on the latest AI developments and organizational implications. 

In the podcast, executives at Alphabet, Amazon, and Microsoft share how they have successfully transformed their organizations to become AI-driven. 

Our newsletter is the only executive briefing on AI with case studies, platform updates, and must-read news. 

Listen, enroll, and join Lead with AI today.

Instructor and Host

Future Work

Future Work is my weekly newsletter and podcast on the role of HR in a Happier Future of Work.

Every week for almost two years, I report on key trends and case studies in hybrid work, company culture, remote work, and technology.

Join over 20,000 subscribers at https://www.flexos.work/future-work

Writer and Host

FlexOS

FlexOS is a new media brand and platform for a Happier Future of Work.

With research, podcasts, buying guides, and newsletters, we help leaders stay ahead in a fast-changing world of work. Focus areas include AI, remote work, and hybrid work.

FlexOS was featured in The New York Times, Harvard Business Review, Business Insider, and The Economist, and chosen as the Top 20 Hottest Startups of 2024.

Founder & CEO

Dreamplex

Board Member

Great offices enable companies to successfully attract, engage, and retain the best talent. 

The workplace of the future is a space people love to go to. To meet, collaborate, socialize, focus, and grow. This takes a combination of design, hospitality, employee experience, and a flexible approach to lease terms. 

We support companies who care about their people by letting them outsource their entire workplace needs to us. With Dreamplex, they can upgrade their workplace experience without having to invest in additional team members, knowledge, resources, or budget.

From architectural design to events that are purposefully created to foster meaningful connections and from training & development to day-to-day hospitality, we are here to create a Better Day at Work for thousands of employees in Vietnam.

In this, we lean heavily on a great body of research in positive, organizational and behavior psychology, together with what we know about the new generation of Millennials and Gen Z that are filling up the workplace.

Throughout it all, we keep going back to whom we do this for: people. Not users, not workers. But real human beings. And our mission is to positively impact them personally and professionally by delivering a Better Day at Work, the place where we spend up to 100,000 hours of our lives.

Chief Executive Officer

Chief Experience Officer

Director of Experience

Bright - Journey to Happiness

Bright believes that anyone can live happier. That's why we built a platform to inspire and enable young Vietnamese to achieve their dream lives. With a printed and online magazine, trainings, books and gifts.

Founder

Ogilvy 

Lead for Integrated Marketing & Innovation on a number of Ogilvy's key FMCG clients.

Driving new thinking in areas where digital strategy, technology and creativity converge.

Webbys judge, AMES judge, Digital Trainer, OgilvyDo and SellorElse Blogger.

Regional Strategy & Innovation Director

Led Kimberly-Clark brands such as Kleenex, Huggies and Kotex in key APAC markets to deliver truly integrated campaigns that are built around participation rather than communication.

Trained IBM staff across regions in customer-first planning.

SPIKES Asia speaker, Digital Marketing Show speaker, Marketing Magazine Roundtable moderator, Webbys judge, Digital trainer and Marketing Magazine, DMA Digital Market Asia, OgilvyDo and SellorElse writer.

Regional Strategic Client Partner

Led digital transformation efforts for one of Ogilvy & Mather Chicago's biggest clients, integrating digital, social, mobile, eCommerce and shopper marketing against singular business objectives.

Led highly impactful thought leadership initiatives for Fortune 500 companies such as Kimberly-Clark, Unilever and GSK. 

Developed Ogilvy & Mather's first-ever Wearables strategy for an FMCG client.

DMA, Videonomics and YPN speaker, Webbys judge and Digital trainer.

Senior Digital Marketing Strategy Consultant

Delivered human insight-driven omnichannel strategies for top Fortune 500 brands such as Citizens Bank, DuPont, GE Capital, IKEA, MetLife, and Thompson Reuters.

Developed POVs on hot topics (well, at the time) including gTLDs, Tablets, Social and Shopper and trained Ogilvy & Mather staff.

Senior Digital Strategist

Driving creative and media strategy for clients like IBM, American Express, and Ford.

Named one of Ogilvy's 11 "Leaders of the Future."

Digital Marketing Consultant

Media Highway

Led content efforts for a number of companies founded within this incubator, including pioneering concepts in online video and affiliate marketing.

