Cynthia H.

Sales Leader @ Simera | Building High-Performing Teams

I’m a sales leader who thrives in the trenches with my team. Building and leading high-performing SDR & BDR teams isn’t just my job, it’s my calling.

I love business development, and I’m a true hunter. Many times in my career, I wasn’t always the leader I needed to be. Through mistakes and hard lessons, I learned that real leadership means meeting people where they are and helping them grow. That perspective now shapes how I build, coach, and develop teams. I’ve also learned that growth sometimes means walking away from environments that no longer align with your values.

Originally from Honduras, I broke into tech sales during the pandemic and later moved to Miami. Since May 2022, I’ve been sharing my sales journey and lessons here on LinkedIn, a decision that’s connected me with an incredible community.

Outside of work, I enjoy exploring new cities and great food.

If you want to talk GTM strategy, outbound team building, business development, cold calling, social selling, or content creation, I’m your person.

My DMs are open. Let’s connect.

Brand Ambassador and GTM Community Founding Member

Member at Rev Genius

When I started my career as an SDR back in 2020.
 I’d cold call all day…
 and wonder why I kept getting brushed off.

Turns out ...
 the problem wasn’t the leads.
It was me.
 More specifically, how I was opening calls.

If I got those calls today,
 I’d probably hang up on myself.

They were:
Rambling
Feature-heavy
All about us
Zero reason to stay on the line

Now I know better.
Growth is being able to cringe at old calls.
 That’s how you know you’re improving.

So if your calls are getting shut down right now:
 
Don’t quit cold calling.

Fix your opener.
 
Tighten your message.

And keep dialing. 📞

Revenue & Outbound Sales Leader | SDR / BDR Team Builder | Healthcare

2025 was… a lot.

Built pipeline.
 Led sales teams.
 Planned a wedding 💍(got married and now church wedding is next week)
 Moved to Miami 🌴
 Dealt with immigration lawyers, paperwork, timelines, stress, repeat.
 Worked. Worked some more.
 Pretended I was “fine” (classic).

I did way too much in 2025.

So here’s my 2026 resolution ⬇️
Work Smarter, not Harder. And when I say this, it's quality over quantity
 But do it more consistently.


Sales taught me this the hard way:
Busy ≠ effective.
 More activity ≠ better results.
Discipline beats chaos every time.

Same applies to life.
Fewer priorities.
 Cleaner execution.
 Better boundaries.
 More margin.

Still ambitious.
 Still hungry.
 Just smarter this time.
Here I come.....

Everyone wants more.

More money.
 More title.
 More recognition.

But very few people focus on what really matters to earn more.

That’s why I don’t sell courses or books.

I run a team and stay in the trenches — on purpose.

 I keep my skills sharp.
 I test what works.
 I see what doesn’t.

So when I consult, you’re not getting advice from someone who used to sell or lives off past wins, and I can charge a higher fee because of that.

You’re getting real-time execution.
 Current objections.
 Proven plays.

Longevity doesn’t earn raises.
 Skill does.
 Execution does.
 Growth does.

Money doesn’t follow desire.
 It follows value.

Experience fades.
 Execution keeps you relevant.

It's that time of the year December 35th, my calendar is a mess... my inbox is a mess... and I am just trying to survive 😅

This year didn’t teach me how to work harder.
 It taught me how to lead better.

My focus for 2026:
 Work smarter. Quality over quantity.
Not to do less...
 but to stop putting out fires and start building something that scales.

A few real lessons I’m carrying forward:
• Delegation is leadership, not risk.
 Doing everything myself doesn’t create speed; it creates a bottleneck.

• Trust the team.
 I learned the hard way that holding on too tightly limits growth.
 
• Leadership isn’t control. It’s enablement.
 My role isn’t to be the hero.
 It’s to build systems, coach people, and let them win.

What I want to get better at in 2026:
→ Thinking proactively instead of reactively
 → Coaching instead of fixing
 → Building teams that don’t rely on one person
 → Being intentional about the team and about what I want

The biggest shift?

My success isn’t measured by how much I do.
 It’s measured by how well the team performs without me.

That’s the standard I’m taking into 2026. This is not the Norm...

🐯Nick Sproul

SDR Operations Leader | 2023 Top 25 SDR Leader I Autobound Strategic Advisor I GPT fan | Empowering Future SDR Superstars Through Personal & Thoughtful Leadership | Faith & Family ✝ Autism Advocate 💙

As a GTM Systems Engineer at Apollo.io I design, automate, and optimize an AI-native revenue tech stack—integrating Salesforce, HubSpot, Apollo, and data-warehouse workflows to drive efficiency, data integrity, and scale for hyper-growth go-to-market teams.

Sales Development Operations Leader

Scale up your sales coaching with Second Nature's sales coaching software. It provides a "virtual pitch partner" that uses conversational Al to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.

