Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

Simpson Strong-Tie

CRM Strategy Manager

Medical Mutual

Lead CRM Product Owner

GOJO Industries

Define and translate business needs into technical solutions as the conduit between a broad range of user groups and CRM platform administrators 

Responsible for CRM communications and change management strategies

Lead the WalkMe digital adoption Center of Excellence strategy and team
- Implemented process guidance and automation that saved users over 10,000 hours in year one

Lead the CRM Business Process Owner Community as part of the CRM governance team

CRM Engagement Manager

Aligned sales and marketing initiatives by establishing mutually agreeable target segmentation and criteria, determining appropriate follow-up methods and accountabilities, and publishing clear expectations to all relevant stakeholders 

Implemented meaningful programs that increase brand loyalty by establishing performance criteria, estimating annualized ROI, budgeting, site selection, vendor management, and communication planning 
 
Created and executed messaging tailored to specific stakeholder needs to generate buy-in and alignment across broad audiences using a variety of media options 

Represented channel audiences as part of the detect and alert team, conducting rapid response communications for critical events

Scoped and implemented marketing automation for our global business

Career path: Trade Marketing Process Leader, Sr. Trade Marketing Process Leader, Channel Partner Marketing Manager

Channel Partner Marketing Manager

Time Warner Cable Media Sales

Created, planned and implemented promotional opportunies for local ad sales clients while maintaining relationships with cable network representatives.

Promotions Specialist

Adelphia Media Services

Maintained positive working relationships between ad sales and other departments

Assisted management in planning and implementation of market events and new initiatives

Conducted media research using Scarborough and Nielsen data

Advertising Sales Coordinator

Educational Data Systems, Inc

Supervised all PWE clients

Developed relations with area nonprofit agencies

Managed collection of timesheets and distribution of payroll

Experience Coordinator

Central Electric Cooperative, Inc

Created new print materials for multiple service offerings (Windows)

Composed press releases and newsletter articles

Assisted in the introduction of WildBlue satellite internet and other various product offerings

Communications and Marketing

Copy King

Operated and maintained copying and binding equipment

Designed, modified and edited various print projects (Mac)

Coordinated transactions while maintaining positive customer relations

Account Management and Graphic Design Assistant

I make it easier for global teams to achieve their business objectives. I tap into my connection and arrangement strengths to lead cross-functional teams who define, build, and implement solutions that streamline operations and optimize user experience across an integrated network of sales and marketing CRM platforms.

I have proven expertise in:
   - Campaign Development
   - Digital Adoption
   - Marketing Automation
   - Sales Planning
   - Crisis Communications

taplio

The Battle

Crystal Nikosey

Lacy Buzard Patrino

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