Playbook Academy

Simple playbooks for massive growth. One powerful growth playbook, delivered every Saturday morning. Acquire the mindset, tools, learnings and habits of elite entrepreneurs.

Writer

Saucey

Saucey is the leading e-commerce, compliance and logistics provider to regulated retailers. Powering safer and more convenient experiences for customers and retailers. 

We work with regulated retailers across 1,200+ cities to drive additional revenues, customers and provide insights/tools to help them manage their store online. 

Saucey also powers some of the world's largest brands to connect with and understand their end consumers, including Diageo, AB-InBev, Bacardi, Coca Cola, Constellation and more.

Highlights:
-Millions of happy customers across the U.S.
-Grown from $0 to hundreds of millions in sales
-Sent customers to the Super Bowl, Olympics, Adult Summer Camp and more
-Driven hundred of millions in incremental revenue to independent retailers 
-Built smart appliances that auto re-order beer
-Channing Tatum, Nick Jonas and more have all been delivery drivers
-Launched dozens of new brands into target markets

Founder & CEO

ROARKE

Roarke is an unlimited Design & Web Development subscription for the world's most ambitious brands.

Used by SaaS companies, Startups, DTC brands, Agencies, Franchises, and high-growth businesses to unlock their potential online. Roarke supercharges the design and development process, helping companies move faster and bring big ideas to life seemingly overnight.

Partner

Hampton

Hampton is a private, highly vetted community of high growth founders, entrepreneurs, and CEO’s.

Founding Member

Emjay

Emjay is a leading omni-channel cannabis technology platform.

In it’s first two years:
-Hundreds of thousands of customers served
-6 M&A transactions
-Grew from $0 to 7-figures/month in 6 months
-First native iOS application to sell cannabis in the app-store

textPlus, Inc.

textPlus is one of the largest texting & calling apps with over 70M users.

I oversaw US marketing/growth, user acquisition and CRM through digital and traditional channels. Including being one of the first/largest advertisers on Facebook's native ads platform (brand new at the time). Acquired millions of new users/month, tracking performance, executing & reporting against key KPI’s, and identifying channels that brought in higher LTV customers.

Helped plan our international launch. Oversaw all creative for advertising, marketing campaigns, and the textPlus brand.

Lead our ad sales platform, securing $millions in ad revenue from some of the world's largest brands.

Separately split out a small 6-person team to build an ultra low-cost international calling platform. Took it from concept / design / telco contracts to launch in 2.5 months.

Marketing Director & Head of Partnerships

Jarvus (Acquired by textPlus)

(Acquired by TextPlus) Jarvus was an iOS app that let people capture life's moments with their friends and family. It would analyze the geo-tags and time-stamps in your iPhone's photo album, match you with Facebook friends that were in the same places at the same time, and easily create group albums using you and your friend's photos. 

You could apply beautiful filters, effects and stickers to your content, and upload/share the collective "memories" / albums on Jarvus or across your social accounts. 

Featured on Jimmy Fallon. Celebrities shared moments with their friends and fans. TextPlus tagged us in a post on Jarvus that they wanted to acquire the platform. The rest is history.

Coupeez Inc

Coupeez was an early online deals platform unlocking customer savings across local businesses.  

-Lead product design and built the iOS and Android applications (very early app-store days). This is what opened my eyes to how mobile was going to change every business in the world.
-Designed our UI & UX for web, iOS, and Android from scratch. 
-Curated categories of deals and onboarded thousands of local businesses throughout California to our marketplace.

Head of Product

Over the past decade, I've built three multimillion-dollar businesses while growing a family and raising four children.

I started with no resources, no connections, and didn’t have access to the playbooks that would have made the journey 10X easier. 

As a kid, I made money garden landscaping for families at church, manufacturing merchandise for private clubs, and then developing websites and running ad campaigns for local companies.

By 21, I was founding companies. In the decade since, I've:

➤ Generated $300M+ in revenue
➤ Built operations in 1,000+ U.S. cities
➤ Served over 3 million customers globally
➤ Helped grow hundreds of small businesses
➤ Raised $30M+ in capital from Angels, VCs, Private Equity, and Family Offices
➤ Successfully navigated both successful and failed multimillion-dollar acquisitions
➤ Been featured in leading publications like Forbes, Bloomberg, Entrepreneur, USA Today and more
➤ Worked with and advised the world's most iconic brands, including Diageo, Mars, Tesco, 7-Eleven, AB-InBev, Molson Coors, and Constellation

BUT, the journey was hard (harder than it needed to be).

