Playbook Academy

Simple playbooks for massive growth. One powerful growth playbook, delivered every Saturday morning. Acquire the mindset, tools, learnings and habits of elite entrepreneurs.

Writer

Saucey

Saucey is the leading e-commerce, compliance and logistics provider to regulated retailers. Powering safer and more convenient experiences for customers and retailers. 

We work with regulated retailers across 1,200+ cities to drive additional revenues, customers and provide insights/tools to help them manage their store online. 

Saucey also powers some of the world's largest brands to connect with and understand their end consumers, including Diageo, AB-InBev, Bacardi, Coca Cola, Constellation and more.

Highlights:
-Millions of happy customers across the U.S.
-Grown from $0 to hundreds of millions in sales
-Sent customers to the Super Bowl, Olympics, Adult Summer Camp and more
-Driven hundred of millions in incremental revenue to independent retailers 
-Built smart appliances that auto re-order beer
-Channing Tatum, Nick Jonas and more have all been delivery drivers
-Launched dozens of new brands into target markets

Founder & CEO

ROARKE

Roarke is an unlimited Design & Web Development subscription for the world's most ambitious brands.

Used by SaaS companies, Startups, DTC brands, Agencies, Franchises, and high-growth businesses to unlock their potential online. Roarke supercharges the design and development process, helping companies move faster and bring big ideas to life seemingly overnight.

Partner

Hampton

Hampton is a private, highly vetted community of high growth founders, entrepreneurs, and CEO’s.

Founding Member

Emjay

Emjay is a leading omni-channel cannabis technology platform.

In it’s first two years:
-Hundreds of thousands of customers served
-6 M&A transactions
-Grew from $0 to 7-figures/month in 6 months
-First native iOS application to sell cannabis in the app-store

textPlus, Inc.

textPlus is one of the largest texting & calling apps with over 70M users.

I oversaw US marketing/growth, user acquisition and CRM through digital and traditional channels. Including being one of the first/largest advertisers on Facebook's native ads platform (brand new at the time). Acquired millions of new users/month, tracking performance, executing & reporting against key KPI’s, and identifying channels that brought in higher LTV customers.

Helped plan our international launch. Oversaw all creative for advertising, marketing campaigns, and the textPlus brand.

Lead our ad sales platform, securing $millions in ad revenue from some of the world's largest brands.

Separately split out a small 6-person team to build an ultra low-cost international calling platform. Took it from concept / design / telco contracts to launch in 2.5 months.

Marketing Director & Head of Partnerships

Jarvus (Acquired by textPlus)

(Acquired by TextPlus) Jarvus was an iOS app that let people capture life's moments with their friends and family. It would analyze the geo-tags and time-stamps in your iPhone's photo album, match you with Facebook friends that were in the same places at the same time, and easily create group albums using you and your friend's photos. 

You could apply beautiful filters, effects and stickers to your content, and upload/share the collective "memories" / albums on Jarvus or across your social accounts. 

Featured on Jimmy Fallon. Celebrities shared moments with their friends and fans. TextPlus tagged us in a post on Jarvus that they wanted to acquire the platform. The rest is history.

Coupeez Inc

Coupeez was an early online deals platform unlocking customer savings across local businesses.  

-Lead product design and built the iOS and Android applications (very early app-store days). This is what opened my eyes to how mobile was going to change every business in the world.
-Designed our UI & UX for web, iOS, and Android from scratch. 
-Curated categories of deals and onboarded thousands of local businesses throughout California to our marketplace.

Head of Product

Over the past decade, I've built three multimillion-dollar businesses while growing a family and raising four children.

I started with no resources, no connections, and didn’t have access to the playbooks that would have made the journey 10X easier. 

As a kid, I made money garden landscaping for families at church, manufacturing merchandise for private clubs, and then developing websites and running ad campaigns for local companies.

By 21, I was founding companies. In the decade since, I've:

➤ Generated $300M+ in revenue
➤ Built operations in 1,000+ U.S. cities
➤ Served over 3 million customers globally
➤ Helped grow hundreds of small businesses
➤ Raised $30M+ in capital from Angels, VCs, Private Equity, and Family Offices
➤ Successfully navigated both successful and failed multimillion-dollar acquisitions
➤ Been featured in leading publications like Forbes, Bloomberg, Entrepreneur, USA Today and more
➤ Worked with and advised the world's most iconic brands, including Diageo, Mars, Tesco, 7-Eleven, AB-InBev, Molson Coors, and Constellation

BUT, the journey was hard (harder than it needed to be).

I’ve faced many of the things you don't think about when starting a company:

→ Fought off (and won) predatory lawsuits
→ Closed a Seed round days after my wedding
→ Negotiated with demanding government agencies
→ Worked with lobbyists to introduce or change legislation
→ Raised a Series A while in the hospital for my first son's birth
→ Navigated a failed multi-million dollar merger while my daughter was born
→ Survived near-extinction events where we had single-digit weeks or days to save the company

Personal interests: Boxing, strength training, being in the ocean, spending quality time with my wife Danielle and our four little ones.

———

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Chris Vaughn

Boom

• Led the development of Boom's AI-powered features, including daily journaling and mindfulness challenges.
• Implemented gamification strategies to engage users and promote consistent mental health practices.
• Collaborated with a team to integrate AI and sentiment analysis for real-time feedback and insights.

Founder at Boom 

Company: Self-Employed
Dates: January 2009 – Present (15 years)
Description:
	•	Delivered impactful talks and workshops at colleges and universities nationwide, focusing on mental health, entrepreneurship, and personal growth.
	•	Empowered thousands of students to overcome challenges, embrace mindfulness, and unlock their full potential.
	•	Partnered with student organizations, counseling centers, and leadership programs to create customized presentations.
	•	Recognized as a thought leader in addressing the unique struggles faced by college students, including mental health disparities among minority groups.

Psychologist and Speaker

New Directions for Youth

• Provided individual, group, and family therapy to improve interpersonal relationships and school performances.
• Conducted phone intakes and referred clients to appropriate resources.
• Consult with colleges and college students, resulting in lower rates of recidivism and increased school performance.

Cognitive Behavioral Therapist

California Psychcare

• Conducted ABA-based interventions with children on the autism spectrum ages 3-14.
• Documented children's development and educated parents on assessments for consistent behavior.
• Facilitated parent conferences to address family, school, and behavioral issues.

Behavior Therapist

Matthew West is a Mental Health Advocate | College Wellness Expert | Supporting Students in Navigating Mental Health Challenges

As a passionate mental health advocate and expert in college wellness, I am dedicated to empowering students to thrive through evidence-based mental health support and accessible wellness practices. With years of experience in mental health, I specialize in addressing the unique stressors and pressures college students face today, from academic demands to social and personal challenges.

Through my work at boom, I strive to make mental health resources relatable and actionable for students, faculty, and university leadership. My focus areas include resilience-building, stress management, and utilizing digital tools to create scalable mental wellness solutions.

I share insights on LinkedIn to foster meaningful conversations around student mental health, offering practical tips, recent research, and thought leadership on how universities can prioritize student well-being. My goal is to build a supportive online community where mental health is openly discussed, empowering students to achieve their fullest potential.

Let’s connect if you’re passionate about transforming mental health in education

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The Battle

Chris Vaughn

Matthew West

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