Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

Cisco

I own the Product Enablement learning solution roadmap and development motion for partners, customers, and users of a $4B ARR SaaS cloud networking platform.

Recent wins include:

• Launching Meraki Learning Paths, a new solution format offering guided online modules organized by business outcome and persona. Five paths enable 96% of $4B+ ARR. Includes summative assessment, recognition through certification, and LMS badge.

• Shipping the CMNE curriculum for Network Ops Center engineers and admins, with dashboard platform labs and certificate, driving 150+ MAUs and 1,200 annual completions.

Product Manager

I scaled design and development processes that empowered our Agile product teams to deliver best-in-class learning solutions. 

I'm most proud that I:

• Scaled customer completions of our online learning solutions by 4.5x in 18 months
• Increased customer and partner confidence in Meraki products by 35% with online learning
• Achieved 70% completion rate by designing the UX components for 50+ modules
• Contributed to GTM strategy and product community to grow audience engagement 20% per quarter

Learning Content Manager

GP Strategies Corporation

I supported and coached a team of 15-20 designers and developers who created award-winning learning solutions for Fortune 100 companies in tech, healthcare, finance, and aerospace. 

I'm most proud that I:

• Accomplished 92% or above for engagement, resourcing, and utilization metrics
• Owned the localization strategy across 12 clients and $750k annual revenue
• Onboarded and upskilled 50+ developers by designing an onboarding curriculum

Team Lead, Learning Content & Localization

I owned localization development. I also led a learning product framework with a cross-functional, Agile engineering team building features in Angular and Node.js. 

In this role I:

• Scaled from 0 to 20+ global clients in finance, healthcare, aerospace, and tech
• Consulted with executive stakeholders and customers to review features
• Maintained prioritized product roadmap and backlog for engineering team sprints

Senior Developer

As a lead developer, I helped build a program to create and localize learning solutions for global Fortune 100 clients. 

In this role I:

• Owned development process for creating and localizing hundreds of learning solutions
• Led client meetings, stakeholder expectations, and live working sessions with SMEs

Learning Content Developer

Option Six (startup acquired by GP Strategies)

• Managed responsive front-end learning development using HTML5, XML, CSS, & JS
• Drafted learning content and storyboard scripts for VILT, WBT, and other formats

Author Solutions, LLC

• Produced content for website, email campaigns, newsletters, and marketing collateral
• Implemented online shopping and checkout platform for customers to drive product-led growth

Marketing Content Specialist

Indiana University - Kelley School of Business

• Mentored business students, providing resume reviews, interview coaching, and networking connections

Career Coach

I'm a product manager at Cisco with 15+ years experience launching technical learning products that enable customers, partners, and employees in Fortune 100 SaaS, cybersecurity, tech, finance, aerospace, and healthcare companies.

My recent wins include:
• Launching Meraki Learning Paths, with technical modules enabling AI platform features across a $4B+ ARR cloud networking portfolio of hardware and software.

• Developing the flagship Meraki technical learning product (Meraki Platform Fundamentals), driving 50k annual launches and 3,000 MAU completions, by leading a cross-functional Agile product team.

• Scaling the Cisco Meraki online learning program enrollments 4.5x in 18 months by leading product teams to adopt standardized Agile workflows, platforms, and operating procedures.

• Leading a team of learning experience developers building $10M in annual deliverables for Fortune 100 clients

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The Battle

Crystal Nikosey

Chris Skees

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