Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

Steve Heroux ★

No Guesswork. Just Science. Sales Growth Done Differently.

►Your Partner for Engineered Sales Growth

The Sales Collective is your outsourced sales enablement partner, dedicated to building healthy, scalable, and sustainable revenue organizations. We begin by assessing your sales team's skills and establishing a robust sales process—the foundational science for predictable growth. From there, our talent-dense experts deliver comprehensive sales training, recruiting, onboarding, and coaching, ensuring your entire sales organization is fully equipped and operating with precision, not guesswork.

Visit us at https://thesalescollective.com/ to learn more!

Our Clients ►

Companies whose leaders have enough self-awareness, emotional intelligence, and vulnerability to acknowledge they don’t know everything. Our clients trust us to help them develop a repeatable, stage-driven sales process, increase the effectiveness of their sales leaders, and implement a proven system to hire and retain top-performing salespeople.

Our Programs ►

-Sales Team Evaluation (including the Sales DNA Test).
-Sales Process Transformation
-Sales Team Training
-Sales Manager and Leader Training
-Sales Recruiting
-Keynote Speaking/Sales Workshops.

Steve Heroux
Founder
858.822.9893 | steve@thesalescollective.com
www.thesalescollective.com

#sales #saleshiring #salestraining #salesenablement #salescoaching #recruiting #hiring #salesperformance #salesmanagement #training #keynote #keynotespeaking #workshops #motivation #coaching #virtualtraining #leadership #leadershiptraining #leadershipcoaching #leadership coaching #assessments #salesdna #victoryselling #virtualeventspeaker #accountmanagement #negotiation #salesprospecting #onlinesalestraining #salesconsulting #salesleadership #salesproductivity #salesresearch #consultativeselling #B2B sales #B2Csales #vistage #salesimprovement #salesenablement.

Founder & CEO

➤A New Frontier in Partnered Selling and Sales Growth

Capability, Coaching, and Continuation are the cornerstones of our process, and we can help you reshape the way you hire, train, teach, expand, and inspire your sales team to greater performance in today’s ever-changing marketplace.

➤What We Can Do for You:

>Evaluate Your Existing Salespeople and Sales Leaders Using our one-of-a-kind Sales DNA Test.
>Help You Find & Hire Top-Performing Salespeople & Effective Sales Leaders.
>Build & Optimize Your Sales Process From the Ground Up.
>Develop Customized Sales Training & Development for Your Team.
>Deliver Long-Term Results & Sustained Growth.

At The Sales Collective, we are pioneering a new frontier in partnered selling and sales growth. Our customers and clients range from individuals who would like to improve their effectiveness and become true sales professionals to large corporations who would like to revamp, revitalize, or reimagine their entire sales operation from top to bottom.

>Today’s Common Business Challenges:

Today’s business climate has changed dramatically, and CEOs are now facing a new set of challenges when it comes to sales & sales hiring in today’s marketplace.

➜Sales:
>Complacent salespeople.
>Delayed decisions due to market volatility.
>Too many glorified order takers (most salespeople).
>Unskilled and untrained sales teams.
>Lack of effective and forward-thinking sales leadership.

➜Hiring:
>Hiring the wrong salespeople.
>Trusting resumes and interviews (don’t do this)!
>Not having a documented, repeatable recruiting process.
>Using the wrong assessment tools.
>Choosing to hire based on “industry experience.”

➜The Proof is in the Numbers

▶︎ 86% of companies do not have a documented sales process.
▶︎ -$1.3 million on average is lost for every bad sales hire.
▶︎ -18% lost topline revenue by not executing the sales process properly.
⬆️ 20:1 ROI - Every dollar invested in sales training will return twenty dollars in incremental revenue!

Steve Heroux

📢Attention Chairs!

If growing or building your Chair practice feels harder than it should…

It’s not a marketing problem or work ethic problem. It’s likely a sales approach problem. 

Most Chairs didn’t come from a sales background, and even if they have, many haven’t had to actively sell in decades.

The answer to building an amazing, thriving practice that impacts the businesses and lives of your members isn’t to perpetuate antiquated selling techniques, outdated scripts, or high-pressure sales tactics. 

It’s in a principled approach designed specifically for Chairs - one that doesn’t compromise your credibility or member experience. 

That’s exactly why I built the Transform Your Chair Practice Course. 

If you want a repeatable way to grow your chair practice without feeling “salesy”, start here:

👉🏻https://lnkd.in/gMTDBh3S

★ Founder ★ Keynote Speaker ★ The Sales CONTRARIAN ★ Author

Last week, I had the privilege of spending time in Orlando with an exceptional Vistage Florida Chair and human, Heatherann Antonacci, and her incredible Vistage Worldwide, Inc. members.

And once again…

The Power of Vistage hit me right between the eyes.

Because Vistage isn’t just a room full of smart people.

It’s a place where leaders don’t just talk about improvement…

They learn a process.

And that reminds me of my favorite human to ever exist:

Bob Ross.

Bob didn’t just paint.

He taught. Through the process. With love, care, and encouragement.

Brushstroke by brushstroke.

He made people believe they could do something they never thought they could do…

He didn't paint to show you how good a painter he was; he painted to show you how good a painter you could be.

(And yes… I finally had the opportunity to visit his final resting place to pay my respects, because that man genuinely changed my life.)

And of course, I did my usual thing…

I made a few brains malfunction when I shared one of my favorite contrarian truths:

Goals aren’t as important as you think they are.

People look at me like I just told them gravity doesn't exist.

But here’s the thing…

When you’ve been told something for 30 years — even if it isn’t true — you start to believe it is true.

That’s why Vistage is different.

It challenges the “truths” we’ve inherited.

It replaces noise with clarity.

It encourages different ways of thinking.

It teaches leaders how to reflect, how to execute, and how to grow… with a real process.

Heather created an environment where leaders could wrestle with old assumptions, sharpen new disciplines, and walk away better than they came in.

That’s not common.
That’s powerful.
That’s the Power of Vistage.

#powerofvistage #vistage #leadership #thesalescollective #thesalescontrarian #process #bobross

Just another reason why I do what I do. 😃 Thank you so much, Tim, and for everyone else who's read, listened, or skimmed. I hope it's been helpful, enlightening, eye-opening, paradigm-shifting, and awakening. 

If you would like to share your takeaways, I'm sure we could all benefit, and it would fill my spirit to hear them as well! Thank you all so much 🙏

Sales Growth Leader helping health plans, TPAs, and employers unlock better access, lower costs, and a better member experience.

Sales isn’t broken because reps are lazy.

One reason it’s broken is because leaders assume everyone is motivated by the same things. That’s why The Sales Contrarian by Steve Heroux ★  hit home.

One standout chapter (#6 Motivating & Inspiring Today's Salespeople) calls out an uncomfortable truth:

Salespeople are motivated very differently.
• Some chase money and recognition (extrinsic)
• Some chase growth and mastery (intrinsic)
• Some are driven by purpose and impact (altruistic)

Yet we coach, comp, and manage them like they’re interchangeable.
That’s not leadership — it’s convenience.

If you lead salespeople and still believe one playbook fits all, this book will challenge you (in a good way).

Read it. Sit with it. Then rethink how you lead.

#SalesLeadership #TheSalesContrarian #SalesCulture

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Crystal Nikosey

Steve Heroux

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