Playbook Academy

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Writer

Saucey

Saucey is the leading e-commerce, compliance and logistics provider to regulated retailers. Powering safer and more convenient experiences for customers and retailers. 

We work with regulated retailers across 1,200+ cities to drive additional revenues, customers and provide insights/tools to help them manage their store online. 

Saucey also powers some of the world's largest brands to connect with and understand their end consumers, including Diageo, AB-InBev, Bacardi, Coca Cola, Constellation and more.

Highlights:
-Millions of happy customers across the U.S.
-Grown from $0 to hundreds of millions in sales
-Sent customers to the Super Bowl, Olympics, Adult Summer Camp and more
-Driven hundred of millions in incremental revenue to independent retailers 
-Built smart appliances that auto re-order beer
-Channing Tatum, Nick Jonas and more have all been delivery drivers
-Launched dozens of new brands into target markets

Founder & CEO

ROARKE

Roarke is an unlimited Design & Web Development subscription for the world's most ambitious brands.

Used by SaaS companies, Startups, DTC brands, Agencies, Franchises, and high-growth businesses to unlock their potential online. Roarke supercharges the design and development process, helping companies move faster and bring big ideas to life seemingly overnight.

Partner

Hampton

Hampton is a private, highly vetted community of high growth founders, entrepreneurs, and CEO’s.

Founding Member

Emjay

Emjay is a leading omni-channel cannabis technology platform.

In it’s first two years:
-Hundreds of thousands of customers served
-6 M&A transactions
-Grew from $0 to 7-figures/month in 6 months
-First native iOS application to sell cannabis in the app-store

textPlus, Inc.

textPlus is one of the largest texting & calling apps with over 70M users.

I oversaw US marketing/growth, user acquisition and CRM through digital and traditional channels. Including being one of the first/largest advertisers on Facebook's native ads platform (brand new at the time). Acquired millions of new users/month, tracking performance, executing & reporting against key KPI’s, and identifying channels that brought in higher LTV customers.

Helped plan our international launch. Oversaw all creative for advertising, marketing campaigns, and the textPlus brand.

Lead our ad sales platform, securing $millions in ad revenue from some of the world's largest brands.

Separately split out a small 6-person team to build an ultra low-cost international calling platform. Took it from concept / design / telco contracts to launch in 2.5 months.

Marketing Director & Head of Partnerships

Jarvus (Acquired by textPlus)

(Acquired by TextPlus) Jarvus was an iOS app that let people capture life's moments with their friends and family. It would analyze the geo-tags and time-stamps in your iPhone's photo album, match you with Facebook friends that were in the same places at the same time, and easily create group albums using you and your friend's photos. 

You could apply beautiful filters, effects and stickers to your content, and upload/share the collective "memories" / albums on Jarvus or across your social accounts. 

Featured on Jimmy Fallon. Celebrities shared moments with their friends and fans. TextPlus tagged us in a post on Jarvus that they wanted to acquire the platform. The rest is history.

Coupeez Inc

Coupeez was an early online deals platform unlocking customer savings across local businesses.  

-Lead product design and built the iOS and Android applications (very early app-store days). This is what opened my eyes to how mobile was going to change every business in the world.
-Designed our UI & UX for web, iOS, and Android from scratch. 
-Curated categories of deals and onboarded thousands of local businesses throughout California to our marketplace.

Head of Product

Over the past decade, I've built three multimillion-dollar businesses while growing a family and raising four children.

I started with no resources, no connections, and didn’t have access to the playbooks that would have made the journey 10X easier. 

As a kid, I made money garden landscaping for families at church, manufacturing merchandise for private clubs, and then developing websites and running ad campaigns for local companies.

By 21, I was founding companies. In the decade since, I've:

➤ Generated $300M+ in revenue
➤ Built operations in 1,000+ U.S. cities
➤ Served over 3 million customers globally
➤ Helped grow hundreds of small businesses
➤ Raised $30M+ in capital from Angels, VCs, Private Equity, and Family Offices
➤ Successfully navigated both successful and failed multimillion-dollar acquisitions
➤ Been featured in leading publications like Forbes, Bloomberg, Entrepreneur, USA Today and more
➤ Worked with and advised the world's most iconic brands, including Diageo, Mars, Tesco, 7-Eleven, AB-InBev, Molson Coors, and Constellation

BUT, the journey was hard (harder than it needed to be).

I’ve faced many of the things you don't think about when starting a company:

→ Fought off (and won) predatory lawsuits
→ Closed a Seed round days after my wedding
→ Negotiated with demanding government agencies
→ Worked with lobbyists to introduce or change legislation
→ Raised a Series A while in the hospital for my first son's birth
→ Navigated a failed multi-million dollar merger while my daughter was born
→ Survived near-extinction events where we had single-digit weeks or days to save the company

Personal interests: Boxing, strength training, being in the ocean, spending quality time with my wife Danielle and our four little ones.

———

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Chris Vaughn

Natalie Fisher

Natalie Fisher Coaching is a Career coaching company that helps professionals from all industries land six-figure jobs, get promoted, increase their salary and create the confidence to smash their career goals.

Owner, CEO

xMatters, inc

Xmatters is a cloud based communication company and they are a wonderful place to work.
www.xmatters.com

Human Resources Manager

FLIR Systems

Human Resources

DRBM Management Inc.

Operations Manager

Seeker Solutions

Corporate Office Manager

GoodLife Fitness

Personal Trainer / Fitness Manager

Amazon

Account Manager

Abebooks

Customer Support Representative

I will get you a 6-figure job you LOVE ❤️ - DM yes to join the next free masterclass. I’ve helped 100s achieve this and can help you too. Transformational Career Coach | Podcaster | Storyteller

If we met at a coffee shop for coffee and you asked me what I do here's what I'd say:

Hey, I'm Natalie. I help people who know they're valuable but can't seem to convince anyone else - especially their boss or potential employers. You're probably underpaid, undervalued, or stuck in a 'golden handcuffs' situation that feels safe but doesn't reflect the value you’re actually providing. I teach you to see and communicate your value so clearly that getting paid what makes sense to you, makes sense to others too.

The slightly longer version would be... 

For 10 years, I trapped myself in an emotionally neglectful relationship where I heard: "Your feelings don't matter. You're too sensitive. You need to change." Meanwhile, I excelled professionally, easily negotiating raises and promotions.

This experience became something I turned into gold for a much better experience of life. I discovered how childhood messages shaped both realities... professionally believing "my work has value and I deserve to be paid well" while personally accepting "I'm better off with someone who mistreats me than being alone."

This painful journey became my superpower. Through my VCVC method (Value Creation, Value Communication), I help professionals who are chronically undervaluing themselves break free from "toxic security"... staying in situations that you know are less than you deserve because deep down, you believe it's the best you can get.

I see what you can't. Your "value blindness." Like being nose-blind to a familiar smell, you can't recognize your unique value because you've lived with it your whole life.

I've helped clients like Jamie transform low-value offers into higher salaries, and Rick confidently decline offers to later accept positions paying $30K more in environments that truly value him.

The more you honour and own your value, the more you will receive it back... in your professional life through money, and in your personal life through the people who show up for you.

taplio

The Battle

Chris Vaughn

Natalie Fisher

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