Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

Jerry Pharr

Sr. Director of Global Sales Excellence & Enablement

Varicent

From quotas to sales and compensation, Varicent enables companies to drive high performance and maximize revenue by providing vital data, insights, and tools through our suite of solutions.

I lead the commercial excellence team, which is responsible for incremental and measurable performance improvement among our GTM reps across the globe.

Head of Global Commercial Operations & Excellence

OneView

In our new world of AI-driven GTM strategy, OneView helps teams get on the same page with how their strategy is working.

Playboox

Playboox is a technology-first sales manager enablement consultancy for Enterprise SaaS sales organizations with complex, highly technical sales. We equip Enterprise SaaS sales managers with playbooks, software, train-the-trainer content, and expert guidance to lead their teams to quota-crushing performance quarter after quarter.

Sales Excellence Advisors

Helping revenue, operations, and enablement leaders to architect and orchestrate sales excellence at scale.

Founder & CEO

regie.ai

Regie leverages best practices and performant data to write engaging, multi-touch sales sequences in minutes.

The Sales Enablement Society is a volunteer organization founded in January 2016 by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and to ultimately solve the vast disparities that exist in the profession today. 

Visit us: sesociety.org

Founding Member & Former Chapter President

I serve as a senior advisor and subject matter expert on topics including SaaS sales strategy, sales engagement, and sales enablement. 

GLG (Gerson Lehrman Group) is a network of executives and industry experts who share insights with venture capital and private equity firms.

barista AI

barista AI detects and closes gaps in your data and continuously cleans and optimizes your CRM. Perfect your CRM no touch.

Redis

Leading a team that helps sellers have more and better conversations.

Doin' what I do: helping sellers have more and better conversations.

Director of Global Sales Excellence & Enablement

I help revenue teams deliver sales excellence at scale. And I drink coffee.

When I was a kid I accidentally caused a three-alarm fire when an experiment with ants and a magnifying glass got out of hand. Some call it mischief. I prefer to think of it as intellectual curiosity. 

I've always been curious about things. Personally, I'm curious about sports, politics, and technology. Professionally, I'm curious about the most scalable ways to motivate, activate, and enable sales teams to sell more. Because this is LinkedIn, you're likely more interested in the latter than the former.
 
I began my career as a trainer and motivational speaker for kids -- focusing on civic engagement, leadership, and service. It was a fantastically rewarding experience. Then I hit my 30s and wanted to make money.  :) So I transitioned into sales as a rep, working with brands like Expedia, Southwest Airlines, Farmers Insurance, T-Mobile, Microsoft, CBS, and Dell. 

Since 2015 I've been behind the scenes as a sales enablement & sales ops leader, exclusively in venture-backed, high-growth tech startups. I lead a team of sales enablement practitioners who are responsible for helping our internal sales teams have more and better conversations. And I run a sales performance consultancy aimed at helping GTM teams deliver sales excellence at scale. 
 
If you'd like to chat, send me a note. I typically don't accept connection requests unless we've already engaged in some way, but personalized messages or InMails are A-OK. Bonus points if you tell me something unexpected about yourself. 

Obligatory list of areas of expertise and experience: Sales enablement, sales effectiveness, sales operations, sales asset management, sales leadership, account management, customer experience, analytics, business intelligence, enterprise software sales, SaaS solutions, cloud-based solutions, talent management, consultative selling, digital marketing, startups, interactive media, WordPress, social platforms, leadership development, enterprise learning, UX, learning simulations/games

taplio

The Battle

Crystal Nikosey

Jerry Pharr

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?