Content Lead

Cyberfood

Co-founded the pioneer in online food delivery services in the Netherlands. Unfortunately, we needed more people with internet who would be comfortable to order food online :)

Co Founder

13k 🚀 People Innovators 😍 Founder & CEO - FlexOS - Author, Future Work - Board Member, Dreamplex - Remote Work • Hybrid Work • Employee Experience • Employee Engagement

Cohort 8 of "Lead with AI" + Executive Community Access are going on sale soon at flexos.work/leadwithai. 

--

We deserve to be happy at work.

With an incredible team, we are building the 21st Century Work Experience that lets people learn, grow, have fun, connect, be well, and thrive at work. 

—

Before I started my dream job, I worked in marketing strategy for around 15 years in Amsterdam, New York, Chicago, Singapore, and finally, Ho Chi Minh City. 

I spoke at conferences across the world and wrote for a large number of publications. I then made my "life pivot" in 2017, when I decided to pursue my "Ikigai" of letting people find their purpose and design their everyday life towards it.

I spend time not “working” with my wife and son.

FlexOS levels up people-centric hybrid and remote leaders. 

Already used across some of the most innovative companies in the world, we are excited to turn more organizations into a place people love to work – with all of the freedom & flexibility employees crave in this day and age!

NordCham Vietnam

Executive Director

Afflatus Media Group (AMG)

Afflatus Media Group (https://afflatusmediagroup.squarespace.com/) is a media services agency based in Vietnam. We offer a full suite of media, marketing and communication tools to a select group of clients. From content creation (storytelling), event management, influencer marketing, personal branding to a full-service publishing service, let us help you tell your story and connect you with customers and partners across the country and beyond.

Forbes Vietnam

Managing Director

evolution3

Evolution3 produces high-quality denim-wear for a number of global brands, while pioneering a range of sustainable and ethical initiatives for its in-house labels (Supervision and DAWN Denim) and its staff.

Management & Content Strategy Consultant (fixed term contract to Dec 2019)

Ringier Vietnam

Ringier Vietnam is an office of Ringier AG, Switzerland's largest media company. As Managing Director, I oversee all aspects of the company's publishing, directory and classified publishing operations, in the digital, print and event space. Ringier Vietnam is the media partner for ELLE, ELLE Man, ELLE Decoration, and the owner of Marry.vn (brides), MarryBaby.vn (first-time Mums), Bepgiadinh.com (recipes and cookery) and MuaBanNhadat.com.vn (real estate).

Ink - connecting companies with travellers

Ink Publishing is the largest publisher of inflight media in the world, working with over 30 airlines globally. During my time with Ink Singapore I headed up the company's Targetted Advertising digital platform, oversaw the publication of a number of Ink's in-flight magazines and launched AirSpace®, a custom publishing division offering bespoke content marketing solutions to governments and international companies and organisations. Links to AirSpace® supplements on "Medical Tourism in Malaysia" and "Australia's Northern Territory" can be found below.

Group Publisher, Singapore

DSTTG

On the 27th June 2012 I completed a 1-year teacher training course and am now a qualified Modern Foreign Languages teacher (PGCE) in French and Spanish.

Sabbatical

The Olive Press (Spain)

As the Commercial Director of the Olive Press Group, I was responsible for revenue generation across the company’s portfolio of print and online products.  In partnership with the company’s owner, I managed the development and monetisation of a number of special projects, the re-organisation and expansion of the company’s sales network and the recruitment of a raft of new blue-chip advertising clients. During my time with the company, advertising revenue was increased by 70%.

Commercial Director

Bangkok Post (Thailand)

I contributed two columns; one in the Bangkok Post (entitled “Afflatus”) and the other in the Phuket Gazette (entitled “The End of the Line”). I also spent about a year working as features editor for the Phuket Gazette.

Columnist

Phuket Gazzette (Thailand)

Desk Editor and Columnist

I have extensive experience in publishing, entrepreneurship. general management, business development and creative writing. 

Companies I have worked for include Forbes, Ringier AG, The Mail on Sunday, The Daily Mail, Capital Radio, Euromoney, The Olive Press and Ink Global. I have founded and run two businesses: Red Sky Juice & Smoothie Bars (Thailand) and Afflatus Media Group (Vietnam).

I believe every successful person, business and culture is founded upon hard work, integrity, humility, joy, compassion and the understanding that in a hybrid and digitised workplace, human connection and authentic relationships still matter most. 

My writing has been published in numerous publications, including the Bangkok Post, Phuket Gazette, Olive Press and Daily Telegraph. Samples of my most recent work work can be found on my blog (see link above).

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The Battle

Daan van Rossum

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