As the Head of Sales Development Operations, I built out & lead our SDR team (100% female), aka ‘Jenny from the Block’. In addition, I oversee our Sales & Marketing tech stack - from Hubspot, SalesLoft, LinkedIn Sales Navigator to ZoomInfo, Seamless.ai & Regie.ai. Helping our revenue org build funnel & pipeline through qualified meetings. Leveraging my SDR leadership network to learn what are the pain points from SDR leaders right now, and how Jenny can help.  

Apollo GTM meetup coming to LA!  🏖️


📍 Los Angeles – January 29
Fireside chat, live AI demo, and a build session where you leave with a play running! 🚀 💸

​Join us at Apollo LA Meetup to build an AI-powered GTM engine into your strategy from day one... plus pizza, drinks, and top GTM experts in the room 🌴

​You'll gain exclusive skip-the-waitlist access to Apollo's AI Assistant and tackle your GTM challenges, walking away with a play in motion.

​What's on the docket: 🤩

​6:00-6:30pm → Tactical fireside chat with Apollo VP of GTM Engineering Eric Quanstrom and co-founder of SendtoWin, Samuel Shandler , discussing AI-powered GTM 🤖, what's working in 2026, and where Apollo is headed next.

6:30-7:00pm → Watch our Apollo team show you what the AI Assistant can actually do (it's pretty wild ✨) 🤯

​7:00-8:00pm → Hands-on build session over pizza and drinks. We'll help you automate outbound, enrich your database, or build whatever play you need. You leave with it running.

​🚨 What to bring along: 🚨

​ Your laptop (fully charged!)
​ A friend! 
Feel free to bring someone along — just make sure they register via Luma too
​Show up at 6pm sharp for limited edition Apollo gear ☕️ First come first serve 

50 spots open, FIRST COME FIRST SERVE! Link to rsvp is in the comments 👇 

To an amazing 2026! 🥂

GTM Engineer | Apollo.io | AI Workflows + Productivity I Faith & Family ✝ Autism Advocate 💙

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Saturday shoutout to the incredible customers we get to build with at Apollo 👏

“Apollo is the best, most holistic, most well-rounded tool we can live in. We genuinely can’t do our jobs without it.”

Hearing feedback like this never gets old. It’s a powerful reminder of why we do what we do—and how much trust our customers put in us every day.

This is also a perfect example of the GTM + AM partnership in action: listening closely, iterating fast, and building alongside our users to solve real problems. Thanks Anna Lee Webster!  

Huge thanks to the team at Sesami for the continued partnership and for keeping us honest (and for continuing to lobby whoever controls the checkbook 😄). We immensely appreciate you ❤️

#customers #partnership #gtm #apollo #gratitude

Kicking off 2026 with some really great customer conversations already 🚀

I love sharing my perspective as a GTM Engineer and helping teams see how small tweaks—smarter workflows, AI-powered research, and our AI Assistant—can transform their day-to-day in Apollo.io.

I’m also excited to meet with more customers over the coming weeks and showcase some of the real work our AI team has been building—especially with the official launch of AI Messaging 4.0.

A few highlights from the video below 👇
 • Turn prospecting → fully personalized, multi-channel sequences in under 10 minutes
 • Use the Apollo AI Assistant to instantly generate 6-step sequences (email, calls, LinkedIn)
 • Power everything with the Content Center — the foundation for consistent, on-brand AI messaging
 • Run deep company + executive persona research automatically (no copy/paste, no open-web rabbit holes)
 • Deliver messaging that actually looks like you tried — competence-assumed, no AI fluff
 • Preview and scale highly personalized outreach across accounts in minutes, not hours

This is about helping teams move faster without sacrificing quality or authenticity. Huge kudos for René Cobar & the AI team in this launch!

DM me if you want to see this in action or have any questions!

Come work with one of the best Marketers in the business Katie Parkes & for a company that is changing the way teams approach GTM at Apollo.io. DM myself or Katie if you are interested in the role!

Director of Social & Community @ Apollo.io | Ex-Shopify

Back with big news: I am hiring again 🥳 

I'm looking for a Senior Influencer Marketing Manager: someone who knows how to combine great relationship building with creative storytelling to develop and lead the best creator ecosystem in GTM. You’ll build credibility, community, and pipeline, and continue to turn creator marketing into a meaningful growth lever for Apollo. 

We're already working with some of the best founders and GTM operators on the planet, like Morgan, Timothy, Elana, Sheriff, Manthan, Zack (and more). 

This role is ideal for someone who is creatively bold, can think like a strategist, operate like a owner, and wants to build with me from the ground up. 

JD's in the comments below + tag your reccos/referrals 👀

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The Battle

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🐯Nick Sproul

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