Cynthia Barnes

Founder and CEO

I spent 20 years building frameworks that made other people rich.

Sales methodologies that became "company best practices." Training programs that got renamed and rolled out without my name attached. Revenue strategies that showed up in Brad's promotion announcement while I got a 2.3% raise and a note about "executive presence."

I documented everything. Exposed the math. Calculated the extraction.

$847,000.

That's the average lifetime wage gap for a Black woman in corporate America. Not a metaphor. Not a feeling. An invoice that never got paid.

So I stopped asking for raises. Started building infrastructure.

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What I do now:

I build the sales architecture for Black women executives exiting corporate—so they can convert 20+ years of extracted expertise into high-ticket consulting contracts.

No pitching. No shrinking. No explaining your worth to people who've never had to prove theirs.

We don't coach. We build:
→ The offer that positions your expertise for C-Suite buyers
→ The pricing model that kills hourly rates forever
→ The proof assets that sell before you get on a call
→ The pipeline that fills your calendar without "networking"
→ The IP protection that ensures your frameworks stay yours

90 days. Proof to pipeline. Your expertise finally has your name on it.

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This is for you if:

↳ You've built frameworks inside companies that got attributed to someone else
↳ You left (or you're leaving) and you're done being the secret weapon
↳ You have 15-25 years of expertise but no language to sell it
↳ You're tired of courses that teach theory—you want assets built
↳ You understand that Brad isn't the problem; the system is—and you're ready to build outside of it

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This is NOT for you if:

↳ You're looking for mindset work, mantras, or manifestation
↳ You want someone to convince you your expertise has value
↳ You're still hoping the company will "finally see" you
↳ You need hand-holding through basic business decisions
↳ You think "putting yourself out there" is a strategy

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I'm not here to help you get a seat at their table.

I'm here to help you build your own—and send them the invoice.

The Exit Architecture™
Black Women's Wealth Lab™

Thank You; It's True.™

* Founded NAWSP to offer executive-level consultation and develop DEI-specific strategies tailored for various industries, serving both U.S.-based and international clients.
* Advised C-Suite Leadership on optimal strategies to achieve short- and long-term objectives, sharing insights on trends, best practices, and their potential impacts on business models.
* Conducted Organizational Assessments to identify areas of improvement and recommended enhanced policies, processes, and procedures to clients.
* Developed and Facilitated Customized Curriculums focusing on recruitment and retention for over 50 organizations nationally and internationally.
* Implemented Employee Training and Development Programs to foster skill enhancement and professional growth.
* Established Performance Metrics and Measurement Systems to assess employee productivity and effectiveness.
* Orchestrated DE&I Roadmaps, aligning organizational goals with actionable diversity initiatives.
Increased Representation of underrepresented populations by 64% through targeted recruiting and mentorship programs.
* Conducted Equity Analysis across the entire employment life cycle, including recruitment, retention, interviews, performance evaluations, and separations.
* Developed ERGs (Employee Resource Groups) to promote inclusivity and address specific employee needs and concerns.
* Managed Talent and Succession Planning Programs to ensure organizational continuity and growth.
* Promoted a Positive and Inclusive Organizational Culture, enhancing team member engagement and productivity.
* Focused on Risk Management to mitigate potential organizational challenges and disruptions.
* Delivered Value by creating customized curricula and training for multiple industries, enhancing organizational capability and adaptability.
* Shared Industry Insights on current and emerging trends, enabling clients to adapt and innovate in their respective domains.

👿 Steve Hall

ABOUT YOU

If you're a B2b salesperson or sales leader selling high value stuff (where a customer has a lifetime value of $100k+) I can help you.

My main focus is Selling at C Level - i.e. selling to senior executives & decision makers in medium to large companies - but I've worked in every area of sales. 

Specifically I can help you to:

* Identify which companies to target
* Identify which executives & decision makers to target
* Understand their current priorities & needs that you can help with
* Get an initial sales meeting with them
* Prepare for, hold & follow up on initial sales meetings to build credibility & identify current AND FUTURE sales opportunities
* Manage complex sales processes
* Sell more to existing customers

But why should you ask me to help you?

ABOUT ME

I'm the recently retired MD of Executive Sales Coaching Aust - now I only work with one or two clients at a time. 

I've been a guest on dozens of sales podcasts, written many articles on Selling at C level for Top Sales Magazine & other publications, developed & ran sales training programs & coached many salespeople & sales leaders. I've won a few awards for this.

More importantly I've actually sold lots of stuff to lots of different companies in lots of industries - over $100 million in total. My biggest sale was €5 million for an ERP system to Pearson Education Europe. 

I've sold goods & services in over 20 countries on every continent. I've been successful as a BDM, an Account Manager, a National Sales Manager, a Global Sales Manager & a Global Account Manager. 

Before I moved into sales I was a Project Manager, a Professional Services Manager then a Marketing Manager so I have a wide variety of practical business experience.

I've worked in & sold to a vast array of industries - ICT, telecomms, law, construction, warehousing & distribution, retail, health, banking & insurance, government, media, publishing, consumer electronics, training, agriculture, utilities & a few I can't remember.

I've also owned three small retail businesses with my wife & worked on the shop floor in many, many part time jobs.

IN SUMMARY I have an excellent understanding of customers, prospects & people in many industries at all levels from the shop floor to the boardroom - & what they care about. And I've been there and done that when it comes to selling, coaching and training. 

Of course this makes me pretty old but I'm up to date on current sales challenges including AI, how to use it effectively in sales & what to avoid.

If you'd like to chat about working with me drop me a line.

Managing Director, Executive Sales Coach, "C" Level Sales Authority, Keynote Speaker, Trainer

Executive sales coach
==============
To sell at “C” level you need to know how executives think, what they care about, what their priorities are and how to approach them. I help you to sell better at executive level, to win more deals and to win bigger deals.

How do I know about this?

From a theory perspective I’ve read hundreds of sales books. I’ve been on more than 50 sales, negotiation skills, leadership, communication, writing and other courses and I learned at least something from all of them - even the rubbish ones.

I’m connected through LinkedIn with many of the world’s leading sales coaches and sales leaders. I read their articles and share information with them. I also write my own articles – take a look because they tell you a lot about my philosophy.

Practically I’ve sold to senior executives in the FTSE 100, ASX 100, the NASDAQ, the Dow Jones and the S&P 500. As global sales and marketing director for an Australian ERP I’ve worked and sold in more than 30 countries in every continent – except Antarctica – and in a wide variety of industries.

Corporate Storyteller
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People love stories. A compelling story, whether a novel, movie or corporate tale has a structure that informs, entertains and compels attention. 

The very best corporations – Apple, Virgin, Tesla – have a corporate narrative that strengthens their brand, helps command attention and helps them gain access to decision makers. They talk about customers, problems, solutions in a flowing narrative.

Every company has a story but sadly few tell it well. They talk about themselves, their products, features and benefits and guess what – outside their walls no-one cares.

I help my clients create a compelling narrative that will make people care and help them to sell more.

If you’d like to take advantage of my experience in selling at “C” level and/or in creating a corporate narrative drop me a line.

taplio

The Battle

Cynthia Barnes

👿 Steve Hall

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