Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

Salesforce

Led a team of 14 Enablement Practitioners in a new division focused on delivering in hub enablement efforts across 9 major cities in the US and Canada.  Collaborated with various stakeholders to create streamline processes and procedures across multiple business groups.

Manager, AMER EP Team

Partnering and strategizing with Sales Leaders to design the most needed and impactful enablement to reduce time to revenue and build robust pipelines.  Developed and maintained several always on enablement programs focused on do my job skills for AEs.

Manager, Enablement Business Partner 

Imagine Learning

Develop and facilitate sales methodology and strategy training sessions for the sales field
Accelerate time to revenue by providing high impact new hire training
Create timely and relevant job aides and internal resources 
Partner with cross functional teams to deliver product and marketing specific updates and deliverables

Sales Enablement Manager/Director

Houghton Mifflin Harcourt

Introduced new digital supplemental resources and professional development to customers in Arizona and Nevada.
Generated strategic territory and funding campaign plans with high response and lead conversion rates.

Supplemental Digital Account Executive

Pearson

Successfully managed a large territory of accounts introducing and launching a new digital product line.
Employed SalesForce.com strategically to drive tactical campaigns for state adoption and open territory building a rich pipeline and achieving 140% of goal.
Forged customer relationships and created opportunities in collaboration with core Account Executives and independently in 22 states.

Digital Account Executive 

Amplify

Educated teachers on Amplify Science during the pilot process
Supported the development of the California pilot inservice 
Critiqued various sales presentations and messages in support of a final presentation
Enhanced the marketing message and process in support of the Marketing Manager

Per Diem- Curriculum Sales Specialist and Marketing Support

Designed and Delivered New Hire Onboarding for Account Executives across the country
Provided multi-modal training including eLearning, Virtual Instructor lead, and face to face
Managed a team that supported onboarding, presentation development, virtual instructional session delivery, and live sales methodology training
Internal trainer for company wide sales methodology, ValueSelling

Manager of Delivery, Sales Enablement

Lead Content Specialist: Supported a state adoption campaign and mentored and coached a team of new specialist

Sales Content Specialist

As an Account Executive, manage a large territory within the state of Arizona.  
Cultivated lasting relationships and built sales opportunities, often times where opportunities must be created
Carried a large suite of products and am able to leverage instructional experience to guide and support customer decisions.

Account Executive

Consistently delivered winning presentations 
Made on going and lasting connections in a variety districts throughout the west region
Successfully integrated technology into sales presentations
Had deep instructional knowledge and served as an advisor to districts in planning

Sales Consultant

VALUE I BRING

Successful sales experience with high level of business acumen.  As a take charge leader and mentor,   I'm known for motivating my team to embrace change and maximize results in a cross functional environment at all levels of the organization.  I put people first and strive to create an environment of diversity, inclusion and acceptance in every project I support.   


WHAT I CAN DO 

•	Use excellent written and verbal communication skills for presentation and negotiations 
•	Be mission driven in my daily work focused on impacting learner outcomes aligned to KPIs
•	Use a variety of data points to make meaningful decisions
•	Make eLearning as significant and meaningful as face to face
•	Be creative in approaches and methodologies 	
•	Work to increase both team and individual effectiveness and structure  
•	Accelerate time to revenue 

PROFESSIONAL BELIEFS

•	As we climb the ladder of life, we need to turn around and offer a hand to those behind us.  
•	A leader is there for their direct reports.  Not the other way around.  I always want to make my 
         reports' work life as productive as possible.  


IF YOU KNEW ME, YOU’D KNOW…

•	Humor is important to me.  You can work hard and laugh at the same time.  
•	Travel adventures with my husband, especially internationally, feed my soul.
•	I believe it's important to always have grace and patience for others but more importantly for 
        yourself.

taplio

The Battle

Crystal Nikosey

Michelle Cardona Keller

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