Playbook Academy

Simple playbooks for massive growth. One powerful growth playbook, delivered every Saturday morning. Acquire the mindset, tools, learnings and habits of elite entrepreneurs.

Writer

Saucey

Saucey is the leading e-commerce, compliance and logistics provider to regulated retailers. Powering safer and more convenient experiences for customers and retailers. 

We work with regulated retailers across 1,200+ cities to drive additional revenues, customers and provide insights/tools to help them manage their store online. 

Saucey also powers some of the world's largest brands to connect with and understand their end consumers, including Diageo, AB-InBev, Bacardi, Coca Cola, Constellation and more.

Highlights:
-Millions of happy customers across the U.S.
-Grown from $0 to hundreds of millions in sales
-Sent customers to the Super Bowl, Olympics, Adult Summer Camp and more
-Driven hundred of millions in incremental revenue to independent retailers 
-Built smart appliances that auto re-order beer
-Channing Tatum, Nick Jonas and more have all been delivery drivers
-Launched dozens of new brands into target markets

Founder & CEO

ROARKE

Roarke is an unlimited Design & Web Development subscription for the world's most ambitious brands.

Used by SaaS companies, Startups, DTC brands, Agencies, Franchises, and high-growth businesses to unlock their potential online. Roarke supercharges the design and development process, helping companies move faster and bring big ideas to life seemingly overnight.

Partner

Hampton

Hampton is a private, highly vetted community of high growth founders, entrepreneurs, and CEO’s.

Founding Member

Emjay

Emjay is a leading omni-channel cannabis technology platform.

In it’s first two years:
-Hundreds of thousands of customers served
-6 M&A transactions
-Grew from $0 to 7-figures/month in 6 months
-First native iOS application to sell cannabis in the app-store

textPlus, Inc.

textPlus is one of the largest texting & calling apps with over 70M users.

I oversaw US marketing/growth, user acquisition and CRM through digital and traditional channels. Including being one of the first/largest advertisers on Facebook's native ads platform (brand new at the time). Acquired millions of new users/month, tracking performance, executing & reporting against key KPI’s, and identifying channels that brought in higher LTV customers.

Helped plan our international launch. Oversaw all creative for advertising, marketing campaigns, and the textPlus brand.

Lead our ad sales platform, securing $millions in ad revenue from some of the world's largest brands.

Separately split out a small 6-person team to build an ultra low-cost international calling platform. Took it from concept / design / telco contracts to launch in 2.5 months.

Marketing Director & Head of Partnerships

Jarvus (Acquired by textPlus)

(Acquired by TextPlus) Jarvus was an iOS app that let people capture life's moments with their friends and family. It would analyze the geo-tags and time-stamps in your iPhone's photo album, match you with Facebook friends that were in the same places at the same time, and easily create group albums using you and your friend's photos. 

You could apply beautiful filters, effects and stickers to your content, and upload/share the collective "memories" / albums on Jarvus or across your social accounts. 

Featured on Jimmy Fallon. Celebrities shared moments with their friends and fans. TextPlus tagged us in a post on Jarvus that they wanted to acquire the platform. The rest is history.

Coupeez Inc

Coupeez was an early online deals platform unlocking customer savings across local businesses.  

-Lead product design and built the iOS and Android applications (very early app-store days). This is what opened my eyes to how mobile was going to change every business in the world.
-Designed our UI & UX for web, iOS, and Android from scratch. 
-Curated categories of deals and onboarded thousands of local businesses throughout California to our marketplace.

Head of Product

Over the past decade, I've built three multimillion-dollar businesses while growing a family and raising four children.

I started with no resources, no connections, and didn’t have access to the playbooks that would have made the journey 10X easier. 

As a kid, I made money garden landscaping for families at church, manufacturing merchandise for private clubs, and then developing websites and running ad campaigns for local companies.