I’ve faced many of the things you don't think about when starting a company:

→ Fought off (and won) predatory lawsuits
→ Closed a Seed round days after my wedding
→ Negotiated with demanding government agencies
→ Worked with lobbyists to introduce or change legislation
→ Raised a Series A while in the hospital for my first son's birth
→ Navigated a failed multi-million dollar merger while my daughter was born
→ Survived near-extinction events where we had single-digit weeks or days to save the company

Personal interests: Boxing, strength training, being in the ocean, spending quality time with my wife Danielle and our four little ones.

———

👋 Follow me for daily tips on mindset, systems, lifestyle design, and high-growth habits.

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Chris Vaughn

Get Peak Today

Hone is the premier men’s optimization clinic that helps men get their spark back and be their best self. We help them fix hormonal imbalances and low testosterone by offering at-home blood tests, 30 minute telehealth consults, and medications delivered directly to their door.

40% of men over 35 have low testosterone and they need a convenient, affordable solution. Hone launched in 2020 and has helped thousands of men.

We’re hiring - come join us!

Founder & CEO at Hone

Prime (keepmeprime.com)

Prime is a healthcare movement and brand that empowers people to increase our confidence throughout the curveball that life throws: the aging process.  

Our goal is to help people understand how cutting-edge optimization and longevity practices can extend our Prime as our bodies and mind begin undergoing a series of changes from our early 30’s onwards.
 
We believe that a proactive approach to re-engineering our health by shattering traditional mindsets can help us improve (by current standards), both mentally and physically, as we get older.  This gives us the strength to focus on the people we love rather than the side gut creeping up on us.  

Our first project will be an educational site in February 2019 that organizes all of the new therapies, techniques, tools, clinics, and philosophies in one place along with the largest provider directory in the country.

We are taking the long view on this world and we intend to build a company that stands the test of time.
   
OPTIMIZATION. LONGEVITY. CONFIDENCE.

Citelighter, Inc

Acquired by Sylvan Learning (now Sylvan Paper). Co-founded and serving as CEO of a multi-million dollar education technology company. We specialize in creating comprehensive writing and critical thinking tools for teachers and students, primarily in the K-12 market. Citelighter's product has won 7 national awards, and is used every day in thousands of schools across the US and abroad.

Our passion is empowering every student to be valued for their written thoughts.

2015 CODiE Finalist for Best Learning Capacity Building Solution (national)
2015 Winner of BetaCity Pitch Day
2015 Winner of Best Start-Up in Baltimore
2013 SIIA Educator's Choice Award (national)
2013 SIIA Most Innovative Company (national)
2013 ISTE Best in Show Award (national)
2012 Milken-Pen Best Use of Open Resources Award (national)

Founder and CEO

HealthCentral

Sequoia, IAC, Polaris backed start-up with successful exit. 

Responsible for company-wide positioning to external CPG, OTC, and Pharma Clients. 

Created and currently execute Digital Insights Immersion, which most recently beat out Facebook, Yahoo, Microsoft, and Apple, at large health summit for client satisfaction.

Director of Marketing and Sales

Eli Lilly

Responsible for market research, insights development, messaging, and business development for  Zyprexa ($4 billion brand), Symbyax, and Relprevv.

Marketing Manager

Saad Alam

New Hone Partnership Alert: Blood and Body Scans Mark the Future

We’re building the Ecosystem for a Personalized Operating System for Longevity…a framework that connects high-tech diagnostics, hyper-specific data, artificial intelligence, and human expertise into one seamless experience.

Our new partnership with Prenuvo marks a major step in that direction. Their advanced whole-body MRI scans can detect cancers as early as stage one and uncover silent risks like aneurysms and organ changes before symptoms ever appear.

For Hone Health patients, these scans now integrate directly into their profiles, where our physicians and AI models interpret the imaging alongside detailed biomarker data. 

That allows us to create adaptive, precision-based protocols covering nutrition, supplementation, recovery, treatment, and more to improve our patients’ healthspans.

The goal is not just early detection, but proactive and continuous care; we want to change health trajectories for the better by transforming information into action with urgency. 

Would you take a Prenuvo scan to learn more about your body? Are you ready for a personalized operating system for longevity? Do you think we can create a world where living to 120 feels normal, not miraculous?

Let me know in the comments. If I get enough I’ll post the big health problem Prenuvo spotted with me. 

#HoneHealth #Prenuvo #Longevity #Healthspan #PreventiveMedicine #AI #ProactiveCare

After two decades of fear and misinformation, the FDA just removed the black box warning from menopause hormone therapy.

It's a historic moment for women’s health…and about damn time.

Even better? It could redefine how millions of women age.