By 21, I was founding companies. In the decade since, I've:

➤ Generated $300M+ in revenue
➤ Built operations in 1,000+ U.S. cities
➤ Served over 3 million customers globally
➤ Helped grow hundreds of small businesses
➤ Raised $30M+ in capital from Angels, VCs, Private Equity, and Family Offices
➤ Successfully navigated both successful and failed multimillion-dollar acquisitions
➤ Been featured in leading publications like Forbes, Bloomberg, Entrepreneur, USA Today and more
➤ Worked with and advised the world's most iconic brands, including Diageo, Mars, Tesco, 7-Eleven, AB-InBev, Molson Coors, and Constellation

BUT, the journey was hard (harder than it needed to be).

I’ve faced many of the things you don't think about when starting a company:

→ Fought off (and won) predatory lawsuits
→ Closed a Seed round days after my wedding
→ Negotiated with demanding government agencies
→ Worked with lobbyists to introduce or change legislation
→ Raised a Series A while in the hospital for my first son's birth
→ Navigated a failed multi-million dollar merger while my daughter was born
→ Survived near-extinction events where we had single-digit weeks or days to save the company

Personal interests: Boxing, strength training, being in the ocean, spending quality time with my wife Danielle and our four little ones.

———

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Chris Vaughn

Simetrix Solutions

- Created and directed employee training programs and the company employee manual to create a unified and productive work environment
- Championed innovative marketing strategy and execution, market research, promotions, sales, marketing collateral, and business development
- Recruited the company’s entire executive and management team and oversaw the hiring and development of 300+ employees
- Created an empowering and collaborative work environment where all employees are involved, supported, and able to thrive
- Stimulated sustained growth with the launch of a digital marketing initiative using web-based direct marketing and email campaigns

Chief Executive Officer

H & M Consulting Services

Managing Director

Barrister Global Services Network

- Supervised Operational reporting team that creates and maintains the company’s KPIs, globally and regionally, while also serving as a primary contact point for the global team’s process improvement liaisons and company capacity reporting 
- Conducted research that placed emphasis on identifying areas of opportunity & money-losing products. 
- Managed operational sales resources for the company’s largest client. 
- Improved employee performance through the implementation of various selling and service strategies, resulting in a 10% annual sales increase, and frequent clientele returns. 
- Oversaw roll-out, implementation, and communication of new processes and initiatives across the global organization. 
- Focused on building client relationships through consistent and dependable client service. 
- Worked with team members to mentor and grow their knowledge and skillsets to improve the overall experience for clients, vendors, and other teams. 
- Determined necessary implementation, change, or modifications for new and existing processes

Director Of Customer Service

Roostertail

- Created strategies designed to motivate the management team for overall customer satisfaction
- Maintained excellent relationships with the customer, guests, and clients as well as other departments.
- Communicated with the staff and managers to ensure food programs reflected the vision of the 
  company
- Maintained excellent levels of internal and external customer service.
- Led and motivated F&B team as well as recruited, trained and evaluated talented personnel
- Identified and proactively addressed customers’ needs and concerns
- Established targets, KPI’s, schedules, policies and procedures; Complied with all health and safety 
  regulations

Operations Manager

" We want to overcome language barriers, improve efficiency, and focus on strategic priorities."

If this sounds like you, a “ customized outsourcing solution ” is the answer.

Slower workflows, frustrated customers & drained resources impact your overall growth potential because:

1- Time is money:
Spending time on repetitive tasks means less time for strategy and growth.

2- Scaling isn’t easy:
As your business grows, managing back-office and customer support becomes harder without the right team.

3- Global businesses need global solutions:
Language and time-zone differences can create communication gaps, hurting your customer experience.


Inconsistent support, language barriers, and mounting back-office operations can overwhelm running a business.

With over 20 years as a senior executive, I’ve built expertise in leadership, marketing, project management, and customer service. Today, I run Simetrix Solutions, a company of 750+ employees dedicated to helping businesses grow through outsourcing and offshoring services.

We provide customized outsourcing services that make your operations smoother, faster, and more effective:
- 24/7 Call Center Services
- Business Process Outsourcing (BPO)
- Back Office Support
- Content Moderation
- Data Entry

If you want to learn more send me a message or visit our website for more details.

taplio

The Battle

Chris Vaughn

Gerti Haxhiu

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