The estrogen in HRT protects the systems that determine healthspan itself:

1️⃣ Urogenital: Vaginal estrogen prevents recurrent UTIs, an issue that can lead to chronic pelvic pain and antibiotic resistance

2️⃣ Mood: HRT cuts the risk of major depression by about 50%

3️⃣ Bones: HRT users have up to a 25% lower fracture risk

4️⃣ Brain: Early HRT is linked to sharper cognition and may reduce dementia risk

5️⃣ Heart: Estrogen improves cholesterol profiles and inflammation markers

For decades, women have been told to fear the very thing that could help them live longer, stronger, and better.

Today, the FDA finally caught up with what specialists have known all along:

 👉 Modern, personalized hormone therapy is safe for most women

 👉 When prescribed within 10 years of menopause or before age 60, it  can profoundly change how they age.

This is bigger than menopause.

It’s about redefining what it means to live better for longer, with science and data leading the way.

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The FDA made history and CBS brought us in to explain why it matters.

This week, I had the chance to speak with CBS New York about the FDA’s decision to remove the black box warning from menopause hormone therapy. This is a turning point for women’s health and long overdue.

The real highlight was hearing Tracy Middleton share what this means on a personal level. Policy changes matter, but stories like hers show why access, education, and modern care can change lives.

Proud of the work our team at Hone Health is doing to make science based, personalized care the new standard.

Check out the CBS segment below and let us know what you think about the FDA’s decision in the comments.

For men, midlife decline is not destiny. It is what happens when information arrives too late.

Unfortunately, men do not get nearly enough education about what actually changes in their bodies as they age. So I joined News 12 Long Island’s beWell with Kristie Reeter to break it down in simple, evidence-based terms.

Starting around age 30, men experience real physiological shifts:

• Testosterone declines 1 to 2 percent each year

• Environmental toxins mimic estrogen and blunt natural hormone production

• Muscle mass drops roughly 8 percent per decade, lowering metabolic flexibility and overall strength

• These changes can drive brain fog, depression, and cardiometabolic issues  

The good news is men are not powerless. 

We now have the tools to measure hormones and biomarkers affordably, understand what is happening inside the body, and create personalized protocols that help men feel strong and capable again.

Grateful to News 12 for the conversation…and for giving men a space to talk openly about aging, health, and taking ownership of their well-being.

Watch the full segment here:

https://lnkd.in/drrcDcNY

To the men out there, and the people who support them, I would love to hear from you. What are you doing right now to build better long-term health?

Open article: Helpful advice for men going through changes as they age by longisland.news12.com

Helpful advice for men going through changes as they age

Building a Founder-Led Brand Part II: Genuine Relationships

Let me tell you a story about friendship, networking, & punching people in the face: 

1. I met Andy Stenzler at a founder dinner & we immediately hit it off. We just got each other. He is a ‘real one.’ He wanted to share lots without bounds. I knew then and there he would become a mentor. We had the same viewpoint, same risk tolerance, & same inquisitive mind. 

2. We ate lunch & I learned about his multiple successes, one of which is the popular boxing gym, Rumble. Now, after founding & selling the brand, he was about to create a new fitness brand, The Pack. I had to invest. 

3. He then introduced me to his wife Shari Misher Stenzler & we also hit it off immediately. I loved the interaction so much, I hired her agency LMPR Communications for some help with PR. 

4. The next step was natural. We decided to co-host an event & do a custom merch drop. 

5. There was just one problem, however. I hadn’t met his other partner yet who was, coincidentally, the face of the brand…Noah Neiman, who doesn’t like suits. Good thing I am not one. I spent time getting to know Noah & quickly realized we are the same guy. We are both committed to making people healthier, deep into culture/fashion, & around the way trouble makers.

6. It took us 5 months to build organic friendships, but now the table was set & all values aligned across the board.

7. They say you don’t really know a partner — romantic or in business — until you have your first argument. During the planning phase, we butted heads about the vision for our event, but it was necessary since we needed something to test our relationship. Things got tense, but we worked through it & it only made the relationship stronger.

Long story short: real relationships take time, there are few shortcuts, and in life, you want better when you get to do big things with high-quality people.

My framework for people I want to work with is:

1. Common Goals 
2. Shared Values 
3. Shared Mission
4. Passionate
5. Willing to work through adversity 
6. Allow you to be yourself
7. Looking for long-term value exchange

Thank you to everyone who showed up!

taplio

The Battle

Chris Vaughn

Saad Alam

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taplio

The Battle

Chris Vaughn

Saad Alam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saad Alam's LinkedIn Performance

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